• Why building relevant ads in a cookie-free world comes down to context

    Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to achieve any kind of cut-through, but there is one proviso: consumers are willing to accept targeted ads­­ only if they do not intrude on their privacy. According to a Millward Brown survey exploring video — the ad format of the moment — 41 percent of resp ...

    Marketing Landin Display- 2 readers -
  • Apple revenues of $47B in-line but down, iPhone sales down year-over-year

    Apple’s fiscal fourth quarter earnings are out. Revenues of $46.9 billion were in line with analysts’ modest expectations; earnings per share of $1.67 beat expectations. However, the company reported its first year-over-year revenue decline since the introduction of the iPhone. Revenues were off nearly $9 billion vs. last year. The stock is down in after-hours trading.

    Greg Sterling/ Marketing Land- 6 readers -
  • Conductor adds Insight Stream to its Searchlight platform

    These days, it’s hard to find a digital marketer who isn’t swimming in data. To help marketers keep their head above water, content intelligence platform Conductor is today joining the parade of companies that have begun to offer intelligent assistants. The New York City-based firm is launching Insight Stream, a kind of business intelligence assistant that surfaces actionab ...

    Marketing Land- 13 readers -
  • Mobile shopping is hard, but only if retailers keep it that way

    Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent than in the way we shop. While the rise of e-commerce itself has forced retailers to conduct their business in fundamentally different ways, the explosive increase in ownership and usage of mobile devices presents entirely new challenges and ...

    Marketing Land- 8 readers -
  • Why marketers must be data-driven

    In today’s highly competitive digital economy, the result that counts is revenue, and the only way to ensure your marketing team delivers that result is through data-driven marketing. This may seem simple, but many B2B marketers face a data dilemma: either they lack the data they need to make effective business decisions or they lack confidence in the data they do have.

    Marketing Land- 11 readers -
  • Google Tag Manager now supports AMP (Accelerated Mobile Pages)

    Google on Monday announced a few mobile-related upgrades for Google Tag Manager. For starters, there’s news that Tag Manager now supports Accelerated Mobile Pages (AMP), which opens up a variety of new measurement opportunities, as Google’s Ben Gram explains in the announcement: While implementing measurement solutions on AMP pages has already been possible, it can be confus ...

    Matt Mcgee/ Marketing Landin Google- 8 readers -
  • 8 best practices for contextual campaigns

    Content moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been a focus of my most recent research. Together we’ve looked at some of the benefits brands such as Nestlé, GE, Marantz and Disney are reaping from campaigns that go well beyond “the right message to the right person at the right time.

    Rebecca Lieb/ Marketing Landin Content- 8 readers -
  • Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson

    While brand marketers have increasingly been using location data as part of their targeting and attribution toolset, business intelligence platforms are just waking up to its importance. As a baby step in that direction, IBM announced yesterday that it would be incorporating global geospatial and political boundary data from Pitney Bowes into its Cognos Analytics and Watson platforms.

    Greg Sterling/ Marketing Land- 13 readers -

Marketing Land

Marketing Land's feed keeps you updated throughout the day on the latest news in the world of social media, mobile, analytics, and internet marketing in general.

Additional authors: Aaron Friedman, Aaron Strout, Adam Dorfman, Alan K'necht, Alex Campbell, Alison Zeringue, Amy Bishop, Andrew King, Andrew Shotland, Andrew Waber, Andy Betts, Andy Lombard, Andy Taylor, Ashley Kemper, Ben Goodsell, Benjamin Spiegel, Benjamin Vigneron, Benny Blum, Brent Hieggelke, Bryson Meunier, Cara Olson, Carrie Albright, Casie Gillette, Cezar Kolodziej, Chris Liversidge, Chris Marentis, Chris Silver Smith, Chuck Sharp, Daniel Cristo, Daniel Faggella, Daniel Gilbert, David Booth, David Rekuc, David Rodnitzky, Dax Hamman, Derek Edmond, Eli Schwartz, Elisabeth Osmeloski, Eric Ward, Erik Bratt, Erin Everhart, George Michie, Greg Gifford, Harriet Cummings, James Green, Janet Driscoll Miller, Jason Warnock, Jeff Baum, Jeremy Smith, Jimmy Daly, John Cosley, John Paul Mains, Jordan Kasteler, Josh Dreller, Josh Todd, Justin Zhu, Katy Keim, Kelsey Libert, Kendall Allen, Kevin Ryan, Kohki Yamaguchi, Kristine Schachinger, Liane Dietrich, Lynn Baus, Mark Ballard, Mark Traphagen, Matt Ackley, Matt Lawson, Matthew Barby, Michael Bonfils, Mona Elesseily, Myles Anderson, Nate Dame, Or Shani, Pamela Parker, Pauline Jakober, Peter Minnium, Purna Virji, Rachel Balik, Rachel Lindteigen, Rae Hoffman, Ratko Vidakovic, Rebecca Lieb, Rebekah Diedo, Rebekah Schelfhout, Ric Dragon, Rob Rasko, Russell Savage, Scott Brinker, Soo Jin Oh, Stephan Spencer, Steve Dille, Steve Olenski, Stoney Degeyter, Susan Esparza, Tal Siach, Tim Ash, Todd Mintz, Tom Demers, Tom Sather, Travis Wright, Trond Lyngbø, Wesley Young, Will Scott
IMGlance Facts
  1. listed
  2. #10 in our ranking
  3. 6,930 posts, read by 86,629 readers
  4. 12 readers per post
  5. 228 Posts per month
Facts last updated: (2016-10-26 10:03:58 UTC). Update Frequency for posts: 35 minutes. Posts last updated: .
Get the top posts daily into your mailbox!
See more
Affiliate Marketing All Things Martech Amazon Analytics Analytics & Marketing Column Apple Apple: Ios Apple: Iphone Bing Blogging Branding Channel: Analytics & Conversion Channel: Cmo Zone Channel: Consumer Channel: Content Marketing Channel: Display Advertising Channel: Email Marketing Channel: Local Channel: Martech Today Channel: Mobile Marketing Channel: Retail Channel: Sem Channel: Seo Channel: Social Media Marketing Channel: Video Cmo Content Marketing Content Marketing Column Conversion Rate Optimization Display Advertising Display Advertising Column E Commerce Ebay Email Marketing Email Marketing Column Events Facebook Facebook: Advertising Facebook: Instagram Facebook: Mobile Facebook: Video Foursquare Gadgets Google Google: Adwords Google: Analytics Google: Android Google: Business Issues Google: Critics Google: Mobile Google: Seo Google: User Interface Google: Youtube Holiday Retailer How To Guides: Content Marketing How To Guides: Email Marketing How To Guides: Marketing Strategy How To Guides: Retail Marketing Infographics Internet Marketing Internet Marketing Industry Interviews Legal Legal: Privacy Linkedin Marketing Automation Marketing Day Marketing Strategies Column Marketing Tools Marketing Tools: Analytics Marketing Tools: General Martech Column Martech: Martech Today Newsletter Microsoft Mobile Marketing Mobile Marketing Column Native Advertising Pinterest Programmatic Advertising & Media Buying Retail Column Retargeting & Remarketing Samsung Search Marketing Search Marketing Column Smx & Dmd Alerts Snapchat Social Media Marketing Social Media Marketing Column Social Media Marketing: Advertising Sponsored Content Statistics Statistics: Mobile Marketing Statistics: Online Behavior Statistics: Popularity & Usage Super Bowl Twitter Twitter: Advertising Video Yahoo Yelp