Marketing Land - Posts from May 2014

  • Report: Facebook’s Premium Video Ads Will Cost $1 Million A Day

    More details about Facebook's upcoming "Premium Video Ads" have emerged and if you have to ask how much they're going to cost ... you know the rest. The Wall Street Journal reported that such ads will cost about $1 million a day. We reported last month that Facebook is preparing to launch the new advertising unit in the next several months — Journal sources have narrowed tha ...

    Martin Beck/ Marketing Land- 21 readers -
  • Top Tips For Optimizing Your Content: 9 Experts Weigh In

    As 58 percent of B2B marketers plan to increase their content marketing spend over the next 12 months, the amount of content created and published will continue to grow. With that, content optimization is becoming increasingly important, as even great content can't produce results if your audience doesn't find it.

    Arnie Kuenn/ Marketing Landin Content- 30 readers -
  • Audience Modeling & Customer Lifetime Value 101

    Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad customers (and all the grey in between) is what enables marketers to build scalable programs without being limited to a direct response. A good CLV model highlights the good and the bad, embracing variance in user behaviors.

    Benny Blum/ Marketing Landin Retargeting- 41 readers -
  • E-commerce Q1 2014 Revenue Up 11% Since Last Year

    Based on e-commerce data from over 100 US retailers, Custora's E-Commerce Pulse report claimed online retail revenue saw an 11 percent year-over-year growth rate for the first quarter of 2014, with online orders up 13 percent compared to the same quarter last year. At the end of 2013, the share of online sales out of all retail sales in the US was six-percent, up from only o ...

    Amy Gesenhues/ Marketing Land- 28 readers -
  • Google+ Now Among Top 15 Mobile Apps — comScore

    Yesterday afternoon comScore released its US smartphone and mobile app rankings for March. Interestingly the company appears to have discontinued its ranking for mobile websites and is now only reporting on the top apps. In terms of smartphone marketshare, the story remains largely unchanged over the past six months, except that Samsung continues to incrementally gain share among Android OEMs.

    Greg Sterling/ Marketing Landin Google- 19 readers -
  • VIDEO + SLIDESHOW: The Coming Online Video Tsunami

    "The Coming Online Video Tsunami" by Richard Kosinski - President, Unruly In just three years, the number of online video viewers is expected to double to 1.5 billion. In addition to viewers on YouTube, Vine and other online aggregators, traditional publishers like the New York Times are allowing non-subscribers unlimited free access to video content. With the prolifer ...

    Marketing Land- 14 readers -
  • Chip Vendor Predicts $20 Smartphones This Year

    A $20 smartphone — really? Yes, according to mobile devices chip vendor ARM. AnandTech reports that at its recent "tech day" event, ARM predicted the appearance of a $20 smartphone later this year. To be clear (and fair) that's the lowest possible cost for an Android-based smartphone, the rock bottom, according to ARM.

    Greg Sterling/ Marketing Land- 10 readers -
  • LinkedIn Beats The Street With $473.2MM In Q1 Revenue

    Yesterday, professional networking site (and now content publishing platform) LinkedIn announced Q1 revenues of $473.2 million. That was up 46 percent from last year. Topline revenue and earnings per share slightly beat consensus analyst estimates. Its guidance disappointed some, however, and shares fell yesterday in after-hours trading.

    Greg Sterling/ Marketing Land- 8 readers -
  • 3 Steps To Get Started With Cross-Channel Analysis

    We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping up every year, each with a new set of metrics, media and strategies. In the future, each marketing manager or analyst will be responsible for managing media across a greater number of different channels, networks and devices.

    Kohki Yamaguchi/ Marketing Land- 16 readers -
  • YouTube Now Lets Channel Owners Add 3-Second Intros To Their Videos

    YouTube has made it possible for channel owners to add a three-second intro to their videos, helping them build a stronger brand presence on Google's video platform. To automatically add an intro, users must first upload the video intro to their channel as an unlisted video. Once it's uploaded, the intro can be selected by clicking "Add a channel branding intro" o ...

    Amy Gesenhues/ Marketing Landin Social- 25 readers -
  • Mobile Devices Drive 66 Percent Of Email Opens — Report

    According to Movable Ink's Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Movable Ink said that 66 percent of emails were opened on either a smartphone (47.2 percent) or tablet (18.5 percent) in Q1.

    Greg Sterling/ Marketing Landin EMail- 8 readers -
  • Smartphones Have Big Quarter, iPhone 6 Anticipation Growing

    Data from research firm Counterpoint (via AppleInsider) asserts that smartphones constituted 87 percent of all U.S. handset "shipments" in the first quarter. Shipments and sales are not identical. However feature phones are pretty clearly now on the way out in the US and other developed markets. Earlier Nielsen and comScore survey data reflect that US smartphone penetration i ...

    Greg Sterling/ Marketing Land- 12 readers -
  • Android To Hit 80 Percent Market Share This Year — Report

    Smartphone growth continues according to the latest "shipments share" numbers from IDC. The firm anticipates Android will reach 80 percent global market share this year but decline to roughly 77 percent in four years largely because of Windows Phone growth. The iPhone remains strong in developed markets and weak in developing markets where the handset is too expensive for many.

