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  • Personalization in a post-brick-and-mortar world

    Competition from e-commerce sites is hurting physical storefronts. Up until now, retail stores have kept customers coming back by creating unique experiences and providing personalized services. Despite this, traditional brick-and-mortar stores are declining across the US. Even New York City’s acclaimed Fifth Avenue is experiencing a decline in retail storefront occupancy rates.

    Marketing Land- 14 readers -
  • Oracle adds ad verification to its data wheelhouse by acquiring Moat

    Oracle has taken another step to enlarge its data capabilities, announcing Tuesday that it has agreed to buy ad verification firm Moat. Moat specializes in viewability, brand safety and detecting non-human traffic. Oracle said it will remain independent, providing analytics to brands like Nestlé and to publishers like NBCUniversal and ESPN. Deal terms were not made public.

    Marketing Landin Display- 12 readers -
  • Google Analytics is adding a new home page

    There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page that’ll show right after login. The new home page will show a curated set of data from various reports, including real-time data, traffic sources, user location, devices used to visit your website and so forth.

    Matt Mcgee/ Marketing Landin Google- 21 readers -

Marketing Land

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