• The Microsoft LinkedIn Deal: What it means for advertisers

      While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up its cloud business, there’s much to be considered for advertisers, particularly B2B advertisers. In past years, Bing Ads executives have talked about the breadth of user data that Microsoft has spanning work and personal accounts and hinted at ...

      Ginny Marvin/ Marketing Land- 37 readers -
    • What business leaders should know about digital transformation

      “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when it happens on an individual level, it’s a disaster when organizations fall victim to the phenomenon. Yet how often have we all witnessed situations where an uninformed, ignorant or clueless leader drives a company or business into the ground? This scenario ...

      Trond Lyngbø/ Marketing Land- 49 readers -
    • Google (finally) launches cross-device retargeting

      Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.

      Ginny Marvin/ Marketing Landin Google Retargeting- 39 readers -
  • [Reminder] Upcoming webinar — Build Your Ultimate Martech Stack

    It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services and Operations, as they discuss the stack-building challenges facing marketers ...

    Marketing Land- 9 readers -
  • Making emotional connections in a digital era

    From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a digital era will rise above the rest. Studies have shown that emotionally connected buyers are even more valuable than highly satisfied ones, but many fear that maintaining and growing these connections is hindered by technological barriers.

    Marketing Landin Social- 7 readers -
  • B2B marketing tips for an effective account-based marketing (ABM) strategy

    Account-based marketing (ABM) is a trending topic in B2B marketing, building in popularity over the past few years. In 2016, more than 70 percent of B2B companies had staff dedicated to ABM programs, compared to just 20 percent the previous year, according to a study by SiriusDecisions. In 2017, B2B marketers are looking to refine their approach, leverage new tools, and bette ...

    Marketing Land- 13 readers -
  • 10 things you should be doing now on social media to grow your business

    At least 86 percent of Americans are now internet users, according to the latest data, and social media is one of the most cost-effective ways to connect those internet users with your business. Use these 10 tips to make sure your business is using social media effectively. 1. Make sure you’re on Google and Facebook At a bare minimum, you need to make sure that your business ...

    Will Scott/ Marketing Landin Social- 10 readers -
  • Take your customers off mute: 3 tips for customer feedback

    Customer feedback is important. Period. It’s useful for everything from employee training to product improvements to marketing. There’s no denying its value. But mobilizing customer feedback is still a challenge for businesses — not just how to collect it, but also how to use it. While Gartner Research says more than 95 percent of organizations measure customer feedback in s ...

    Marketing Land- 7 readers -
  • Swrve’s new integration gives Oracle visibility into apps

    The big marketing clouds are still catching up in mobile marketing. Last week, Oracle took at step toward more complete mobile coverage with the full integration of Swrve’s app-oriented mobile marketing application. Oracle’s Marketing Cloud out-of-the-box is “blind to what users do in the app,” Swrve Senior Director of Product Marketing Alan Tam told me.

    Marketing Land- 8 readers -
  • Are you leveraging these underutilized Google Analytics features?

    If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting everything you can out of it? Here at Cardinal Path, we help our customers extract the most value they possibly can from dat ...

    David Booth/ Marketing Landin Google- 18 readers -
  • Amazon: virtual assistants and AI robots have free speech rights too

    In George Orwell’s classic dystopian novel 1984, every house is equipped with a “Telescreen,” a monitoring device, enabling the government to spy on citizens. Amazon is trying to prevent its Echo/Alexa from becoming a real-life version of it. Amazon is hoping to keep its Alexa devices from being a tool of government surveillance and thus potentially inhibit people from buying them.

    Greg Sterling/ Marketing Land- 17 readers -

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