• Understanding Google’s Updated Structured Data Guidelines

      Last March, Google revised their Structured Data Policies. While most changes were relatively straightforward and clear, a few were not. In fact, some policy changes are still not obvious no matter how many times you read over the guidelines. Fortunately, I was able to get some clarification on a few items recently during a meeting with a couple of folks from Google including ...

      Local Universityin SEO- 20 readers -
    • LocalU Interview Series: Andrew Shotland

      It's Time for another LocalU Interview! With our LocalU Advanced event coming up in Williamsburg on March 5th, we thought it would be fun to interview a few of the speakers. First on the list is the man, the myth, and the legend, Andrew Shotland at LocalSEOGuide.com. Business Development What in the world possessed you to start your own company? It happened by accident.

      Local University- 9 readers -
    • 4 Ideas To Use Visuals For Local Online Marketing

      It's not a news flash that the web is a visual place. Photos, videos and graphics have become the expected way to grab attention, educate, entertain and inform consumers for businesses of all types. Has your business started to leverage more visual media to attract and capture your local customers? Let's Get Visual These days, you or your employees are all armed with smartpho ...

      Local University- 12 readers -
  • LocalU Advanced Just 3 Weeks Away

    We're excited to be putting the finishing touches on presentations and making final plans for our LocalU Advanced conference in New Orleans on October 20th (networking party) and 21st (all day conference). We don't have another advanced event scheduled for anytime soon, so don't miss one of the best Local Search line-ups ever. If you have any qu ...

    Mary Bowling/ Local University- 8 readers -
  • Guest Video: Top 10 Yelp Tips for Small Business in 2016

    Craig Mount of Classy Brain, an SEO company in Colorado Springs, Colorado that specializes in search placement for the local market, created this great video and submitted it in our user forum. We wanted to share their Top 10 Yelp Tips for Small Business with you Transcript What I want to do today is walk you through the top 10 tips I've discovered working with the Yelp application.

    Local University- 11 readers -
  • Video Deep Dive: Targeting Out of Area Local Searchers

    This is the 27th installment this year of our Deep Dive Into Local series. For the week ending Monday, July 18th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U forums (paywall).

    Mike Blumenthal/ Local Universityin SEO- 6 readers -

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