• Social Media Image Dimension Guide for 2017

      It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites.

      Douglas Karr/ Marketing Technology Blogin Social- 32 readers -
    • The Customer Journey and Optimove Retention Automation

      One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer engagement and lifetime value by automa ...

      Douglas Karr/ Marketing Technology Blog- 43 readers -
  • The Sensible Social Media Checklist

    Some businesses just need a nice checklist to work from when executing their social media strategy… so here’s a great one (updated for 2017!) developed by the whole brain group. It’s a great, balanced approach to publishing and participating in social media to help build your audience and community.

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • I Took A Year Off From Conferences, Here’s What Happened

    The last twelve months have been the busiest in our business’ history. We rebranded our MarTech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to focus on the business. In fact, I didn’t even make a trip to Florida in the entire time, where I love getting a rest and visiting my Mom.

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds is the ability to look not onl ...

    Marketing Technology Blog- 16 readers -
  • How to Record Premium Quality Audio via the Web

    With solutions like Skype, teleconference software, and VOIP, you’d think recording two people across the world from one another would be the easiest thing in the world. It’s not. And it’s quite frustrating. Sure, if you have two folks with excellent equipment and high bandwidth, it can be done. The problem arises when you have guests on your podcast from around the world who ...

    Douglas Karr/ Marketing Technology Blogin How To's- 15 readers -
  • 10 Keys to Optimizing a Knowledge-Base Article

    While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly to the information they’re trying to find or learn more about.

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Auphonic: Optimize Your Podcast Audio With One-Click

    When we built our MarTech community, we knew it would be valuable for our vast network of readers to update and share the knowledge that they’d acquired. When I wrote about podcast audio, Temitayo Osinubi shared an amazing tool called Auphonic. Unless you’re a sound engineer, tweaking the audio of your podcasts can be a daunting task.

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • I Believe B2B Social Media Marketing Success is Exaggerated

    Let’s start this conversation by saying all of my evidence is anecdotal. I haven’t done any widespread research to prove my instincts; I just continue to have more and more people whispering to me that they don’t use social media to drive results. And they’re not suffering at all; their companies are doing great. “Wait!”, you declare, “They could be doing so much better!” Nope.

    Douglas Karr/ Marketing Technology Blogin Social- 31 readers -
  • The Native Advertising Technology Landscape is Bigger than Expected

    In a previous post, Douglas Karr asked, What is Native Advertising? In the article, Douglas featured our latest infographic detailing the entire native advertising technology landscape. This infographic contains 272 companies that touch native in some way. To discover all of these companies I scoured the Internet and viewed hundreds of websites. The task was daunting and tedious.

    Chad Pollitt/ Marketing Technology Blog- 24 readers -
  • Why Marketers Need a CMS in Their Toolkit this Year

    Many marketers across the country are underestimating the true benefit that a Content Marketing System (CMS) can provide them. These wonderful platforms offer a wealth of largely undiscovered value far beyond just allowing them to just create, distribute and monitor content across the business. In our 2016 State of Marketing Technology report we discovered that 83% of busines ...

    Marketing Technology Blog- 21 readers -
  • Does Your Website Talk Like Amazon?

    When was the last time Amazon asked you who you were? Probably when you first signed up for your Amazon account, right? How long ago was that? That’s what I figured! As soon as you sign into your Amazon account (or simply visit their site if you’re logged in), it immediately greets you on the right-hand corner.

    Marketing Technology Blog- 19 readers -
  • Awardzee: How to Find Awards Online

    Public relations companies are always on the lookout to build awareness and gain notoriety for their clients. One great strategy is to award submissions. Awards have several advantages over your average client pitch: Awards provide great news fodder for PR professionals to pitch news and properties.

    Douglas Karr/ Marketing Technology Blogin How To's- 16 readers -
  • The Arrival of Immersive Marketing, Journalism, and Education

    Virtual and augmented reality are going to play a larger role in your future. TechCrunch predicts that mobile AR will most likely be a $100 billion market within 4 years! It doesn’t matter if you work for a cutting-edge technology company, or in a showroom selling office furniture, your business will benefit in some way by an immersive marketing experience.

    Marketing Technology Blog- 17 readers -
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