• Google shows off its VR advertising concept

    Google presented an early look Wednesday at how it’s starting to think about ads for virtual reality applications. A team working in Google’s Area 120 ideas incubator has come up with a concept for a native video ad format that users can engage with in mobile VR apps. The experimental format starts as a cube.

    Ginny Marvin/ Marketing Landin Google- 32 readers -
  • Imagining the possibilities of marketing and artificial intelligence

    The headlines say ad tech is dying or even proclaim that it’s dead. Consolidation is inevitable, no doubt, but I suggest that ad tech is evolving. Anyone who says that ad tech is dying is simply looking in the wrong place. Sure, buying and selling ads in squares and rectangles is becoming commoditized, and users are boycotting them.

    Rob Rasko/ Marketing Land- 29 readers -
  • 8 major Google ranking signals in 2017

    It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right.

    Marketing Landin SEO Content Google- 29 readers -
  • How to generate B2B leads with LinkedIn’s Sponsored InMail

    In the B2B space, marketing qualified leads are the metric of choice. Unfortunately, for marketing in B2B, the “qualified” part is what’s so difficult. While search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid search, we can assume our audience would “type” certain keywords for what we offer.

    Marketing Landin Social How To's- 28 readers -
  • How to inject urgency into your product pages

    There are many powerful ways to influence your customers and heighten your conversions, but one of the most effective methods is instilling urgency. If you can successfully inject urgency into your sales-oriented content, including your product pages, you’ll have a much greater chance of increasing your conversion rates.

    Ben Jacobson/ Marketing Landin How To's- 26 readers -
  • Navigating the programmatic turn in content distribution

    Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level function or as the job of interns, brands are making content as a matter of course and distributing it to varying degrees of success. In today’s fragmented media environment, the adage “content is king” has never been more true or relevant to marketing strategies.

    Marketing Landin Display Content- 26 readers -
  • 2017: The year in social marketing so far

    The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a social darling, Facebook videos could be watched uninterrupted, and Instagram’s Stories product was smaller than Snapchat’s original. Then 2017 happened.

    Marketing Landin Facebook Twitter- 25 readers -
  • AppsFlyer makes its attribution data more transparent

    Transparency is arguably the biggest driver of change in ad tech these days. And attribution service AppsFlyer is offering another way to shine a light on what’s going on. The Tel Aviv-based firm has announced its Agency Transparency solution, which lets a brand more easily drill down into granular detail about its app install campaigns.

    Marketing Land- 24 readers -
  • LinkedIn starts letting people natively upload videos that play automatically

    LinkedIn may be the last major social network to add a way for people to share videos natively, but it will share new information about the people who view those videos. LinkedIn will finally let people natively upload videos to the business-centric social network through its mobile app. On Thursday, LinkedIn started testing the feature with a small number of users whose nat ...

    Marketing Landin Social- 24 readers -
  • Snapchat launches new features, including Paperclips for links within Snaps

    Snapchat is taking a step that Instagram simply hasn’t, with new features on both its iOS and Android app that include allowing marketers and any content creators to add links to their Snaps. The most notable announced feature is Paperclips, allowing users to attach websites to Snaps, simply by tapping the Paperclip button within the Vertical Toolkit and adding the URL.

    Marketing Landin Social- 23 readers -

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