KISSmetrics Marketing Blog - Posts from October 2016

  • How to Run an A/B Test in Google Analytics

    Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances clever and clear. But… It’s not working. All of it. Some of it. You’re not completely sure, but something’s gotta give. Despite everyone’s best intentions, including all the hours of research and analyses, things don’t always work out as planned.

    KISSmetrics Marketing Blogin Google How To's- 29 readers -
  • 3 Lazy SEO Tips to Jumpstart Customer Acquisition

    SEO means many things to many people. To some, it’s links. To others, it’s keywords. In actuality, it’s a broader concept designed to increase authority on particular subjects and popularity among peers to increase the odds of being properly classified. It can get incredibly complex and time consuming on a large scale. However, it doesn’t always have to.

    KISSmetrics Marketing Blogin SEO- 8 readers -
  • A Quick Guide to Data-Based Display Advertising

    Here’s a fun fact: In any given web session, your audience is more likely to have a heart attack than click on your banner ad. Okay, so maybe that’s not so much a fun fact as it is a scary fact, but either way the fact is that most display ads have truly awful clickthrough rates. The question is, why? Are your ads just unclickably ugly? Do you have the wrong CTAs? Is it just ...

    KISSmetrics Marketing Blogin Paid Search Display- 18 readers -
  • How Airbnb Uses Data Science to Improve Their Product and Marketing

    As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft, founders Brian Chesky and Joe Gebbia turned their living room into a mini bed and breakfast, hosting three guests from a local sold-out trade show where lodging was scarce. The original design for AirBed and Breakfast provided temporary living quarters, breakfast ...

    Sherice Jacob/ KISSmetrics Marketing Blogin How To's- 21 readers -
  • When Good Customers Leave: Troubleshooting Your Customer Retention Approach

    Every business needs a steady stream of new leads coming in the door. New business is crucial for survival. If you’re not feeding your funnel, then you’ll limit your capacity for growth and eventually tank. This is why a lot of businesses heavily focus on new customer acquisition. They build out sales teams with aggressive goals to generate new business and keep the growth train rolling.

    KISSmetrics Marketing Blog- 15 readers -
  • How to Create Value in Competitive B2B Markets

    When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers buy value – in the form of convenience, simplicity or integration. But what exactly is value and is it something that can be created? Once it is created, can it be maintained or built upon – especially in the face of fierce competition? Let’s take a closer look ...

    Sherice Jacob/ KISSmetrics Marketing Blogin How To's- 12 readers -
  • 5 Harsh Truths About Your Dismal Customer Engagement Rates

    Engagement. Business survival hinges on your team connecting with customers. Strive to build relationships to bridge your SaaS brand’s values with your target audience. Research by McKinsey shows just how important customer service is, not just during routine company<>customer interactions, but during ‘moment of truth’ interactions.

    KISSmetrics Marketing Blogin Social EMail- 11 readers -
  • The 7 Epiphanies Needed to Intuitively Grasp Statistical Significance

    There is only one danger more deadly to an online marketer than ignorance, and that danger is misplaced confidence. Whenever a marketer omits regular statistical significance testing, they risk infecting their campaigns with dubious conclusions that may later mislead them. But because these conclusions were based on “facts” that the marketer “empirically” observed with their o ...

    KISSmetrics Marketing Blogin SEO- 7 readers -
  • Here’s 5 Smart Ways to Plan Your E-commerce Sales Promotion

    Ready for your next sales promotion? For some ecommerce teams, it’s a time-consuming task deciding which items to markdown and how to publicize a sales event. However, sales promotions play an integral role in attracting customers. A survey found that up to 50% of consumers make a purchase only with a promotion. Shoppers desire a good deal before they invest in your products.

    KISSmetrics Marketing Blog- 9 readers -
  • Get More From Your Marketing: 5 Ways to Integrate Your Marketing Stack

    Software that doesn’t play nice with others is like having a TV with no inputs – it works fine on its own, but if you can’t connect your PS4, Chromecast, or Apple TV, you’re stuck with basic cable. Now, imagine if Salesforce couldn’t connect with your email, accounting, or customer service apps? You’d have a hard time organizing your client communications, consolidating your s ...

    KISSmetrics Marketing Blogin Social EMail- 10 readers -
  • 5 Online Holiday Shopping Trends You’re Not Prepared For (Yet!)

    It’s not even November yet and here we are, already talking about holiday shopping trends. Too soon? Not at all. The truth is, the more foresight you can have to prepare for what will be the biggest shopping season, the more you can adapt to customers’ habits and be ready to adjust to meet their needs and exceed their expectations.

    KISSmetrics Marketing Blog- 13 readers -
  • Why You Should Be Turning Social Proof Into Sales

    We are all bombarded by media. So much so that we easily tune it out. The more interruptive it is, the more absurd we find it and the more likely we are to disregard it. So what’s a company to do when it needs to continuously bring in new customers, but nobody pays any attention to ads? User-generated content, which is any content voluntarily produced by customers, is making ...

    KISSmetrics Marketing Blog- 19 readers -
  • Announcing the Updated Kissmetrics Funnel Report

    The Kissmetrics Funnel Report is our most popular report, and for good reason. Seeing where potential customers drop off and segmenting traffic to find the most valuable marketing channels are game changers for businesses. And today we’re announcing new features in our Funnel Report that will make it even more powerful. Let’s start with the new design. 1.

    Zach Bulygo/ KISSmetrics Marketing Blog- 11 readers -
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