• Google Analytics 360 & the Move to Enterprise Analytics

    As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown it? Join our experts from Google and Cardinal Path to discover the adv ...

    Marketing Landin Google- 23 readers -
  • Your programmatic platform has an expiration date

    Listen up, agencies and brands: the programmatic platform you’re using is dying. Actually, it should probably already be dead. Many of the major platforms that marketers know, use and rely on to drive awareness and conversions are out of date. They were built for desktop advertising, but we’re in an age where mobile ad spending is poised to overtake desktop revenues, accordi ...

    Marketing Landin Display- 22 readers -
  • Google Analytics is adding a new home page

    There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page that’ll show right after login. The new home page will show a curated set of data from various reports, including real-time data, traffic sources, user location, devices used to visit your website and so forth.

    Matt Mcgee/ Marketing Landin Google- 21 readers -
  • Amazon launches self-serve marketplace for subscription-based sellers

    Many companies that offer a subscription-based product or service have an easier way to sell their wares to Amazon.com customers with today’s launch of Subscribe with Amazon, a self-serve platform that’s already being used by several major publishers and well-known brands. Subscription offerings are available to consumers now on a dedicated subscription storefront.

    Matt Mcgee/ Marketing Land- 18 readers -
  • 4 ways to measure and realize the value in your content

    How your content is performing across your site matters — a lot. But many organizations have trouble measuring and valuing its impact. When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to acknowledge that what’s on your website could be the first impression a customer will have of your company — or it ...

    David Booth/ Marketing Landin Content- 16 readers -
  • Maximize your business’s Twitter impact

    Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has over 300 million monthly active users. What’s more, 50 percent of Twitter users are more likely to buy the products of brands they follow online. To create and manage an effective Twitter page for your business, keep the following tips in mind. 1.

    Will Scott/ Marketing Landin Social Twitter- 16 readers -

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