• An SEO’s Advice: the importance of fixing outbound links

    This is a guest post by Michael Martinez. As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a form of “link reclamation”). I’m not convinced this is as safe a link building strategy as its proponents want to believe, but so far the search engines are not hinting at future ...

    Marketing Pilgrimin SEO- 13 readers -
  • Friday Roundup: Vine for Kids, Facebook measures lift and more

    Posted January 30, 2015 5:36 pm by Cynthia Boris with 0 comments It’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories aren’t interesting — because they are! Let’s get to it! Vine for Kids The subtitle says it all. Vine has launched a separate app which is nothing but hand-curated content for kids under 5.

    Cynthia Boris/ Marketing Pilgrimin Social Facebook- 10 readers -
  • App usage is up, but only for the chosen few

    Posted January 30, 2015 4:17 pm by Cynthia Boris with 0 comments Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work on a branded app. But don’t place the ad for a developer just yet.

    Cynthia Boris/ Marketing Pilgrim- 10 readers -
  • Facebook Place Tips: check-in benefits without checking in

    Posted January 29, 2015 3:45 pm by Cynthia Boris with 0 comments Facebook just released a new feature for mobile called Place Tips that has a very familiar ring to it. You stop for lunch at a popular restaurant near your work and suddenly a notification pops on the top of your Facebook mobile news feed. Tap and you get information about the very restaurant you’re sitting in.

    Cynthia Boris/ Marketing Pilgrimin Social Facebook- 10 readers -
  • Twitter expands the meaning of ‘direct message’

    Posted January 27, 2015 4:34 pm by Cynthia Boris with 0 comments Twitter added two new features today; both designed to keep you on the platform for just a little bit longer. First, they’ve expanded the definition of a “Direct Message” so that it includes a conversation with up to 20 people. New! Use Direct Messages to speak privately with a group of up to 20 people.

    Cynthia Boris/ Marketing Pilgrimin Social- 10 readers -
  • Football fans up the price tag on Super Sunday to $68 per person

    Posted January 27, 2015 5:36 pm by Cynthia Boris with 0 comments The average person spends $130 on Valentine’s Day. According to Bing, consumers will spend just about half that amount to celebrate another truly American holiday; Super Bowl Sunday. Bing says the average consumer will spend $68 on game day food, fan gear, decor and new TVs.

    Cynthia Boris/ Marketing Pilgrim- 7 readers -
  • Logo flaunting is out; unbundling is in and other consumer insights

    Posted January 26, 2015 3:15 pm by Cynthia Boris with 0 comments Today’s informative marketing post is brought to you by a misread. That’s right. I found this extremely interesting report because I misread the headline on the press release; Mindshare North America Releases Annual Culture Vulture Trends Report. No joke, I thought it was a report about the growing vulture population in the US.

    Cynthia Boris/ Marketing Pilgrimin Content- 5 readers -
  • The all (not so) new Marketing Pilgrim

    Posted January 19, 2015 5:00 am by Andy Beal with 0 comments Don’t panic, we’ve not been hacked by Guy Kawasaki. This is our new, somewhat retro, design. As a marketer, I could spin you a story about choosing the design because it is clean and fast to load, etc, but I won’t. Instead, I’ll be honest and tell you the reason why Marketing Pilgrim has become a blend of news agg ...

    Andy Beal/ Marketing Pilgrimin Social- 8 readers -
  • Friday Round-Up: Twitter video ads, top trends and more

    Hello Friday followers, it’s time for another round-up of stories that caught my eye but didn’t make it into a post. I’m going to begin with some potentially annoying news from my favorite social media network, Twitter. AdWeek says Twitter is getting ready to launch an unusual version of autoplay for Twitter video ads.

    Cynthia Boris/ Marketing Pilgrimin Social Content- 9 readers -
  • Infographic says scrollers are now touching bottom

    Scrolling, scrolling, scrolling; keep those users rolling. Footers now are golden, don’t hide! Forget the olden fold rule, just use the mobile phone tools, and let this infographic be your guide! (Extra points to anyone who sang along!) Content Square just sent over a sweet infographic on a topic I haven’t seen covered in ages. Yes, you guessed it; the scroll.

    Cynthia Boris/ Marketing Pilgrim- 8 readers -

Marketing Pilgrim

Marketing Pilgrim keeps its finger on the pulse of the interactive marketing industry and gets the scoops and interviews to keep you informed.

Additional author: Paige O'neill
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