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What is an ad exchange? An ad exchange is a type of online marketplace of unsold display ad space (belonging to sites or networks) which allows publishers and advertisers to buy and sell ad inventory automatically. It improves transparency and targeting by auctioning impressions in real-time between multiple bidders- allowing for publishers to get the best price on their space ...
Marketing Pilgrim keeps its finger on the pulse of the interactive marketing industry and gets the scoops and interviews to keep you informed.