    Greg Sterling/ Marketing Land- 13 readers -
  • Using A Google Tag Manager Listener To Get Your Real Bounce Rate

    Frustrated by your bounce rate? Does it stay stubbornly high at 60% or more? I was frustrated, too — until I realized that Google Analytics doesn't track bounce rate fairly. A bounce is any visit for which the visitor only looks at one page and does not interact with it. If you're publishing a blog, this is truly unfair as someone may spend minutes reading a post, and still ...

    Brian Massey/ Marketing Landin Google- 12 readers -
  • How Playing Devil’s Advocate Will Improve Your Content

    When you finish writing something, it's tempting to sit back in your desk chair and beam — but that won't result in great content. What you really have to do is take a walk, come back with a fresh eye, and tear your content apart. This is the only way to make content that's interesting, accurate, and share-worthy. The best way to develop this critical eye is to play Devil's Advocate.

    Kelsey Libert/ Marketing Landin Content- 13 readers -
  • Facebook’s Adds APIs To Help Media Unearth Better Public Stories

    Facebook is playing catch-up to Twitter as a platform for hosting public conversations about live events. But Thursday at the Facebook F8 developers conference, it announced four new APIs that might help even the playing field. The APIs — Trending, Topic Insights, Topic Feed, Hashtag Counter — will allow media companies working with Facebook development partners to better di ...

    Martin Beck/ Marketing Landin Social- 9 readers -
  • Leveraging Wikipedia Data For Deeper Consumer Insights

    Whenever we try to get a better understanding of online consumer behaviors, we tend to look to Google for answers — either via the Google Keyword Planner to understand the quantitative volume of searches (aka the consumer interest) or by looking at Google Trends to understand trending and seasonality. Anyone working in search knows the downfalls of using these tools.

    Benjamin Spiegel/ Marketing Land- 12 readers -
  • What Can Keyword Planner Tell Us About Mobile Search Behavior?

    If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google sunsetted the Keyword Tool and replaced it with Keyword Planner in July of last year, one of the things marketers lost was the ability to see traffic by device. But mobile keywords are back! Well, sort of, as it's not exactly what we had before.

    Bryson Meunier/ Marketing Landin SEO- 18 readers -
  • Viewability In Display: Your Path To “VIP” Status

    Viewability. It almost sounds like a new, trendy term used by models on the catwalk in LA, New York or Paris. After all, it's important to be seen and remembered whether by the paparazzi or adoring fashionistas. Viewability has much the same impact in the digital advertising world. To be seen and remembered is "mission critical" for brands, publishers, marketers and media com ...

    Rob Rasko/ Marketing Landin Display Content- 13 readers -
  • Vine Swings From Mobile To The Desktop (& Adds New Features)

    Vine lovers rejoice; you're no longer constrained to your mobile device for your daily 6-second video consumption. Users will now be able to consume your favorite 6-second videos on the desktop using Vine.co. Much like the move that Instagram made last year, Vine has officially become more than just an app. The site itself is beautifully designed, mixing videos directly in with functionality.

    Greg Finn/ Marketing Land- 6 readers -
  • The New VW Site: It’s Like Tinder For Cars

    Acknowledging the fact that most car sites — including their own old VW.com site — are just glorified brochures that don't do much in the way of helping buyers locate a car that is actually available, VW is out with a very Tinder-like site that makes choosing a car as easy as choosing a date. The new VW.com takes inspiration from a not so obvious source: online dating sites.

    Steve Hall/ Marketing Land- 19 readers -
  • Study: Marketers’ Roles Are Changing. What They Need To Succeed

    Do marketers practice what they preach? And are they being rewarded for it? In an industry where best practices are constantly shifting as a result of new technology and trends, marketers need to keep up. They need to keep themselves relevant in order to keep their brands relevant, too. It seems that marketers today are eager to expand their skill sets, but many don't know how.

    Jim Yu/ Marketing Land- 14 readers -
  • Marketers Should Jump Into Instagram Before It’s Too Late

    It's hard to believe that a social network with 200 million active users could be overlooked by marketers. But that seems to be the case with Instagram. Compelling data released this week by Nate Elliott of Forrester Research shows that brand posts on Instagram receive remarkably higher engagement than posts on Facebook, Twitter and other social platforms.

    Martin Beck/ Marketing Landin Social- 21 readers -
  • StumbleUpon Adds A Handful Of Targeting & Delivery Options For Advertisers

    Last week, StumbleUpon released some important updates to their ad platform that will help marketers target more accurately, deliver to specific users and learn more about their audience. Delivery Options Advertisers will now have the option to "Spend ASAP" or "Spend Evenly." If you are familiar with AdWords, think Accelerated Delivery vs. Standard Delivery.

    Greg Finn/ Marketing Land- 8 readers -
  • Google’s Same-Day Delivery Pilot Goes Bi-Coastal

    In a sign that Google's pilot program for same day delivery has legs, the program is now available on both coasts. Consumers in Manhattan and the West Los Angeles area can turn to Google to get items from local shops delivered to their doorstep within a matter of hours. The company began testing its same-day delivery program, Google Shopping Express, in the San Francisco Bay area last spring.

