• 10 common mistakes companies make with mobile

    As we continue to become a mobile-first world, the importance of companies getting their digital experience right with their key stakeholders becomes increasingly important. Unfortunately, while many senior marketers understand the need to have a mobile experience, many are still getting it wrong.

    Aaron Strout/ Marketing Land- 27 readers -
  • Google’s Chrome will add new ‘Not secure’ warnings later this year

    Google has announced new efforts within Chrome to encourage webmasters and site owners to move their sites to HTTPS. Later this year, Google’s Chrome browser will show a warning message on pages that have search boxes or forms to fill out. Google said, “[in] October 2017, Chrome will show the ‘Not secure’ warning in two additional situations: when users enter data on an ...

    Barry Schwartz/ Marketing Landin SEO- 26 readers -
  • AdRoll adds tools for agencies with new pro version

    AdRoll has introduced a pro version of its platform for running retargeting and lookalike targeting campaigns for agencies to manage retargeting and lookalike targeting campaigns for multiple clients from one interface. AdRoll Pro for Agencies also includes access to additional features, including cross-channel reporting integrations.

    Ginny Marvin/ Marketing Landin Social Display- 24 readers -
  • The robots who will warm your heart — and drive your branding

    I’m not a classically trained marketer, so I don’t really understand how branding works. Why do people sign up for a credit card because Charles Barkley appears in a TV commercial? How does Alfa Romeo sponsoring the Super Bowl halftime show increase car sales? And why does my public utility have to brand itself at all? None of this makes much sense to me, and yet branding — ...

    David Rodnitzky/ Marketing Land- 24 readers -
  • What can legacy media teach us about programmatic’s future?

    In 2012, when Newsweek announced that they were going to scrap their print edition and go all digital, it felt like the culmination of an inevitable trend. The march of content away from legacy formats and toward the infinite horizon of digital distribution was inexorable and unstoppable. Print was dead or dying, and there was no point in resisting it.

    Marketing Land- 24 readers -
  • Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

    The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect ...

    Marketing Land- 22 readers -
  • The most important thing to know about Facebook’s ad load problem

    For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can squeeze in people’s news feeds. As a result of hitting that ad load ceiling, Facebook’s ad revenue growth will slow down “meaningfully” in the second half of 2017, said CFO David Wehner during the company’s Q1 2017 earnings call on Wednesday. But there’s a but.

    Marketing Landin Social Facebook- 22 readers -
  • Amazon controls 70% of digital assistant device market [eMarketer]

    Amazon Echo, housing the Alexa intelligent agent According to a new analysis and forecast from eMarketer, Amazon owns 70 percent of the “Voice-Enabled Speaker Market.” The firm says that more than 35 million people in the US will use one of these stand-alone devices at least monthly in 2017. More broadly, 60 million in the US will use digital assistants on any device, incl ...

    Greg Sterling/ Marketing Land- 22 readers -

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