• Using Marketing Analytics to Win at Email Marketing

    You might be part of the group of marketers that feel as though your email campaigns are missing something. Only, you’re not sure what they’re missing. You’ve reversed engineered your competitor’s email campaigns to see what they’re doing, but the truth of the matter is, you will never know the strategy behind their success because you don’t have access to their analytics.

    KISSmetrics Marketing Blogin EMail- 16 readers -
  • Low Sales? Here’s How to Read Minds to Close More Deals

    People either do what you want. Or they don’t. And there’s not a whole lot you can do about it. Except react. Except follow-up based on a new set of rules. That doesn’t mean you can’t predict it, though. That doesn’t mean you can’t manipulate it. It doesn’t mean you can’t choreograph it ahead of time. Almost every single customer interaction presents an IF/THEN scenario.

    KISSmetrics Marketing Blog- 11 readers -
  • Let User Behavior Shape Your Customer Engagement Strategy

    SaaS growth relies on customer engagement. It can seem like an uphill battle garnering your audience’s attention in a competitive market. However, coupled with behavioral data, a personalized experience is one solution to communicating your product’s value. “Chances are your customers have very diverse backgrounds, interests, and behaviors.

    KISSmetrics Marketing Blog- 10 readers -
  • How to Find Which Sites are Driving Retention

    I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are great for SEO, which is great for traffic, but what really matters is the quality of traffic you’re getting. So, what that post explained was how you can use a Funnel Report to see who came to your site, and how many of them signed up.

    Zach Bulygo/ KISSmetrics Marketing Blog- 9 readers -
  • Timely and Relevant Is The Only Message That Matters

    During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell, can we have our hat back? #GRAMMYs — Arby's (@Arbys) January 27, 2014 This was a ...

    KISSmetrics Marketing Blog- 9 readers -
  • How Voice Apps will Change E-Commerce Forever

    Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you. Perhaps the biggest evidence that shows a marked shift in how customers search is found within the biggest movers and shakers in both e-commerce and search — Amazon and Google.

    Sherice Jacob/ KISSmetrics Marketing Blog- 8 readers -
  • How a Structured E-Commerce Testing Plan Leads to Quick & Stable Wins

    If you were Amazon.com CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins.

    KISSmetrics Marketing Blog- 7 readers -
  • 5 Post-Purchase Email Campaign Tactics Worth Trying

    Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails.

    KISSmetrics Marketing Blogin EMail- 6 readers -
  • 5 Signs it’s Time for an Email Marketing Makeover

    These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it’s nearly push-button simple to do, doesn’t mean it always gets the results you want. And if your beautifully-designed, precisely-formatted and succinctly-written email went over like a lead balloon, it doesn’t mean the end of the world.

    Sherice Jacob/ KISSmetrics Marketing Blogin EMail- 6 readers -
  • 4 Data-Backed Conversion Hacks that Cost You Nothing

    Conversions are in the toilet. Traffic is still coming in. But your bottom line isn’t changing. Sales are slower than ever. People simply aren’t buying right now. It’s not the holiday season. It’s probably just the “off-season” for online sales. No need to worry, right? It’s normal for this time of year… But it’s not. Selling online isn’t only seasonal.

    KISSmetrics Marketing Blog- 4 readers -
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