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  • The future of AI marketing applications in retail

    Over the past few years, e-commerce has been slowly and steadily transformed by artificial intelligence (AI). The world has watched Amazon go from bookseller to voice-activated, product-recommending, Internet of Things behemoth over the last 15 years, and — for many reasons — e-commerce has been an area of great AI adoption, particularly in marketing.

    Daniel Faggella/ Marketing Land- 14 readers -
  • Google’s new HR product is a game changer: Which industry is next?

    A comparison of applicant-tracking systems on Software Advice lists 260 products. But there’s a new product to add to the list — a product from the world’s most valuable brand that seeks to narrow the competition in the field. Meet Hire by Google. Hire is an applicant-tracking tool that’s available to companies with 1,000 or fewer employees, and it’s built to work with G Sui ...

    Nate Dame/ Marketing Landin SEO Google- 18 readers -
  • How to personalize content for locals

    In late 2016, some hockey fans were pretty miffed with the NHL. It wasn’t because of a certain call in a game or a particular player’s draft standing. It was about their team iPhone and Android apps — or more specifically, it was about the fact that their team apps had been redirected to a one-size-fits-all NHL app.

    Marketing Landin Content How To's- 17 readers -
  • Forrester report: Automation is taking over customer interaction

    A robotic lawn mower If you think you’ve finally gotten a handle on customer engagement, buckle up. That’s because “automation is reshaping customer engagement,” according to a recent Forrester report on agents, bots, hardware robots and intelligent self-service solutions that will address customer-facing problems over the next 10 years.

    Marketing Land- 14 readers -
  • Salesforce’s Social Studio can now see

    This week, Salesforce is giving eyesight to its Social Studio. Social Studio is the social management tool in the company’s Marketing Cloud and, before today, it did not have image recognition. Brands either manually searched images or conducted text searches of metadata or related posts. Now, it has Einstein Vision image recognition, powered by the company’s Einstein layer ...

    Marketing Land- 13 readers -
  • Demandbase boosts its B2B early warning system

    Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers target content, ads and sales to web users, based on the company they’re coming from and their interests. This week, it is upping its Account-Based Marketing game, announcing new artificial intelligence tech that processes more data more quic ...

    Marketing Landin Display Retargeting- 15 readers -
  • Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’

    It has never been easier for brands to find celebrities, or so-called influencers, to promote their products. And it has never been more complicated. “It’s just legwork. It’s not hard work. It’s just time-consuming work,” said Dave Snyder, senior VP and executive creative director at Firstborn. Earlier this year, Adidas tasked the Dentsu Aegis Network-owned digital agency w ...

    Marketing Landin Social- 16 readers -

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