• Attribution Modeling for Ecommerce: 5 Things All Sellers Need to Know

    I’m not going to lie to you: this can get very tricky. It’s so complex that many ecommerce platforms don’t even bother with it. An attribution model is how you assign credit or value for sales and conversions across various customer touchpoints. It includes all your digital channels – paid search, display, email, social media, organic search, referrals – and the impact that ea ...

    KISSmetrics Marketing Blogin Paid Search- 39 readers -
  • How to Streamline Lead Nurturing Campaigns With Customer Data

    Market2Lead reports that “nurtured leads experience a 23% shorter sales cycle.” By building an active relationship with buyers, your team is equipped to guide people through the sales journey. An engaged seller can anticipate consumer needs and customize the overall experience. “With the ability to create and apply customer data assets, it’s possible now to marry the content ...

    KISSmetrics Marketing Blogin How To's- 34 readers -
  • How to Recover From a Failed Product Launch

    Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all the effort seems worth it — but when it fails, it can send you and your business into a doubt-ridden daze. Coca Cola’s ‘New Coke’ disaster back in 1985 still draws attention, while Amazon’s more recent failure with the ‘Fire Phone’ is still fresh in our memories.

    KISSmetrics Marketing Blogin How To's- 33 readers -
  • 4 Design Terms Every Marketer Needs to Know

    The transition from text-based to visual marketing is already well underway, as customer demand drives organizations to rethink how people communicate on the most basic level. Cisco estimates video will constitute 80% of all consumer Internet traffic by 2019, and although marketers are racing to catch up, they’re still behind the times: in 2015, 52% of senior marketing executi ...

    KISSmetrics Marketing Blog- 31 readers -
  • How to Select Hero Images that Boost Conversions and Move Audiences

    It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an average human blink takes about 100-400 milliseconds. To say that we judge websites in the blink of an eye would be an overstatement. When you have so little time to make an impression, it’s crucial that you get your design right. One overlooked element of modern design is the hero image.

    KISSmetrics Marketing Blogin How To's- 30 readers -
  • The Power of Direct Mail in the Digital Age

    For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not long ago, advertisements were the end result of days, weeks, or even months of painstaking research and creative work. Ingenious ads from Coca-Cola, Kodak, McDonald’s, and even Marlboro cigarettes, for better or for worse, ...

    KISSmetrics Marketing Blog- 29 readers -
  • How to Run an A/B Test in Google Analytics

    Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances clever and clear. But… It’s not working. All of it. Some of it. You’re not completely sure, but something’s gotta give. Despite everyone’s best intentions, including all the hours of research and analyses, things don’t always work out as planned.

    KISSmetrics Marketing Blogin Google How To's- 26 readers -
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