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  • Questions are the center of great websites

    Questions get a bad rap. Everyone is so obsessed with answers. We fawn over people who are smart, who have all the answers. You know who has all the answers? Robots have all the answers. Like Skynet. In the “Terminator” movies, the robots’ answer was to get rid of humans. Answers have had their day.

    Brian Massey/ Marketing Land- 16 readers -
  • Instagram Stories daily audience hits 250M, adds live Story replays

    Every day, more than 250 million people view Instagram Stories, the Facebook-owned photo-and-video sharing app announced on Tuesday. That’s a 25 percent increase since April, when Instagram’s 10-month-old clone of Snapchat’s Stories feature hit the 200-million-user mark. It also means that Stories’ daily audience growth has picked up its pace as Snapchat’s own daily audience ...

    Marketing Landin Social Facebook- 16 readers -
  • PPC strategy: Planning beyond the click

    Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any pay-per-click (PPC) campaign.

    Marketing Landin Paid Search SEO- 13 readers -
  • How to set up a successful revenue-generating demand gen system

    Marketers are expected to focus on the bottom line, and measurement is key to accomplishing that. A lot of startups get sloppy and charge head-first into execution without focusing on the foundations of marketing and analytics. Execution is important, but it must be built on the foundation of a solid strategy.

    Marketing Land- 16 readers -

Marketing Land

Marketing Land's feed keeps you updated throughout the day on the latest news in the world of social media, mobile, analytics, and internet marketing in general.

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