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  • 12 email marketing fundamentals to master

    One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform — they must drive engagement, conversions, and most importantly, revenue. But with the sophistication of the various tools at our fingertips and an overcrowded work desk, it’s easy to overlook the fundamentals of email performance.

    Marketing Landin EMail- 15 readers -
  • Not getting what you want from your outreach emails? Follow these 10 steps.

    We send emails for a lot of reasons. Sales teams send them to generate new leads. Content marketers send them to try to get a link or encourage an influencer to share something on one of their social accounts. Point is, we rely heavily on emails to try to convince others to do something for us. Unfortunately, someone’s inbox isn’t always the most persuasive channel.

    Marketing Landin EMail Content- 14 readers -
  • The silent revolution of search

    Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone. In contrast, search seems dull: it’s still the best-performing and highest-spending channel by far, but the makeup of the industr ...

    Marketing Landin SEO Google- 13 readers -
  • Pinterest adds autoplay video ads to feeds, search results

    Consider the video ads that Pinterest debuted last summer a pilot for the type it’s now premiering. Pinterest is rolling out Promoted Videos that will play automatically without sound and appear in people’s feeds, within search results and within the Related Pins galleries beneath individual pins, the company announced on Wednesday.

    Marketing Landin Social- 15 readers -
  • The big SMX Advanced preview

    Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new opportunities and new challenges Change is constant in search marketing.

    Chris Sherman/ Marketing Landin Paid Search SEO- 12 readers -
    Earlier about the same topic:
  • Stop overloading your Local SEO content!

    I’ve been spending a lot of time on the road, speaking at conferences and talking to marketers and business owners, and I’ve been having the “content” talk far too often lately. You know, the one that’s almost as awkward as sitting down with your kids to talk about the birds and the bees, but where you’re talking to a business owner and telling them that their last SEO agency duped them.

    Greg Gifford/ Marketing Landin SEO Content- 11 readers -
    Earlier about the same topic:
  • Getting ahead of the game with predictive analytics

    Generating a return on your investment in analytics initiatives can seem like a tall order. First, you’ve got to complete a robust yet resilient implementation of an analytics platform across your sites and apps. Then, because collecting data doesn’t create value for your organization in and of itself, you need to build out some kind of analysis layer so that you can comb thr ...

    Marketing Land- 9 readers -
  • Facebook wants to automate publishers’ direct-sold video ad deals

    Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook started auctioning off publishers’ in-stream video ad inventory through its Audience Network ad network, the social network has started taking part in the deals that publishers strike directly with advertisers for video ads running on the p ...

    Marketing Landin Social Facebook- 11 readers -

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