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Have you decided to embark on a content marketing strategy but don’t know where to begin? The key to a well-informed, effective strategy is comprehensive research, however many marketers don’t know how to conduct it. In content marketing research, you want access to the information of experts, through sources like industry body reports, peer reviewed articles, survey results and studies.
It’s out! The Content Marketing Institute and MarketingProfs B2B “Benchmarks, Budgets and Trends Report” for 2017 has landed. CMI vice president Michele Linn joined the team to discuss the annual snapshot of the state of business-to-business content marketing in the North American market. Here are some key take-outs: 62 per cent of marketers say they feel more successful ...
View Larger Image Brand Newsroom 109: Building a Personal Brand Today Nic Hayes leads a discussion on personal brands. Specifically, how do you create one? What do you need to have in place to give your personal brand the best chance of creating the success you want to achieve? He’s joined by his Media Stable colleagues, general manager Michelle Soia and media engagement manager, Emily Morgan.
The one thing I’ve learnt over the past few months is that, generally speaking, people are kind, generous, caring and compassionate. Remember that; they are not crazy narcissistic extremists as the media would make you believe. Sadly, the lunatic minority are taking over. So what does that mean for us and what can we do in our day-to-day business? For the past seven months I p ...
A little while back I wrote an article reassuring journalists — more and more of whom are being made redundant from shrinking newsrooms — that there really was life after journalism. In it I recommended a career in content marketing, explaining that our skills as journalists are very much in demand.
The moderator in the third US presidential debate between Hillary Clinton and Donald Trump had a surprise for the candidates. While both had declined to prepare a closing statement ahead of the debate, he asked them to deliver one anyway. What followed was a lesson in the importance of having an ‘elevator pitch’.
Australian demographer Bernard Salt caused outrage recently when he suggested millennials could afford to buy houses if they stopped spending money on smashed avocado on toast. Brands jumped on it, leveraging the publicity for their own business. Today, the Brand Newsroom team takes a look at marketing opportunism.
View Larger Image Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing Bernadette Jiwa is one of Australia’s top marketing thinkers. Author of five books including Fortune Cookie Principle and Marketing: A Love Story, her blog — The Story of Telling — was named SmartCompany’s best Australian business blog in 2016.
What do Prince, Brad Pitt, Pearl Harbor and the 9/11 attacks on the World Trade Center have in common? They’ve all been the victims of companies trying to camp on to a real or perceived media event. I wish it was a joke but there’s nothing funny about it. There’s no doubt we should be doing a better job for our companies and clients.
Instagram isn’t just an outlet for the selfie-obsessed. The photo-sharing site is now a bona fide social media juggernaut — with recent statistics revealing that Instagram now has more than 500 million users. Some 300 million of those log in daily. What’s more, 80 per cent of Instagrammers live outside of the United States — a positive for brands all over the globe wanting to r ...
Not everyone is comfortable speaking on camera. Some people freeze up and look stilted. Others are too terrified to even give it a shot. But there’s no need to panic. Over the years I’ve seen it all and I’m used to helping get the best possible moment from nervous talent. Here are five tips I’ve learned to help you avoid crumbling on camera.
New research on the habits and successes of B2C marketers using content marketing in North America reveals a strong commitment to the discipline. It also shows most content marketers are struggling with the same issue: having enough time to create consistent, high-quality content. Last week the B2C Content Marketing 2017: Benchmarks, Budgets, and Trends—North America by Conten ...
It frequently amazes me that, when trying to communicate, very often the power of the voice is forgotten. I sit listening to a speech from a CEO about a hugely exciting development in his industry, yet the audience in front of him isn’t pumped. I hear the delivery of the latest strategy from an executive to her team and see her team members surreptitiously checking their iPhones.