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The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect ...
Quora, the place to get questions on just about any topic you can dream up answered by people who know about it, has now opened its self-serve ads platform to advertisers globally. More than 300 advertisers from a range of verticals have been using on the platform while in beta. Shopify, Hubspot, Thinkific, Udacity, and Hired are among the companies that have been running campaigns.
Datorama, which provides a central location for an organization’s advertising and marketing data, is boosting its artificial intelligence. This week, the company is announcing the launch of Datorama Genius, a built-in layer for its Marketing Integration Engine that surfaces insights about how to best achieve specified goals.
As it did with web analytics in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution. Announced Tuesday ahead of the annual Google Marketing Next Event, Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service that Google acquired in 2014 and has woven into its enterprise offerings.
Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people claiming that the sky is falling, while the other half claim, in essence, “no big deal.” There are obvious biases to take into account, but the net result is a ton of noise. This is unfortunate, because it’s a topic that begs for education, especially for marketers new t ...
Hello from San Francisco, where Google Marketing Next — Google’s annual summit for advertisers — is taking place. We’re live blogging the opening keynote, where it’s expected that a variety of product announcements will be made. Some news has already been released. See our stories for more: Google is extending in-market audience targeting to Search campaigns YouTube locatio ...
Consider the video ads that Pinterest debuted last summer a pilot for the type it’s now premiering. Pinterest is rolling out Promoted Videos that will play automatically without sound and appear in people’s feeds, within search results and within the Related Pins galleries beneath individual pins, the company announced on Wednesday.
New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday. Optimize With the Optimize integration, advertisers will be able to create and test landing pages tailored for specific campaigns, ad groups or keywords. For example, a travel site could customize a landing page for the query “family friendly h ...
We send emails for a lot of reasons. Sales teams send them to generate new leads. Content marketers send them to try to get a link or encourage an influencer to share something on one of their social accounts. Point is, we rely heavily on emails to try to convince others to do something for us. Unfortunately, someone’s inbox isn’t always the most persuasive channel.
It’s no secret that the martech industry is growing like crazy. Just look at how Scott Brinker’s annual martech landscape infographic has grown over the years — the evidence is undeniable. There are now about 5,000 company logos organized into categories like Social Media Marketing & Monitoring, Mobile Marketing, Dashboards & Data Visualization and more.
Measurement firm comScore released its latest round of online and mobile rankings for the US market. Since comScore began reporting on mobile app penetration roughly three years ago, Facebook has been and continues to be the number one app. Moreover, the entire top 15 has been relatively stable. The chart below reflects the current mobile audience reach of the identified apps.
One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform — they must drive engagement, conversions, and most importantly, revenue. But with the sophistication of the various tools at our fingertips and an overcrowded work desk, it’s easy to overlook the fundamentals of email performance.
In the retail space today, it’s no longer business as usual. Retail is in a constant state of flux as more and more brands announce store closings; we’ve experienced a staggering 97 percent increase in store closures year over year, according to the National Real Estate Investor. But it’s not all doom and gloom.
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