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I get to see a lot of people present. I get to see a lot of people present badly. And my guess is that you do too! Last week I finished a series of presentation training sessions with a large organisation here in Western Australia. They were big group sessions so we weren’t able to carry out as much practical work as usual, but we were able to talk on the subject at some length.
Of the top ten most trusted people in America, five of them are actors — and most are celebrities. That’s according to a Reader’s Digest poll. Why, in 2016, are entertainers (who spend their lives pretending to be someone else) trusted more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks and retailers constantly marked d ...
Candace Payne has redefined viral. Creating a viral video is easier than you think but most brands don’t have the guts to do what she did. This post analyses the elements leading to her sensational success. If you want more eyes on your videos, here’s what you can do to increase the viral factor in your next production. Haven’t seen the Happy Chewbacca video? Watch it now.
It frequently amazes me that, when trying to communicate, very often the power of the voice is forgotten. I sit listening to a speech from a CEO about a hugely exciting development in his industry, yet the audience in front of him isn’t pumped. I hear the delivery of the latest strategy from an executive to her team and see her team members surreptitiously checking their iPhones.
View Larger Image Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing Bernadette Jiwa is one of Australia’s top marketing thinkers. Author of five books including Fortune Cookie Principle and Marketing: A Love Story, her blog — The Story of Telling — was named SmartCompany’s best Australian business blog in 2016.
What do Prince, Brad Pitt, Pearl Harbor and the 9/11 attacks on the World Trade Center have in common? They’ve all been the victims of companies trying to camp on to a real or perceived media event. I wish it was a joke but there’s nothing funny about it. There’s no doubt we should be doing a better job for our companies and clients.
A little while back I wrote an article reassuring journalists — more and more of whom are being made redundant from shrinking newsrooms — that there really was life after journalism. In it I recommended a career in content marketing, explaining that our skills as journalists are very much in demand.
View Larger Image Brand Newsroom 109: Building a Personal Brand Today Nic Hayes leads a discussion on personal brands. Specifically, how do you create one? What do you need to have in place to give your personal brand the best chance of creating the success you want to achieve? He’s joined by his Media Stable colleagues, general manager Michelle Soia and media engagement manager, Emily Morgan.
Have you decided to embark on a content marketing strategy but don’t know where to begin? The key to a well-informed, effective strategy is comprehensive research, however many marketers don’t know how to conduct it. In content marketing research, you want access to the information of experts, through sources like industry body reports, peer reviewed articles, survey results and studies.
Not everyone is comfortable speaking on camera. Some people freeze up and look stilted. Others are too terrified to even give it a shot. But there’s no need to panic. Over the years I’ve seen it all and I’m used to helping get the best possible moment from nervous talent. Here are five tips I’ve learned to help you avoid crumbling on camera.
It’s out! The Content Marketing Institute and MarketingProfs B2B “Benchmarks, Budgets and Trends Report” for 2017 has landed. CMI vice president Michele Linn joined the team to discuss the annual snapshot of the state of business-to-business content marketing in the North American market. Here are some key take-outs: 62 per cent of marketers say they feel more successful ...
Instagram isn’t just an outlet for the selfie-obsessed. The photo-sharing site is now a bona fide social media juggernaut — with recent statistics revealing that Instagram now has more than 500 million users. Some 300 million of those log in daily. What’s more, 80 per cent of Instagrammers live outside of the United States — a positive for brands all over the globe wanting to r ...
Content marketers are being rewarded for staying the course according to new research released in the USA last night. That’s especially good news for Australian marketers who tend to have skipped the trial and error phase experienced by early adopters. While the annual report from the Content Marketing Institute and MarketingProfs covered familiar territory, it also identified ...
How do you avoid making epic social media mistakes? The team discusses one of their favourite topics with storyteller, marketer, and social media guru, Jonathan Crossfield. Among his many titles he’s the Editorial Director behind Telstra’s content hub, Smarter Business Ideas. He is fresh back from Content Marketing World in the US, where he presented a paper on social media and ...
Copyright laws weren’t created for the digital age. Technology and internet connectivity have radically changed the production of cultural material — and it is easier than ever for an individual to have an idea, record it in words, images or sound and then release it to the world. Did you like that intro? I was pretty pleased with it. It’s beautifully crafted.
You’re armed with updates and ready to share them with the world. Now comes the common conundrum: how do you best reach your social media followers? Should you post first thing in the morning or lunchtime? Are weekends ‘out of bounds’ for business? And do the rules differ depending on the platform? Social media is undeniably a vital aspect of any marketing strategy in today’s ...
Content Marketing World has wrapped up in the U.S. for another year and a highlight of that is always the Content Marketing Awards which honour the very best examples of content marketing in the world. The Brand Newsroom team takes a close look at what the best content marketers are doing and what lessons there are for the rest of us.