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Of the top ten most trusted people in America, five of them are actors — and most are celebrities. That’s according to a Reader’s Digest poll. Why, in 2016, are entertainers (who spend their lives pretending to be someone else) trusted more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks and retailers constantly marked d ...
Through my work as a senior producer, I get to work with all kinds of different on-screen talent. I am amazed — on an almost daily basis — at how different people react when faced with the prospect of being in front of the camera. It can be a daunting task standing in front of, or being interviewed on, camera.
Nenad Senic is group editor at Slovenian content marketing agency Poslovni Mediji and the European editor of Chief Content Officer magazine. He’s one of Europe’s top content marketing minds and an expert in how to use print effectively. When the Content Marketing Institute’s Australian 2017 Benchmarks report came out recently and revealed 39 per cent of us are still using prin ...
How do you sell something if it doesn’t exist yet? It’s not a trick question. It’s a real-life business dilemma. How do you show a prospective buyer how fantastic it would be to live in an off-the-plan apartment, for example? And how do you show your audience something that’s impossible to film — like blood cells travelling through your veins, or the inside of an engine.
Nic Hayes and Sarah Mitchell are joined by Lush’s senior producer Ian Bignell for a conversation about how to succeed at producing video for social media. Every day half a billion people are watching videos on Facebook. More than half of all of us are watching video online every single day. So video for social is clearly an incredible opportunity for brands to get their messag ...
When you’re planning a corporate video production there are myriad questions you need to answer: Everything from what’s possible on your budget through to when and where to physically film it. In many instances, in so many ways, using a white screen studio is a great way to keep things simple, efficient and cost effective — while not having to compromise on creativity.
I recently spent a night in Paris in 1899. Don’t worry; you read that correctly. It was for an event called “Secret Cinema”, which takes place in London every year and celebrates a cult film by bringing its setting and characters to life, using actors, before a screening of the film. The film this year was Moulin Rouge, so I was dressed in a top hat and period clothes, surroun ...
The Brand Newsroom team gets a bit introspective today. They’re talking about podcasting and whether it’s a worthwhile part of the marketing mix for your small business. This is episode 148 of Brand Newsroom and the team has learnt a thing or two along the way. So let’s take a look at the challenges, highlights, pitfalls and benefits of putting a podcast together.
Writing a content marketing strategy requires knowledge and skill. A truly great content marketing strategy also requires ignorance. If you’re embarking on a content initiative, you’ll want to know when ignorance is bliss and when it isn’t. You’ll save money and get a better return on your efforts. We write a lot of content marketing strategies at Lush.
Wondering about white papers? If you’re up to date with research on content marketing effectiveness, you’ll have come across the term ‘white paper’ more than a couple of times; however, when it comes to actually creating white papers, the logistics leave many marketers scratching their heads. Luckily, we’ve broken it down for all marketing professionals to understand.
Today, the BNR team is talking about team building. How do you pull together the right communications team for your business? What do you do in-house? When should you bring in outside expertise? How do you know a PR consultant or writer is the right fit for your team? Here are some key take-outs: The media and PR landscape has changed completely, so you need to think carefu ...
Have you ever wondered how much it costs to create a corporate video? Have you ever been asked to come up with a budget for a video and found yourself blindsided or downright confused by the varied quotes you get? I’m not surprised. (And I’ve spent my career making these videos.) How much does a corporate video cost? Well, it depends.
A picture is worth a thousand words, so they say. I couldn’t imagine what a video is worth, then. Collectively, we watch around one billion hours of video per day and that’s just YouTube’s figures; we haven’t even included the numbers from other video, so that figure is, astonishingly, fairly conservative.
The BNR team has a discussion about leadership — taking a close look at management and building a successful team, and asking what works and what doesn’t. Here are some key take-outs: Teams like leaders who lead by example. Leaders need to show courage. There’s a crisis of trust at the moment and much of it is because we’re being led by bad leaders.
The rise of online video has been staggering over the past few years. It simply dominates the way content is consumed online and the statistics surrounding it do nothing to disprove this: More video content is uploaded to the internet in 30 days than the major US television networks have created in 30 years 82% of Twitter users watch video 45% of people watch more than a ...
Just because you can do it, doesn’t mean you should. Using marketing technology is one of those things. Email automation, especially drip email, could be destroying your brand. If you’re using drip email campaigns for lead generation, chances are you’re doing more harm than good. Email marketing is one of the most important tactics for content marketing – or any marketing.
View Larger Image Brand Newsroom 145: Customer centricity: The most obvious marketing trend ever? Customer centricity. It’s the latest marketing buzzword. What is it? Well, it’s all about prioritising your customer’s specific needs, observing them objectively in order to understand these needs, and developing products and service offerings to deliver on these needs.
My husband and I are in the process of relocating to Kansas City (well, actually, he’s there and I’m back in Michigan until our house sells). I recently traveled with him to Missouri to help move into our apartment and to get utilities, phone, internet and cable set up. While the gas and electric services were a piece of cake to sort out, the internet installation was another story.