KISSmetrics Marketing Blog - Posts from February 2015

  • SEO 2015: Will This be the Year of the Story Brand?

    Certain people always seem to know what’s going on in digital marketing. They are able to predict the “Hot Topic” months in advance. For as many years as I’ve been in this business, I have been flabbergasted by the knowledge of others, and how they give that knowledge away, seemingly for free. Of course, they monetize their voice. We all try to do that for ourselves or for our clients.

    KISSmetrics Marketing Blogin SEO- 12 readers -
  • 6 Email Personalization Techniques That Go Beyond a Name

    We are living in the era of personalization. We have an abundance of data at our fingertips, but we don’t always make the most of the opportunity it provides. Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That is a shockingly low figure.

    KISSmetrics Marketing Blogin EMail- 20 readers -
  • Why Growth Hacking is a Team Sport

    Reporting is part of every marketer’s job and—according to the experts—is an integral step in creating and maintaining a culture of growth. Yet most marketers don’t have a formal process or spend any significant amount of time compiling and sharing results with their teams. The findings of a recent study on GrowthHackers.

    Sean Ellis/ KISSmetrics Marketing Blog- 12 readers -
  • How Aaron Levie Spots Opportunities and Seizes Markets

    Box Cofounder and CEO Aaron Levie provides us with the classic David vs Goliath story. The company was started by him and his three friends. Here they are, just a few kids in their 20s trying to compete with Goliath players like Microsoft and Oracle. From the archives: Box's first office 8 years ago, where we slept, worked, fought, pivoted, built. pic.twitter.

    KISSmetrics Marketing Blogin How To's- 10 readers -
  • How Adding Steps to Your PPC Landing Pages Can Improve Conversion Rates

    If you’re anything like me, you know how important it is to improve your PPC conversion rates. You may already be a rock star in AdWords and a wizard on landing pages, but what happens when you run out of new testing ideas? Bids – Check! Negative keywords – Check! Landing page headline – Check! Button color – Triple Check! You’ve tried it all (at least you think you have) ...

    KISSmetrics Marketing Blogin Paid Search How To's- 9 readers -
  • Facebook’s VP of Growth Gives You Tips on Growing Your Product

    Facebook’s VP of Growth Alex Schultz is the VP of Growth at Facebook. Before joining the mothership, he was a marketing manager at eBay. He has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge. Schultz paid for college by doing online marketing. He learned SEO in the 90s when he launched his paper airplane website.

    Zach Bulygo/ KISSmetrics Marketing Blog- 10 readers -
  • Building a Strong Company Culture, with Airbnb CEO Brian Chesky

    Culture is a topic that’s discussed a lot and yet isn’t well-defined. Despite this, nearly every company says they have a good culture (which to most just means the benefits they offer) for employees. To help sort out this ambiguity, today’s post will feature two experts. Alfred Lin spent 6 years as the COO and Chairman of Zappos, working alongside Tony Hsieh.

    Zach Bulygo/ KISSmetrics Marketing Blog- 14 readers -
  • 5 Tips to Make Sure You Are Validating Early and Often

    Whether you are a couple of coders in a garage or a small team in a large enterprise, validating your assumptions early and often can reduce the likelihood of failure, or at least get you to a pivot point sooner. The more chances you take, the more likely you are to hit a homerun. And, let’s face it, if new products are only 20% likely to succeed, you’ll need all the help you can get.

    KISSmetrics Marketing Blog- 8 readers -
  • Do You Really Need More Facebook Likes? The Data Driven Answer

    More Facebook likes! This is the driving passion of some social media marketers. They desire it. They dream about it. They crave it. They somehow think that more Facebook likes is the panacea for all of the world’s ills. But is it that important? Apart from my obvious hyperbole, are more Facebook likes truly going to create massive engagement, viral excitement, and blast reven ...

    Neil Patel/ KISSmetrics Marketing Blogin Social- 6 readers -
  • Your Official 5-Step Approach to Getting Media Coverage

    Whether you’re looking to raise your public profile, or hoping to get the word out about a new product, media coverage is one of the best ways to get your company noticed. Unfortunately though, obtaining press coverage isn’t a simple matter of firing off pitches and hoping for the best. Like all good things, successful media publicity is the result of hard work, and careful planning.

    KISSmetrics Marketing Blog- 6 readers -
  • Are Display Networks Full of Conversions, or Just Full of It?

    There are hundreds of ad networks that promise to run your ads with the best chance of conversion, the hottest technology, and the most efficient algorithm. So, digital marketing managers, who hear ad network reps beating the drum in one ear and upper management expecting measurable results in the other, are plagued with one key question: does display advertising really work? ...

    KISSmetrics Marketing Blogin Social Display- 13 readers -
  • Survey Questions That Work: How to Unlock Your Customers’ Deepest Desires

    How well do you know your customers and their needs? And, how well do you meet those needs? Do you just create a product and send it out? Or, do you take the trouble to analyze who your customers are, what they need, and how to best meet their needs? If you’re cool with just creating a product without taking the steps necessary to know exactly what customers want, you have to do a volte-face o.

    KISSmetrics Marketing Blogin How To's- 12 readers -
  • 8 Advanced Tips for Never Losing SaaS Customers

    It’s never fun to lose customers. To lose customers is to lose money. In SaaS, we call it churn rate. Churn rate is defined as “the percentage of subscribers to a service that discontinue their subscription to that service in a given time period.” Most of the pablum you read on the topic will tell you “have a great product!” or “awesome customer service.

    Neil Patel/ KISSmetrics Marketing Blog- 14 readers -
  • How to Get Your First $1 Million in Sales

    Tyler Bosmeny is the co-founder and CEO of Clever, which is a fast growing company in the education space. He recently gave a talk at Sam Altman’s How to Start a Startup class at Stanford University describing how startups can get their first $1 million in sales. In the talk, he outlined the four steps of the funnel: Propsecting Conversations Closing Revenue / Promise ...

    Zach Bulygo/ KISSmetrics Marketing Blogin How To's- 10 readers -
  • Would You Like To Create Video Content for KISSmetrics?

    If you love our blog and would like to join our team as a videographer (video editor), then we would love to have a chat with you. Here are some details about the position: It’s a full-time, salaried position. Working remotely is an option. We’re looking for someone that is technically inclined. Knowing your way around Google Analytics is a plus. A college degree is not required.

    Sean Work/ KISSmetrics Marketing Blogin Content- 8 readers -
  • How to Measure the ROI of Company Culture

    Company culture often gets a bad rap for being the soft, ethereal aspect of a business enterprise. But, there is much more to it than birthday parties and motivational posters. How you choose to create and maintain your culture and treat the people you hire impacts employee engagement, retention, and ultimately the product you develop.

    KISSmetrics Marketing Blogin Social How To's- 15 readers -
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