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  • Game On: The 2016 Marketing Land #HashtagBowl Is Coming Soon

    Super Bowl advertising season is underway, and Marketing Land is back with the fifth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. As the game approaches, and after it’s over, we’ll also be reporting on how brands big and small take advantage of all that digital marketing has to offer when ...

    Matt Mcgee/ Marketing Land- 24 readers -
  • IoT Data Helps A CRM Live Up To Its Name

    Lost in all of the talk about adjusting air conditioners from the road and uploading your latest 5K time to Twitter is the true value of the Internet of Things (IoT). Data derived from Web-connected devices can change the way companies operate and serve their customers. Much can be learned from the ability to monitor the health and utilization of a product a customer buys.

    Marketing Land- 16 readers -
  • Is Content Marketing A Strategy, A Tactic Or A Channel?

    Content marketing is a growing field and an area that many people and companies are focused on right now. However, the question that often emerges from discussions is, where does it fit within an organization? Is content marketing a channel like SEO, Paid or Social Media? Is it a tactic within a digital marketing channel? Is it part of an SEO or social media program? Is it a ...

    Rachel Lindteigen/ Marketing Landin Content- 31 readers -
  • Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion

    Smartphone owners spend nearly 90 percent of mobile device time in apps. However only a small fraction of the 25 – 40 apps on users’ devices are regularly used; the rest are neglected and eventually replaced or deleted. A new study from Yahoo offers some new insight into why and when people delete or replace apps and what triggers new and replacement app downloads.

    Greg Sterling/ Marketing Land- 10 readers -
  • Forecast: Half Of Consumers Will Be Paying With Phones By 2018

    According to a 2014 survey commissioned by the US Federal Reserve 28 percent of smartphone users had done some from of mobile payment in the previous 12 months. New survey data for 2015 haven’t come out yet but the number is probably close to 35 percent I would estimate. Indeed Retale released consumer survey data late last year that argued 43 percent of US smartphone owners ...

    Greg Sterling/ Marketing Land- 14 readers -

Marketing Land

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