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Hashtags were in 30% of Super Bowl 51 ads, down significantly from 45% last year. More ads used URLs than hashtags for the first time since Marketing Land has measured them, 41% in all. Twitter barely beat Facebook as the most-mentioned social networks, though neither was explicitly mentioned often.
Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.
Today, the United States gained a new President, First Lady and Vice President. Those people inherited their predecessors Twitter accounts. In turn, some of those not supportive of the new adminstration unfollowed those accounts. Or thought they did. As it turns out, Twitter has caused many people to follow these accounts again, against their will. I’m just one of several examples.
Struggling to bring your fans and followers to your online store? Why not bring your online store to them instead? Selling on social media is not a new concept. What is new? The way companies are reaching fans and followers to gain traction and build revenues. That’s what you’ll learn here. Here are nine of the best ways to sell on social media using the most popular platforms today. 1.
It’s been a big year for marketing technology. Machine learning, chatbots, personal assistants…the list of buzzwords coming from the martech industry has grown as fast as the artificial intelligence powering it. For marketers like PepsiCo’s CMO Seth Kaufman martech is at the core of his brand’s consumer experience.
Snickers is coming back to the Super Bowl this year with a campaign featuring actor Adam Driver. This will be the brand’s sixth appearance – and third consecutive year – as a Super Bowl advertiser. The brand dropped four teaser ads yesterday, all pointing to Driver as the star of its campaign without the Star Wars actor actually appearing in the spots.
Sprinklr had “a coming-out party” this week. That’s the characterization by founder and CEO Ragy Thomas. He told me that the company, known for its social media management platform, is announcing this week at its Digital Transformation Summit in Nashville its emergence as a customer experience management platform.
Ask Google Home what your day is like today, and it will remind you that Disney’s Beauty and the Beast is opening today? Google says it’s not a ad but it’s definitely an out-of-the-ordinary cooperation with a Google Home “partner.” The promotion was spotted by Bryson Meunier, whose child was definitely excited to hear the news delivered by Google Home (listen for the “yeah!” ...
Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the launch of native ads for all AdSense publishers. AdSense native ad formats include in-feed, in-article and matched content. All can be customized to match the look and feel of the publisher’s mobile sites.
Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East Learn More About Our SMX Events Gain new st ...
Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones that have worked for them in the past, or where they feel most comfortable with the lingo and standards. But as time and technology push forward, the places where people spend time change along with them.
If you’ve been using the free version of Google Data Studio and run up against the limit of five reports per account, good news. All accounts can now create an unlimited number of reports in Data Studio. Google introduced a free version of its data visualization and reporting tool a couple of months after the launch of Google Analytics 360 Suite last year.
Digital advertising fraud security firm White Ops released a report Tuesday detailing the exploits of “Methbot,” a new variation on the botnet. The firm says Russian cybercriminals have used Methbot to siphon off $3 to $5 million in video ad revenue from premium publishers every day. The operation targeted high value video advertising inventory, including inventory sold thro ...
Search Marketing Expo – SMX West returns for its 10th year completely retooled with with tactic-rich sessions for SEOs and SEMs. Programmed by the Search Engine Land team, the agenda features 60+ sessions, keynotes, clinics and special tracks by Google and Bing to fit your experience and skill level, whether you’re a veteran or just getting started.
Google-owned YouTube made several announcements on Friday. The most immediate update is that Google account data can now be used for ad targeting and measurement across search and YouTube. The changes come as over 50 percent of YouTube views now happen on mobile. Google user account data now used for YouTube targeting A little over a year ago, Google folded the YouTube advert ...
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