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  • Business Insider: Yahoo To Lay-Off More Than 1,000 Employees

    Business Insider says Yahoo is planning to reduce its staff by more than 1,000 employees. The lay-offs would represent 10 percent of the company’s total staff, with cuts across all divisions. Sources told Business Insider that the lay-offs could come as early as this month. Just this week, Yahoo shuttered Yahoo Screens, its video service that hosted original and syndicated ...

    Amy Gesenhues/ Marketing Land- 12 readers -
  • Forget Your Testimonials Page, 2016 Is The Year Of Reviews

    2015 was an insane year for Local Search — especially in the latter half. We lost the 7-pack, and now the recent Google Plus update has removed all location information from business pages. Until Google rolls out another update to Local, your business listing is effectively your Knowledge Box and your listing on Google Maps.

    Greg Gifford/ Marketing Land- 31 readers -
  • 10 Ways To Simplify Your Local Marketing Strategy In 2016

    As I scoured articles proclaiming the top trends in marketing for 2016, one thing that struck me was how many new technologies and new products were being pushed out, all in the name of bigger and better. It was a bit overwhelming. For the local business owner, marketing has become so complicated.

    Wesley Young/ Marketing Land- 25 readers -
  • Definitive Guide To Duplicate Research For Local SEO

    Duplicate listings are one of the biggest negative ranking factors in Local SEO. Knowing if your business has duplicates out there that need to be resolved is very important for ranking success in the 3-pack. Often, duplicate listings get overlooked because they are so hard to find. This article will go through the process I use to discover duplicates and organize them so the ...

    Marketing Landin SEO- 13 readers -
  • 4 B2B Marketing Predictions For 2016

    As we move into a new year, you read a lot about predictions. Being a CMO, I normally come up with my own, but this year, instead of consulting my crystal ball, I thought I would do something a little bit different. So a few weeks ago, I brought together marketing leaders from New Relic, Atmel, Red Hat and Linqia in a Twitter Chat (#b2bcmochat).

    Marketing Land- 16 readers -
  • A Look Back At Conversion And Analytics In 2015

    What a year it was for Conversion and Analytics. Just in case you didn’t read (or listen to) every single Marketing Land column I wrote in 2015, I’m going to summarize the year for you here. Not only that, but I’m going to recap the year with the guidance of you, my readers. Comparing My Choices To Your Choices Apparently, what I think is awesome to write about differs from w ...

    Brian Massey/ Marketing Land- 16 readers -
  • Multi-Channel E-Commerce Platform Webgility Adds Full-Funnel Intelligence Tool

    Connecting marketing spend to generated net revenue can be more art than science. To help bend that necessary activity toward a trail of facts, multi-channel e-commerce platform Webgility is today launching a new business intelligence solution, Highlight. It represents a new direction for the nine-year-old company, founder and CEO Paraq Mamnani told me.

    Marketing Landin EMail- 14 readers -

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