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  • Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena

    Oracle has launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua, BlueKai, Compendium and Responsys along with Oracle's Social Cloud. Now GM of the Oracle Marketing Cloud, Kevin Akeroyd said in the announcement that the new platform offers "a unified Modern Marketing platform with integrated cross-channel marketing, conte ...

    Ginny Marvin/ Marketing Land- 13 readers -
  • One Month Later, Eat24 Is Standing By Its Breakup With Facebook

    Eat24 has no regrets about quitting Facebook. One month after the company's Dear John letter to the social network went viral, Eat24 says its digital marketing results are stronger than ever. In fact, "App installs from the week following our breakup letter totaled 1.75x more than we got from all our 2013 paid Facebook ad campaigns combined," Eat24 wrote in a blog post last week.

    Martin Beck/ Marketing Landin Social- 16 readers -
  • Magazine Ad With Removable Bracelet Links To App Which Tracks Your Child At The Beach

    Title:NIVEA Protege Advertised brand:NIVEA Sun Kids Advertising Agency: FCB Brasil, Sao Paulo, Brazil Executive Creative Directors: Joanna Monteiro and Max Geraldo Digital Creative Director: Pedro Gravena Creative:Victor Vieira, Raphael Leandro de Oliveira and Andre Bittar Digital Production: Geek Group Art Buyer: Tina Castro and Daniel Gonçalves Photographer: Lucio Cunha Image treatment: Boreal .

    Steve Hall/ Marketing Land- 11 readers -
  • Study: Marketers’ Roles Are Changing. What They Need To Succeed

    Do marketers practice what they preach? And are they being rewarded for it? In an industry where best practices are constantly shifting as a result of new technology and trends, marketers need to keep up. They need to keep themselves relevant in order to keep their brands relevant, too. It seems that marketers today are eager to expand their skill sets, but many don't know how.

    Jim Yu/ Marketing Land- 14 readers -
  • Facebook Headlines Small Biz “Bootcamp” Summer Roadshow

    Facebook is launching a five-city summer tour to help educate small business owners about the platform and its advertising options. It's called "Facebook Fit" (bootcamp for small business). The half-day seminars will also feature presentations from Legal Zoom, Intuit (QuickBooks) and Square. Part of the day will be devoted to Facebook education and Q&A.

    Greg Sterling/ Marketing Landin Social- 24 readers -
  • Twitter’s SMB Leader Russ Laraway: Go Organic, Then Amplify With Ads

    In case you missed it ... Twitter Ads turned 1 last week. What's that? You didn't see the birthday reminder on Facebook? We kid. But seriously, in recognition of the first anniversary of Twitter giving all advertisers access to the Twitter Ads platform, we caught up with Russ Laraway, the head of Twitter's small and medium business team, to talk about how SMBs can use Twitt ...

    Martin Beck/ Marketing Land- 11 readers -
  • Patent Verdict: Apple Wins The Round But Fails To Land A Blow Vs. Samsung

    You have to wonder what Apple and its lawyers are now thinking. Last Friday's patent victory did almost nothing for the company and nothing to deter or stop the momentum of chief rival Samsung. After a hard fought and widely publicized trial, Apple extracted a jury verdict of just $119 million against the Korean company. It's a far cry from the roughly $2 billion Apple was seeking.

    Greg Sterling/ Marketing Land- 12 readers -
  • Camera Embedded In Greeting Card Captures Moms’ Reactions

    How do mothers respond to real attention from their children? To find out, we developed an innovative Hallmark greeting card especially for Mother’s Day. With a tiny flat camera embedded within a Mother’s Day card, the Hidden Camera Card captures the reactions of mothers to the touching words of their childre ...

    Steve Hall/ Marketing Land- 10 readers -

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