- Our Blog
Today, the United States gained a new President, First Lady and Vice President. Those people inherited their predecessors Twitter accounts. In turn, some of those not supportive of the new adminstration unfollowed those accounts. Or thought they did. As it turns out, Twitter has caused many people to follow these accounts again, against their will. I’m just one of several examples.
Hashtags were in 30% of Super Bowl 51 ads, down significantly from 45% last year. More ads used URLs than hashtags for the first time since Marketing Land has measured them, 41% in all. Twitter barely beat Facebook as the most-mentioned social networks, though neither was explicitly mentioned often.
Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.
Struggling to bring your fans and followers to your online store? Why not bring your online store to them instead? Selling on social media is not a new concept. What is new? The way companies are reaching fans and followers to gain traction and build revenues. That’s what you’ll learn here. Here are nine of the best ways to sell on social media using the most popular platforms today. 1.
It’s been a big year for marketing technology. Machine learning, chatbots, personal assistants…the list of buzzwords coming from the martech industry has grown as fast as the artificial intelligence powering it. For marketers like PepsiCo’s CMO Seth Kaufman martech is at the core of his brand’s consumer experience.
Snickers is coming back to the Super Bowl this year with a campaign featuring actor Adam Driver. This will be the brand’s sixth appearance – and third consecutive year – as a Super Bowl advertiser. The brand dropped four teaser ads yesterday, all pointing to Driver as the star of its campaign without the Star Wars actor actually appearing in the spots.
Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones that have worked for them in the past, or where they feel most comfortable with the lingo and standards. But as time and technology push forward, the places where people spend time change along with them.
Digital advertising fraud security firm White Ops released a report Tuesday detailing the exploits of “Methbot,” a new variation on the botnet. The firm says Russian cybercriminals have used Methbot to siphon off $3 to $5 million in video ad revenue from premium publishers every day. The operation targeted high value video advertising inventory, including inventory sold thro ...
Sprinklr had “a coming-out party” this week. That’s the characterization by founder and CEO Ragy Thomas. He told me that the company, known for its social media management platform, is announcing this week at its Digital Transformation Summit in Nashville its emergence as a customer experience management platform.
Search Marketing Expo – SMX West returns for its 10th year completely retooled with with tactic-rich sessions for SEOs and SEMs. Programmed by the Search Engine Land team, the agenda features 60+ sessions, keynotes, clinics and special tracks by Google and Bing to fit your experience and skill level, whether you’re a veteran or just getting started.
You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You’re always looking for ways to improve organic search rankings. Instead of investing your time researching some of those gray (or even black) hat tactics that are oh so tempting, I ...
Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East Learn More About Our SMX Events Gain new st ...
After a slow start to this year’s Super Bowl ad season, more brands are releasing either teaser ads or sharing their official Super Bowl LI spot in anticipation of the big game. Last week, Intel released its official 30-second Super Bowl ad “Everyday Brady” staring NFL MVP Tom Brady. Kia released two teaser ads last Thursday and posted a third teaser ad today – all staring a ...
What a year it’s been in the digital marketing universe. No matter whether you were in display, social media, content marketing or email, you were likely kept busy by all of the developments that occupied the industry. From Google’s local results and AdWords display changes to the rise of video (including live video) and the effect of mobile usage on marketing strategies, our ...
Google-owned YouTube made several announcements on Friday. The most immediate update is that Google account data can now be used for ad targeting and measurement across search and YouTube. The changes come as over 50 percent of YouTube views now happen on mobile. Google user account data now used for YouTube targeting A little over a year ago, Google folded the YouTube advert ...
Marketing Land's feed keeps you updated throughout the day on the latest news in the world of social media, mobile, analytics, and internet marketing in general.