• 5 Facebook algorithm hacks to up your content marketing game

    Do you feel like Facebook has become an ever-changing circus show and you’re bending over backward trying to learn new content tricks — like being seen on the platform means mustering up some sort of outrageously tricky skill, slipping on some spandex and running around flamboyantly in front of a crowd? And you’re just not that dedicated, nor that nimble, nor that… weird? Not long ago, my org.

    Marketing Landin Social Content Facebook- 33 readers -
  • P&G fought online advertising, and online advertising won

    A tremor rumbled through the digital advertising world in July when Proctor & Gamble announced that they had cut $140 million of digital spend in a single quarter. P&G Chief Financial Officer Jon Moeller noted that the reduction had two causes: [We made a choice] to temporarily stop spending with digital media outlets where our ads were not being placed according to o ...

    David Rodnitzky/ Marketing Landin Display- 26 readers -
  • Yelp introduces custom (local) audiences for national advertisers

    Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new data-driven ad product for that same segment: Yelp Local Audiences (YLA). The company is working with LiveRamp to transmit data to DSPs (demand side platforms) and exchanges where anonymous matching finds Yelp users on third-party sites.

    Greg Sterling/ Marketing Land- 26 readers -
  • Is Google getting ready to buy Marketo?

    The Marketo logo Marketing platform Marketo announced last week a multiyear alliance with Google Cloud, which Marketo CEO Steve Lucas described in an email announcement as “a step forward in our collaboration to unite MarTech and AdTech.” Beginning next year, Marketo will move its products from its independent data centers to the Google Cloud platform.

    Marketing Landin Google- 24 readers -
  • What teen fiction can teach you about writing ad copy

    What exactly do novels for angsty tweens and teens have to do with AdWords? For one thing, young adult novels understand the behavioral patterns, struggles and idiosyncrasies of their audience. So do good search engine marketers (SEMs). That isn’t the only thing young adult (YA) fiction and pay-per-click ads have in common, though.

    Marketing Land- 19 readers -

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