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How do you sell something if it doesn’t exist yet? It’s not a trick question. It’s a real-life business dilemma. How do you show a prospective buyer how fantastic it would be to live in an off-the-plan apartment, for example? And how do you show your audience something that’s impossible to film — like blood cells travelling through your veins, or the inside of an engine.
When you’re planning a corporate video production there are myriad questions you need to answer: Everything from what’s possible on your budget through to when and where to physically film it. In many instances, in so many ways, using a white screen studio is a great way to keep things simple, efficient and cost effective — while not having to compromise on creativity.
Jeremy Stewart of Launchpad Creative joins Nic and Sarah to talk about websites. How often should you update your website? What difference can a refresh make to the effectiveness of your site? And what sorts of things should we be updating all the time? Here are some key take-outs: Jeremy says a business should now be able to get four to five years out of a website.
The Brand Newsroom team gets a bit introspective today. They’re talking about podcasting and whether it’s a worthwhile part of the marketing mix for your small business. This is episode 148 of Brand Newsroom and the team has learnt a thing or two along the way. So let’s take a look at the challenges, highlights, pitfalls and benefits of putting a podcast together.
Have you ever wondered how much it costs to create a corporate video? Have you ever been asked to come up with a budget for a video and found yourself blindsided or downright confused by the varied quotes you get? I’m not surprised. (And I’ve spent my career making these videos.) How much does a corporate video cost? Well, it depends.
I recently spent a night in Paris in 1899. Don’t worry; you read that correctly. It was for an event called “Secret Cinema”, which takes place in London every year and celebrates a cult film by bringing its setting and characters to life, using actors, before a screening of the film. The film this year was Moulin Rouge, so I was dressed in a top hat and period clothes, surroun ...
Today, the BNR team is talking about team building. How do you pull together the right communications team for your business? What do you do in-house? When should you bring in outside expertise? How do you know a PR consultant or writer is the right fit for your team? Here are some key take-outs: The media and PR landscape has changed completely, so you need to think carefu ...
I first started talking about content as a business asset in 2010. Earlier this month the Content Marketing Institute released a new Content Management & Strategy Survey showing 92% of marketers believe it’s an asset, too. In the past seven years we’ve had a massive shift in our attitude towards content.
Nic Hayes and Sarah Mitchell are joined by Lush’s senior producer Ian Bignell for a conversation about how to succeed at producing video for social media. Every day half a billion people are watching videos on Facebook. More than half of all of us are watching video online every single day. So video for social is clearly an incredible opportunity for brands to get their messag ...
Working at a creative agency, we see a huge range of people walk through our doors: from photographers and actors, through to bankers and mining professionals. What they all have in common is an interest in getting their project off the ground. Some feel inspired and full of ideas, while others feel overwhelmed and unsure. Whatever camp you are in, that’s no problem.
Wondering about white papers? If you’re up to date with research on content marketing effectiveness, you’ll have come across the term ‘white paper’ more than a couple of times; however, when it comes to actually creating white papers, the logistics leave many marketers scratching their heads. Luckily, we’ve broken it down for all marketing professionals to understand.
Writing a content marketing strategy requires knowledge and skill. A truly great content marketing strategy also requires ignorance. If you’re embarking on a content initiative, you’ll want to know when ignorance is bliss and when it isn’t. You’ll save money and get a better return on your efforts. We write a lot of content marketing strategies at Lush.
You’re ironing your shirt one morning when all of a sudden your iron makes a loud BANG, sending the little red light off. You flick the switch off and on again to no avail. It’s completely stuffed. After cursing the appliance, you whip out your phone and type “top-rated irons” into your search browser to start looking for a replacement.