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Facebook isn’t about to lose its status as the number one social network, but it seems like familiarity has bred a little contempt. 50% of the participants in the new GlobalWebIndex (GWI) Social Summary for Q3 2014 said they were using Facebook less frequently than they did in the past. (Study involved 170,000 internet users across 32 markets) The percentage gets even larger ...
What is an ad exchange? An ad exchange is a type of online marketplace of unsold display ad space (belonging to sites or networks) which allows publishers and advertisers to buy and sell ad inventory automatically. It improves transparency and targeting by auctioning impressions in real-time between multiple bidders- allowing for publishers to get the best price on their space ...
“There are apps that improve people’s lives.” Apple kicked off their developer conference this morning with an uplifting video about the power of mobile technology and even I can’t be cynical about this grandiose look at how far we’ve come and we’re just getting started.Well. . . they’re just getting started.
The Wall Street Journal has exclusive details of Google’s plans to take over the world thanks to a fleet of satellites. It just needs $1 BILLION dollars! Actually the plan is not that evil. It’s not even quasi-evil. The Goog wants to put into orbit around 180 small, low-orbit satellites that would bring internet to rural areas of the world–allowing Old Macdonald to check-in ...
New research from Forrester suggests marketers are barking up the wrong social media tree. If you’re tired of being filtered by Facebook, or lost in the noise of scheduled tweets, then you should turn your attention to Instagram. Here’s why: Of course, there are always a few “gotchas” with stats like this.
Marketing Pilgrim keeps its finger on the pulse of the interactive marketing industry and gets the scoops and interviews to keep you informed.