• The Microsoft LinkedIn Deal: What it means for advertisers

      While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up its cloud business, there’s much to be considered for advertisers, particularly B2B advertisers. In past years, Bing Ads executives have talked about the breadth of user data that Microsoft has spanning work and personal accounts and hinted at ...

      Ginny Marvin/ Marketing Land- 25 readers -
    • What business leaders should know about digital transformation

      “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when it happens on an individual level, it’s a disaster when organizations fall victim to the phenomenon. Yet how often have we all witnessed situations where an uninformed, ignorant or clueless leader drives a company or business into the ground? This scenario ...

      Trond Lyngbø/ Marketing Land- 33 readers -
    • Google (finally) launches cross-device retargeting

      Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.

      Ginny Marvin/ Marketing Landin Google Retargeting- 28 readers -
  • [Reminder] Live webcast: Social Media Marketing 3.0

    Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, ...

    Marketing Landin Social- 12 readers -
  • Branch branches out, offering deep links to apps from dynamic remarketing ads

    Palo Alto, California-based Branch makes its living with deep links, which directly lead a user to specific screens in apps from web pages, web ads, emails, other apps, and other sources. Unlike the web, there is no universally available linking format in apps that everyone supports. Today, Branch is branching out (sorry) to offer Deep Linked Feeds for Dynamic Ads.

    Marketing Landin Retargeting- 7 readers -
  • The future of digital advertising creativity and how to get ready

    “So what does this mean for advertising creativity?“ I had been presenting the “MAdTech” mash-up — the intersection of media, advertising and technology — to a group of marketing execs at a Fortune 50 company when the most senior among them threw down the gauntlet. “So what?” she asked. “We understand that the environment is changing inextricably, but what do we do now to ...

    Peter Minnium/ Marketing Landin Display How To's- 10 readers -
  • 5 ways martech can help you reduce mobile app user churn

    I’ve written a lot about thinking beyond the download and instead focusing on mobile app engagement. I’m a big believer in finding ways to better connect with users you already have, rather than over-investing your marketing dollars in finding new fans, when we know that far too many of those users churn.

    Josh Todd/ Marketing Land- 8 readers -

Marketing Land

Marketing Land's feed keeps you updated throughout the day on the latest news in the world of social media, mobile, analytics, and internet marketing in general.

Additional authors: Aaron Friedman, Aaron Strout, Adam Dorfman, Alan K'necht, Alex Campbell, Alison Zeringue, Amy Bishop, Andrew King, Andrew Shotland, Andrew Waber, Andy Betts, Andy Lombard, Andy Taylor, Ashley Kemper, Ben Goodsell, Benjamin Spiegel, Benjamin Vigneron, Benny Blum, Brent Hieggelke, Bryson Meunier, Cara Olson, Carrie Albright, Casie Gillette, Cezar Kolodziej, Chris Liversidge, Chris Marentis, Chris Silver Smith, Chuck Sharp, Daniel Cristo, Daniel Faggella, Daniel Gilbert, David Booth, David Rekuc, David Rodnitzky, Dax Hamman, Derek Edmond, Eli Schwartz, Elisabeth Osmeloski, Eric Ward, Erik Bratt, Erin Everhart, George Michie, Greg Gifford, Harriet Cummings, James Green, Janet Driscoll Miller, Jason Warnock, Jeff Baum, Jeremy Smith, Jimmy Daly, John Cosley, John Paul Mains, Jordan Kasteler, Josh Dreller, Josh Todd, Justin Zhu, Katy Keim, Kelsey Libert, Kendall Allen, Kevin Ryan, Kohki Yamaguchi, Kristine Schachinger, Liane Dietrich, Lynn Baus, Mark Ballard, Mark Traphagen, Matt Ackley, Matt Lawson, Matthew Barby, Michael Bonfils, Mona Elesseily, Myles Anderson, Nate Dame, Or Shani, Pamela Parker, Pauline Jakober, Peter Minnium, Purna Virji, Rachel Balik, Rachel Lindteigen, Rae Hoffman, Ratko Vidakovic, Rebecca Lieb, Rebekah Diedo, Rebekah Schelfhout, Ric Dragon, Rob Rasko, Russell Savage, Scott Brinker, Soo Jin Oh, Stephan Spencer, Steve Dille, Steve Olenski, Stoney Degeyter, Susan Esparza, Tal Siach, Tim Ash, Todd Mintz, Tom Demers, Tom Sather, Travis Wright, Trond Lyngbø, Wesley Young, Will Scott
IMGlance Facts
  1. listed
  2. #10 in our ranking
  3. 7,225 posts, read by 97,451 readers
  4. 13 readers per post
  5. 228 Posts per month
Facts last updated: (2016-12-04 11:05:13 UTC). Update Frequency for posts: 33 minutes. Posts last updated: .
Get the top posts daily into your mailbox!
Topics
See more
Affiliate Marketing Amazon Analytics Analytics & Marketing Column Apple Apple: Ios Apple: Iphone Bing Blogging Branding Channel: Analytics & Conversion Channel: Cmo Zone Channel: Consumer Channel: Content Marketing Channel: Display Advertising Channel: Email Marketing Channel: Local Channel: Martech Today Channel: Mobile Marketing Channel: Retail Channel: Sem Channel: Seo Channel: Social Media Marketing Channel: Video Content Marketing Content Marketing Column Conversion Rate Optimization Display Advertising Display Advertising Column E Commerce Ebay Email Marketing Email Marketing Column Facebook Facebook: Advertising Facebook: Business Issues Facebook: Instagram Facebook: Mobile Facebook: Video Foursquare Gadgets Google Google: Adwords Google: Analytics Google: Android Google: Business Issues Google: Critics Google: Legal Google: Mobile Google: Seo Google: Youtube Holiday Retailer How To Guides How To Guides: Content Marketing How To Guides: Email Marketing How To Guides: Marketing Strategy How To Guides: Retail Marketing Infographics Internet Marketing Internet Marketing Industry Interviews Legal Legal: Privacy Linkedin Marketing Automation Marketing Day Marketing Strategies Column Marketing Tools Marketing Tools: Analytics Marketing Tools: General Martech Column Martech: Martech Today Newsletter Microsoft Mobile Marketing Mobile Marketing Column Native Advertising Pinterest Programmatic Advertising & Media Buying Reddit Retail Column Samsung Search Marketing Search Marketing Column Smx & Dmd Alerts Snapchat Social Media Marketing Social Media Marketing Column Social Media Marketing: Advertising Sponsored Content Statistics Statistics: Mobile Marketing Statistics: Online Advertising Statistics: Online Behavior Statistics: Popularity & Usage Super Bowl Twitter Twitter: Advertising Video Yahoo Yelp