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  • Feed Your SEO & SEM Obsession

    But time is running out! We’re only 2 weeks away from Search Engine Land’s SMX West, THE search marketing conference for search obsessed professionals! SMX West is the premier search show and this year it’s bigger and better than ever! We’re so confident, we’ll even guarantee that you’ll get the search marketing tactics and solutions you need to exceed your goals.

    Marketing Landin Paid Search SEO- 17 readers -
    Earlier about the same topic:
  • Franchise SEO: For Masochists Only

    If you like getting repeatedly punched in the face with a boxing glove on a mechanical arm, then working on a Local SEO program for multi-location franchises is the right job for you. While SEO for any multi-location organization can be tricky, the complicated dynamics of franchises can make a SEO engagement the equivalent of playing 3-D chess on the surface of a Rubik’s Cube.

    Andrew Shotland/ Marketing Landin SEO- 20 readers -
    Earlier about the same topic:
  • Three Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based Era

    Facebook first introduced the concept of “people-based marketing” in 2014, and in less than two years, it’s gone from buzzword to business- driver. In the last quarter of 2015, Facebook reported $5.64 billion in advertising revenue — driven in large part by the growing popularity of its Custom Audiences offering that helps marketers target ads at real people, rather than cookies or devices.

    Marketing Land- 24 readers -
  • How To Analyze Your Content Needs

    We’ve previously discussed how to conduct a content audit. Part of that process is to perform a gap analysis, a rather fancy-pants way of saying “figure out what isn’t there, then figure out how to get it in there.” Easier said than done. Knowing you need content is not unlike moving into a new, empty house and knowing you need furniture. Of course you do.

    Rebecca Lieb/ Marketing Landin Content How To's- 20 readers -
  • 5 Yelp Facts Business Owners Should Know (But Most Don’t)

    If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. The mere mention of the controversial company’s name generates a range of emotions — often times negative with a tinge of despair. At best, business owners are frustrated with the volume of sales calls they receive; at worst, they are on the receiving end of a number of negativ ...

    Marketing Landin Social- 24 readers -
  • Personalization Data Provider Lytics Adds Netflix-Like Content Analyzer

    Suppose a marketer knew what kinds of specific content might interest you, the way Netflix knows what movies you might like. That’s the idea behind the new release from personalization data provider Lytics. The Portland, Oregon-based company is announcing today that it is adding individual-level content analytics to its repertoire, in the form of a Content Affinity Engine.

    Marketing Landin EMail Content- 10 readers -

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