Marketing Land - Posts from November 2014

  • 8 Reasons Why Digital Advertising Works For Brands

    I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me proof points for why digital advertising works for brand marketers?” It turns out that she was in an annual review session with senior members of her consumer packaged goods (CPG) client, including those delightful folks from procurement, and ...

    Peter Minnium/ Marketing Landin Display- 32 readers -
  • Placed Launches Top 100 Ranking Of Most Visited Business In US

    We have entered the era of “location analytics,” the ability to use mobile devices to measure the impact of digital marketing on store visits and to gain unprecedented insights into consumer activities in the “real world.” One of the leading companies in that realm is Placed, which has just created what it calls the Placed 100.

    Greg Sterling/ Marketing Landin SEO- 20 readers -
  • Is Marketing A Zombie?

    I thought about titling this post “Marketing is Dead.” But the more I thought about it, the less I agreed with that quick judgment. Marketing is not dead, of course, but it is also not what we’ve come to think it is, and this is causing confusion for corporate leadership. Marketing is far more than what it used to be just ten years ago.

    John Paul Mains/ Marketing Landin Social Google Facebook Twitter YouTube- 27 readers -
  • 4 Google Chrome Extensions For Digital Marketers

    Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. (Note: This list was created in part by Margaret Hakobyan, CEO of MoversCorp.) 1.

    Steve Olenski/ Marketing Landin Paid Search Google- 26 readers -
  • Drive More Email Conversions With “Pull-Back” Campaigns

    One of the questions I’m asked most often is, “What’s the best way to use email for my online business?” While email is certainly a helpful tool to build a business, the best way to turn your email marketing into a money-maker is through the use of a “pull-back” email campaign. If you’re not familiar with the term, a pull-back email campaign is any campaign designed to brin ...

    Daniel Faggella/ Marketing Landin Display EMail- 19 readers -
  • How To Ensure Your Marketing Tech Investments Address Business Needs

    Ad International Academy of Design & Technology A colleague and I recently investigated a product that would allow us to change the content of an email once it was deployed. The system had some compelling bells and whistles, and we spent significant time trying to figure out how we could use the product. But upon further consideration, I think our analysis was misdirected.

    Marketing Landin How To's SaaS- 18 readers -
  • Why Your 2015 Plan Needs To Include Data & Analytics Governance

    If you’re like most organizations, you’re either in the thick of, or just putting the finishing touches on, your 2015 planning. Odds are good that your strategy for the coming year is going to depend on data and analytics. And while there has never before been so much data available to us, if you’re like most organizations, then odds are also good that you’re simply drowning in it.

    David Booth/ Marketing Land- 36 readers -
  • Publicis Set To Pay Premium For Sapient’s Digital Ad Business

    Publicis Groupe SA, the third-biggest advertising agency holding company in the world, has agreed to pay $3.7 billion for Boston, Massachusetts-based Sapient Corp. The move by France-based Publicis comes after the failed merger attempt with Omnicom, which broke down in May. Publicis said the acquisition “establishes Publicis Groupe as the clear leader in the digital age”.

    Ginny Marvin/ Marketing Landin Display- 6 readers -
  • Have We Reached “Peak Android”?

    Just as Google’s US search market share seems to have topped out at about 67 percent, Android’s global market share may also have peaked at 85 percent. So says hardware counter Strategy Analytics. As quoted in the Wall Street Journal, a Strategy Analytics analyst opines, “Unless there is an unlikely collapse in rival Apple iPhone volumes in the future, Android is probably ne ...

    Greg Sterling/ Marketing Landin Social Google Facebook Twitter YouTube- 17 readers -
  • Beyond Tag Management: The Future Of Advertising Data

    Throughout this series on Tag Management Systems (TMS), you’ve read about tags, how to manage them, how to evaluate TMS vendors, and other tag related issues. Tag management is certainly an important part of online marketing to date, but marketers are beginning to realize that better tag management only takes advertisers and the digital marketing ecosystem so far.

    Josh Dreller/ Marketing Land- 34 readers -
  • Call Analytics Platforms- New Market Intelligence Report

    Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2014.“ Smartphone ubiquity has changed the way consumers communicate with brands. It is also now changing the way brands view the telephone as an inbound marketing channel.

    Marketing Landin SEO- 5 readers -
  • From CMO To President: Taking The Reins At Domino’s Pizza

    In October of this year, after serving six years as CMO, Russell Weiner was named President of Domino’s Pizza USA. During his tenure as CMO, Weiner led marketing, brand leadership, and product innovation for the world’s second largest pizza company, and was responsible for helping reinvent 80 percent of the brand’s menu – a change that resulted in record-setting sales in 2010.

    Amy Gesenhues/ Marketing Land- 23 readers -
  • Google Patent For Ads That Follow You Surfaces

    Imagine if after clicking on an ad, it expanded and then persisted as you navigated to additional web content linked to from the ad itself. That’s what’s laid out in a Google patent that recently popped up in the public records and has gone unnoticed. The patent, which dates back to 2003 with a continuation made in 2011 (US 8838479), is titled “System and method for enabling ...

