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  • Facebook Drives 24% Of Mobile Referrals To News And Entertainment Publishers

    Need more evidence of Facebook's mobile bonafides? Today Internet measurement and advertising company Quantcast said Facebook is responsible for 24% of mobile referrals to top news and entertainment sites. That's more than all other social media networks combined. Quantcast drew its conclusion from 12 months of data from the top 250 publishers that use the free Quantcast Measure service.

    Martin Beck/ Marketing Landin Social- 13 readers -
  • Report: 70 Percent Of Mobile Ad Revenue Coming From “Interstitials”

    China-based mobile ad network appflood.com has released its first report on the state of global mobile advertising (for Android apps). The data are based on activity gleaned from 400 million unique smartphones globally. While the company does business globally I would caution that AppFlood's data, in addition to reflecting Android only, may skew regionally and not be fully re ...

    Greg Sterling/ Marketing Landin Mobile- 53 readers -
  • Desktop Still Trounces Mobile For Content Sharing And Engagement

    It's a mobile world but desktop still holds the advantage in at least one area — engagement with content — according to first quarter data released today by social sharing plugin provider AddThis. The mobile share of total engagement is increasing — gaining 17 percentage points since the first quarter of 2013 — but AddThis data still show a 65%-35% overall advantage for desktop.

    Martin Beck/ Marketing Landin Social Content- 9 readers -
  • Report: Apple, Samsung Lose Ground To Chinese Handset Makers In Q1

    New numbers out from Strategy Analytics show that smartphone shipments grew at 33 percent globally in Q1 2014. However market leaders Apple and Samsung lost share to Chinese handset makers Huawei and Lenovo. Strategy Analytics' numbers must be viewed with caution however because they're based on the unreliable "shipments" metric and methodology.

    Greg Sterling/ Marketing Land- 7 readers -
  • Hashtag Analytics

    Jimmy Fallon & Justin Timberlake show you what a Twitter conversation sounds like in real life. Subscribe NOW to The Tonight Show Starring Jimmy Fallon: http://bit.ly/1nwT1aN Watch The Tonight Show Starring Jimmy Fallon Weeknights 11:35/10:35c Get more Jimmy Fallon: Follow Jimmy: http://Twitter.com/JimmyFallon Like Jimmy: https://Facebook.

    Daniel Cristo/ Marketing Landin Social- 12 readers -
  • 8 Brain Triggers Guaranteed To Boost Your Social Media Marketing

    Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication... Boom, the brain's activity mushroomed at unprecedented rates. Neuroscientists say the 2000s witnessed more understanding of how the brain works than in all of history combined.

    Jordan Kasteler/ Marketing Landin Social- 10 readers -
  • VIDEO + SLIDESHOW: What’s Next For Paid Search Marketing?

    "Looking Forward: What's Next for Paid Search in 2014?" by Wister Walcott - Co-founder and EVP, Products and Platform, Marin Software 2013 was a year of big changes for search marketers, from the launch of Google's Enhanced Campaigns and PLAs, to new cross-channel retargeting options, advances in real-time bidding and new ad formats.

    Marketing Landin Paid Search- 6 readers -

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