Marketing Land - Posts from October 2014

  • How Panda 4.1 Changes Your Content Performance Strategy

    Panda “4.1″ – another iteration of Google’s algorithm aimed at low-quality web content — hit on September 25, and some brands saw upward of a 90 percent loss in their organic search footprint, according to initial research conducted at BrightEdge. In this post, we’ll go over the latest Panda iteration, and what it could mean for your website’s content strategy based on findi ...

    Jim Yu/ Marketing Landin SEO Content Google How To's- 78 readers -
  • Apple Earnings: $42.1 Billion, Driven By Nearly 40 Million iPhones Sold

    Apple announced fiscal Q4 results. Revenue beat expectations with $42.1 billion and profit of $8.5 billion. A year ago Apple’s quarterly revenue was $37.5 billion. Apple said that 60 percent of its revenue was from outside the US. Here are the top-line hardware numbers: iPhone sales: 39.3 million units iPads: 12.3 million units Macs: 5.52 million units iPod: 2.

    Greg Sterling/ Marketing Land- 29 readers -
  • 10 Key Mobile/Location-Based Stats That Marketers Need

    It should surprise exactly no one that mobile usage and location-based technologies are taking over the world. With more iPhones being shipped every day than humans being born, it’s not hard to see that it won’t be long before there are more smartphones in the world than people. And while smartphones and tablets have been around for several years now, we are starting to reac ...

    Aaron Strout/ Marketing Landin Mobile Google- 32 readers -
  • Fonts & Conversion Optimization: Everything You Need To Know

    Thanks for watching! Share with a friend and please subscribe for weekly videos! Download the track on iTunes and Bandcamp! Share on Twitter: http://clicktotweet.com/zl7G3 BuzzFeed: http://awe.sm/5tngc Also posted on Reddit, MTV Buzzworthy, Ban Comic Sans, Fonts.com, Clients From Hell & Mashable! Thanks! It's time to spread a message of love, not hate.

    Jeremy Smith/ Marketing Landin Google- 24 readers -
  • Advertising Engagement: Past, Present And Future

    While talk of “engagement” currently permeates discussions of digital advertising effectiveness, it is by no means a new concept; in fact, it has been debated in some form for more than 100 years. The digital industry invented many things, but it did not invent advertising nor originate the notion of advertising engagement.

    Peter Minnium/ Marketing Landin Display- 21 readers -
  • Can’t Link From Instagram? Check Out Mashable’s Nifty Bitly Trick

    One of the limitations of Instagram as a social media marketing tool is that links in posts aren���t clickable. It���s not a deal-breaker ��� there are many other reasons to use Instagram as part of a marketing mix, including the ability to promote your brand with an active, young audience ��� but for businesses hoping to bring people back to their websites, the lack of hot ...

    Martin Beck/ Marketing Landin Social- 22 readers -
  • Bigger Companies Should Take Note Of These Great Emails From Startups

    I’ve been receiving a lot of emails from startups recently and notice they are surprisingly good at email design. So, let’s take a look at the anatomy of a startup email design, because every business — no matter how long it’s been around — could learn a few things from their examples. Cool Logo Obviously, the first thing every startup needs is an über cool-looking logo that’ ...

    Andrew King/ Marketing Landin EMail- 30 readers -
  • Why Timely Data Trumps Big Data In Email & Mobile Marketing

    By their very nature, email and mobile marketing campaigns produce large amounts of data. This information can be a gold mine for knowing what’s working and what’s not working with your messaging programs, especially when it comes to figuring out how many eyeballs actually see your content and how recipients are acting on your messages.

    Steve Dille/ Marketing Landin Mobile EMail- 21 readers -
  • Show Me The Money! 6 Steps To Optimizing Your Payment Process

    You’ve worked hard to convince visitors to shop from you — and even harder to get them to the checkout page. So why on earth would you make it so painfully difficult for people to give you their money? An astounding two-thirds of shopping carts are reportedly abandoned at the payment stage. Given the hoops many websites make their visitors jump through just to enter payment ...

