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The profession of a paid advertising specialist is one of circular efforts; any declaration of success is met with a request for greater efficiency, expanded reach or fine-tuned creative. Around and around we go. When tasked with the “expansion” objective, instincts and common practice most often lead to a keyword review.
Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the creative that’s automated. Targeting, bidding and the ads all run on autopilot powered by machine learning. The system pulls advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads.
Marketing platform Marketo is helping to advance the combination of marketing and sales tech this week with the announcement that it has acquired sales engagement platform ToutApp. ToutApp provides salespeople with tools for managing their efforts, including campaigns and marketing content. In the announcement, Marketo said its platform has been trying to bring sales and mar ...
As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown it? Join our experts from Google and Cardinal Path to discover the adv ...
Listen up, agencies and brands: the programmatic platform you’re using is dying. Actually, it should probably already be dead. Many of the major platforms that marketers know, use and rely on to drive awareness and conversions are out of date. They were built for desktop advertising, but we’re in an age where mobile ad spending is poised to overtake desktop revenues, accordi ...
This week, LinkedIn released a new feature to its advertising product for which advertisers have been waiting on pins and needles. Facebook and Twitter advertisers have enjoyed the ability to target people by email address for advertising since 2013, and AdWords advertisers got Audience Match back in 2015.
There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page that’ll show right after login. The new home page will show a curated set of data from various reports, including real-time data, traffic sources, user location, devices used to visit your website and so forth.
Boring story made interesting: If you contact a brand though Facebook Messenger and also log in to the brand’s mobile app using your Facebook account, the brand has no idea that you’re the same person. Or it had no idea — until now. On Tuesday, Facebook made it possible for businesses to match the ID it creates when people interact with a business’s Messenger account with t ...
Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner than expected. LinkedIn is officially rolling out its Matched Audiences program, starting today, so that by the end of this week all advertisers, including those using LinkedIn’s self-serve ad-buying platform, will have access to the new ad-targeting options.
Many companies that offer a subscription-based product or service have an easier way to sell their wares to Amazon.com customers with today’s launch of Subscribe with Amazon, a self-serve platform that’s already being used by several major publishers and well-known brands. Subscription offerings are available to consumers now on a dedicated subscription storefront.
Attend Our Conferences June 13-14, 2017: SMX Advanced October 24-26, 2017: SMX East Learn More About Our SMX Events Gain new strategies an ...
How your content is performing across your site matters — a lot. But many organizations have trouble measuring and valuing its impact. When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to acknowledge that what’s on your website could be the first impression a customer will have of your company — or it ...
According to the The Wall Street Journal (WSJ), Google is considering incorporating ad-blocking into a new version of Chrome. It would be enabled by default on both the desktop and mobile web. Because of Chrome’s dominant global position, there could be a significant, industry-wide impact. However, the WSJ report hedges and says that an announcement could come within weeks or not at all.
Samsung dominated last month’s YouTube ad leaderboard, winning a combined 46.5 million views with its “This is a phone” spot at No. 1 and the official ad introducing the new Galaxy S8 and S8+ at No. 3. Samsung owned half of all the views generated by the top 10 ads in March — which totaled 92.5 million. Its “This is a phone” won 37.
Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has over 300 million monthly active users. What’s more, 50 percent of Twitter users are more likely to buy the products of brands they follow online. To create and manage an effective Twitter page for your business, keep the following tips in mind. 1.
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