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As we learned on September 9, Apple is putting Passbook at the center of its Apple Pay system, which I believe will make Passbook one of the most frequently used apps on every iPhone. This move is easily one of the two or three most groundbreaking moments in mobile history — and one I will always remember.
Campaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing campaigns can tap into a publisher’s highly-engaged audience. But, how do you know which publishers have the most engaged following? To approach this question strategically, we need to know which publishers are getting the most social media ...
Attend Our Conferences The world¹s largest search engine marketing conference SMX East takes place September 30-October 2! Learn more here. Or attend an SMX near you. See all the date ...
Retailer ad spend allocated to desktop text ads on Google AdWords has shrunk as budgets shift to product listing ads and mobile. On the whole, retailers spent $2 billion on desktop text ads in the U.S. last year, down from $2.3 billion in 2012, according to search marketing research firm AdGooroo’s “Top Retailers in Search Report“.
Last week was tough week for brands on Twitter — what with DiGiorno Pizza accidentally invading the #WhyIStayed hashtag conversation about domestic violence and the usual misguided 9-11 anniversary tweets — and if you thought comedian John Oliver would pass on the opportunity to “join the conversation” … well you’d be wrong.
German audio company Sennheiser, with help from agency McKinney, is out with a new campaign called “Let Your Ears Be Loved” to promote the brand’s new Urbanite headphones. There are two socially-fueled elements to the campaign. First, online, the campaign is anchored on a landing page where four ads and five shorts feature a strange German accented character and a huge ear c ...
In an hour-long interview that aired Friday night on PBS, Apple CEO Tim Cook told Charlie Rose that Apple’s philosophy has always been to be the best, not the first. “We could have done a larger iPhone years ago,” said Cook in response to Rose asking if Apple had been challenged by Samsung in regards to the size of the iPhone 6 and 6 Plus. The iPhone 6′s screen measures 4.
Earlier this summer at Google I/O the company announced its Android One program. Its goal is to generate high quality but inexpensive Android Phones for developing markets. Target pricing is roughly $100 without a contract. The first Android One devices are now rolling out in India. Google intends to bring them to Indonesia, the Philippines and various countries in South Asi ...
Apple put out a press release this morning, which said that it received more than four million pre-orders for the iPhone 6 and 6 Plus in the first 24 hours on Friday and Saturday. There were widespread problems, outages and slowdowns in the process according to numerous reports. While the iPhone 6 is still widely available the 6 Plus is backordered.
Image: Aol Platforms Brands are embracing programmatic video at a faster rate than buying agencies, according to a a new study from the Adapt.tv division of Aol Platforms. The fifth annual US Video State of Industry Report also finds that half of publishers said they make premium inventory available via programmatic.
The long awaited Apple Watch is finally here. Yes, it looks amazing. Yes, it is expensive. And, yes, it’s not really a necessity, but people will buy it anyway. As wearables go mainstream, marketers will need to adjust their marketing tactics to account for the new ways consumers will engage with this shiny new technology.
Search Engine Land’s SMX East returns to New York City in just two weeks! Here all that’s in store: Actionable, Up-to-date Search Marketing Tactics: Have your search rankings been impacted by endless algorithm changes? Mobile making you retool your entire digital marketing program? Can implementing AdWords scripts increase your ROI and productivity? Come to SMX East for sessions featuring th.
The Alibaba IPO is nigh. Next week the company will start trading on the New York Stock Exchange and Yahoo will be one of the big beneficiaries. The expected range of Alibaba’s share price is $60 to $66 but it could easily go higher depending on demand. And demand is expected to be very strong (to hysterical) for what will certainly be not only the biggest tech IPO but poten ...
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Online Mortgage Lead Generator To Pay $500K Fine For Deceptive Ads A Colorado-based firm has agreed to pay $500,000 to settle charges by the Federal Trade Commission (FTC) that it falsely advertised free mortgage refinancing services online.
A Colorado-based firm has agreed to pay $500,000 to settle charges by the Federal Trade Commission (FTC) that it falsely advertised free mortgage refinancing services online. The lead generator, Intermundo Media, LLC used the name “Delta Prime Refinance” in ads that claimed homeowners could refinance their mortgages for free to attract leads it then sold to refinancing companies.
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