- Our Blog
This is a guest post by Michael Martinez. As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a form of “link reclamation”). I’m not convinced this is as safe a link building strategy as its proponents want to believe, but so far the search engines are not hinting at future ...
Posted January 30, 2015 5:36 pm by Cynthia Boris with 0 comments It’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories aren’t interesting — because they are! Let’s get to it! Vine for Kids The subtitle says it all. Vine has launched a separate app which is nothing but hand-curated content for kids under 5.
Posted January 30, 2015 4:17 pm by Cynthia Boris with 0 comments Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work on a branded app. But don’t place the ad for a developer just yet.
Posted January 29, 2015 3:45 pm by Cynthia Boris with 0 comments Facebook just released a new feature for mobile called Place Tips that has a very familiar ring to it. You stop for lunch at a popular restaurant near your work and suddenly a notification pops on the top of your Facebook mobile news feed. Tap and you get information about the very restaurant you’re sitting in.
Posted January 28, 2015 5:05 pm by Cynthia Boris with 0 comments Comparing Yahoo! and Apple may seem like I’m comparing oranges and. . . well. . . apples but I think it’s more like a Tale of Two Cities. Though Yahoo is still having a tough time remaining relevant, we have to give them props for being internet pioneers.
Posted January 27, 2015 4:34 pm by Cynthia Boris with 0 comments Twitter added two new features today; both designed to keep you on the platform for just a little bit longer. First, they’ve expanded the definition of a “Direct Message” so that it includes a conversation with up to 20 people. New! Use Direct Messages to speak privately with a group of up to 20 people.
Posted January 27, 2015 5:36 pm by Cynthia Boris with 0 comments The average person spends $130 on Valentine’s Day. According to Bing, consumers will spend just about half that amount to celebrate another truly American holiday; Super Bowl Sunday. Bing says the average consumer will spend $68 on game day food, fan gear, decor and new TVs.
Posted January 26, 2015 3:15 pm by Cynthia Boris with 0 comments Today’s informative marketing post is brought to you by a misread. That’s right. I found this extremely interesting report because I misread the headline on the press release; Mindshare North America Releases Annual Culture Vulture Trends Report. No joke, I thought it was a report about the growing vulture population in the US.
Posted January 23, 2015 4:41 pm by Cynthia Boris with 0 comments Another week is at an end and it’s been a week of change here at MarketingPilgrim. Out there, in the rest of the digital marketing world, not so much. Seems like everyone is caught in the January slump. . . .or worse. eBay gave their state of the union address and it wasn’t good.
Posted January 22, 2015 4:11 pm by Cynthia Boris with 0 comments Can’t plunk down $4.5 million for a 30-second Super Bowl TV ad? Perhaps, I could interest you in a less expensive Facebook Super Bowl ad, instead. Social media and Super Bowl go together like Budweiser and Doritos. In the lead up to the big game, there are millions of mentions on Facebook.
Posted January 21, 2015 5:08 pm by Cynthia Boris with 0 comments If you do it everyday, digital marketing is routine, but for many small business owners it’s just too overwhelming to even think about. That’s a shame, because a few simple steps can make a big difference in the life or death of a small business.
Posted January 20, 2015 2:59 pm by Cynthia Boris with 0 comments Before you read another word, go over to Facebook and post a disclaimer saying that Facebook is forbidden from using your photos and text for any reason at all. Otherwise, they’ll take your life, make a book out of it and sell it for a profit and you’ll get nothing.
Posted January 19, 2015 5:00 am by Andy Beal with 0 comments Don’t panic, we’ve not been hacked by Guy Kawasaki. This is our new, somewhat retro, design. As a marketer, I could spin you a story about choosing the design because it is clean and fast to load, etc, but I won’t. Instead, I’ll be honest and tell you the reason why Marketing Pilgrim has become a blend of news agg ...
Hello Friday followers, it’s time for another round-up of stories that caught my eye but didn’t make it into a post. I’m going to begin with some potentially annoying news from my favorite social media network, Twitter. AdWeek says Twitter is getting ready to launch an unusual version of autoplay for Twitter video ads.
Scrolling, scrolling, scrolling; keep those users rolling. Footers now are golden, don’t hide! Forget the olden fold rule, just use the mobile phone tools, and let this infographic be your guide! (Extra points to anyone who sang along!) Content Square just sent over a sweet infographic on a topic I haven’t seen covered in ages. Yes, you guessed it; the scroll.
Marketing Pilgrim keeps its finger on the pulse of the interactive marketing industry and gets the scoops and interviews to keep you informed.