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Take a look at your following list on Twitter. You might find some brands showing up there, even if you don’t follow them. If so, that seems due to a new change in how Twitter is doing placement for promoted accounts. Credit to William Shatner who spotted this first — or if not first — has been the most vocal about it.
Remember when the best way reach fans on Facebook was with photos? Those days are done. In a major reversal, photo posts are now the worst performing of all posts by Facebook brand pages, according to new data from social media analytics company Socialbakers. Photo posts are half as likely to be seen as videos, the new king of engagement on the Facebook platform.
Google’s been acquired. Its new owner is called Alphabet, a palace coup pulled off by Google cofounders Larry Page and Sergey Brin. Page becomes CEO of the new Alphabet; Brin his president and Sundar Pichai, formally senior vice president of products at Google, takes over as Google CEO. Page shared the news today both on the Google blog and on the new Alphabet site.
If you’re in client services or sales, you’ve most definitely heard a few prevailing myths about one or another facet of digital marketing. Instead of using a phone call to review numbers or talk case studies, you go down the rabbit hole of gently explaining (often to CMOs who don’t have their ear to the ground on all things digital) why old assumptions need to be put to rest.
Content marketing is hard. But it doesn’t have to be boring. Lately I’ve been trying my hand at testing smart little tactics — or what I call “hacks” — to get better results out of the content marketing strategy I oversee. And I’ve been amazed at what tiny, innovative tests can do to drive some serious results.
Google is making its move to bring first-party data to search results – and YouTube and Gmail. The new product, called Customer Match, lets advertisers upload their customer and promotional email address lists into AdWords. The launch was rumored this spring in a report by the Wall Street Journal, but the new targeting capability extends beyond search to include both YouTube ...
Photo Credit: Courtesy of The Cosmopolitan of Las Vegas The last year in social media has been insanely busy for professional marketers all around the world. If you manage any aspect of social media marketing for your brand or your clients, you know how hard it can be to keep pace. If you’re currently stressing about how you’re going to pull your social strategy together f ...
Visual content has been dominant in the marketing and personal communication worlds. In recent years, professionals have begun to notice that rich media do much more than look nice — they increase engagement, understanding, and can tell the brand story. When people think about the best ways to communicate with their brand audience, they often assume that written content is the best path.
Fifty percent of 2015 Super Bowl ads carried hashtags, a bit of a slip from 57% from the 2014 game. Facebook was the social network most mentioned, though mentions of specific social networks were again very sparse. The numbers are from our fourth annual #Hashtag Bowl count of social media mentions during the Super Bowl.
Content marketing is a tough sell for many businesses. Why? Because it isn’t a quick win. It takes time, effort, and serious persistence to play the long game, not the short game. It takes courage to give away something of value without the expectation of immediate return. And even though this is the case, it’s been proven again and again that content marketing really does work.
I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear: Social media helps foster relationships, which in turn helps build links and improves rankings. Social media aids in public relations, as a distribution channel and a means of generating easy online buzz.
Ignoring your customers is a cardinal sin of business. Yet that’s exactly what a large majority of retailers are doing on social media, according to a new Sprout Social study. The stats from the Spout Social’s Q4 2015 Index are damning. Retailers failed to respond to more than 80 percent of consumer questions and requests on social media in the last year.
Have a local business Page on Facebook? Soon you’ll be able to give your Page an official stamp of authenticity. Facebook today started rolling out verified badges for local businesses. The badges come in the form of gray check marks — to differentiate them from the blue checks displayed on verified Pages for celebrities, public figures, sports teams and other media and ente ...
Once a year, I like to do a quick dive into some key mobile statistics that marketers should care about. We could easily explore more than 100 metrics. But as a fellow marketer, I know that nobody has time for that. Instead, I’ve looked at the 100-plus mobile statistics and distilled them down to the 13 that you need to know.
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