- Our Blog
SMX London 2017 is one of the biggest search marketing conferences in the world, and it takes place on 23rd and 24th May. We are very pleased to announce that our very own Marcus Knight, will be speaking at this industry-leading event. Marcus Knight is Head of Paid Media at Koozai. Fairly new to Koozai but with years of experience in paid media, Marcus has worked on campaign ...
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend. However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan. Getting the team on board One of the biggest challenges when looking to migrate over to a tag management system such as GTM is gettin ...
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Ruth, and today I’m going to talk to you about how to engage with key influencers. I’ve come up with a handy acronym to help you out. And that’s SAR, OK, so the first one is segmentation. You probably already know who you want to be working with in terms of publications and sites.
(This is the transcript from our new video so it may not read as well as a normal blog post would) I’m a major fan of Unbounce Landing Pages. I’ve used Unbounce when a client was undergoing a website relaunch or redesign. And rather than them stop their paid search activity altogether, lose money, and have a gap in their historical data, Unbounce was the solution.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Whether you’re aware of it or not, color is a very sacred thing to people. It permeates our lives, our communities, our countries, and our world. Color is in the clothes that we wear. It’s in the car we drive. It’s the way we decorate our homes.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought. Generally, you want your content to resonate with your audience in some way and for them to react and engage with your marketing.
(This is the transcript from our new video so it may not read as well as a normal blog post would) In order to measure the success of your content marketing, you need to firstly work out what it is trying to track. So set yourself a goal. Is it links to content, social shares, revenue, traffic or transactions, for example? Once you’ve worked this out, it’s then easier to estab ...
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast. Our monthly Breakfast & Learn events are free to attend and will be held at our London office in Old Street.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Local SEO is about having an awesome user experience and a strong visibility across as many local towns as possible. In local SEO, local links carry a lot of weight. So aim to go after links with web sites and businesses based in the same area as you.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m here today to talk to you about why PR is so important for SEO. Gone are the days of spammy backlinks that will penalize your web site. But we need to build up that back link profile from somewhere, and this is where digital PR comes in.
(This is the transcript from our new video so it may not read as well as a normal blog post would) On the 9th of May, I am speaking at the Search Elite conference in London. The talks been designed to suit anybody that works within a marketing role because I’ve split into two different parts. So the first part is going to help you to really use the paid media platforms to unde ...
We are pleased to announce that Koozai will be sponsoring Search Elite London! Search Elite is an industry-leading event where eight of the best speakers in search marketing come together to deliver the latest advice, trends and opinions to help you increase the success and impact of your digital marketing campaigns.
(This is the transcript from our new video so it may not read as well as a normal blog post would) You’ve all heard the expression that content is king. And we know that one of the best ways to engage our audience’s, to bring people in, to get them excited about our businesses is to create great quality content that you put out on your channels.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards. This month, Samantha will be judging the MENA Digital Awards.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Images are often forgotten when it comes to SEO, but people don’t understand the search potential that they have and also the implications that they have on the technical standing of a website, specifically website speed.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi. Thanks ever so much for coming to watch our Koozai TV channel today. I want to talk to you about your UMP. And what do I mean by UMP? UMP, for me, is your unique marketing point. And I think as advertisers, we don’t play on this enough.
(This is the transcript from our new video so it may not read as well as a normal blog post would) As advertisers, we’ve got so many different platforms available to us that can give us a load more insight into who our customer base are and who our website audience are. So if you take the likes of Facebook, Twitter, Instagram, Google Analytics, Google AdWords, they all give us ...
We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices. Looking to the future and our continued expansion, we are delighted with this change as it marks a growth in our team and direction of the company.
Award winning digital marketing agency. Trusted for SEO, Paid Search, Social Media and Digital Management services by over 100 top brands. Find out why.