    Ginny Marvin/ Marketing Landin Paid Search Display Google- 10 readers -
  • Google Analytics Blind Spots That Must Be Corrected

    Last month, we went through a Google Analytics checklist to ensure that you’ll have answers to the unanticipated questions about your site’s visitors. This month, I’m showing you where your Google Analytics is blind. I’m going to show you how to correct these blind spots in order to see clearly. Adding these items to our checklist will make life so much better for us and our visitors.

    Brian Massey/ Marketing Landin Google- 20 readers -
  • Think Holistically When Determining Your PPC Budget

    In many cases, budgeting for PPC programs is undefined. Projections, goals, and other variables (such as seasonality) aren’t given enough thought before a strategy is put in place. And make no mistake, appropriate budgeting is a key factor when determining your PPC strategy. A common rationalization I hear is, “As long as we’re hitting goals, we can spend as much as we want.

    Matt Umbro/ Marketing Landin Paid Search SEO- 12 readers -
  • Care & Feeding Of Creatives

    Display advertising is centered around its ad creative. While the technology and channels used to serve ads are undeniably important, without a killer ad campaign, your marketing is dead in the water. Developing fresh creative and knowing when that creative is ready to retire are key to display success.

    Susan Esparza/ Marketing Landin Display- 10 readers -
  • Pinterest: We Have Doubled The Number Of Male Active Users In The Last Year

    As a privately held company, Pinterest doesn’t have to share user growth figures with shareholders. That means we don’t know exactly many Pinners there are on the popular social bookmarking network. But we do know that women make up a large majority of users, perhaps as many at 80%, as a RJMetrics study found in May. It’s one of those truisms that has the advantage of being true.

    Martin Beck/ Marketing Landin Social- 9 readers -
  • Retailers: Combine Location & Mobile Web For A Holiday Advantage

    Proximity marketing is hot and getting hotter, with many retailers exploring how to use technologies like in-store beacons and in-store inventory search to make holiday shopping as easy as possible for consumers and hopefully get more of them to buy. What I haven’t seen much of, however, is integrating proximity marketing with the mobile Web.

    Bryson Meunier/ Marketing Landin Mobile- 20 readers -
  • Why Reputation Matters In Email Marketing & How You Can Change Yours

    When is the last time you cursed the amount of spam reaching your personal inbox? If you are using one of the major webmail providers (Gmail, Yahoo! Mail, or Outlook.com), it’s likely been a very long time. Over the years, email providers have gotten pretty sophisticated with their email filtering, moving away from filtering spam based on content rules and keywords, to looki ...

    Tom Sather/ Marketing Landin EMail How To's- 27 readers -
  • More Online Browsers Becoming Buyers As Holidays Approach

    This week’s Marketing Land Online Retail Sales Report shows both traffic to e-commerce sites and conversion rates rising, though browsing still seems to be the predominant activity. The report is based on data from HookLogic, a company which gathers data on online retail transactions through the advertising network it runs, allowing brands to run ads on major retailer websites.

    Pamela Parker/ Marketing Land- 6 readers -
  • Starwood Touts New Keyless Mobile Check-In App With Goofy Videos

    Well, now that we can all buy stuff without phones using Apple Pay — excusing the few places that have sided with MCX’s CurrentC — why shouldn’t we be able to unlock doors with our phones? Oh wait, we can – with apps like Lockitron, August and Kevo. But how about hotel room doors? Years ago, all hotels switched to key cards that you would either slide in and out of a slot o ...

    Steve Hall/ Marketing Landin Social Facebook Twitter- 7 readers -
  • Study: Send Push Messages Afternoons, Tuesday Through Friday

    Just in time for holiday campaigns, Localytics has released a mobile push messaging best practices guide. The company’s recommendations are drawn from “click rates” involving more than 100 million push messages. Some of the recommendations are very specific and some are broader and more general. As a basic matter Localytics says that roughly 52 percent of users opt-in to push messages.

    Greg Sterling/ Marketing Land- 9 readers -
  • #VeteransDay: Brands Honor Soldiers Past & Present

    We give brands a lot of grief for social media flubs, especially when they make ham-handed attempts to exploit real-time trends and topics. We have been known to urge businesses to stand down on social media on certain anniversaries. But today we’re putting aside our cynicism about motives and presenting a sample of brands’ Veterans Day tweets.

    Martin Beck/ Marketing Landin Social Twitter- 8 readers -
  • Marc Jacobs Beauty Makes Instagram Shoppable With A DIY Effort

    Without an official way to link social media with e-commerce, businesses looking to use social channels for direct sales are improvising. And the latest such effort — by Marc Jacobs Beauty — is a DIY job. Instead of turning to Curalate’s Like2Buy or RewardStyle’s LiketoKnowIt or a similar vendor offering a plug-and-play solution, Marc Jacobs’ in-house digital team worked wit ...

    Martin Beck/ Marketing Landin Social- 7 readers -

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