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Of the top ten most trusted people in America, five of them are actors — and most are celebrities. That’s according to a Reader’s Digest poll. Why, in 2016, are entertainers (who spend their lives pretending to be someone else) trusted more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks and retailers constantly marked d ...
I get to see a lot of people present. I get to see a lot of people present badly. And my guess is that you do too! Last week I finished a series of presentation training sessions with a large organisation here in Western Australia. They were big group sessions so we weren’t able to carry out as much practical work as usual, but we were able to talk on the subject at some length.
Candace Payne has redefined viral. Creating a viral video is easier than you think but most brands don’t have the guts to do what she did. This post analyses the elements leading to her sensational success. If you want more eyes on your videos, here’s what you can do to increase the viral factor in your next production. Haven’t seen the Happy Chewbacca video? Watch it now.
Since we started making corporate videos at Lush back in 2008, there’s been one major shift that seems to outweigh everything else: Length is really important. We began with three-and-a-half minutes, but tolerated four. We lopped that down to three, then to two and now, with the rise and rise of social platforms, the ideal snackable video is probably no more than 30 seconds.
I remember a time not too long ago when blogs were viewed in a fairly negative fashion. They were considered a hobby, a place where regular folk could mull over the issues close to their heart while sitting at home in their pyjamas. It was not all that uncommon for blogs to be viewed with contempt. How times have changed.
For the past two weeks Australians have watched a PR disaster unfold. A video called “Keeping it Light” (made for the Bible Society), featuring two conservative politicians drinking Cooper’s Beer and discussing same-sex marriage, sparked outrage in the community. Jamie Wilkinson from Cannings Purple joins Nic and Sarah to break down what happened.
Some people court controversy. It’s how they make their living. They like upsetting people, stirring up trouble and making headlines. And good luck to them; at least if it all goes wrong they generally experience the consequences directly and personally. But when you’re a brand — whether you’re a corporate entity or a charity — finding yourself embroiled in controversy can cos ...
It’s hardly news we’re in a crisis of trust. According to the Edelman Trust Barometer 2017, we’re currently experiencing an implosion of trust. Every day we’re treated to headlines about fake news, alternative facts and failing media organisations. So what can you do to combat the trust problem? Edelman reports trust in governments, media, NGOs and business is in unprecedented decline.
Lush Digital’s senior producer, Ian Bignell, joins James and Nic to dissect the Department of Finance’s “Game Changers” video — which has gone viral for all the wrong reasons. Where did they go wrong? And how do you ensure your corporate video delivers for you and doesn’t turn you into a laughing-stock? Here are the links you might need: Watch the now famous “Game Changers” video, here.
It’s a simple truth: Blogging, and blogging regularly, still works for business. It’s easy to get distracted by social media channels, apps, and whatever concept is the centre of the latest marketing buzz — virtual reality, perhaps. But when it comes to engagement, sometimes keeping it simple provides the best results.
If you’re not getting the results you want in content marketing, maybe it’s because you haven’t set the right goals. Every strategy, regardless of industry, should focus on what you can do to get a return on investment. If there’s one way to improve your chances of creating long-term investments from your content marketing efforts, it’s by setting the right goals.
What’s best practice when it comes to sharing bad or difficult news? What are the strategies to employ? Is honesty always the best policy? What do you do if you’re caught unawares by circumstance? Here are some key take-outs: People try to avoid making bad news public in case it does damage, but bad news will almost always find its way out into the public and then it’s likely to do even more.
“Hey guys, I’m just heading downstairs for my Paleo pear and banana bread, would you like to join me?” And so begins three of the most awkward minutes in recent video production memory. The production in question is the $4000 dollar “Game Changers” campaign by the Department of Finance, aimed at enticing new graduates to join the department’s grad program.
Writing is one of those tasks a lot of people hate to do. They sit there staring at the blank page, unable to start, knowing what they want to say but unable to put it in words, finding ways to distract themselves, and getting themselves into a muddle. If that’s you, I have a neat trick to help you get started more confidently.
John Kapos is a Sydney chocolatier, known to thousands of Snapchat users around the world as Chocolate Johnny. He was an early adopter of Snapchat and he joins James and Sarah today to talk about how the platform has transformed his business. Here are some key take-outs: Snapchat is an opportunity to tell stories using images or video.
So you’ve found yourself saddled with a boring topic. You’re certainly not alone –all writers have had a less-than-stellar subject matter on their hands at one point or another. However, I would argue that there are very few universally dull topics — simply because everyone is interested in different things. Some people truly want to know the technical complexities of a software package.
Very often we’re approached by clients who have a really complex business or idea that they want to translate into video. They approach us almost apologetically. They’ve tried and failed for weeks or sometimes months to sum up their product in less than five minutes. They can’t do that, let alone get to grips with an elevator pitch.
PR Warrior Trevor Young joins James and Sarah to discuss whether it ever OK to publish your content on someone else’s platform, like Medium or LinkedIn Pulse. What are the risks of “building on rented land”? Is it always better to publish on media you actually own, like a blog? Here are some key take-outs: There’s a shift towards publishing where the audience is.