- Our Blog
There was a rumor circulating last week that Yahoo was buying Flurry for north of $350 million. That rumor (though not the price) was confirmed today when Yahoo officially announced it was buying the company. Flurry was being shopped apparently and Yahoo needed a mobile ad network/platform that extends its reach beyond the boundaries of Yahoo itself.
There have been a lot of assumptions that Google's mobile ad business is cause for concern. After its latest earnings report showed the price advertisers pay per ad click fell for the eleventh straight quarter, fears again arose that the search giant isn't keeping pace with the consumer shift to smartphones. So is Google's mobile advertising business in trouble? The truth is nobody really knows.
What happens when a coup ...
Struggling to keep up with algorithm updates named after exotic animals? Could automating paid search campaigns be your get out of Excel-hell-free card? Attend Search Marketing Expo - SMX East, Sept. 30 - Oct.2 in NYC, and learn the latest SEO, paid search advertising and conversion-driving tactics.
Savvy digital marketers have learned that by now, when it comes to boosting results and efficiency, you can't beat intent data for the ability to reach and engage users who are "in market." For B2B marketers, where the buying process is more intricate and collaborative, intent is an even more important factor in building and nurturing relationships with customers.
While the synchronization between Twitter's mobile apps and the web version has been a bit disjointed in the past, this soon may change. To date, there have been issues with the limitations on the history of DM's on mobile as well as a disconnect with DM deletion and viewing between mobile and web.
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LEARN: Lucy The Movie's Web Site Teaches You To Speed Read Scarlett Johansson-Style Movie websites, more than any other type of marketing site, seem to span every point of the scale between horrifically lame and ingeniously brilliant.
Movie websites, more than any other type of marketing site, seem to span every point of the scale between horrifically lame and ingeniously brilliant. Far over on the ingeniously brilliant end of the scale is this promotional area within the Lucy web site, the new movie starring Scarlett Johansson movie, Lucy.
People make assumptions about website navigation, often to the detriment of findability. We assume that the web designer or developer is naturally knowledgeable about effective site navigation. Does the designer's or developer's home page have a jquery homepage slider that takes up the majority of the screen? Or cool drop-down and fly-out menus? Granted, any designer or deve ...
Facebook retargeting provider, Triggit, is branching out to give advertisers more scale and reach for the dynamic retargeting campaigns that have proven so effective on Facebook. Triggit is partnering with premium publishers to bring dynamic retargeting to news feed-style ad formats across the web.
Pinterest, which for many users serves as an online shopping catalogue, moved further down that road this week, announcing an agreement with e-commerce platform Shopify. Pinterest has moved cautiously with advertising, finally last month launching a self-serve tool to give a limited set of businesses access to buy Promoted Pins, but it hasn't been shy about touting the onlin ...
Twitter has a growth problem — more precisely it has a problem with Wall Street not believing that it's growing fast enough and therefore doubting its prospects for long-term profitability. Despite revenue that has doubled for five consecutive quarters, Twitter is losing the perception battle. Since the IPO last November, the microblogging company has been wrestling with exp ...
In a move to enhance its e-commerce backbone, Twitter today announced it will acquire CardSpring, a startup that enables businesses to link credit- and debit-card purchases to digital coupons, rewards and loyalty programs. CardSpring, which specializes in linking and tracking online activity to offline purchases, should help Twitter further its efforts on that front, as well ...
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and 3 percent growth since last quarter.
Marketing Land's feed keeps you updated throughout the day on the latest news in the world of social media, mobile, analytics, and internet marketing in general.