    Ginny Marvin/ Marketing Land- 8 readers -
  • Twitter’s SMB Leader Russ Laraway: Go Organic, Then Amplify With Ads

    In case you missed it ... Twitter Ads turned 1 last week. What's that? You didn't see the birthday reminder on Facebook? We kid. But seriously, in recognition of the first anniversary of Twitter giving all advertisers access to the Twitter Ads platform, we caught up with Russ Laraway, the head of Twitter's small and medium business team, to talk about how SMBs can use Twitt ...

    Martin Beck/ Marketing Land- 11 readers -
  • Camera Embedded In Greeting Card Captures Moms’ Reactions

    How do mothers respond to real attention from their children? To find out, we developed an innovative Hallmark greeting card especially for Mother’s Day. With a tiny flat camera embedded within a Mother’s Day card, the Hidden Camera Card captures the reactions of mothers to the touching words of their childre ...

    Steve Hall/ Marketing Land- 10 readers -
  • Understanding Live Intent Data: Lifting The Veil Over Marketers’ Eyes

    In last month's column, "Real Time" In Display Advertising Doesn't Really Mean Real Time, we discussed how despite the industry talking about doing "real-time marketing" or "real-time bidding" (RTB); in most cases, they are not actually using real-time techniques to run their campaigns. The media itself might be traded in live auctions, but the data being used are typically not live.

    Dax Hamman/ Marketing Landin Display- 26 readers -
  • Patent Verdict: Apple Wins The Round But Fails To Land A Blow Vs. Samsung

    You have to wonder what Apple and its lawyers are now thinking. Last Friday's patent victory did almost nothing for the company and nothing to deter or stop the momentum of chief rival Samsung. After a hard fought and widely publicized trial, Apple extracted a jury verdict of just $119 million against the Korean company. It's a far cry from the roughly $2 billion Apple was seeking.

    Greg Sterling/ Marketing Land- 12 readers -
  • Facebook Headlines Small Biz “Bootcamp” Summer Roadshow

    Facebook is launching a five-city summer tour to help educate small business owners about the platform and its advertising options. It's called "Facebook Fit" (bootcamp for small business). The half-day seminars will also feature presentations from Legal Zoom, Intuit (QuickBooks) and Square. Part of the day will be devoted to Facebook education and Q&A.

    Greg Sterling/ Marketing Landin Social- 24 readers -
  • Magazine Ad With Removable Bracelet Links To App Which Tracks Your Child At The Beach

    Title:NIVEA Protege Advertised brand:NIVEA Sun Kids Advertising Agency: FCB Brasil, Sao Paulo, Brazil Executive Creative Directors: Joanna Monteiro and Max Geraldo Digital Creative Director: Pedro Gravena Creative:Victor Vieira, Raphael Leandro de Oliveira and Andre Bittar Digital Production: Geek Group Art Buyer: Tina Castro and Daniel Gonçalves Photographer: Lucio Cunha Image treatment: Boreal .

    Steve Hall/ Marketing Land- 11 readers -
  • One Month Later, Eat24 Is Standing By Its Breakup With Facebook

    Eat24 has no regrets about quitting Facebook. One month after the company's Dear John letter to the social network went viral, Eat24 says its digital marketing results are stronger than ever. In fact, "App installs from the week following our breakup letter totaled 1.75x more than we got from all our 2013 paid Facebook ad campaigns combined," Eat24 wrote in a blog post last week.

    Martin Beck/ Marketing Landin Social- 16 readers -
  • Say Hello To The Content Marketing Stack

    You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren't here yet, but they're coming. In the next couple of years, I expect we'll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com. (IBM has a lot of catching up to do if it's to become a player in this space.

    Rebecca Lieb/ Marketing Landin Content- 21 readers -
  • Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena

    Oracle has launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua, BlueKai, Compendium and Responsys along with Oracle's Social Cloud. Now GM of the Oracle Marketing Cloud, Kevin Akeroyd said in the announcement that the new platform offers "a unified Modern Marketing platform with integrated cross-channel marketing, conte ...

    Ginny Marvin/ Marketing Land- 13 readers -
  • Tweet And Repeat: The Power Of Sharing And Sharing Again

    Rinse and repeat. Those words have become a meme in American culture. Where did they come from. I'm betting you know! That's right. "Rinse and repeat," the familiar instructions on almost every bottle of shampoo sold in the U.S. since... well, probably since shampoo has been sold. Even though we suspect that instruction might be there just to sell more shampoo, most of us dutifully follow it.

    Mark Traphagen/ Marketing Landin Content- 12 readers -
  • Growth Hacking Your Marketing Strategy

    GAAAHHH!!! I can't escape digital marketing! Every time I open an email, an app, my social media account, even some of my software tools, somebody is sending me an ad message that I just can't turn off. Everybody wants my attention — and advertisers are getting sneakier all the time by being more personal, more unique and more compelling.

    John Paul Mains/ Marketing Landin Display- 24 readers -

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