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When it comes to digital marketing, there is no doubt that marketers need to be working hard to keep up with the latest trends. Most people will be well aware that customers want to consume their information in a more visual way than ever before. Things like infographics, pictures, and videos are able to hold people’s attention much more effectively than long written articles.
With more and more people using mobile devices as their primary, or even exclusive means of accessing the internet, it is important to understand the attitudes of these users. It is not enough to just assume you know what types of advertisements will work, and which ones will be off-putting to the users.
In the past several days there have been very interesting announcements from both Google and Facebook. While unrelated to each other, they are both beginning some testing on new features that will allow people to make purchases right on their respective sites. Facebook is testing the option to effectively put a ‘store’ right on a business page, and Google is experimenting with ...
In an obvious attempt to lure video creators away from YouTube, Facebook will be offering many of them a share in the revenue that is generated from ads on or near their videos. Starting this fall, video creators including the NBA, Fox Sports and Funny or Die, will receive a 55% cut of the ad revenue that appears on the social network on or near their videos.
Facebook has recently confirmed that they are testing two new types of advertisements that are designed to help marketers generate leads and even direct sales. These ads will have a similar appearance to their existing ad formats, but with some important enhancements that are likely to help marketers and brands with optimizing their marketing efforts significantly.
If you’re even thinking about going to the Search Marketing Expo (SMX East) event in New York City, you will want to buy your tickets NOW. SMX East is being marked as the world’s largest search engine marketing conference and expo. While it is focused on search marketing, it will be extremely valuable to affiliate marketers, digital advertisers and anyone else who is making mon ...
William Rothbard is a well-known former FTC attorney, and he recently presented at Affiliate Summit West. During his presentation he provided a number of great tips on how to avoid FTC action. As most marketers are aware, the FTC has been cracking down on a number of different companies over the past few months. We’ve reported on several of them here at PMI, but there are others as well.
In a recent study that looked at a variety of items impacting affiliate marketers, it seems that those who are based in the United States are more satisfied than those in other countries. This is specifically true about the way payments were handled. The report comes from the payment platform Tipalti.
The Trustworthy Accountability Group (TAG) is a group of people and businesses from throughout the digital advertising industry who have gotten together to help address the problem of ad fraud. They have been around for a while now, and have made some nice contributions to the fight against fraud. According to a new announcement, however, they have something in the works that c ...
Microsoft and AOL have just completed the finishing touches on a significant new deal that will have AOL searches powered by Bing (up till now they were powered by Google). In addition, the ad inventory on Microsoft properties such as Outlook, Skype, x-box, MSN and more will be sold through AOL rather than through Microsoft directly.
If you are in the business of online lead generation, you know (or at least you should know) how important it is to remain in compliance with the many rules and regulation put forth by the FTC. If you step outside of what they consider unfair or deceptive practices, you could be facing significant fines or other penalties that can quickly shut down your business.
If you’re a successful affiliate marketer you are likely always looking for ways to increase your overall profits while also diversifying your income. One great option that many people overlook is running a tenancy deal. A tenancy deals is a process where advertising space is purchased on the website of an affiliate and can often be on top of the normal CPA agreement.