• 11 Steps to Building Your Content Marketing Machine

    In organizations, processes are setup to produce consistent, repeated, and predictable results with minimal friction. These processes are refined overtime (if needed) in order to make the organization as a whole better and more efficient. It should be no different in the marketing department. How you set up these processes determines how effective your processes will become.

    Zach Bulygo/ KISSmetrics Marketing Blogin Content- 5 readers -
  • Infographic: Personalization Drives eCommerce Revenue

    In retail, there is a sales tactic known as suggestive selling. In essence, suggestive selling is basically an attempt by a sales person to sell the customer an accessory for a product that they are already buying. So if you walk into Best Buy to purchase a phone, the sales person may suggest a car charger to go along with the phone. This tactic has now spread across all industries.

    KISSmetrics Marketing Blog- 7 readers -
  • How to Streamline Lead Nurturing Campaigns With Customer Data

    Market2Lead reports that “nurtured leads experience a 23% shorter sales cycle.” By building an active relationship with buyers, your team is equipped to guide people through the sales journey. An engaged seller can anticipate consumer needs and customize the overall experience. “With the ability to create and apply customer data assets, it’s possible now to marry the content ...

    KISSmetrics Marketing Blogin How To's- 34 readers -
  • How to Recover From a Failed Product Launch

    Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all the effort seems worth it — but when it fails, it can send you and your business into a doubt-ridden daze. Coca Cola’s ‘New Coke’ disaster back in 1985 still draws attention, while Amazon’s more recent failure with the ‘Fire Phone’ is still fresh in our memories.

    KISSmetrics Marketing Blogin How To's- 34 readers -
  • 4 Design Terms Every Marketer Needs to Know

    The transition from text-based to visual marketing is already well underway, as customer demand drives organizations to rethink how people communicate on the most basic level. Cisco estimates video will constitute 80% of all consumer Internet traffic by 2019, and although marketers are racing to catch up, they’re still behind the times: in 2015, 52% of senior marketing executi ...

    KISSmetrics Marketing Blog- 31 readers -
  • How to Select Hero Images that Boost Conversions and Move Audiences

    It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an average human blink takes about 100-400 milliseconds. To say that we judge websites in the blink of an eye would be an overstatement. When you have so little time to make an impression, it’s crucial that you get your design right. One overlooked element of modern design is the hero image.

    KISSmetrics Marketing Blogin How To's- 31 readers -
  • Recovering Lost Customers (and Revenue) with Kissmetrics

    BI Intelligence estimates that $4 trillion dollars worth of merchandise is abandoned in online shopping carts. $4 trillion dollars! That $4 trillion dollars either winds up with offline retailers or just flat out never gets spent. And we know that shopping cart abandonment is a big problem with e-commerce retailers.

    KISSmetrics Marketing Blog- 30 readers -