Marketing Land - Posts from June 2015

  • Everything PPC Advertisers Want To Know About LinkedIn Ads – Part 1

    As a LinkedIn Advertising partner here at AdStage, we work with several sophisticated advertisers who are crushing it on LinkedIn. On the flip side though, we hear that some advertisers are not having as much success as they hoped for with LinkedIn Ads. People want to know why: What is the secret to LinkedIn Ads? Is there a minimum time frame or test budget that must be allo ...

    Marketing Landin Social Paid Search- 27 readers -
  • Customers On Demand: Working Your Public Relations “Hit List,” Part 1

    Have you ever struggled to find that “sweet spot” in marketing your business? You know the place — where new leads (and clients) are consistently seeking you out … asking for more information … signing up for your email list … and asking that coveted question all business owners love to hear: “How can I buy?” Today I want to show you a scalable method for getting into that “sweet spot” and s.

    Daniel Faggella/ Marketing Landin EMail Content- 25 readers -
  • 10 Best Practices To Winning In Digital Retail (E-Retail)

    Last summer, I wrote about Google’s biggest fears — native and e-retail search. Given the latest predictions around Google’s Buy Now button, it seems I was not that far off! Since that article was published, I’ve had a lot of clients reach out and ask what winning in e-retail looks like and how to actually win in e-retail sites likes Amazon and Walmart.

    Benjamin Spiegel/ Marketing Land- 31 readers -
  • 10 Stupidly Simple “Hacks” To Win At Content Marketing

    Content marketing is hard. But it doesn’t have to be boring. Lately I’ve been trying my hand at testing smart little tactics — or what I call “hacks” — to get better results out of the content marketing strategy I oversee. And I’ve been amazed at what tiny, innovative tests can do to drive some serious results.

    Marketing Landin Content- 40 readers -
  • Mobile Video Views Jump 100% YoY In Q1 2015, Up 367% Since 2013 [Report]

    After doubling year-over-year numbers in Q4 2014, mobile video views are continuing to rise at a staggering speed according to the latest report from video advertising platform Ooyala. Using online video metrics from its more than 500 customers to measure online video plays and video advertising growth, Ooyala found mobile video consumption has jumped 100 percent year-over-y ...

    Amy Gesenhues/ Marketing Landin SEO- 31 readers -
  • Twitter Will Increase DM Character Limit From 140 To 10,000

    Twitter will no longer limit direct messages to 140 characters. Starting in July, the maximum length of DMs — Twitter’s private messaging feature — will be boosted to 10,000 characters. The company announced the change in a post in its developers forum and a tweet by DM product manager Sachin Agarwal: We're removing the 140 character limit in DMs this July.

    Martin Beck/ Marketing Landin Social Twitter- 24 readers -
  • 13 Mobile Marketing Stats You Need To Know

    Once a year, I like to do a quick dive into some key mobile statistics that marketers should care about. We could easily explore more than 100 metrics. But as a fellow marketer, I know that nobody has time for that. Instead, I’ve looked at the 100-plus mobile statistics and distilled them down to the 13 that you need to know.

    Aaron Strout/ Marketing Landin Paid Search Mobile- 44 readers -
  • How To Leverage Community To Build A Great Brand

    Building a great brand is top of mind for today’s best marketers. They know that to succeed in today’s competitive climate their brands need to stand for something that millions of consumers are willing to stand behind. But how exactly do you do that? A lot goes into creating a brand that is truly differentiated in the market.

    Marketing Landin How To's- 12 readers -
  • The Cost Of Keeping A Brand Advocate Onboard And Engaged

    In last month’s column, I discussed how your brand can convert subscribers into salespeople. But moving people from the subscriber category to the brand advocate category is just the beginning of the advocacy lifecycle. Now that you have identified brand influencers and defined rewards packages, how do you maintain engagement beyond the initial interaction? And just as impor ...

    Jason Warnock/ Marketing Landin Social EMail- 27 readers -
  • What Guacamole Can Teach us About Content Marketing

    Let’s talk about guacamole. No, really. Let’s… The green, fresh delicious mush that we all crave — that dissolves in our mouth and is the perfect companion to the tortilla chip and a friend to the margarita. We all love it, and we can’t get enough of it. Now let’s talk about content marketing. Maybe not as delicious as our green, gooey favorite, but just as desirable.

    Marketing Landin Content- 25 readers -
  • 3 Reasons Why It’s Time To Recognize Identity As The New Marketing Discipline

    In our fast-moving, data-crazed industry, CMOs spend their days crunching data, managing databases, worrying about budgets, buying media, deploying campaigns, working with vendors, evaluating new technologies, and on and on. The marketing environment has become so complex that it’s easy to lose sight of the reason all that data is so important.

