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  • The Secret To Better Online Marketing: It’s Not What You Think

    A Zappos customer service employee recently set a record with an epic ten-hour conversation with a customer. At Netflix, employees get unlimited PTO because the company concluded "we should focus on what people get done, not on how many days worked." So, what do these random tidbits have to do with your online marketing success? Turns out, a lot! The culture you create in you ...

    David Rodnitzky/ Marketing Land- 12 readers -
  • Gigya Adds Tumblr To Its Share And Follow Button Options

    Gigya, a leading social media login and plugin provider, announced today that it has added Tumblr share and follow buttons to its suite. The buttons are already available to Gigya customers. Here's how the share button looks on the New York Daily News site: The follow button enables publishers to add a means for reade ...

    Martin Beck/ Marketing Land- 17 readers -
  • Infographic: TV’s Top Twitter Moments This Season, From Breaking Bad To The Oscars

    What were the moments on TV that most resonated with people on Twitter this year? According to new statistics from Nielsen, the Super Bowl, that Oscars selfie and the "Breaking Bad" finale produced the most memorable results. The stats, pulled from the social TV ratings platform that Nielsen launched in partnership with Twitter in September, will be familiar to close readers of Marketing Land.

    Marketing Land- 14 readers -
  • Marin Software Buys Self-Serve Retargeting Platform Perfect Audience

    Marking its first acquisition, Marin Software announced today that it has acquired self-serve retargeting start-up Perfect Audience for $22.8 million, including $5.4 million in cash and the remainder in common stock. With the acquisition, Marin Software expands its cross-channel capabilities, adding new programmatic display and social advertising functions while strengthenin ...

    Ginny Marvin/ Marketing Landin Retargeting- 23 readers -
  • Live Blogging the Apple WWDC Keynote

    Apple CEO Tim Cook takes the stage to thunderous applause. Cook tells the crowd this is the 25th anniversary of the conference. Two-thirds of attendees are here for the first time, he says. The youngest developer in the audience today is 13 years old. Cook says there are nine million registered Apple developers, up over 50 percent since last year.

    Greg Sterling/ Marketing Land- 22 readers -
  • Dueling Smartwatches: Google, Apple, Microsoft Have Designs On Your Wrist

    People have been anticipating an Apple smartwatch for what seems like a very long time now. However it's unlikely, at tomorrow's WWDC keynote in San Francisco, that one will be revealed. Financial analysts say to expect an Apple iWatch debut in Q3 this year. Apple's rivals, by comparison are busy bringing their wrist computers to market.

    Greg Sterling/ Marketing Land- 23 readers -

Marketing Land

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