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During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite his impressive performance, the world record-holder nearly lost the race. In one of the closest finishes in Olympic history, Drysdale won by mere millimeters. Have you ever seen anything like this!? Mahe Drysdale takes single sculls gold… just! https://t.
Having the right kind of insights available at the right time is crucial in today’s business. But some brands are taking analytics a step further by not only relying on it to make sound decisions when opportunities present themselves, but making it the absolute core of every impactful business decision. And their analysis isn’t limited to one type of data.
There are a billion emails sent every day by MailChimp alone. There are over two million blog posts published each day. Average page length has become a staggering ~2000 words, which based on average writing times, can easily take up to four hours (or half a workday) for a single post. The sheer volume of marketing activities is rising to a nearly unsustainable point.
Let’s think back to the early days of social media for a moment, and how it impacted our marketing. Not only did it bring the potential of massive free exposure, it radically increased transparency as well. Every good or bad customer experience suddenly became a potentially viral story. And thus the relation between business and consumer was changed, forever.
Companies are understandably excited to tell the world when they push new features. New developments can take months and they are the hope for more users, greater engagement, and achieving milestones towards success. So how do teams communicate these big announcements to their users? A blog post, an unread notification, an email, and… that’s it.
Customer loyalty programs are crucial. The goal of loyalty initiatives is to engage, not pander more products to frequent buyers. But how do you determine if your loyalty program is working well? Use data to steer your customer loyalty program in the right direction. McKinsey found that “executive teams that make extensive use of customer data analytics across all business ...
It’s no secret. Everyone knows the biggest problem B2B content marketing faces today. Well, actually several give B2B marketers fits. Which one am I talking about? Making B2B content engage and actually drive more leads. How bleak does the situation look? Not good. Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends report surveyed 3,714 B2B marketers from around the globe.
The numbers on your graphs are up and to the right. Conversion rates at or above industry averages. But… Revenue’s flat. Stagnating or declining even. The problem is that those seemingly high conversion rates are a red herring. The sheer quantity of free trials or new leads looks enticing, seducing you with the promise of big numbers getting even bigger.
We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a basic understanding of data quality, many people still don’t quite grasp what exactly is meant by “quality”. For example, is there a way to measure that quality, and if so, how do you do it? In this article, we’ll be looking to answer those questions and much more.
For many marketers, performing keyword research is a pretty standard procedure. What has primarily changed over time are the tools used to source key search queries and determine the quality and intent behind those keywords. While the approach to research remains largely the same, the landscape in which consumers search and move toward a purchase has changed.
You’ve rolled out a lot of marketing tactics to boost traffic for your website. After copious amounts of content production, sharing, social engagement, and even paid ads, you feel like you can finally celebrate because your site is now pulling in tens of thousands of unique visits every month with a ton of page views.
When it comes to your email marketing, you likely spend a great deal of time tweaking your message and analyzing how to improve your open and click-through rates. According to joint research by IBM and eConsultancy, fully 90% of marketers agree that personalized, relevant communications with their customers is crucial to their success.
There’s been a long-standing division between sales and marketing that’s frequently discussed but few organizations have been able to resolve. On the ground it might seem like an age-old cultural friction but a survey conducted by Demand Gen shows us this lack of alignment between sales and marketing will directly impact your bottom line.
Your pricing options suck. At least that’s what some of your consumers think. They like your products. But the pricing packages aren’t meeting their expectations. Customers may enjoy one feature, but it isn’t included in a specific package. Or maybe they admire the pricing but prefer different benefits.
BI Intelligence estimates that $4 trillion dollars worth of merchandise is abandoned in online shopping carts. $4 trillion dollars! That $4 trillion dollars either winds up with offline retailers or just flat out never gets spent. And we know that shopping cart abandonment is a big problem with e-commerce retailers.
For marketers, the quest for branding that matters to consumers has always been about how to achieve deeper relevance. The more relevant a brand is in a customer’s life, the more they’ll begin to look for ways to integrate it into their lifestyle. Of course, many point to segmentation as the easiest and fastest way to achieve that kind of relevance.
It’s all local. Despite living in a global economy, many customers only care about what’s happening in their neighborhoods and cities. Brands must connect with consumers on their playing fields. And that means understanding people’s languages, cultures, and traditions. Marketing with location at the forefront offers some remarkable benefits.
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