    Marketing Land- 13 readers -
  • Less Than 1/3 Of The World’s Top CMOs Are Active On Twitter

    Brands may talk a big game when it comes to being social, but it turns out very few of the CMOs from the world’s top companies are on Twitter. In an attempt to find which of the world’s biggest brands have a CMO presence on the social network, we researched Interbrand’s Top 100 Global Brands of 2014 to identify the companies that have a CMO or a top-level marketing executive actively tweeting.

    Amy Gesenhues/ Marketing Landin Social Twitter- 16 readers -
  • Maximize Marketing Reach: A Glance At The Customer Is All You Get

    The window of opportunity to get a browsing consumer’s attention is a very small one — and increasingly it is a window viewed on the even smaller window of a mobile device. A glance is all you get to win them in both time and space. While it’s great to have increasing freedom to be creative with your marketing campaigns, you have to remember that you are no longer targeting ...

    Marketing Land- 13 readers -
  • Digital Marketing Integration: The Impact Of Cross-Channel And Content

    Digital marketing is in a constant state of transformation as content becomes the fuel that drives the growth of cross-channel marketing. To succeed and integrate digital channel efforts, marketers now need to understand what channels — and what type of content — perform. This is the imperative. From Traditional Media Plans To Integrated Digital Planning As President Dwight D.

    Jim Yu/ Marketing Land- 74 readers -
  • Account-Based Marketing: New Buzzword Or New Reality?

    If you follow the B2B marketing gossip, you probably know that Account-Based Marketing (ABM), which used to be a strategy employed by only a few big companies to target a few big accounts, is allegedly having its breakout moment. SiriusDecisions recently released its State of Account-Based Marketing survey, which stated that over 90 percent of marketers recognize the value of ABM.

    Rachel Balik/ Marketing Land- 26 readers -
  • Big Data Gets Bigger With The Apple Watch And The Internet Of Things

    Apple’s debut of the Apple Watch stirred not just enthusiasm, but a bone fide firestorm, with pre-orders reaching nearly a million in just a matter of hours. With rows of Apple Watches now on display in retail stores, what Apple calls its “most personal device ever” is both a potent fashion statement and a new platform for mobile applications.

    Marketing Land- 32 readers -
  • Marketers, It’s Time To Stop And Standardize

    As marketers, we are expected to be creative — the brains behind the next big campaign to help differentiate our brand, products and services. And that is still very much part of the role today; but, given the urgency for CMOs to use people, processes and technology to provide clear ROI and an awesome customer experience, it’s time for a quick pause.

    Marketing Land- 17 readers -
  • Mobilegeddon Hits and Misses

    It has been more than a month since Google’s mobile update occurred, and many marketers are moving on to the next thing, having not seen much of an impact from the update formerly known as “Mobilegeddon.” Not every site is so lucky, however. Looking at the data, it’s clear that many sites were not only hit by the mobile update, but hit hard.

    Bryson Meunier/ Marketing Landin Google- 36 readers -
  • SPONSOR MESSAGE: Retargeting on Facebook by the Numbers

    For advertisers new to retargeting on Facebook, AdRoll analyzed performance results across advertisers to offer insights on retargeting and to educate marketers on the best way to drive results for their business. Download this report and get key performance metrics for Facebook on desktop and mobile and ...

    Marketing Landin Social- 4 readers -
  • Google’s Universal Analytics Two Years In: Hype Or Revolution?

    We find ourselves two years in to the highly touted release of Universal Analytics (UA). As we look at the analytics landscape, there’s no question that many organizations have migrated to Universal Analytics — at least, in the sense that they have technically implemented the latest version of Google Analytics.

    Marketing Land- 18 readers -
  • Amazon Gets Visual With Stream, A Pinterest Style Shopping Experience

    As the online shopping environment has shifted to a more visual experience, and it seems that the industry’s largest name, Amazon, has taken notice. This old dog has learned a new trick with “Stream”, a visual repository of ‘Beautiful things, updated daily”. From this service users can instantly view products and also make the purchase directly from Amazon.

    Greg Finn/ Marketing Landin Social- 13 readers -
  • Button Platform Extends The Value Of Apps With Selective, Contextual Linking

    Google and Facebook are racing to make the mobile app world safe for “deep linking.” The idea is that mobile apps should emulate and function just like the PC internet and not exist in “silos.” It’s far from clear, however, that consumers are clamoring to have lots of embedded links in their favorite apps. In fact there’s evidence that they don’t like to be taken out of apps (by ads at least).

    Greg Sterling/ Marketing Land- 14 readers -
  • Quick Tips To Grow And Maintain A Healthy Email List

    Of the many challenges facing email marketers, one of the first hurdles to overcome is growing your list and maintaining it moving forward. For many novice marketers, establishing a list from nothing can be a daunting task. And for experienced marketers, keeping a list healthy can make for one large headache — industry averages show that lists can churn considerably each year.

