• Most Retailers Get “D” Grade On Digital Marketing Scorecard

    According to Wpromote, photography processing site Shutterfly does the best overall job of online marketing among 500 companies evaluated for its Online Marketing Scorecard. The scorecard is a clever lead-gen tool for Wpromote. However it also provides a snapshot of how effective these 500 marketers are in promoting themselves online.

    Greg Sterling/ Marketing Land- 7 readers -
  • What business leaders should know about digital transformation

    “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when it happens on an individual level, it’s a disaster when organizations fall victim to the phenomenon. Yet how often have we all witnessed situations where an uninformed, ignorant or clueless leader drives a company or business into the ground? This scenario ...

    Trond Lyngbø/ Marketing Land- 82 readers -
  • The Microsoft LinkedIn Deal: What it means for advertisers

    While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up its cloud business, there’s much to be considered for advertisers, particularly B2B advertisers. In past years, Bing Ads executives have talked about the breadth of user data that Microsoft has spanning work and personal accounts and hinted at ...

    Ginny Marvin/ Marketing Land- 66 readers -
  • How marketers should be thinking about voice search

    Generation Z and early Generation Alpha will likely be the last of us to type. Keyboard users are a dying population. Who is the next generation? Voice users. If you spend time with young kids, you’ll notice that they favor voice assistants over keyboards. And who can blame them? People rarely turn down easier ways of doing things! Marketers need to be thinking about this s ...

    Marketing Landin How To's- 63 readers -
  • Google (finally) launches cross-device retargeting

    Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.

    Ginny Marvin/ Marketing Landin Google Retargeting- 63 readers -
  • Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts

    Today, the United States gained a new President, First Lady and Vice President. Those people inherited their predecessors Twitter accounts. In turn, some of those not supportive of the new adminstration unfollowed those accounts. Or thought they did. As it turns out, Twitter has caused many people to follow these accounts again, against their will. I’m just one of several examples.

    Danny Sullivan/ Marketing Landin Social Twitter- 59 readers -
  • 9 ways to sell on social media

    Struggling to bring your fans and followers to your online store? Why not bring your online store to them instead? Selling on social media is not a new concept. What is new? The way companies are reaching fans and followers to gain traction and build revenues. That’s what you’ll learn here. Here are nine of the best ways to sell on social media using the most popular platforms today. 1.

    Jordan Kasteler/ Marketing Landin Social- 56 readers -
  • Google Data Studio removes 5 free reports limitation

    If you’ve been using the free version of Google Data Studio and run up against the limit of five reports per account, good news. All accounts can now create an unlimited number of reports in Data Studio. Google introduced a free version of its data visualization and reporting tool a couple of months after the launch of Google Analytics 360 Suite last year.

    Ginny Marvin/ Marketing Landin Google- 53 readers -

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