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By far one of my most used tools, URL Profiler makes website analysis and data curation much easier. By allowing you to upload a list of URLs linking a number of website analysis accounts such as Copyscape and Majestic, it enables you to pull through vast amounts of data. After countless hours of using this tool and discovering ways of combining different functions to retrieve ...
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hello, I’m Emma North. I’m the head of SEO here at Koozai, and today I’m going to be talking to you about the power of the Google Tag Manager Data Layer. Now, don’t worry, it’s not going to be too technical.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016. Photo Credit: Andy Wake You may know Sam as our Director of Strategy but she is m ...
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony. What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.
We’re excited to announce the launch of Koozai’s Content Marketing Showcase. It’s been a real labour of love so we can’t wait to see what you think of it. What’s Koozai’s Content Marketing Showcase All About? We first came up with the idea of creating the showcase when we were looking for inspiration during a brainstorming session.
Today I had the absolute pleasure of speaking at Pubcon in Las Vegas alongside Lisa Raehsler looking at Paid Media strategies for targeting website audiences across every stage of the funnel. Lisa took the first part of the funnel from Unaware through to Buy and then I followed looking at strategies for increasing customer loyalty and encouraging customers to become advocates of the brand.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hello. My name is Aleyda Solis. I am an international SEO consultant and I am happy, delighted to be able to share with you today about actionable recommendations. Why actionable recommendations? Well, as a consultant, I find that sometimes the most critical part of my job is no ...
Our friends at PPC Hero recently released their annual list of the top 25 most influential PPC experts and I’m delighted to announce that our Client Strategy Director Samantha Noble came in at sixth place. Everyone at Koozai knows what a PPC superstar Sam is so we couldn’t be more proud of her. Top 25 Most Influential PPC Experts PPC Hero’s impressive list is based on votes f ...
A few months ago, I drove a scooter through a cartoon market whilst being chased by a giant eagle. I raced through the streets and burst through various vibrant shopping stools, occasionally looking over my shoulder to check whether the ginormous purple bird was gaining on me. Before you ask, no, I wasn’t high, and nor was I dreaming.
Here at Koozai we put a lot of work into our clients’ campaigns so we always love it when we see our team’s effort being rewarded with not one, not two, not even three – but four of our award nominations being shortlisted. Two of which are for our ongoing, and highly successful work, with Papa John’s, which has taken the local pizza market by storm.
We’ve needed to have a shuffle of our awards cabinet as we’ve got another award to add to our arsenal. You may have seen from our Twitter posts just how excited we were to have been shortlisted for The Drum Search Awards 2016. Well, we are now super proud to announce that we have won Best Retail Ecommerce SEO Campaign for our work with Papa John’s pizza.
Piggybacking on news stories isn’t exactly breaking the mould. PR’s have been doing it for years. When executed well it can be incredibly successful for your brand. So how about hijacking hashtags? Can this work for your brand? Now, in the age of social, it has never been so easy to express an opinion.
Today I had the honor of speaking at The Inbounder conference in Valencia on the subject of paid media and how we as advertisers should be utilising as many of the relevant platforms as possible to channel our audiences through the purchase funnel. If we look back to the year 2000, when Google AdWords first launched, all we had to target with was keywords.
You heard us right, Koozai are giving one lucky person the chance to attend Europe’s biggest digital marketing event of the year, The Inbounder Global Conference 2016. Rub shoulders with marketing professionals from all over the world, and learn practical, winning digital strategies from more than 20 renowned international experts.
We recently had the pleasure of welcoming Majestic’s Dixon Jones (@Dixon_Jones) to the #KoozAcademy to give us a complete understanding of what is possibly one of the most important tools for SEO and the content needed for researching and monitoring websites. Majestic is a tool designed to help understand relationships between websites through backlinks in a similar way to Google.
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