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  • The modern marketer’s guide to machine learning algorithms

    Most marketing (and sales) teams have seemingly simple goals: identify your best customers, target prospects who look like them, facilitate a positive buying experience, and bring these prospects into your customer community. The challenge with this is that companies are faced with an onslaught of data, making it impossible to economically throw humans at each of the aforementioned objectives.

    Marketing Land- 16 readers -
  • What is the value of a ‘Like?’

    I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often hundreds, of thousands of dollars collecting Likes, and Facebook had us convinced there was value in doing so. Today, there are various advertising opportunities and objectives, but Likes are still widely considered an indicator of brand loyal ...

    Marketing Landin Social- 18 readers -
  • Oracle adds chatbots, smarter recommendation engine to its Clouds

    This week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation, management and hosting for the first time to its Customer Experience Cloud Suite. The Suite is the uber-brand for the constituent Clouds of Marketing, Sales, Commerce, Configure/Price/Quote, Service and Social.

    Marketing Land- 15 readers -
  • With new funding & a growing userbase, Quora makes its pitch to advertisers

    Quora, the Q&A platform that’s been around since 2009, has quietly grown into a business now valued at nearly $1.8 billion. In the past week, the company announced an injection of $85 million in funding and said monthly active users grew from 100 million to 195 million in the past year. It’s also prepped to put a lot more investment into its fledgling ad business that’s still in beta.

    Ginny Marvin/ Marketing Land- 14 readers -
  • TapClicks buys Raven Tools

    TapClicks’ reporting and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over 175 marketing and ad tools. Raven Tools’ platform, targeted at small to mid-sized businesses, provides marketing reports from over 20 platforms, like Google Analytics, Bing Ads, Twitter and Facebook.

    Marketing Land- 25 readers -
  • Facebook Spaces & the risky virtualization of retail

    During Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia telling me it’s pronounced “eff eight” — Facebook showcased a potentially virtual future. Facebook Spaces is an attempt by Facebook to create social spaces that are built entirely within virtual reality. Visit places with your friends, virtually.

    Marketing Landin Social Facebook- 12 readers -

Marketing Land

Marketing Land's feed keeps you updated throughout the day on the latest news in the world of social media, mobile, analytics, and internet marketing in general.

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