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Whether you are interested in selling your product to a small independent “mom & pop” shop or to a large national retail chain, selling to retail stores can be tough if you don’t know how to speak their language. I’ve listened to countless product pitches working at Macy’s in the Buying & Planning departments for apparel, accessories, and home goods.
Have you thought of starting a monthly subscription boxes business or do you already have a business that lends itself to this business model? If so, starting or adding your own subscription box business might be easier than you think! When I had my online organic soap store, in addition to offering individual bars of soap, I also offered a “soap of the month club,” where subscribers got thr.
This is a guest post courtesy of Sense of Nature With the popularity of private labels increasing in Europe and the USA, it’s an ideal time to start your own private label product brand. Why Should You Create a Private Label Product? Private labels are a great way for independent retailers to compete against national chains and increase shopper loyalty.
Are you selling wholesale and looking to get your products in more stores and boutiques? Whether you’re selling wholesale clothing, jewelry, baby products, accessories, bath & beauty products, home decor, or foods, read on to find out how to let buyers find you. Where do retail buyers and store owners look for products? If you’re looking to grow your wholesale business, ...
We’ve all seen those beautiful jewelry photos! You know, the ones of stunning pearl necklaces against a white background? They are beautiful, classy, and timeless. Nothing focuses a buyer’s attention on your jewelry more than a bright white background. It’s one of the reasons that professional photographers use it so often. The fact is it sells jewelry.
As an emerging fashion brand, I’m sure you’ve heard lots and lots of talk about the importance of a linesheet, and you’re probably wondering by now what all the fuss is about. We’ll break it down for you in a simple-to-follow Q&A format, because who really has the time to read through a lengthy article? No aspiring fashion designer we know! What is a linesheet? A lineshee ...
If you’ve been following the Launch Grow Joy blog for a while, you know that my main mission is to empower you with all the tools you need when pitching your products to magazines. Thousands of you have signed up for my free PR trainings and have used my media outreach tools to get your products featured.
A little while ago we reached out to you, our Launch Grow Joy readers, and asked you to share with us your best tips on how to sell to retail stores. So many of you answered (THANK YOU!), so we decided to create a list of your best tips on how to sell to retail stores. Whether you decide to sell to small independent or local boutiques or to large national retailers, you’ll f ...
Have you heard of multi-channel selling? If diversification is the key to keeping your investment money safe in the stock market, a pivotal role in your background experience in obtaining that dream job, and even the best way to ensure strength in a gene pool, then why not as part of your e-commerce business plan? As business owners and consumers alike, there remains one constant that we cra.
Have you ever thought about contacting celebrities and gifting your products to them as a way to increase your brand awareness and sales? I’ve personally tried a few celebrity gifting methods and in today’s post I’d love to share with you my personal experience, as well as the experiences of other entrepreneurs whose products were featured on celebrities. Read on.
As an ecommerce website owner, getting more traffic and sales to your online store is something you’re probably always working on. Did you know that one of the most effective ways to drive more traffic to your ecommerce website is by getting your products and online store featured in the media? Whether it’s in national magazines, local publications, on TV or on influential b ...
Do you dream of seeing your products in a magazine’s holiday gift guide and want to know some PR tips and tricks to make it happen? If so, you’re in the right place! We recently reached out to magazine editors and asked them this question: “If you can share some PR tips for Etsy sellers who want to get their products featured in your annual holiday gift guide, what advice would you give them?.
Are you wondering how to use Instagram to promote your products and drive more traffic to your eCommerce store? Or wondering if using Instagram is going to help you with your marketing efforts at all? If so, read on… Did you know that Iconosquare’s 2015 Instagram study showed that 70% of Instagram users report having already looked up a brand on the platform? What does that mean for you? I.
Have you thought about a fulfillment center for your eCommerce business? It does seem like a logical way to free up time, increase sales, keep customers happy and save on shipping costs. However, let’s back up a little first and understand what is a fulfillment center and does your business need to have a fulfillment house taking care of its warehousing and shipping? What I ...
What is a line sheet? Do you even need one? Can it really help you increase sales or is that an urban legend? Well, a line sheet is an essential for e-commerce store owners and if you sell a product, you do need a line sheet. But first let’s bust some myths about what is a line sheet: Line sheets aren’t only for those in fashion.
You’ve heard it before: Defining and finding your target market is one of the most important tasks you can do in your business. In fact, we wrote a post on two ways to find your target market not too long ago, but in today’s post we’d like to address how to hone in on your target market by surveying your current customers.
The best blogging tools can be your sanity saver when you’re trying to get a blog up and running without losing your mind. I know that because I often have online store owners, just like you, reach out to me because they are struggling with what to write for their blog or they overwhelmed with keeping it up.
How to write a blog that generates not only traffic, but also sales, for your eCommerce or online store? Is it even possible? Maybe you’ve tried your hand at blogging and heard crickets! Maybe you’ve labored over a blog post and felt that it’s just TOO hard. Maybe you’ve thought about starting or writing a blog but you already have a million things on your plate.
I’m Andreea Ayers. My passion is helping entrepreneurs launch and grow their product line. Are You Ready?