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  • The 7 rules of respectful marketing

    Consumers are in open rebellion about how they’re disrespectfully treated by your marketing. Millions now use ad blockers to escape the relentless barrage of online ads, resulting in 32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to ignore the ad.

    Marketing Landin Display- 10 readers -
  • Facebook tests ads in Marketplace, its Craigslist-like shopping section

    Newspapers reaped a lot of revenue from their classified sections. Then Craigslist killed that business. Then Facebook cloned Craigslist. Now the company is ready to see if it can reap some revenue from its classified section. Facebook will start testing ads within the Craigslist-like Marketplace section it introduced last year, the company announced on Friday.

    Marketing Landin Social Facebook- 11 readers -
  • Branded storytelling: Capitalizing on moments that matter

    The fireworks have come and gone, and summer is finally upon us. Naturally conducive to gathering, this season beckons people of all ages to actively participate in moments that matter. While many of the same tried and true activities perennially prevail, it has long been the norm that each ice cream cone is Instagrammed and every swimming hole Snapchatted.

    Peter Minnium/ Marketing Landin Content- 13 readers -
  • YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views

    YouTube’s ad leaderboard for June saw significantly fewer views compared to May, with last month’s top ad — YouTube’s own #MoreThanARefugee — only generating a total of 16.8 million views. The No. 1 ad in May, from Clash of Clans, earned 87.7 million views. It’s worth noting that the top 10 ads in May generated a total of 115 million views, the bulk of which were owned by “Clash of Clans.

    Amy Gesenhues/ Marketing Landin Social- 14 readers -
  • LinkedIn starts letting people natively upload videos that play automatically

    LinkedIn may be the last major social network to add a way for people to share videos natively, but it will share new information about the people who view those videos. LinkedIn will finally let people natively upload videos to the business-centric social network through its mobile app. On Thursday, LinkedIn started testing the feature with a small number of users whose nat ...

    Marketing Landin Social- 20 readers -
  • How to ask survey questions of liars and pretenders

    A/B testing delivers powerful data to a marketer, researcher or business executive. This data is powerful because it’s designed to deliver trustworthy behavioral data — data that can predict what makes more visitors convert. But A/B testing can’t be used for every question you have. For any website or campaign, you’ve got a limited amount of traffic to run A/B tests on.

    Brian Massey/ Marketing Landin How To's- 11 readers -

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