    Tim Ash/ Marketing Land- 31 readers -
  • Mobile Visual Search Bridging The Gap Between The Real & Digital World

    People are relying more and more on mobile devices to help them navigate their daily lives. Whether it’s finding a place to eat, researching a product, or connecting via social channels for business and pleasure, mobile devices becoming are our constant companions. And, as our reliance on smartphone and tablets to be conduits of relevant, real-time information grows, the li ...

    Lynn Baus/ Marketing Land- 22 readers -
  • 6 Mobile Innovations Retailers Have Time To Adopt For The Holidays

    With the holiday season quickly approaching, retailers are putting the finishing touches on digital properties, from mobile websites to native apps, striving to cash in on mobile’s growing influence. As mentioned in my previous column, digital interactions will influence 50% of in-store sales by the end of 2014 – up from 36% in 2013 – with smartphone adoption accounting for ...

    Brent Hieggelke/ Marketing Landin EMail- 42 readers -
  • What I Wish My CMO Knew About Brand Identity

    I’m the copywriter. You’re the CMO. If our office was the ocean, I would be the plankton and you would be the whale. But I’m in a good spot to observe clearly, and I can see that you are sinking our business. You’re several months into this role. You commissioned email marketing, approved more online advertising and rolled out a brand new website.

    Marketing Landin Social EMail Facebook- 20 readers -
  • What CMOs Need To Know About Google’s New Structured Snippets

    Have you heard some rumblings about “Structured Snippets” in Google’s search results and are wondering what’s up with that? Don’t worry. We’ve got a short, high-level overview to get you up to speed. What’s A Snippet? Below is an example of regular “snippet,” Google’s term for the descriptions that it shows for web pages in its listings: Now look at this example, paying atte ...

    Danny Sullivan/ Marketing Landin SEO Google- 18 readers -
  • Up Close @ SMX East: The 4th Wave Of Content Marketing

    “Content may be king, but content marketing is Game of Thrones — it’s a constant struggle to stay ahead. The cacophony is a challenge not only for marketers, but also for prospects besieged with a metric ton of reports, white papers, ebooks, and buyer’s guides. Innovation to break through this noise in content marketing has come in waves: first with SEO, second with rich conte ...

    Susan Esparza/ Marketing Landin SEO Content- 32 readers -
  • Optimizing Your Paid Search Bids Around The Holiday Rush

    The yearly holiday rush is often the happiest season of all for us marketers. Not only are customers more likely to buy, but demand and customer acquisition both typically reach their annual peak. However, this surge in sales mean retailers are often pulled in several different directions, strapped for time, and more likely to fall victim to oversights that wouldn’t be an is ...

    David Rekuc/ Marketing Landin Paid Search- 33 readers -
  • The Content Analytics Tool To Rule Them All?

    As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago, and since then, I use it almost daily. Why? It’s the best content analytics and curation tool that I’ve ever come across. It’s helpful for community managers who are looking for great content to share, and it also comes in handy for conten ...

    Travis Wright/ Marketing Landin Social SEO Content- 40 readers -
  • How Digital Is Shaping Auto Marketing

    Over the last several years, the U.S. auto industry has seen an immense rebound after the recession and bailouts of 2008. According to many volume forecasts, 16 million new vehicles will be sold in the U.S. in 2014. These sales predictions bode well for digital marketing budgets, as consumers will increasingly tap into digital technology to research and purchase new vehicles.

    James Green/ Marketing Landin Display How To's- 29 readers -
  • Twitter’s Social TV Ratings Will Launch In The UK This Month

    Twitter’s efforts to link television viewing with activity on its network took a step forward today when Kantar Media announced it will launch Twitter TV audience engagement ratings in the United Kingdom. Modeled after the Nielsen Twitter TV ratings in the United States, the new service will put more data behind Twitter’s contention that people who are active on Twitter whil ...

