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I get to see a lot of people present. I get to see a lot of people present badly. And my guess is that you do too! Last week I finished a series of presentation training sessions with a large organisation here in Western Australia. They were big group sessions so we weren’t able to carry out as much practical work as usual, but we were able to talk on the subject at some length.
Of the top ten most trusted people in America, five of them are actors — and most are celebrities. That’s according to a Reader’s Digest poll. Why, in 2016, are entertainers (who spend their lives pretending to be someone else) trusted more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks and retailers constantly marked d ...
Candace Payne has redefined viral. Creating a viral video is easier than you think but most brands don’t have the guts to do what she did. This post analyses the elements leading to her sensational success. If you want more eyes on your videos, here’s what you can do to increase the viral factor in your next production. Haven’t seen the Happy Chewbacca video? Watch it now.
If you’re part of a team writing for a corporate blog, you might feel sometimes like you’re thrown in the deep end with writing tasks. Even for our own blog, it’s not uncommon to hear members of the Lush team ruminating about whether or not they’re qualified to give advice on a certain topic. Although these concerns often come down to issues of self-confidence, it can be true t ...
A lawyer recently took Instagram’s Terms and Conditions and rewrote them so teenagers could understand which of their rights they were giving away when they clicked “agree”. That got the Brand Newsroom team thinking about the power of using plain language instead of politi-speak, jargon, academic terminology and mangled English. Nic Hayes is our host this week.
It has become more and more obvious to me that traditional media strategies miss out on how powerful true branded content can be when it is designed to create an emotional connection first and provide information and awareness second. Done the right way, the result is brand loyalty. To explain this, I have a case study of two videos you may have seen lately.
Are you expecting too much of your B2B website? The complaints about websites are endless. A lot of them center on what the website is doing wrong or what it could be doing better. In my experience, a lot of the angst directed towards our online HQs is misdirected. Let me explain. Your B2B website is an opportunity to leverage your search engine rankings and content marketing ...
Should salespeople be more like marketers? According to an article in the Harvard Business Review recently, the best salespeople are those who really believe in their brand, work hard to create an emotional connection with their consumers, and attract customers rather than chase them. So, is the hard sell dead? And are the best salespeople actually brand evangelists, as HBR wo ...
Worried, nervous and tense, Sally* arrived at Lush recently for what she thought was a “media training session” with me. The session had been organised by her media and communications department because they felt she needed help to communicate more effectively both in live presentations and in the media. In the end, it was much more complex and went far deeper than that.
Pundits say we’re living in “a post-truth era”, where facts are less influential in shaping public opinion than emotion and public belief. Fake news is all over the internet and is believed to have influenced the United States presidential election. Have lies become a commodity? Don’t we value authenticity anymore? And what does all this mean for brands? Nic, James and Sarah h ...
It’s also the time of year we start looking forward — making resolutions and plans for the new year. Today the Brand Newsroom team gazes into the crystal ball to see what 2017 might hold in the marketing and communications industry. Here are some key take-outs: It’s time to get your content strategy in place if you haven’t already got one. Spend more time with your clients.
It’s the end of the year and if you’re like me, you’re ready for a break. I find it difficult to be creative when I’m tired, and lately it’s been hard to find the inspiration to get words on paper. I’ve asked my colleagues at Lush what they do when faced with a creativity block and discovered a lot of useful tips.
View Larger Image Brand Newsroom 119: How to get your website right What does your website look like? Are you happy with it? Is it working for you and, more importantly, is it working for your customers? Zion Ong, director of West Australian digital marketing company Alyka, joins the BNR team to talk about what’s best practice when it comes to websites.
So that was 2016. A strange year in many ways. While Britain voted to run from the EU, American’s voted for a reality TV star with no political experience to run their country. Big names from the entertainment world dropped like flies, whilst the Panama Papers scandal reinforced what everyone already knew, that super-rich people – and Jackie Chan – are “very clever” when it com ...
People often squint slightly when I ask them “have you thought about animating it?” I think it’s because, in their mind, they immediately imagine animating a video is going to involve a Toy Story-sized budget. But that isn’t the case at all. For starters, the word animation covers a broad spectrum of disciplines in creativity — not just a Disney-level production.
Nenad Senic is group editor at Slovenian content marketing agency Poslovni Mediji and the European editor of Chief Content Officer magazine. He’s one of Europe’s top content marketing minds and an expert in how to use print effectively. When the Content Marketing Institute’s Australian 2017 Benchmarks report came out recently and revealed 39 per cent of us are still using prin ...
So you’ve been asked to write the script for the next company production. You’re an experienced copywriter and the team knows you can deliver; the thing is you’ve never actually written a script before. It’s a very different skillset to writing for a blog, a press release or web copy, so here are my 5 top tips for writing great scripts: 1.
When those in business think of the social media platforms they need, they invariably jump to the conclusion that Facebook is a must, yet overlook others that have the potential to deliver amazing results. Pinterest definitely falls in the latter category. The collage-like, virtual “vision board” that is Pinterest has been around since 2010.