• How Data Helps Influence Reluctant Buyers

    Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features will actually help them. Tackling this segment of buyers is an issue facing most SaaS companies. The competition and the demand for the new best thing makes consumers apprehensive about purchasing.

    KISSmetrics Marketing Blogin How To's- 36 readers -
  • How to Master Analytics like Will Smith and Amazon

    Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick. Even his movies that didn’t get good reviews, like Hancock and Suicide Squad, grossed over half a billion each worldwide.

    KISSmetrics Marketing Blogin How To's- 28 readers -
  • The Importance of Pairing Analytics with Engagement

    When was the last time you took a look at your analytics dashboard? I mean a truly in-depth look? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. “Well, that’s not true”, you insist. “I can see how many users clicked on this link or bought that product and ultimately convert ...

    Sherice Jacob/ KISSmetrics Marketing Blog- 27 readers -
  • 6 Engagement Marketing Metrics & How to Improve Them

    “Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard.

    KISSmetrics Marketing Blog- 25 readers -
  • The Four Statistical Concepts Every Online Marketer Should Know

    Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers. In this post, I’m going to present four statistical concepts I believe will be valuable to anyone working in online marketing. Statistics: A Sexy Skill To some people, statistics may sound like a boring topic, but to others, it may very well be on ...

    KISSmetrics Marketing Blogin Paid Search- 23 readers -
  • Why Your Ads Should Look 100 Years Old

    Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh yeah, also tells time. An iPhone that has a new update every time you turn it on. A car that is so smart it can drive itself.

    KISSmetrics Marketing Blogin Paid Search EMail- 22 readers -
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