• 31 Things We Learned When Majestic’s Dixon Jones Visited Koozai

      We recently had the pleasure of welcoming Majestic’s Dixon Jones (@Dixon_Jones) to the #KoozAcademy to give us a complete understanding of what is possibly one of the most important tools for SEO and the content needed for researching and monitoring websites. Majestic is a tool designed to help understand relationships between websites through backlinks in a similar way to Google.

      James Challis/ Koozai.comin Social- 21 readers -
    • How To Highjack Hashtags

      Piggybacking on news stories isn’t exactly breaking the mould. PR’s have been doing it for years. When executed well it can be incredibly successful for your brand. So how about hijacking hashtags? Can this work for your brand? Now, in the age of social, it has never been so easy to express an opinion.

      Koozai.comin Social How To's- 18 readers -
    • Dominating the Paid Media Universe #TheInbounder

      Today I had the honor of speaking at The Inbounder conference in Valencia on the subject of paid media and how we as advertisers should be utilising as many of the relevant platforms as possible to channel our audiences through the purchase funnel. If we look back to the year 2000, when Google AdWords first launched, all we had to target with was keywords.

      Samantha Noble/ Koozai.com- 17 readers -
  • Understanding the true value of your Unique Marketing Point (UMP)

    (This is the transcript from our new video so it may not read as well as a normal blog post would) As advertisers, we’ve got so many different platforms available to us that can give us a load more insight into who our customer base are and who our website audience are. So if you take the likes of Facebook, Twitter, Instagram, Google Analytics, Google AdWords, they all give us ...

    Samantha Noble/ Koozai.comin Social- 8 readers -
  • Engaging with Key Influencers

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Ruth, and today I’m going to talk to you about how to engage with key influencers. I’ve come up with a handy acronym to help you out. And that’s SAR, OK, so the first one is segmentation. You probably already know who you want to be working with in terms of publications and sites.

    Koozai.com- 13 readers -
  • We’ve Expanded Into Bigger And Better Offices In London

    We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices. Looking to the future and our continued expansion, we are delighted with this change as it marks a growth in our team and direction of the company.

    Koozai.com- 11 readers -
  • SEO Trends with Sally Newman

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Sally from Koozai. And you may have seen my interview today on Report Garden and on social. Some of the things I talk about are different trends and how these will affect search in the coming months or next year.

    Koozai.comin SEO- 15 readers -
  • An SEO’s Guide to Planning Google Tag Manager Migration

    Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend. However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan. Getting the team on board One of the biggest challenges when looking to migrate over to a tag management system such as GTM is gettin ...

    Emma North/ Koozai.comin Google- 21 readers -
  • How to Create Video with Impact

    (This is the transcript from our new video so it may not read as well as a normal blog post would) How do you create videos with impact for YouTube, for Vimeo, for your website that grab people’s attention and get them to watch what you’re saying? Well, in this video, we’re going to cover how do you open a video, trailing your points, enthusiasm, and how do you close for action.

    Koozai.comin How To's- 14 readers -
  • The rise of Bing by Ben Norman 2017

    (This is the transcript from our new video so it may not read as well as a normal blog post would) If you’re like most of the people in the UK, then you’re probably using Google to conduct the majority of your searches. But what we’re finding, and what we’re seeing, and what is being reported is that actually, Bing is on the increase again.

    Ben Norman/ Koozai.com- 15 readers -
  • Google and the migration from HTTP to HTTPS sites

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Holly and today I’ll be talking about the upcoming change to the way Google Chrome views HTTP sites. At some point in January they’ll start flagging HTTP sites’ pages as insecure. This change will be rolled out in stages.

    Koozai.comin Google- 15 readers -
  • Samantha Noble Shares Paid Media Insight on Voice FM

    Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media. You know Sam for being our Director of Strategy, along with of course winning the UK S ...

    Koozai.com- 15 readers -
  • Content Marketing Trends for 2017

    (This is the transcript from our new video so it may not read as well as a normal blog post would) 2016 was an interesting year for content marketing. As the landscape is always evolving, we’d expect 2017 to follow a similar pattern. So here’s our look at the upcoming trends in the content world across the next 12 months. To start with, I think there’ll be a bigger focus on content promotion.

    John Waghorn/ Koozai.comin Content- 19 readers -
  • Koozai Bloopers 2016

    (This is the transcript from our new video so it may not read as well as a normal blog post would) – [Director] Ready when you are. – For Koozai …bleh. [laughs] – Giving you the competitive edge in the market. We’re also … We also … oh. – Uh, yes. Oh. [laughs] – … so sure that the service we deliver meets your best needs. Obviously not. [beep] sake.

    Ben Norman/ Koozai.com- 13 readers -
  • Embracing Google Tag Manager

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hello. I’m Emma North and I’m the head of SEO here at Koozai. And today, I’m going to be talking to you about Google Tag Manager. Now, for me, Google Tag Manager is really underutilised and undervalued, and it’s a really powerful, marketing tool.

    Emma North/ Koozai.comin Google- 16 readers -
  • Content Marketing Showcase

    (This is the transcript from our new video so it may not read as well as a normal blog post would) So you want to know what great content is. I mean, that phrase gets chucked around everywhere. You hear it everywhere. You see it on Twitter every day. But what is it? It’s so frustrating. No one’s going to tell you.

    Ali Moghadam/ Koozai.comin Content- 15 readers -
  • Image Optimisation

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, Ben here, and today I want to talk to you about image optimisation. So we know with Google going mobile-first next year, with their index, that site speed is going to become even more important. One of the most overlooked factors in my experience is image optimisation.

    Ben Norman/ Koozai.com- 22 readers -

Koozai.com

Award winning digital marketing agency. Trusted for SEO, Paid Search, Social Media and Digital Management services by over 100 top brands. Find out why.

Additional authors: Ben Norman, Mike Essex, Samantha Noble
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