• Dominating the Paid Media Universe #TheInbounder

      Today I had the honor of speaking at The Inbounder conference in Valencia on the subject of paid media and how we as advertisers should be utilising as many of the relevant platforms as possible to channel our audiences through the purchase funnel. If we look back to the year 2000, when Google AdWords first launched, all we had to target with was keywords.

      Samantha Noble/ Koozai.com- 19 readers -
    • An SEO’s Guide to Planning Google Tag Manager Migration

      Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend. However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan. Getting the team on board One of the biggest challenges when looking to migrate over to a tag management system such as GTM is gettin ...

      Emma North/ Koozai.comin Google- 27 readers -
    • How To Highjack Hashtags

      Piggybacking on news stories isn’t exactly breaking the mould. PR’s have been doing it for years. When executed well it can be incredibly successful for your brand. So how about hijacking hashtags? Can this work for your brand? Now, in the age of social, it has never been so easy to express an opinion.

      Koozai.comin Social How To's- 21 readers -
  • Local SEO and Link Building Techniques

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Local SEO is about having an awesome user experience and a strong visibility across as many local towns as possible. In local SEO, local links carry a lot of weight. So aim to go after links with web sites and businesses based in the same area as you.

    Koozai.comin SEO- 19 readers -
  • How PR & SEO Work Together

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m here today to talk to you about why PR is so important for SEO. Gone are the days of spammy backlinks that will penalize your web site. But we need to build up that back link profile from somewhere, and this is where digital PR comes in.

    Koozai.comin SEO- 13 readers -
  • Sam Noble Joins The Speaker Line-Up For Search Elite London

    (This is the transcript from our new video so it may not read as well as a normal blog post would) On the 9th of May, I am speaking at the Search Elite conference in London. The talks been designed to suit anybody that works within a marketing role because I’ve split into two different parts. So the first part is going to help you to really use the paid media platforms to unde ...

    Samantha Noble/ Koozai.com- 16 readers -
  • Koozai Sponsors Search Elite 2017

    We are pleased to announce that Koozai will be sponsoring Search Elite London! Search Elite is an industry-leading event where eight of the best speakers in search marketing come together to deliver the latest advice, trends and opinions to help you increase the success and impact of your digital marketing campaigns.

    Koozai.com- 15 readers -
  • How To Create Great Quality Content

    (This is the transcript from our new video so it may not read as well as a normal blog post would) You’ve all heard the expression that content is king. And we know that one of the best ways to engage our audience’s, to bring people in, to get them excited about our businesses is to create great quality content that you put out on your channels.

    Koozai.comin Content How To's- 18 readers -
  • How To Optimise Images On Your Website

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Images are often forgotten when it comes to SEO, but people don’t understand the search potential that they have and also the implications that they have on the technical standing of a website, specifically website speed.

    Koozai.comin How To's- 14 readers -
  • Understanding the true value of your Unique Marketing Point (UMP)

    (This is the transcript from our new video so it may not read as well as a normal blog post would) As advertisers, we’ve got so many different platforms available to us that can give us a load more insight into who our customer base are and who our website audience are. So if you take the likes of Facebook, Twitter, Instagram, Google Analytics, Google AdWords, they all give us ...

    Samantha Noble/ Koozai.comin Social- 12 readers -
  • Engaging with Key Influencers

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Ruth, and today I’m going to talk to you about how to engage with key influencers. I’ve come up with a handy acronym to help you out. And that’s SAR, OK, so the first one is segmentation. You probably already know who you want to be working with in terms of publications and sites.

    Koozai.com- 18 readers -
  • We’ve Expanded Into Bigger And Better Offices In London

    We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices. Looking to the future and our continued expansion, we are delighted with this change as it marks a growth in our team and direction of the company.

    Koozai.com- 14 readers -
  • SEO Trends with Sally Newman

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Sally from Koozai. And you may have seen my interview today on Report Garden and on social. Some of the things I talk about are different trends and how these will affect search in the coming months or next year.

    Koozai.comin SEO- 18 readers -
  • How to Create Video with Impact

    (This is the transcript from our new video so it may not read as well as a normal blog post would) How do you create videos with impact for YouTube, for Vimeo, for your website that grab people’s attention and get them to watch what you’re saying? Well, in this video, we’re going to cover how do you open a video, trailing your points, enthusiasm, and how do you close for action.

    Koozai.comin How To's- 17 readers -
  • The rise of Bing by Ben Norman 2017

    (This is the transcript from our new video so it may not read as well as a normal blog post would) If you’re like most of the people in the UK, then you’re probably using Google to conduct the majority of your searches. But what we’re finding, and what we’re seeing, and what is being reported is that actually, Bing is on the increase again.

    Ben Norman/ Koozai.com- 17 readers -
  • Google and the migration from HTTP to HTTPS sites

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Holly and today I’ll be talking about the upcoming change to the way Google Chrome views HTTP sites. At some point in January they’ll start flagging HTTP sites’ pages as insecure. This change will be rolled out in stages.

    Koozai.comin Google- 16 readers -

Koozai.com

Award winning digital marketing agency. Trusted for SEO, Paid Search, Social Media and Digital Management services by over 100 top brands. Find out why.

Additional authors: Ben Norman, Mike Essex, Samantha Noble
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