    Marketing Landin SEO EMail- 8 readers -
  • Lithium Technologies Will Plug Klout Data Into Its Online Communities

    Lithium Technologies, a leading provider of online communities for enterprise brands, announced today that it is integrating Klout profiles to give businesses a more complete view of customers who visit their community sites. Lithium, which acquired Klout and its online influence measuring network in 2014, said the new Integrated Profile feature will make it possible for bra ...

    Martin Beck/ Marketing Landin Social- 16 readers -
  • Hanes Will Send You To Disney If You Find Lost Socks In The Park

    Working with The Martin Agency, clothing company Hanes has launched #FollowThatSock, a campaign which encourages people to find lost socks in a virtual Disney World. Players have a chance to win a trip to the real Disney World. The campaign, which runs through June 8, kicked off with a video that introduces the the Sock family, a family of, yes, socks who are on a Disney World vacation.

    Steve Hall/ Marketing Landin Social- 6 readers -
  • Pinterest Makes Major E-Commerce Push With “Buyable Pins”

    Pinterest, already a place where online people go shopping, is about to become even more commercial. Today, the company announced that it will give users in the United States the ability to buy directly from Pinterest network with “Buyable Pins.” It’s a move that has long been anticipated for the most product friendly of the social networks.

    Martin Beck/ Marketing Landin Social- 13 readers -
  • Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities

    Beer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities and cultures at the dawn of the human epoch. It was the one sure way of slaking thirst with potable water that wouldn’t give us dysentery (or worse), and by allowing people to socialize and communicate more freely, beer led to advances in com ...

    Steve Dille/ Marketing Landin EMail- 26 readers -
  • SMX East Agenda Is Up – Secure A Spot Today & Save $300

    Get ready for three days of innovative search marketing tactics you won’t find anywhere else but SMX East. The world’s largest search marketing conference is taking place in NYC September 29-October 1; the expo hall will be open September 29-September 30; workshops will be offered on September 28.

    Marketing Land- 11 readers -
  • Why Pay For GUIs Instead Of APIs?

    If you currently use data to help grow your business, you will inevitably end up in a conversation as a manager or director that begins with, “What’s the difference between an API and a UI agreement, and why are the pricing models so different?” GUI, or UI, stands for Graphical User Interface, a software platform that presents the back-end data in a visually coherent way to users.

    Marketing Land- 15 readers -
  • Instagram Turns Up The Volume On Its Ad Plans

    Instagram is hitting the accelerator on its famously slow-speed advertising chase. Today, the Facebook-owned social network announced that after a year and a half of testing, it’s ready to shift gears. In the coming months it will start selling advertising to any business and allow advertisers to use Facebook targeting to hone in on consumers.

    Martin Beck/ Marketing Landin Social- 10 readers -
  • Google Says Micro-Moments Are The New Path To Purchase

    Last month, when Google announced several mobile-centric updates for AdWords — shiny image-based ads for car manufacturers and hotels, among them — the company said the updates were in response to mobile’s impact on the way consumers are making purchasing decisions. This week, Google released new stats on what this behavior looks like.

    Ginny Marvin/ Marketing Landin Google- 18 readers -
  • Why Social Media Insights Are A Gold Mine For Inbound Marketers

    Inbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads and conversions. They’re writing articles, creating videos and sharing all kinds of content across the Web. It’s about sales, of course, but it’s also led to some really great content designed to improve the customer experience and increase brand awareness.

    Marketing Landin Social- 47 readers -
  • 7 Things CMOs Should Know About Attribution

    Marketing attribution — assigning credit to a marketing touchpoint — has never been more complicated. The explosion of marketing channels and devices has added layers of complexity to what was, a few years ago, a relatively simple funnel. If you don’t have much of a foothold in your understanding of attribution — or if you have what you feel is a shaky one — you are most definitely not alone.

    Marketing Land- 22 readers -
  • Marketers Don’t Need To Choose Between Efficiency And Premium

    In 2014, we saw greater emphasis placed on automation and data-driven ad buying than ever before. Spend on audience targeting solutions is expected to grow to nearly $17 billion by 2017, which will equal 83 percent of the total U.S. digital display spend, according to Magna Global. Audience buys are an important piece of any marketing strategy — with so much content and nois ...

    Marketing Landin Display- 18 readers -
  • iPhone Marketing Strategies Every Brand Should Be Considering Although the battle between Apple and Android for market share wages on, it’s a safe bet that Apple’s footprint is only going to increase over time. As of 2015, nearly 75% of mobile subscribers in the U.S. own smartphones. That’s roughly 182 million people! If you want to connect with this large audience, you’ll need to come up ...