    Martin Beck/ Marketing Landin Social Twitter- 13 readers -
  • Up Close @SMX East: What I Wish CMOs Knew About Search Marketing

    Few, if any, CMOs have a deep understanding of search marketing. That means communicating the value of your search marketing efforts is your responsibility. In this no-holds-barred discussion, our panelists will address the challenges they face working “in the trenches,” and offer advice on how to convince your CMO – and other lead executives – that a comprehensive, unified s ...

    Susan Esparza/ Marketing Landin Social SEO Google- 32 readers -
  • The Future And Challenges Of Tag Management

    Right off the bat, here’s the big reveal: the future of tag management is… well, not tag management. Have a few conversations with tag management insiders and it becomes evident pretty quickly that most want us to move our thinking beyond mere “tags” and into everyone’s current most favorite topic: data.

    Marketing Landin Google- 9 readers -
  • Facebook Mobilizes The Like Button

    Previewed at this year’s F8 Facebook developer conference, Facebook has officially rolled out the Like button for iOS and Android mobile app developers. The company said that developers had been asking for the feature for some time. According to the company’s blog post: People using a mobile app can directly Like the app’s Facebook Page, or any Open Graph object within the a ...

    Greg Sterling/ Marketing Landin Social Facebook- 12 readers -
    Earlier about the same topic:
  • European Union Approves Facebook’s WhatsApp Acquisition

    The European Union’s antitrust authority today approved Facebook’s acquisition of messaging service WhatsApp, clearing the way for the social network to complete its $19 billion cash and stock transaction. “We have carefully reviewed this proposed acquisition and come to the conclusion that it would not hamper competition in this dynamic and growing market,” EU antitrust chi ...

    Martin Beck/ Marketing Landin Social Facebook- 17 readers -
  • Brewing Our Own Disenchantment In Agency-Land

    There’s been passion brewing lately about the perpetual unhappiness of agency folk. A very popular Digiday post last month took a pass at profiling the nature of this unhappiness — and rightly pinpointed a number of issues: pay; long hours; lack of express appreciation from the inside and from clients and, of course, performance anxiety on various fronts.

    Kendall Allen/ Marketing Land- 14 readers -
  • How Business Leaders Can Overcome Burnout

    While walking out of the Southwest terminal at Dallas Love Field Airport the other morning, I saw a magazine cover that caught my eye. It read “How To Deal With Burnout.” I immediately wanted to read it. I’ve gone through phases in my career where I’ve been burned out; where I’ve felt anxious and depressed and lacked the motivation to do anything about it.

    Chuck Sharp/ Marketing Landin How To's- 32 readers -
  • How To Convince Management To Invest In Content Marketing

    Over the past few years, content marketing has become quite the buzzword, with thousands of blog posts, articles and books published based the subject. This is not without good reason. It continues to grow in adoption and has proven to be a successful strategy for businesses across industries. In fact, 44 percent of B2B marketers and 39 percent of B2C marketers now report ha ...

    Arnie Kuenn/ Marketing Landin Content How To's- 52 readers -
  • In A First, Mobile Ad Network Offers “Guaranteed Outcomes”

    InMobi which describes itself as “the world’s largest independent mobile advertising platform,” is betting that its new advertising program called “guaranteed outcomes” will grab attention and ad dollars from rivals. To my knowledge the program is unique. InMobi is taking on financial risk by saying that it can contractually deliver against selected advertiser goals.

    Greg Sterling/ Marketing Landin Mobile- 6 readers -
  • Will Apple’s “Location Warnings” Be Educational Or Scary?

    Last week the subscription-only The Information wrote about Apple’s new “location warnings” and its potential impact on developers. This is something I explored from a user perspective on my personal blog last month. Previously Apple enabled users to turn location off or on. Now there are three potential settings: “always,” “never” or “while using the app.

    Greg Sterling/ Marketing Landin Google- 10 readers -
  • LinkedIn Now Shows How You Sparked That Engagement

    LinkedIn is giving users more detailed information about what prompts people to interact with their profiles and content on the business-oriented social media network. The feature, new on LinkedIn’s “Who’s Viewed Your Profile” page (which you’ll find listed under Profile in LinkedIn’s navigation menu), is an overlay that shows the actions a user took that led to a specific i ...

