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By far one of my most used tools, URL Profiler makes website analysis and data curation much easier. By allowing you to upload a list of URLs linking a number of website analysis accounts such as Copyscape and Majestic, it enables you to pull through vast amounts of data. After countless hours of using this tool and discovering ways of combining different functions to retrieve ...
So What is Ahrefs? Ahrefs started out back in 2011 as an SEO tool focussed on backlink analysis. Today it is used not only for backlink intelligence but also for SEO audits, content marketing analysis and link prospecting. Ahrefs regularly features in articles on the best SEO tools around, and this is largely due to its massive index and reputation for finding as many as, if not ...
We recently had the pleasure of welcoming Majestic’s Dixon Jones (@Dixon_Jones) to the #KoozAcademy to give us a complete understanding of what is possibly one of the most important tools for SEO and the content needed for researching and monitoring websites. Majestic is a tool designed to help understand relationships between websites through backlinks in a similar way to Google.
(This is the transcript from our new video so it may not read as well as a normal blog post would) 2016 was an interesting year for content marketing. As the landscape is always evolving, we’d expect 2017 to follow a similar pattern. So here’s our look at the upcoming trends in the content world across the next 12 months. To start with, I think there’ll be a bigger focus on content promotion.
(This is the transcript from our new video so it may not read as well as a normal blog post would) – [Director] Ready when you are. – For Koozai …bleh. [laughs] – Giving you the competitive edge in the market. We’re also … We also … oh. – Uh, yes. Oh. [laughs] – … so sure that the service we deliver meets your best needs. Obviously not. [beep] sake.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hello. I’m Emma North and I’m the head of SEO here at Koozai. And today, I’m going to be talking to you about Google Tag Manager. Now, for me, Google Tag Manager is really underutilised and undervalued, and it’s a really powerful, marketing tool.
(This is the transcript from our new video so it may not read as well as a normal blog post would) So you want to know what great content is. I mean, that phrase gets chucked around everywhere. You hear it everywhere. You see it on Twitter every day. But what is it? It’s so frustrating. No one’s going to tell you.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, Ben here, and today I want to talk to you about image optimisation. So we know with Google going mobile-first next year, with their index, that site speed is going to become even more important. One of the most overlooked factors in my experience is image optimisation.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Graeme. My Paid Media Predictions for 2017. First off, audiences are going to become as vital as keywords are in search targeting, if they aren’t already. The tools are much more easy to use, meaning mass adoption is there for the taking.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit. Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip.
When we think of reality headsets, our immediate thoughts go to viewing the world in a virtual reality (VR) from wherever we are in the world. Whether that be your own living room, office or business, VR headsets allow you to transport yourself into a completely different environment and immerse yourself in that world. This is what makes HoloLens different. HoloLens isn’t Virtual Reality (VR).
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hello, I’m Emma North. I’m the head of SEO here at Koozai, and today I’m going to be talking to you about the power of the Google Tag Manager Data Layer. Now, don’t worry, it’s not going to be too technical.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016. Photo Credit: Andy Wake You may know Sam as our Director of Strategy but she is m ...
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony. What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.
We’re excited to announce the launch of Koozai’s Content Marketing Showcase. It’s been a real labour of love so we can’t wait to see what you think of it. What’s Koozai’s Content Marketing Showcase All About? We first came up with the idea of creating the showcase when we were looking for inspiration during a brainstorming session.
Today I had the absolute pleasure of speaking at Pubcon in Las Vegas alongside Lisa Raehsler looking at Paid Media strategies for targeting website audiences across every stage of the funnel. Lisa took the first part of the funnel from Unaware through to Buy and then I followed looking at strategies for increasing customer loyalty and encouraging customers to become advocates of the brand.
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