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We recently had the pleasure of welcoming Majestic’s Dixon Jones (@Dixon_Jones) to the #KoozAcademy to give us a complete understanding of what is possibly one of the most important tools for SEO and the content needed for researching and monitoring websites. Majestic is a tool designed to help understand relationships between websites through backlinks in a similar way to Google.
Piggybacking on news stories isn’t exactly breaking the mould. PR’s have been doing it for years. When executed well it can be incredibly successful for your brand. So how about hijacking hashtags? Can this work for your brand? Now, in the age of social, it has never been so easy to express an opinion.
Today I had the honor of speaking at The Inbounder conference in Valencia on the subject of paid media and how we as advertisers should be utilising as many of the relevant platforms as possible to channel our audiences through the purchase funnel. If we look back to the year 2000, when Google AdWords first launched, all we had to target with was keywords.
We are pleased to announce that Koozai will be sponsoring Search Elite London! Search Elite is an industry-leading event where eight of the best speakers in search marketing come together to deliver the latest advice, trends and opinions to help you increase the success and impact of your digital marketing campaigns.
(This is the transcript from our new video so it may not read as well as a normal blog post would) You’ve all heard the expression that content is king. And we know that one of the best ways to engage our audience’s, to bring people in, to get them excited about our businesses is to create great quality content that you put out on your channels.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards. This month, Samantha will be judging the MENA Digital Awards.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Images are often forgotten when it comes to SEO, but people don’t understand the search potential that they have and also the implications that they have on the technical standing of a website, specifically website speed.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi. Thanks ever so much for coming to watch our Koozai TV channel today. I want to talk to you about your UMP. And what do I mean by UMP? UMP, for me, is your unique marketing point. And I think as advertisers, we don’t play on this enough.
(This is the transcript from our new video so it may not read as well as a normal blog post would) As advertisers, we’ve got so many different platforms available to us that can give us a load more insight into who our customer base are and who our website audience are. So if you take the likes of Facebook, Twitter, Instagram, Google Analytics, Google AdWords, they all give us ...
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Ruth, and today I’m going to talk to you about how to engage with key influencers. I’ve come up with a handy acronym to help you out. And that’s SAR, OK, so the first one is segmentation. You probably already know who you want to be working with in terms of publications and sites.
We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices. Looking to the future and our continued expansion, we are delighted with this change as it marks a growth in our team and direction of the company.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Sally from Koozai. And you may have seen my interview today on Report Garden and on social. Some of the things I talk about are different trends and how these will affect search in the coming months or next year.
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend. However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan. Getting the team on board One of the biggest challenges when looking to migrate over to a tag management system such as GTM is gettin ...
(This is the transcript from our new video so it may not read as well as a normal blog post would) How do you create videos with impact for YouTube, for Vimeo, for your website that grab people’s attention and get them to watch what you’re saying? Well, in this video, we’re going to cover how do you open a video, trailing your points, enthusiasm, and how do you close for action.
(This is the transcript from our new video so it may not read as well as a normal blog post would) If you’re like most of the people in the UK, then you’re probably using Google to conduct the majority of your searches. But what we’re finding, and what we’re seeing, and what is being reported is that actually, Bing is on the increase again.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Holly and today I’ll be talking about the upcoming change to the way Google Chrome views HTTP sites. At some point in January they’ll start flagging HTTP sites’ pages as insecure. This change will be rolled out in stages.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media. You know Sam for being our Director of Strategy, along with of course winning the UK S ...
(This is the transcript from our new video so it may not read as well as a normal blog post would) 2016 was an interesting year for content marketing. As the landscape is always evolving, we’d expect 2017 to follow a similar pattern. So here’s our look at the upcoming trends in the content world across the next 12 months. To start with, I think there’ll be a bigger focus on content promotion.
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