    Martin Beck/ Marketing Landin Social How To's- 4 readers -
  • Three Psychological Features Of A Landing Page That Make People Click

    Why is it that some landing pages have terrible conversion rates while others are killing it with conversion rates in the double digits? There are numerous landing page variations that impact conversion rate. It’s amazing how something as simple as a color change or a different font can result in an avalanche of new conversions.

    Neil Patel/ Marketing Land- 24 readers -
  • Seizing The Mobile Opportunity For The Holiday Season

    About a year ago, AdWords introduced Estimated Cross-Device Conversions to give advertisers a better sense of what different device types bring to the table in paid search, as well as on the Google display network. While those cross-device numbers should be seen as mostly directional (as they only reflect what those users who have previously signed into Google do), search ma ...

    Benjamin Vigneron/ Marketing Landin Paid Search Google- 32 readers -
  • Google+ Says It’s Thriving But Refuses To Give User Figures

    Google+ is alive and thriving, says Google’s head of social David Besbris, serving a devoted base of users who love the emphasis on privacy, the top-notch photo tools and the state-of-the-art multi-party video conferencing. Besbris, in an interview published today by Re/code, said hundreds of millions of people are using the Google+ mobile app.

    Martin Beck/ Marketing Landin Social Google- 14 readers -
  • Survey: Users Show Interest In Ad-Free Social Network

    After the recent uproar over Facebook’s real names policy that provided rocket fuel to competing social network Ello, the company apologized to the LGBT community and is even readying a separate app that will allow Facebook usage under a pseudonym. These moves are designed to blunt any potential exodus of users and the related PR fallout. The company looks like it has succeeded.

    Greg Sterling/ Marketing Landin Social Google Facebook- 4 readers -
  • Samsung Still Driving Android Sales But iPhone 6 Could Topple Brand

    The new US smartphone marketshare figures are out from comScore. The data are all pre-iPhone 6. We won’t know until next month whether the new device has changed the “balance of power” in the market. For the time being, however, things are pretty flat. The iPhone remains the top individual smartphone in the market, with 42 percent. Android remains the top operating system with 52 percent.

    Greg Sterling/ Marketing Landin Google- 8 readers -
  • Yahoo Scientists: “Dwell Time” Is A Better Metric Than Click-Through Rate

    Joining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper that finds time spent on content items — dwell time — is a better indicator of what people enjoy online. It’s essentially the same argument long made by Chartbeat, the real-time analytics firm that last week announced that “attention minutes” ...

    Martin Beck/ Marketing Land- 9 readers -
  • Getting Online Video Ads Right!

    More advertisers are taking advantage of video advertising opportunities. According to the IAB Internet Advertising Revenue Report for 2013, video ads are increasing in popularity, rising up to become the fourth largest ad format after search, display/banner and mobile. Meanwhile, search and display ads are losing ground.

    Mona Elesseily/ Marketing Landin Paid Search Display Google YouTube- 40 readers -
  • Twitter Fine Tunes Controls For MoPub Native App Advertising

    Twitter announced today that it has updated its MoPub native app advertising platform to give developers more control over where and how often ads appear. Twitter’s MoPub ad network places advertising outside of the Twitter platform. Giving developers the ability to quickly adjust the position and frequency of ad appearance allows them to “experiment with ads in new and diff ...

    Martin Beck/ Marketing Landin Social Twitter- 24 readers -
  • Holiday E-Commerce Sales Expected To Rise 8 – 11 Percent This Year

    E-Commerce sales are expected to rise between eight and 11 percent this holiday shopping season. That’s the word from Shop.org, which released its holiday shopping online sales forecast earlier this week. Shop.org today released its 2014 online holiday sales forecast, expecting sales in November and December to grow between 8 – 11 percent over last holiday season to as much as $105 billion.

    Matt Mcgee/ Marketing Land- 9 readers -

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