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  • Google Analytics is adding a new home page

    There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page that’ll show right after login. The new home page will show a curated set of data from various reports, including real-time data, traffic sources, user location, devices used to visit your website and so forth.

    Matt Mcgee/ Marketing Landin Google- 22 readers -
  • Maximize your business’s Twitter impact

    Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has over 300 million monthly active users. What’s more, 50 percent of Twitter users are more likely to buy the products of brands they follow online. To create and manage an effective Twitter page for your business, keep the following tips in mind. 1.

    Will Scott/ Marketing Landin Social Twitter- 17 readers -
  • In-stream video ads have arrived on Twitter

    As more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream video ads to help advertisers reach their audience in a very engaged setting. These in-stream ads can be run across video clips and live streams from Twitter’s Amplify publishing partners.

    Greg Finn/ Marketing Landin Social Twitter- 13 readers -
  • In final earnings report, Yahoo beats Wall Street with $1.3B in revenue

    Yahoo mostly beat Wall Street expectations with what is probably its final quarterly earnings report as a public company. The company went public in April 1996, 21 years ago. Revenues and earnings per share both beat expectations. The company reported revenues of $1.3 billion and adjusted earnings of $0.18, though revenue ex-TAC was down year over year.

    Greg Sterling/ Marketing Land- 15 readers -
  • Pega adds conversational bots as front-ends for its platform

    This week, Pega is joining the growing number of companies that are setting up conversational bot interfaces for their products. The Cambridge, Massachusetts-based firm offers a customer relationship management system and an application development platform, which together can be utilized by client companies to readily construct customer-facing applications for customer mana ...

    Marketing Land- 13 readers -
  • Facebook’s renamed analytics tool now tracks Pages, in-store purchases

    Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook Analytics to underscore the tool’s maturation into a legitimate contender that has been used by more than 1 million apps at some point since its introduction. The revamped Facebook Analytics can not only track the people who interact with a busin ...

    Marketing Landin Social Facebook- 16 readers -
  • Study: Native ads beat display for driving visits to physical stores

    Native ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research study announced this week by native ad platform Sharethrough and location analytics provider Placed. Placed utilized its large opt-in panel of cooperating users to track how many of them visited a store following the delivery of a static or ...

    Marketing Landin Display Content- 14 readers -

Marketing Land

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