• Presentations: What we want, versus what we get

      I get to see a lot of people present. I get to see a lot of people present badly. And my guess is that you do too! Last week I finished a series of presentation training sessions with a large organisation here in Western Australia. They were big group sessions so we weren’t able to carry out as much practical work as usual, but we were able to talk on the subject at some length.

      Lush Digital- 20 readers -
    • Brand Newsroom 99: Who do you trust?

      Of the top ten most trusted people in America, five of them are actors — and most are celebrities. That’s according to a Reader’s Digest poll. Why, in 2016, are entertainers (who spend their lives pretending to be someone else) trusted more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks and retailers constantly marked d ...

      Lush Digitalin Content- 29 readers -
  • Brand Newsroom 141: Sandra Brewer on how to manage messaging for multiple brands

    View Larger Image Brand Newsroom 141: Sandra Brewer on how to manage messaging for multiple brands Our guest this week is the director of Perceptive Marketing, Sandra Brewer, who joins the BNR team to talk about how to manage marketing for a portfolio of brands. This to answer to a question from a listener, Adrian Jones, who noted that companies with multiple brands must ha ...

    Lush Digitalin How To's- 11 readers -
  • Smart small brands don’t advertise like big brands

    There’s a great deal to be said for creating a fabulous brand. A brand that immediately evokes an emotion in its audience. A brand that has real identity, knows where it sits, knows where it doesn’t sit, and feels comfortable with the world around it. I almost see these brands as sitting on their jewelled thrones in their monstrous castles, waving at the poorer mortals who hav ...

    Lush Digitalin Social Facebook- 11 readers -
  • 3D modelling isn’t just for Hollywood; it’s for SMEs too

    People will often hear the term 3D modelling and immediately think of a big-budget Hollywood film. This is true especially thanks to the current onslaught of superhero films, where there’s barely a scene without a large CGI robot or a huge spaceship breaking through the clouds on the horizon. These scenes are created by very talented teams of artists, who spend years building ...

    Lush Digital- 10 readers -
  • Brand Newsroom 140: Meet the Media Follow-up

    Every year Brand Newsroom host Nic Hayes runs a series of events, called Meet the Media, around Australia’s capital cities. It’s a fantastic concept that allows brands to meet journalists and editors from major media outlets and find out how they can work with them more effectively. Needless to say, it’s hugely popular. Today, Nic, James and Sarah discuss the take-outs from this year’s series.

    Lush Digitalin Social Content- 11 readers -
  • 4 questions to ask before making a corporate video

    Before you go ahead and create a corporate video, there are a few points to consider. If you can answer these questions before you do anything else, then the whole process will be a lot easier and seamless for both you and the production company making the video for you. Who is the audience? First, think about whom the video will be aimed at; that is to say, who is the audience ...

    Lush Digital- 14 readers -
  • Content Marketing: How to run an editorial calendar

    When I was a cadet reporter things were still distinctly analogue, so my editorial calendar was kept on a notepad, a week to a page. It was crude, but efficient. I had planned out in front of me, for as many weeks ahead as practical, precisely what I needed to write for each week’s newspaper. I knew who was being interviewed, what photos were needed, what my deadlines were — everything.

    Lush Digitalin Content How To's- 17 readers -
  • Brand Newsroom 139: Are marketing industry awards worth the effort?

    View Larger Image Brand Newsroom 139: Are marketing industry awards worth the effort? The marketing and advertising industries are awash with awards, but are they worth the time, effort and fanfare? The Brand Newsroom team takes a close look at the value of awards to an agency and, more importantly, to the client.

    Lush Digital- 13 readers -
  • 5 reasons you should start embracing 360 video

    I’m mindful that in any conversation about virtual reality (VR) and 360 video, there is always a range of knowledge, experience and understanding, and thus it must begin with a definition. “Talking about virtual reality is like dancing about architecture.” – Chris Milk. Virtual Reality vs 360 Video VR is a computer-generated, simulated, interactive environment in which ...

    Lush Digital- 17 readers -
  • What do we share on social media?

    What compels us to share one item online but not another? There’s no black and white answer, but there are several crucial factors at play. Let’s first look at the content that rose to the top last year. Doing the hard yards for us, BuzzSumo examined 2016’s most shared content across all social platforms, with some interesting findings.

    Lush Digitalin Social- 16 readers -
  • Brand Newsroom 138: Media Intelligence: Here’s what you need to know

    We’ve come a long way from the days when “media monitoring” involved a ream of paper clippings and transcripts turning up on the boss’s desk each morning. Technology has changed everything. Media monitoring has evolved into “media intelligence”. To help us understand what that can do for our brands, the BNR team is joined by MyMedia Intelligence co-founder, Paul Chapman.

    Lush Digitalin Social Content How To's- 20 readers -
  • Social media tips to smash your next event

    When was the last time you attended an event and no one mentioned social media? Every conference organiser’s dream is to trend on Twitter or get a buzz going across social media. From the opening remarks, we’re encouraged to tweet, snap photos and promote the conference in real time. If you want better social media coverage of your event, make sure you’ve done your groundwork b ...

    Sarah Mitchell/ Lush Digitalin Social Twitter- 18 readers -
  • Brands can avoid one big mistake newspapers are making

    It breaks my heart, every single time. The public perception of journalism is often a poor one. People tend to think of pushy foot-in-the-door TV reporters berating dole bludgers and dodgy builders or tacky magazines making up stories about royal babies or fat-shaming celebrities. People don’t tend to think about Woodward and Bernstein exposing Watergate, or Boston Globe repor ...

    Lush Digitalin Content- 13 readers -
  • Brand Newsroom 137: Questions to ask before choosing a marketing agency

    Today, James and Sarah discuss how to get one of your most important business service provider decisions right — choosing a marketing agency. Whether it’s a PR firm, an advertising company, a content marketing agency or any other communications supplier, what questions should you ask before you sign on the bottom line? Here are some key take-outs: • Not all agencies do everything.

    Lush Digitalin Content- 14 readers -
  • How to manage a PR crisis: the 12 golden rules

    You may have seen the incredible footage recently of the American physician who was forcibly removed from a United Airlines flight. He’d done nothing wrong apart from not complying with a request to vacate his seat so United staff could fly instead. The incident via ABC News can be seen here. It wasn’t a great look. In fact, in terms of brand damage, it was right up there with the worst.

    Lush Digitalin Social How To's- 15 readers -

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