• Want Maximum Reach On Facebook? Don’t Post Photos

    Remember when the best way reach fans on Facebook was with photos? Those days are done. In a major reversal, photo posts are now the worst performing of all posts by Facebook brand pages, according to new data from social media analytics company Socialbakers. Photo posts are half as likely to be seen as videos, the new king of engagement on the Facebook platform.

    Martin Beck/ Marketing Landin Social Facebook- 46 readers -
  • 15 Digital Marketing Myths CMOs Need To Stop Believing

    If you’re in client services or sales, you’ve most definitely heard a few prevailing myths about one or another facet of digital marketing. Instead of using a phone call to review numbers or talk case studies, you go down the rabbit hole of gently explaining (often to CMOs who don’t have their ear to the ground on all things digital) why old assumptions need to be put to rest.

    Marketing Land- 35 readers -
  • 10 Stupidly Simple “Hacks” To Win At Content Marketing

    Content marketing is hard. But it doesn’t have to be boring. Lately I’ve been trying my hand at testing smart little tactics — or what I call “hacks” — to get better results out of the content marketing strategy I oversee. And I’ve been amazed at what tiny, innovative tests can do to drive some serious results.

    Marketing Landin Content- 40 readers -
  • 20 Things Social Media Professionals Can’t Ignore In 2016

    Photo Credit: Courtesy of The Cosmopolitan of Las Vegas The last year in social media has been insanely busy for professional marketers all around the world. If you manage any aspect of social media marketing for your brand or your clients, you know how hard it can be to keep pace. If you’re currently stressing about how you’re going to pull your social strategy together f ...

    Elisabeth Osmeloski/ Marketing Landin Social- 93 readers -
  • Visual Content Marketing: Building Digital Stories That Really Connect

    Visual content has been dominant in the marketing and personal communication worlds. In recent years, professionals have begun to notice that rich media do much more than look nice — they increase engagement, understanding, and can tell the brand story. When people think about the best ways to communicate with their brand audience, they often assume that written content is the best path.

    Jim Yu/ Marketing Landin Content- 52 readers -
  • Super Bowl Commercials With Hashtags Slipped To 50% In 2015

    Fifty percent of 2015 Super Bowl ads carried hashtags, a bit of a slip from 57% from the 2014 game. Facebook was the social network most mentioned, though mentions of specific social networks were again very sparse. The numbers are from our fourth annual #Hashtag Bowl count of social media mentions during the Super Bowl.

    Martin Beck/ Marketing Landin Social- 25 readers -
  • The 1% Rule Of Content Marketing

    Content marketing is a tough sell for many businesses. Why? Because it isn’t a quick win. It takes time, effort, and serious persistence to play the long game, not the short game. It takes courage to give away something of value without the expectation of immediate return. And even though this is the case, it’s been proven again and again that content marketing really does work.

    Marketing Landin Content- 29 readers -
  • How to Leverage Social Media for SEO: Link Building

    I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear: Social media helps foster relationships, which in turn helps build links and improves rankings. Social media aids in public relations, as a distribution channel and a means of generating easy online buzz.

    Marketing Landin Social SEO How To's- 43 readers -
  • 13 Mobile Marketing Stats You Need To Know

    Once a year, I like to do a quick dive into some key mobile statistics that marketers should care about. We could easily explore more than 100 metrics. But as a fellow marketer, I know that nobody has time for that. Instead, I’ve looked at the 100-plus mobile statistics and distilled them down to the 13 that you need to know.

    Aaron Strout/ Marketing Landin Paid Search Mobile- 44 readers -

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