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I get to see a lot of people present. I get to see a lot of people present badly. And my guess is that you do too! Last week I finished a series of presentation training sessions with a large organisation here in Western Australia. They were big group sessions so we weren’t able to carry out as much practical work as usual, but we were able to talk on the subject at some length.
Of the top ten most trusted people in America, five of them are actors — and most are celebrities. That’s according to a Reader’s Digest poll. Why, in 2016, are entertainers (who spend their lives pretending to be someone else) trusted more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks and retailers constantly marked d ...
Candace Payne has redefined viral. Creating a viral video is easier than you think but most brands don’t have the guts to do what she did. This post analyses the elements leading to her sensational success. If you want more eyes on your videos, here’s what you can do to increase the viral factor in your next production. Haven’t seen the Happy Chewbacca video? Watch it now.
Last week I played a game of golf. It was a beautiful sunny day. The palm trees swayed in the breeze as I teed off from the first hole, nestled between a small mountain and the ocean. Where was I? The boardroom of the Lush Digital offices! Well, occasionally it’s our boardroom — our production team continually clears it out to indulge our “work” and “research” in virtual reality (VR).
Thinking about expanding your brand into a new territory? If you’ve thus far had success in your current market, a strategic move into a new territory could increase the revenue of your business by double or more. Content marketing is an excellent tool for demonstrating the equity, credibility and expertise of a brand, and is consequently a first choice for many businesses inte ...
The Super Bowl is America’s biggest sporting event and it has the world’s most expensive advertising slots — so we normally see some wonderfully creative ads. But this year we also saw far more brands using the platform to make a political statement — especially about President Trump’s immigration policies.
One of the last things I want to hear a client say when talking about a video production is that they “want it to go viral”. When I think of viral videos, I go straight to things like Psy’s Gangnam Style and Charlie Bit My Finger. They are both great videos that got people to share them around and talk about them.
Over the last decade or so I have lost count of the number of corporate videos I have made. You know the ones: There’s a nice opening logo sequence, the talent comes on-screen, and then occasionally it cuts away to some other footage to reinforce the message being delivered and help the narrative move forward. We’ve all seen them. Now don’t get me wrong, there’s nothing wrong with this.
With the invention of “influencer marketing”, product placement has jumped from the silver screen to the smartphone screen. But now, in Australia, the free-for-all is over. New advertising standards mean from next month brands will have to disclose their influencer marketing deals. James, Nic and Sarah take a close look at marketing and advertising deals and why it’s important to disclose them.
Companies spend whole marketing budgets on the way their company looks, but how many pay attention to how their company sounds? In my twenty-something years of recording and producing voiceovers for local, regional, national and international corporate clients, I’ve often been asked “does it matter who the voiceover is?” or told “we don’t really care — you choose”.
When researching for a content marketing strategy, how do you ensure you’re accessing authentic information about your audience? On a recent content marketing program for a trucking firm, content marketer Stephen Dupont remarked: “Sure, it’s easy to ask in an online survey or a Facebook post… But to uncover deeper insights, we needed phone and face-to-face interviews with real drivers who haul .
View Larger Image Brand Newsroom 125: Is attack ever the best form of marketing? Is attack marketing ever a good idea? Does launching into your competitor — or perhaps a politician or someone you disagree with — ever work for a brand? James, Nic and Sarah take a close look at where attack marketing wins and where it fails.
If brevity is the soul of wit, then there’s nothing amusing about most business writing. Our old friend Shakespeare would be disappointed. We’re due for a scolding from Winston Churchill and Dr. Seuss. One of the most effective things you can do to improve your writing is to do a lot less of it. Here are my recommendations.
Where you advertise says a lot about your brand. It speaks to your geographic location and your target market, for example. But it also tells the public about your brand values. So, what does it say when your advertisement turns up on a fake news site? Or on a hyperpartisan site that espouses extremist views? The damage is potentially enormous.
So far this month here in Australia, we’ve seen a TV ad from Meat and Livestock Australia that celebrates Australia’s multiculturalism, a billboard depicting two girls in hijabs celebrating Australia Day has caused an uproar and Target has included a Muslim family and a young girl with a disability in their latest catalogue.
There’s something intimate about listening in to a conversation between a good interviewer and a fascinating subject. It’s why radio is still such a fabulous medium and, I believe, it’s why podcasts have proven to be so successful, too. They stimulate the imagination in a way that more visual media, like television, does not. It is a brilliant medium for excellent storytelling.
If you’re part of a team writing for a corporate blog, you might feel sometimes like you’re thrown in the deep end with writing tasks. Even for our own blog, it’s not uncommon to hear members of the Lush team ruminating about whether or not they’re qualified to give advice on a certain topic. Although these concerns often come down to issues of self-confidence, it can be true t ...
A lawyer recently took Instagram’s Terms and Conditions and rewrote them so teenagers could understand which of their rights they were giving away when they clicked “agree”. That got the Brand Newsroom team thinking about the power of using plain language instead of politi-speak, jargon, academic terminology and mangled English. Nic Hayes is our host this week.