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SMX London 2017 is one of the biggest search marketing conferences in the world, and it takes place on 23rd and 24th May. We are very pleased to announce that our very own Marcus Knight, will be speaking at this industry-leading event. Marcus Knight is Head of Paid Media at Koozai. Fairly new to Koozai but with years of experience in paid media, Marcus has worked on campaign ...
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend. However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan. Getting the team on board One of the biggest challenges when looking to migrate over to a tag management system such as GTM is gettin ...
Today I had the absolute pleasure of speaking at Pubcon in Las Vegas alongside Lisa Raehsler looking at Paid Media strategies for targeting website audiences across every stage of the funnel. Lisa took the first part of the funnel from Unaware through to Buy and then I followed looking at strategies for increasing customer loyalty and encouraging customers to become advocates of the brand.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast. Our monthly Breakfast & Learn events are free to attend and will be held at our London office in Old Street.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Local SEO is about having an awesome user experience and a strong visibility across as many local towns as possible. In local SEO, local links carry a lot of weight. So aim to go after links with web sites and businesses based in the same area as you.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m here today to talk to you about why PR is so important for SEO. Gone are the days of spammy backlinks that will penalize your web site. But we need to build up that back link profile from somewhere, and this is where digital PR comes in.
(This is the transcript from our new video so it may not read as well as a normal blog post would) On the 9th of May, I am speaking at the Search Elite conference in London. The talks been designed to suit anybody that works within a marketing role because I’ve split into two different parts. So the first part is going to help you to really use the paid media platforms to unde ...
We are pleased to announce that Koozai will be sponsoring Search Elite London! Search Elite is an industry-leading event where eight of the best speakers in search marketing come together to deliver the latest advice, trends and opinions to help you increase the success and impact of your digital marketing campaigns.
(This is the transcript from our new video so it may not read as well as a normal blog post would) You’ve all heard the expression that content is king. And we know that one of the best ways to engage our audience’s, to bring people in, to get them excited about our businesses is to create great quality content that you put out on your channels.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards. This month, Samantha will be judging the MENA Digital Awards.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Images are often forgotten when it comes to SEO, but people don’t understand the search potential that they have and also the implications that they have on the technical standing of a website, specifically website speed.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi. Thanks ever so much for coming to watch our Koozai TV channel today. I want to talk to you about your UMP. And what do I mean by UMP? UMP, for me, is your unique marketing point. And I think as advertisers, we don’t play on this enough.
(This is the transcript from our new video so it may not read as well as a normal blog post would) As advertisers, we’ve got so many different platforms available to us that can give us a load more insight into who our customer base are and who our website audience are. So if you take the likes of Facebook, Twitter, Instagram, Google Analytics, Google AdWords, they all give us ...
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Ruth, and today I’m going to talk to you about how to engage with key influencers. I’ve come up with a handy acronym to help you out. And that’s SAR, OK, so the first one is segmentation. You probably already know who you want to be working with in terms of publications and sites.
We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices. Looking to the future and our continued expansion, we are delighted with this change as it marks a growth in our team and direction of the company.
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Sally from Koozai. And you may have seen my interview today on Report Garden and on social. Some of the things I talk about are different trends and how these will affect search in the coming months or next year.
(This is the transcript from our new video so it may not read as well as a normal blog post would) How do you create videos with impact for YouTube, for Vimeo, for your website that grab people’s attention and get them to watch what you’re saying? Well, in this video, we’re going to cover how do you open a video, trailing your points, enthusiasm, and how do you close for action.
(This is the transcript from our new video so it may not read as well as a normal blog post would) If you’re like most of the people in the UK, then you’re probably using Google to conduct the majority of your searches. But what we’re finding, and what we’re seeing, and what is being reported is that actually, Bing is on the increase again.
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