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  • Yahoo Seeks To Grow Mobile Display With Flurry Acquisition

    There was a rumor circulating last week that Yahoo was buying Flurry for north of $350 million. That rumor (though not the price) was confirmed today when Yahoo officially announced it was buying the company. Flurry was being shopped apparently and Yahoo needed a mobile ad network/platform that extends its reach beyond the boundaries of Yahoo itself.

    Greg Sterling/ Marketing Land- 7 readers -
  • Tracking Intent Data Across Channels For B2B Marketers

    Savvy digital marketers have learned that by now, when it comes to boosting results and efficiency, you can't beat intent data for the ability to reach and engage users who are "in market." For B2B marketers, where the buying process is more intricate and collaborative, intent is an even more important factor in building and nurturing relationships with customers.

    Marketing Land- 9 readers -
  • Pinterest Bolsters Its E-Commerce Ties With Shopify Partnership

    Pinterest, which for many users serves as an online shopping catalogue, moved further down that road this week, announcing an agreement with e-commerce platform Shopify. Pinterest has moved cautiously with advertising, finally last month launching a self-serve tool to give a limited set of businesses access to buy Promoted Pins, but it hasn't been shy about touting the onlin ...

    Martin Beck/ Marketing Landin Social- 14 readers -
  • WSJ: Twitter Is Cooking Up New Metrics To Convince Wall Street It’s Reaching Enough People

    Twitter has a growth problem — more precisely it has a problem with Wall Street not believing that it's growing fast enough and therefore doubting its prospects for long-term profitability. Despite revenue that has doubled for five consecutive quarters, Twitter is losing the perception battle. Since the IPO last November, the microblogging company has been wrestling with exp ...

    Martin Beck/ Marketing Landin Social- 7 readers -

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