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Certain people always seem to know what’s going on in digital marketing. They are able to predict the “Hot Topic” months in advance. For as many years as I’ve been in this business, I have been flabbergasted by the knowledge of others, and how they give that knowledge away, seemingly for free. Of course, they monetize their voice. We all try to do that for ourselves or for our clients.
We are living in the era of personalization. We have an abundance of data at our fingertips, but we don’t always make the most of the opportunity it provides. Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That is a shockingly low figure.
Reporting is part of every marketer’s job and—according to the experts—is an integral step in creating and maintaining a culture of growth. Yet most marketers don’t have a formal process or spend any significant amount of time compiling and sharing results with their teams. The findings of a recent study on GrowthHackers.
Box Cofounder and CEO Aaron Levie provides us with the classic David vs Goliath story. The company was started by him and his three friends. Here they are, just a few kids in their 20s trying to compete with Goliath players like Microsoft and Oracle. From the archives: Box's first office 8 years ago, where we slept, worked, fought, pivoted, built. pic.twitter.
If you’re anything like me, you know how important it is to improve your PPC conversion rates. You may already be a rock star in AdWords and a wizard on landing pages, but what happens when you run out of new testing ideas? Bids – Check! Negative keywords – Check! Landing page headline – Check! Button color – Triple Check! You’ve tried it all (at least you think you have) ...
Facebook’s VP of Growth Alex Schultz is the VP of Growth at Facebook. Before joining the mothership, he was a marketing manager at eBay. He has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge. Schultz paid for college by doing online marketing. He learned SEO in the 90s when he launched his paper airplane website.
Culture is a topic that’s discussed a lot and yet isn’t well-defined. Despite this, nearly every company says they have a good culture (which to most just means the benefits they offer) for employees. To help sort out this ambiguity, today’s post will feature two experts. Alfred Lin spent 6 years as the COO and Chairman of Zappos, working alongside Tony Hsieh.
What happens when you take two of the top online platforms in the industry and allow them to play together nicely? On our right, we have Salesforce. Salesforce proudly positions itself as the number one customer relationship management platform and does a stellar job of following the path a lead takes in becoming a customer and a repeat customer.
Whether you are a couple of coders in a garage or a small team in a large enterprise, validating your assumptions early and often can reduce the likelihood of failure, or at least get you to a pivot point sooner. The more chances you take, the more likely you are to hit a homerun. And, let’s face it, if new products are only 20% likely to succeed, you’ll need all the help you can get.
More Facebook likes! This is the driving passion of some social media marketers. They desire it. They dream about it. They crave it. They somehow think that more Facebook likes is the panacea for all of the world’s ills. But is it that important? Apart from my obvious hyperbole, are more Facebook likes truly going to create massive engagement, viral excitement, and blast reven ...
If you’re looking for ways to make sure your sales hit the ground running this year, you need more than just a great marketing team. You need maximum productivity, impressive reports and smart analytical analysis that doesn’t just drop a pile of data in your lap – but rather gives you the insights to take action on that data.
Recurring billing is one of the hottest strategies in digital marketing, especially for SaaS providers. Right now, the trend is spreading faster than a Katy Perry song. Recurring billing — or we can call it the “subscription business model” — is the new black of Internet marketing. SaaS marketers know all about it, but you don’t have to sell software to bill your customers monthly.
Back in the early days of the web, it was a scramble to find which business model would fly. Gone were the days of awkward sock puppets in Super Bowl ads or dancing hamsters taking center stage. The freshness and newness of the Internet was both exciting and worrisome. In those early days, Tripod.com was a haven for would-be webmasters.
Whether you’re looking to raise your public profile, or hoping to get the word out about a new product, media coverage is one of the best ways to get your company noticed. Unfortunately though, obtaining press coverage isn’t a simple matter of firing off pitches and hoping for the best. Like all good things, successful media publicity is the result of hard work, and careful planning.
If social media marketing were a race, Pinterest would be that one guy who comes out of nowhere with a killer kick to win the race. Yep, Pinterest is for more than collecting pictures of your next DIY craft project. In fact, it’s become one of the strongest mediums for marketing your business with the rise of new features ...
There are hundreds of ad networks that promise to run your ads with the best chance of conversion, the hottest technology, and the most efficient algorithm. So, digital marketing managers, who hear ad network reps beating the drum in one ear and upper management expecting measurable results in the other, are plagued with one key question: does display advertising really work? ...
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together? In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.
How well do you know your customers and their needs? And, how well do you meet those needs? Do you just create a product and send it out? Or, do you take the trouble to analyze who your customers are, what they need, and how to best meet their needs? If you’re cool with just creating a product without taking the steps necessary to know exactly what customers want, you have to do a volte-face o.
It’s never fun to lose customers. To lose customers is to lose money. In SaaS, we call it churn rate. Churn rate is defined as “the percentage of subscribers to a service that discontinue their subscription to that service in a given time period.” Most of the pablum you read on the topic will tell you “have a great product!” or “awesome customer service.
Brennan Dunn is a hacker and entrepreneur running Planscope.io. He recently gave a presentation at the 2014 Microconf discussing the 6 tactics he used to triple Planscope’s growth rate. This blog post provides a summary of each tactic. A real highlight of this presentation is that he doesn’t just discuss marketing.
Rand Fishkin is the co-founder of Moz and one of the leading voices in the SEO world. Along with his work at Moz, he’s co-founded Inbound.org and co-wrote The Art of SEO. At Moz, his current position is the “Wizard of Moz”, where he contributes to individual teams within Moz. A sought after speaker, he’s given many presentations on his findings in SEO and the lessons he’s learned in marketing.
Dollar Shave Club is one of the frontrunners in the new subscription economy that seems to be getting more traction by the month. These businesses offer consumable products delivered to customers’ doors on a recurring subscription. Dollar Shave Club hit it big with their viral video that’s been viewed over 18 million times.
Tyler Bosmeny is the co-founder and CEO of Clever, which is a fast growing company in the education space. He recently gave a talk at Sam Altman’s How to Start a Startup class at Stanford University describing how startups can get their first $1 million in sales. In the talk, he outlined the four steps of the funnel: Propsecting Conversations Closing Revenue / Promise ...
If you love our blog and would like to join our team as a videographer (video editor), then we would love to have a chat with you. Here are some details about the position: It’s a full-time, salaried position. Working remotely is an option. We’re looking for someone that is technically inclined. Knowing your way around Google Analytics is a plus. A college degree is not required.
I spent a chunk o’ time messing with the headline above. See, I want a lot of people to read this blog post. Bloggers generally attach great value to the number of viewers a post earns. And a proven strategy for increasing the reach of your content is to inspire readers to share it via social media.
Company culture often gets a bad rap for being the soft, ethereal aspect of a business enterprise. But, there is much more to it than birthday parties and motivational posters. How you choose to create and maintain your culture and treat the people you hire impacts employee engagement, retention, and ultimately the product you develop.
A Blog About Analytics, Marketing and Testing