• What business leaders should know about digital transformation

    “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when it happens on an individual level, it’s a disaster when organizations fall victim to the phenomenon. Yet how often have we all witnessed situations where an uninformed, ignorant or clueless leader drives a company or business into the ground? This scenario ...

    Trond Lyngbø/ Marketing Land- 64 readers -
  • Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts

    Today, the United States gained a new President, First Lady and Vice President. Those people inherited their predecessors Twitter accounts. In turn, some of those not supportive of the new adminstration unfollowed those accounts. Or thought they did. As it turns out, Twitter has caused many people to follow these accounts again, against their will. I’m just one of several examples.

    Danny Sullivan/ Marketing Landin Social Twitter- 50 readers -
  • Google (finally) launches cross-device retargeting

    Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.

    Ginny Marvin/ Marketing Landin Google Retargeting- 50 readers -
  • The Microsoft LinkedIn Deal: What it means for advertisers

    While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up its cloud business, there’s much to be considered for advertisers, particularly B2B advertisers. In past years, Bing Ads executives have talked about the breadth of user data that Microsoft has spanning work and personal accounts and hinted at ...

    Ginny Marvin/ Marketing Land- 48 readers -
  • Facebook responds to allegations that Trending Topics are rigged

    Yesterday, a report surfaced on Gizmodo that Facebook’s Trending Topics team was suppressing conservative news stories from appearing on the influential sidebar of the social network. Specifically, content regarding Mitt Romney, Rand Paul, murdered Navy SEAL Chris Kyle, Wisconsin governor Scott Walker and other conservative issues was explicitly being refused visibility under ...

    Marketing Landin Social- 45 readers -
  • 9 ways to sell on social media

    Struggling to bring your fans and followers to your online store? Why not bring your online store to them instead? Selling on social media is not a new concept. What is new? The way companies are reaching fans and followers to gain traction and build revenues. That’s what you’ll learn here. Here are nine of the best ways to sell on social media using the most popular platforms today. 1.

    Jordan Kasteler/ Marketing Landin Social- 43 readers -
  • Dun & Bradstreet buys Avention so its data can become real-time triggers

    Dun & Bradstreet is making its business data more readily available, with its announcement this week that it is acquiring sales and marketing data provider Avention for $150 million. Based in Concord, Massachusetts, Avention is best known for its OneSource line of data products that offer info on businesses, contacts, and markets for sales people and marketers.

    Marketing Land- 38 readers -
  • Help! I just launched a new website and my search rankings tanked!

    Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch.

    Will Scott/ Marketing Landin SEO- 38 readers -

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