KISSmetrics Marketing Blog - Posts from September 2016

  • What Top Companies Know About Analytics (That You Don’t)

    Having the right kind of insights available at the right time is crucial in today’s business. But some brands are taking analytics a step further by not only relying on it to make sound decisions when opportunities present themselves, but making it the absolute core of every impactful business decision. And their analysis isn’t limited to one type of data.

    Sherice Jacob/ KISSmetrics Marketing Blog- 23 readers -
  • The Lazy Marketer’s Guide to Customer Acquisition

    There are a billion emails sent every day by MailChimp alone. There are over two million blog posts published each day. Average page length has become a staggering ~2000 words, which based on average writing times, can easily take up to four hours (or half a workday) for a single post. The sheer volume of marketing activities is rising to a nearly unsustainable point.

    KISSmetrics Marketing Blog- 14 readers -
  • How to Use Release Notes to Drive Feature Adoption

    Companies are understandably excited to tell the world when they push new features. New developments can take months and they are the hope for more users, greater engagement, and achieving milestones towards success. So how do teams communicate these big announcements to their users? A blog post, an unread notification, an email, and… that’s it.

    KISSmetrics Marketing Blogin EMail How To's- 5 readers -
  • How Analytics Is Transforming Customer Loyalty Programs

    Customer loyalty programs are crucial. The goal of loyalty initiatives is to engage, not pander more products to frequent buyers. But how do you determine if your loyalty program is working well? Use data to steer your customer loyalty program in the right direction. McKinsey found that “executive teams that make extensive use of customer data analytics across all business ...

    KISSmetrics Marketing Blogin How To's- 18 readers -
  • What Makes B2B Content Remarkable for Buyers?

    It’s no secret. Everyone knows the biggest problem B2B content marketing faces today. Well, actually several give B2B marketers fits. Which one am I talking about? Making B2B content engage and actually drive more leads. How bleak does the situation look? Not good. Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends report surveyed 3,714 B2B marketers from around the globe.

    KISSmetrics Marketing Blogin Content- 13 readers -
  • Why Your High Conversion Rate Might Backfire (And How to Avoid It)

    The numbers on your graphs are up and to the right. Conversion rates at or above industry averages. But… Revenue’s flat. Stagnating or declining even. The problem is that those seemingly high conversion rates are a red herring. The sheer quantity of free trials or new leads looks enticing, seducing you with the promise of big numbers getting even bigger.

    KISSmetrics Marketing Blogin How To's- 10 readers -
  • Omni-Channel Marketing: A New Approach to Keyword Research

    For many marketers, performing keyword research is a pretty standard procedure. What has primarily changed over time are the tools used to source key search queries and determine the quality and intent behind those keywords. While the approach to research remains largely the same, the landscape in which consumers search and move toward a purchase has changed.

    KISSmetrics Marketing Blogin SEO- 11 readers -
  • Recovering Lost Customers (and Revenue) with Kissmetrics

    BI Intelligence estimates that $4 trillion dollars worth of merchandise is abandoned in online shopping carts. $4 trillion dollars! That $4 trillion dollars either winds up with offline retailers or just flat out never gets spent. And we know that shopping cart abandonment is a big problem with e-commerce retailers.

    KISSmetrics Marketing Blog- 28 readers -