- Our Blog
We recently wrote about how blogging can seem like a very simple thing to do. We also talked about how the reality can take people by surprise, because there are so many other facets to consider to produce a blog that really sparkles. You can read Part 1 of the article here. In Part 2 we cover even more blogging blunders that need to be avoided if you want to be successful: In ...
Brand Newsroom 100: The biggest content lessons of all James, Nic and Sarah. In the 100th episode of Brand Newsroom the team takes a look back at some of the biggest lessons learned across almost two years of the podcast. Show Notes Here are some key take-outs: Publish consistently. Your audience expects it. That might mean allotting regular time in your diary to create your content.
Through my work as a senior producer, I get to work with all kinds of different on-screen talent. I am amazed — on an almost daily basis — at how different people react when faced with the prospect of being in front of the camera. It can be a daunting task standing in front of, or being interviewed on, camera.
Brands can’t afford to be “faceless” organisations. They need to interact with their customers, engage with them, gauge their reactions and get their feedback. In-Person events are a great way to do that. This week’s guest, Meesha Stacker, has been working in events for a decade. For the past three-and-a-half years she has been at acQuire Technology Solutions — a data manageme ...
After a week in which Rio Olympics diving pool turning green, the Australian Census website crashed and Donald Trump suggested the Second Amendment might provide a way to deal with Hillary Clinton, the Brand Newsroom team takes deep dive into PR disasters. Here are some key take-outs: When a PR disaster strikes, take responsibility — don’t obfuscate, indulge in conjecture or go to ground.
Today the Brand Newsroom team looks at how brands use humour to interact with their customers on social media. Is it ever a good idea? Or can it spectacularly backfire? And, sometimes, are brands perhaps using humour in the hope they will “go viral”, rather than focusing on first marketing principles and giving customers the good service they expect.
Of the top ten most trusted people in America, five of them are actors — and most are celebrities. That’s according to a Reader’s Digest poll. Why, in 2016, are entertainers (who spend their lives pretending to be someone else) trusted more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks and retailers constantly marked d ...
I’ve just returned from America, exhausted by the news cycle and completely drained from the constant hyperbole present in media, advertising and marketing. The din is so loud people shut off. It presents a strong opportunity for brands willing to provide a voice of reason. When I was a kid, Walter Cronkite, the nightly news anchor on CBS, was widely known as the most trusted man in America.
Many marketers will know that when it comes to deciding who’s going to speak on camera in an organisation, it’s not always the ones you’d hope for that are put forward. By “hope for” I mean the ones that aren’t necessarily the chief executive or managing director, but the team member who (might be slightly lower down the rankings but) oozes personality, passion and pizzazz.
We are going through massive disruption in the media world. From my perspective there has never been a more exciting time to be involved in this space. Traditional media is under threat. Newspapers are laying off teams of journalists, advertisers are reallocating budgets and the paying customer has found an alternative – free online news, any time and anywhere. Television is also under threat.
Sometimes it’s like pulling teeth. You’ve got your questions, you know the information you need to get out of the person sitting opposite you, but you just can’t quite extract it. Over my career as a journalist, I’ve probably interviewed tens of thousands of people. I’ve had them all — from the stunned mullets to stonewallers, from the single-word answer guys to people experiencing shock.
As one of the Gen-Y employees at Lush Digital Media, from time to time I get asked about my views on new social media platforms. Often I can be pretty unhelpful when it comes to the latest trends — things like Periscope never grabbed me, and to my knowledge none of my peers ever embraced the likes of Kik. One exception to this rule is Snapchat.
Does your strategy prioritise lead nurturing or lead generation? A key difference in the approach of content marketing compared to traditional marketing is the emphasis placed on lead nurturing over lead generation. And for good reason, too. Studies have found companies that excel at lead nurturing generate 50 per cent more sales-ready leads at 33 per cent lower cost.