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  • Live blog: Google Marketing Next opening keynote #GoogleMarketingNext

    Hello from San Francisco, where Google Marketing Next — Google’s annual summit for advertisers — is taking place. We’re live blogging the opening keynote, where it’s expected that a variety of product announcements will be made. Some news has already been released. See our stories for more: Google is extending in-market audience targeting to Search campaigns YouTube locatio ...

    Danny Sullivan/ Marketing Landin Google- 15 readers -
  • Publishers: Tell your users what they’re getting out of viewing ads

    Despite Facebook’s claim that publisher adoption of Instant Articles has increased by 27 percent since the beginning of 2017, the fact that publishers such as The Guardian have removed their inventory from the platform sends a clear message to the industry: monetization of content through the platform is becoming increasingly challenging, while more needs to be done to build transparency and t.

    Marketing Landin Display- 12 readers -
  • Email vs. social: Which works best for B2C?

    If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and effective results? Email and social media are two completely different beasts and could serve two separate pur ...

    Jordan Kasteler/ Marketing Landin Social EMail- 11 readers -
  • Amazon is paying Alexa game developers. Will that expand to all skills categories?

    Voice analytics platform VoiceLabs recently launched audio ads, arguing that developers needed to get paid and Amazon wasn’t offering its own monetization. With ads only allowed in three categories — streaming radio, streaming music and news-flash briefings — how would that work? One way may be direct payments from Amazon. The company is currently paying game developers with high-usage skills.

    Greg Sterling/ Marketing Land- 9 readers -
  • Quora’s ads platform is out of beta and available globally

    Quora, the place to get questions on just about any topic you can dream up answered by people who know about it, has now opened its self-serve ads platform to advertisers globally. More than 300 advertisers from a range of verticals have been using on the platform while in beta. Shopify, Hubspot, Thinkific, Udacity, and Hired are among the companies that have been running campaigns.

    Ginny Marvin/ Marketing Landin Display- 19 readers -
  • Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

    The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect ...

    Marketing Land- 20 readers -
  • At IAB Programmatic Symposium, digital advertising looks to grow up

    “Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon Project, described the central task of digital advertising in his keynote address last week at the Interactive Advertising Bureau’s (IAB) Programmatic Symposium in New York City.

    Marketing Landin Display- 13 readers -

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