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Facebook is extending the option for all Pages and normal accounts to add a guest to their Facebook Live streams after opening up the feature to people with verified profiles last year. For now, guests can only be added if both the broadcaster and guest are using Facebook’s iOS app to stream themselves.
Hello from San Francisco, where Google Marketing Next — Google’s annual summit for advertisers — is taking place. We’re live blogging the opening keynote, where it’s expected that a variety of product announcements will be made. Some news has already been released. See our stories for more: Google is extending in-market audience targeting to Search campaigns YouTube locatio ...
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Data management platforms (DMP) often offer third-party data that you can match against the cookies or mobile device IDs of users you’re targeting. This outside data helps you add more attributes for that user, for better ad or content targeting. The problem, though, is whether the outside data is any good.
Despite Facebook’s claim that publisher adoption of Instant Articles has increased by 27 percent since the beginning of 2017, the fact that publishers such as The Guardian have removed their inventory from the platform sends a clear message to the industry: monetization of content through the platform is becoming increasingly challenging, while more needs to be done to build transparency and t.
This morning at Google Marketing Next in San Francisco the company made a number of ads and analytics-related announcements. Among them, Google announced a new multi-touch attribution tool called Google Attribution. It also announced location extensions for YouTube and in-store sales measurement for AdWords.
If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and effective results? Email and social media are two completely different beasts and could serve two separate pur ...
As it did with web analytics in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution. Announced Tuesday ahead of the annual Google Marketing Next Event, Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service that Google acquired in 2014 and has woven into its enterprise offerings.
Voice analytics platform VoiceLabs recently launched audio ads, arguing that developers needed to get paid and Amazon wasn’t offering its own monetization. With ads only allowed in three categories — streaming radio, streaming music and news-flash briefings — how would that work? One way may be direct payments from Amazon. The company is currently paying game developers with high-usage skills.
Quora, the place to get questions on just about any topic you can dream up answered by people who know about it, has now opened its self-serve ads platform to advertisers globally. More than 300 advertisers from a range of verticals have been using on the platform while in beta. Shopify, Hubspot, Thinkific, Udacity, and Hired are among the companies that have been running campaigns.
The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect ...
The IAB Tech Lab has introduced a tool to help eliminate counterfeit and unauthorized inventory by cutting illegitimate sellers out of the supply chain. Called ads.txt, the solution enables publishers to declare publicly which sellers are authorized to sell their inventory in a file posted to their domains. Like a robot.txt file, ads.
“Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon Project, described the central task of digital advertising in his keynote address last week at the Interactive Advertising Bureau’s (IAB) Programmatic Symposium in New York City.
What Sticky’s software sees through panel members’ webcams. Eye-tracking pioneer Tobii Group has acquired webcam eye-tracker Sticky, of which it previously owned a minority share. Deal terms were not made public. The new combo, Tobii Pro President Tom Englund told me, provides a broader solution for brands and agencies, some of whom are now using eye-tracking on a regular ...
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