• The Microsoft LinkedIn Deal: What it means for advertisers

      While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up its cloud business, there’s much to be considered for advertisers, particularly B2B advertisers. In past years, Bing Ads executives have talked about the breadth of user data that Microsoft has spanning work and personal accounts and hinted at ...

      Ginny Marvin/ Marketing Land- 25 readers -
    • What business leaders should know about digital transformation

      “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when it happens on an individual level, it’s a disaster when organizations fall victim to the phenomenon. Yet how often have we all witnessed situations where an uninformed, ignorant or clueless leader drives a company or business into the ground? This scenario ...

      Trond Lyngbø/ Marketing Land- 34 readers -
    • Google (finally) launches cross-device retargeting

      Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.

      Ginny Marvin/ Marketing Landin Google Retargeting- 28 readers -
  • Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts

    Today, the United States gained a new President, First Lady and Vice President. Those people inherited their predecessors Twitter accounts. In turn, some of those not supportive of the new adminstration unfollowed those accounts. Or thought they did. As it turns out, Twitter has caused many people to follow these accounts again, against their will. I’m just one of several examples.

    Danny Sullivan/ Marketing Landin Social Twitter- 35 readers -
  • Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017

    Now that we are a few weeks into the New Year, it’s a great time to recognize what affiliate marketing trends from last year might follow us into 2017. I was struck by the recent eMarketer webinar when they announced that this was the year that US digital ad spending surpassed TV ad spending. Now, that is a huge coup for the industry, and as a digital marketer, one that is a milestone for me.

    Marketing Landin Affiliate- 23 readers -
  • How digital media won the White House for an ‘analog’ audience

    Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the major criticisms of Trump’s supporters during the election is that many were white and less educated than supporters of Hillary Clinton — traits not often associated with Madison Avenue and the data-driven decision-making that earned Trump’s pla ...

    Rob Rasko/ Marketing Landin Display How To's- 14 readers -
  • 6 UX principles marketers can’t afford to overlook

    In the past, user experience and marketing have been two separate fields of study. User experience (UX) is rooted in often-unclear concepts of software design, whereas marketing has always been about hard data. Bad news for marketers: If you treat the user badly, you’re going to get punished. Our limited attention span and frustration with anything hard to use is reflected ...

    Marketing Land- 18 readers -
  • Snapchat will target ads based on what people buy off Snapchat

    If you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have, Twitter is trying to and Snapchat now wants to do as well. Following the footsteps of Google, Facebook, Twitter, Pinterest and Pandora, Snapchat will start targeting and measuring ads on its platform based on what people buy outside of Snap ...

    Marketing Landin Social Google Facebook Twitter- 27 readers -

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