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This week the Content Marketing Institute released their predictions for the state of content marketing in 2016, featuring the opinions of many of the industry’s brightest minds. Already some of these predictions are being realised, leading marketers to wonder how content marketing strategies should change in the new year.
With 2015 nearly over, the Brand Newsroom team dedicate the last podcast of the year to discussing how they can improve in 2016. With candid observations about where they fell short during the past year, Nic Hayes, Sarah Mitchell and James Lush identify areas of focus for the next 12 months. What areas need attention in your content marketing? Are there special projects you w ...
Brand Newsroom 67: How Brands Can Give Back With Christmas around the corner, it’s the time to reflect on the year that’s passed and the importance of giving back. Have you considered how corporate social responsibility (CSR) could become part of the culture of your organisation? This week the Brand Newsroom and special guest Pam Kozelka, Vice President of Operations at Con ...
Do you publish content with a media mindset? At Lush, we proudly claim to offer our clients “Authentic brand storytelling with a media mindset” But we often get asked about what a media mindset really means, or what it takes to develop one. To determine whether you’re publishing content with a media mindset, ask yourself the following questions: 1.
Have you considered content marketing as a strategy to improve customer loyalty? It’s a benefit often overlooked but content marketing provides a perfect opportunity to reinforce your current customer relationships and make them crazy loyal to your business. If your goal is to build audience, customer loyalty might be the best place to start.
Do you express appreciation for your audience in your content marketing? Many marketing strategies focus on how to build new audiences, without considering the loyalty they could encourage within the audience they already have. This week, the Brand Newsroom team discuss how to communicate with your audience to make them feel loved, respected and valued.
In the quiet time between holidays, we wanted to share an article by our director of content strategy first published in CCO magazine and then, again, on the Content Marketing Institute blog. It’s packed with valuable information so have a read if you’re thinking about adding podcasting to your marketing mix in 2016. – Ed.
Although we’ve spoken before about the importance of consistency in content marketing, as we approach the Christmas break, many businesses are wondering whether publishing content over the holidays is worth the effort. The answer to this concern is “it depends on your audience”. To help you make the decision for your brand, we’ve put together a list of key factors to consider.
With the recent data released from CMI about Australian content marketing, most marketing managers are familiar with content types such as blog posts, videos and in-person events because of their proven ability to deliver results. For those looking to branch out in their content marketing strategies, there are forms of content yet to enter the spotlight and have high success r ...
Expert Content Marketing Predictions for 2016 Once a year the Content Marketing Institute canvases marketers from all over the world to give their predictions on what to expect in the coming year. It’s a fun project for everyone involved. The 2016 predictions reflect the burgeoning maturity of the sector.
Does your brand send out a newsletter to customers and connections? Most business recognise building a database of email addresses to be a priority, yet don’t know the best way to go about communicating with them. According to the Brand Newsroom team, your newsletter, like other strategic content needs a defined purpose and goal.
Ever wonder what it’s like to work with Gordon Ramsay? Back in the heady days of 2005, when I was a fresh-faced graduate trying to make my way in the world, I had the opportunity to work as a runner on the TV show Ramsay’s Kitchen Nightmares. It’s a long-running format where Gordon Ramsay enters struggling restaurants and tries to save them from closing by sprinkling a little b ...
So that was 2015. It seemed to be over even quicker than 2014. We’ve had quite a year here at Lush and have been privileged to work with fantastic organisations doing wonderful things. Whether in the content marketing space or the video production side of things, it’s been another rewarding 12 months.