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Are you ready to get the most out of Google Analytics? If so, we’ve collected the ultimate guide to over 150 Google Analytics resources you can use, including the top official Google Analytics channels, Google Analytics integrations, tools for Google Analytics, and articles about Google Analytics.
The best information is usually the most straightforward: Cold hard statistics. Even though stats aren’t exactly emotionally scintillating or suspenseful, they are nonetheless very powerful. In this article, I’ve collected some of the most surprising ecommerce stats that I believe have profound implications for the way that we do marketing.
One of the most common tenets of conversion optimization is that fewer options = higher conversions. When you give people too many options, they get confused trying to compare them, and end up choosing no option. The hypothesis isn’t far fetched. If a SaaS company offers 7 different pricing plans, many visitors won’t know which plan is best for them, and end up leaving without signing up.
What’s the best way to raise brand awareness and position yourself as a leading expert in your industry? It’s a question marketing departments have been attempting to answer for decades. Some spend hundreds to millions of dollars on local or national print, radio, or television ads to reach a mass audience.
That’s a tall order to fill, but unlike many “best of” articles floating around on the web this time of year, I’m (shockingly!) not looking at “best” in terms of the most page views, tweets or shares. In worst cases, those kinds of indicators can be artificially inflated or misguided. What I’m looking at are the posts that not only give you the best possible tips and technique ...
It’s the little things that matter in the end, especially in a field like customer service. You might be spending a lot of time and effort making sure every experience you deliver to customers is mind-blowing (including how good your processes are and how helpful and nice your agents are), but none of that matters if you don’t make a good first impression.
Every person in the search engine optimization (SEO) space needs to know a fair amount of how the Google algorithm works. While Google doesn’t share all the ingredients in their secret sauce, we do know a few of the ...
It’s the most wonderful time of the year, and you know what that means for ecommerce. It means insanity. The holiday season is the time of year when retailers earn more revenue than any other time of year. Sales spike. Traffic explodes. Revenue rises. Ecommerce retailers have a myopic focus on holiday sales, holiday sales, holiday sales, holiday sales. That’s totally expected.
SaaS marketers have a tough job. Marketing is hard. But what about marketing something that has no physical presence? Or marketing something that is constantly changing? Or marketing something that has some goofy name? Or marketing something that only about 20 B2B companies will be interested in? Or marketing something that doesn’t even make sense to the average person? You get the idea.
It used to be that you could get major attention just by using infographics. Today, that’s not the case. Everyone is making infographics. Now, you’ve got to make infographics that are better than the next guy’s infographics. That’s not easy to do. I’ve been creating infographics for quite a while. I’ve made mistakes, but I’ve also figured out a few tips.
You probably have at least a rough outline of your marketing plan for 2015; maybe you even have it all laid out. Sometimes when you’re planning for the coming year it’s easy to focus on scaling what worked well during the past 12 months and forget to brainstorm ways to explore new channels and technologies that are on the horizon.
When we’re bidding adieu to an old year and hello to a new, we like to read (and write) about predictions for the New Year. I’m not immune to the New Year excitement bug, even though I tend to work on holidays (rather than party). This year, I’m a little more excited than normal. Although I have no pretensions to prophetic abilities, I’m seeing signs that 2015 is shaping up to ...
If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing. The art of marketing is all the right-brained creativity that goes into a marketing program. These marketers are focused on emotions, visuals, and telling stories. OmmWriter, Balsamiq, and Storyteller are some of the tools in their toolkit.
Rand Fishkin is the co-founder of Moz and one of the leading voices in the SEO world. Along with his work at Moz, he’s co-founded Inbound.org and co-wrote The Art of SEO. At Moz, his current position is the “Wizard of Moz”, where he contributes to individual teams within Moz. A sought after speaker, he’s given many presentations on his findings in SEO and the lessons he’s learned in marketing.
I spent a chunk o’ time messing with the headline above. See, I want a lot of people to read this blog post. Bloggers generally attach great value to the number of viewers a post earns. And a proven strategy for increasing the reach of your content is to inspire readers to share it via social media.
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