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Facebook announced the winners for its third annual Studio Awards today, giving the top honor, the Blue Award, to Heineken USA for its Newcastle Brown Ale "If We Made It" campaign. Created by the ad agency Droga5, the campaign enlisted a number of celebrities to star in a spoof Super Bowl ad, or as the ad claims, the spot Heineken would have made if it had the budget for a Super Bowl ad.
Need more evidence of Facebook's mobile bonafides? Today Internet measurement and advertising company Quantcast said Facebook is responsible for 24% of mobile referrals to top news and entertainment sites. That's more than all other social media networks combined. Quantcast drew its conclusion from 12 months of data from the top 250 publishers that use the free Quantcast Measure service.
China-based mobile ad network appflood.com has released its first report on the state of global mobile advertising (for Android apps). The data are based on activity gleaned from 400 million unique smartphones globally. While the company does business globally I would caution that AppFlood's data, in addition to reflecting Android only, may skew regionally and not be fully re ...
It's a mobile world but desktop still holds the advantage in at least one area — engagement with content — according to first quarter data released today by social sharing plugin provider AddThis. The mobile share of total engagement is increasing — gaining 17 percentage points since the first quarter of 2013 — but AddThis data still show a 65%-35% overall advantage for desktop.
I'm writing this post on holiday so am rather out of touch with recent events in the tech world. However, being English, I'm never that out-of-touch with what's happening in the world of football (or soccer if you're American or Australian), and recent events have made me wonder whether there are lessons to be learned from the rather ignominious reign of David Moyes at Manchester United.
New numbers out from Strategy Analytics show that smartphone shipments grew at 33 percent globally in Q1 2014. However market leaders Apple and Samsung lost share to Chinese handset makers Huawei and Lenovo. Strategy Analytics' numbers must be viewed with caution however because they're based on the unreliable "shipments" metric and methodology.
Jimmy Fallon & Justin Timberlake show you what a Twitter conversation sounds like in real life. Subscribe NOW to The Tonight Show Starring Jimmy Fallon: http://bit.ly/1nwT1aN Watch The Tonight Show Starring Jimmy Fallon Weeknights 11:35/10:35c Get more Jimmy Fallon: Follow Jimmy: http://Twitter.com/JimmyFallon Like Jimmy: https://Facebook.
Microsoft's nightclub-themed NewFront presentation in a warehouse-like space in New York's Penn Station focused on the developments from Xbox Entertainment Studios. Likely in response to complaints that Microsoft has been too slow to move in this area, Xbox Entertainment Studios president, Nancy Tellem, — charged with delivering premium TV content — told the audience of hundr ...
Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication... Boom, the brain's activity mushroomed at unprecedented rates. Neuroscientists say the 2000s witnessed more understanding of how the brain works than in all of history combined.
The Company that invented cat litter is now reinventing it. Introducing Tidy Cats LightWeight. ...
"Looking Forward: What's Next for Paid Search in 2014?" by Wister Walcott - Co-founder and EVP, Products and Platform, Marin Software 2013 was a year of big changes for search marketers, from the launch of Google's Enhanced Campaigns and PLAs, to new cross-channel retargeting options, advances in real-time bidding and new ad formats.
Yahoo announced new content, new ad units and new partnerships as it ushered out its stars at the Digital NewFronts this evening. CEO Marissa Mayer kicked off the presentation by highlighting the four areas of growth the company is concentrating on: mobile, social, native and, of course, video. Appealing to the media buyers in the audience before rolling out the company's la ...
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 360i Claims Its New Search Optimization Tool Removes Mystery Around Adwords Quality Scores Digital marketing agency 360i announced today it has launched a search marketing tool to monitor paid search campaigns.
Our latest television commercial 'Break the Barrier'. Would you know what to do in an emergency situation? ...
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