    Marketing Land- 34 readers -
  • 5 Keys To Improving Your A/B Tests

    As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your search engine optimization (SEO), what button color leads to more purchases, and so on. Sometimes however, you need to answer a different type of question: “What can I do to cause an incremental improvement versus doing nothing at all?” Let’s look at an example.

    Jordan Elkind/ Marketing Landin EMail- 18 readers -
  • Apple Watch Sales: 8 Million Or 40 Million? Guesses Are All Over The Place

    This morning Apple announced expanded availability of the Apple Watch. The company has not issued any sales figures but did say this in its press release: “The response to Apple Watch has surpassed our expectations in every way.” What does that mean? Is it typical Apple self-promotion; does it refer to early adopter enthusiasm? Or does it refer to sales that have outstripped ...

    Greg Sterling/ Marketing Land- 11 readers -
  • Martech Rising: Watch Out Google, Here Comes Facebook

    Google still ranks as the 800-pound gorilla on the advertising block, but if new usage data is any indication, it may be seeing stiffer competition from a familiar foe: Facebook. Facebook Custom Audiences, which marketers can use to retarget website visitors with more relevant advertising, nearly tripled in usage share in a year-over-year comparison among major enterprise we ...

    Erik Bratt/ Marketing Landin Social Google Facebook- 28 readers -
  • Borderless E-Commerce: Enter New Markets With Ease

    It’s no secret that global e-commerce is growing rapidly. Current e-commerce statistics state that 40 percent of worldwide Internet users have bought products online, which amounts to more than 1 billion online buyers and growing. This year, global e-commerce is expected to grow nearly 21 percent worldwide to $1.59 trillion, as online retailers continue to expand to new geographies.

    Marketing Landin Affiliate- 16 readers -
  • Google’s Europe CEO Brittin Undertakes New Charm Offensive

    Google seems to be striking a more humble and conciliatory tone in Europe — out of necessity. Eric Schmidt, the primary face of Google in Europe, now appears to be stepping aside in favor of Matt Brittin, a UK native and the head of Google’s European operations. Schmidt can be charming but can also come off as insufficiently concerned about the different values and standards of Europeans.

    Greg Sterling/ Marketing Land- 22 readers -
  • Google: YouTube Has Been The Cause Of Declining CPCs This Whole Time

    You may recall that on the most recent earnings call with analysts, Google CFO Patrick Pichette said that Google’s declining ad click costs, have not been caused by mobile, as many have assumed, but by YouTube. This week, VP of search ads, Jerry Dischler, told the audience at SMX Advanced in Seattle, that YouTube has been the cause of declining CPCs not just in the past quart ...

    Ginny Marvin/ Marketing Landin Social Google- 14 readers -
  • 46 Percent Of Internet Users Are Aware Of New Domain Extensions [Survey]

    Almost half of internet users say they’re familiar with the new, generic top-level domains (gTLDs) that have become available to website owners in the past 18 months, while legacy domain extensions like .com, .net and .org have almost universal awareness. That’s from an ICANN-sponsored, Nielsen-conducted online survey in February of more than 6,100 adults across 24 countries.

    Matt Mcgee/ Marketing Land- 11 readers -
  • Survey: Few National Retailers Take Apple Pay Or Intend To This Year

    Most retailers are notoriously conservative, even lethargic when it comes to adopting new technologies. There’s also a herd mentality in the industry and so change doesn’t come unless competition compels it or selected market leaders set a precedent that others need to follow. Indoor location (e.g., beacons) should be rolling out much more quickly — but isn’t.

    Greg Sterling/ Marketing Land- 15 readers -
  • Why Learnings From The ‘90s Banner Ad Still Apply Today

    Mobile, wearables, interactive TV and other sexy visions of the future are dominating industry headlines right now. However, if a headline includes the word “banner,” it’s typically adjacent to something along the lines of “dead, death or dying.” No one pays attention to display advertising — the euphemism we use to make the banner ad more appealing.

    James Green/ Marketing Landin Display- 32 readers -
  • Your Vine Search Results Will Now Include Vines

    Vine has updated its iOS app to to set its search results in motion. Now people who search within Twitter’s six-second video network will be served … Vines. Previously, results were limited to Vine accounts and hashtags; users had to tap through to a tag or a person to get to Vine content. After the update, when people visit the Explore tab and tap in a search query, they wi ...

    Martin Beck/ Marketing Landin Social- 10 readers -
  • Instant Digital Gratification: Taking The Consumer To The Checkout In Rapid Fashion

    There was a time when content was king, when content ruled the airwaves and was the hook by which brands fished for consumers. But today, content is a sprawling ocean, and consumers aren’t swimming in it; they are drowning in waves of undistinguishable content. Yet still, brands need to catch these people and reel them in — but they only have tiny windows of opportunity to d ...

    Marketing Land- 15 readers -

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