• Social Media Image Dimension Guide for 2017

      It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites.

      Douglas Karr/ Marketing Technology Blogin Social- 58 readers -
    • The Customer Journey and Optimove Retention Automation

      One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer engagement and lifetime value by automa ...

      Douglas Karr/ Marketing Technology Blog- 66 readers -
  • Vecteezy Editor: A Free SVG Editor Online

    Modern browsers are doing a great job supporting the scalable vector graphics format (SVG). If you’re wondering what that gobbledygook means, here’s a quick explanation. Let’s say you have a piece of graph paper and you want to draw a bar down the page, filling in 10 squares. You fill in each square independently with a square sticker and record the square x and y coordinates ...

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Are You Open to a New Content Management System?

    A couple years ago, 100% of our clients utilized WordPress as their content management system. Just two years later and that number has dropped by about a third. Since I’ve been developing and designing sites in WordPress for a decade now, I often look to that CMS because of a few reasons. Why We Use WordPress Incredible Theme variety and support.

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • Google Makes Public Domain Images Look Like Stock Photography, And That’s a Problem

    In 2007, famed photographer Carol M. Highsmith donated her entire lifetime archive to the Library of Congress. Years later, Highsmith discovered that stock photography company Getty Images had been charging licensing fees for the use of these public domain images, without her consent. And so she filed a lawsuit for $1 billion, claiming copyright violations and alleging gross m ...

    Marketing Technology Blogin SEO Google- 12 readers -
  • All the Details You Need to Rank with Local SEO Marketing

    We’ve really been having some fun with a local home service company here in Indianapolis and working on their inbound marketing efforts. Most of our experience to date has been working with enterprise clients who also hoped to rank regionally and we unlocked some great strategies for them. This specific client isn’t in any other city, though, and has a ton of competition here.

    Douglas Karr/ Marketing Technology Blogin SEO- 14 readers -
  • All You Need To Know About Ad Recovery

    One of the biggest challenges for publishers and any marketer today are ad blockers. For marketers, rising ad blocking rates result in the inability to reach the coveted adblocking audience. In addition, high ad blocking rates lead to smaller ad inventory, which may eventually increase CPM rates. Since ad blockers came into play over a decade ago, adblocking rates have skyroc ...

    Marketing Technology Blog- 64 readers -
  • We All Hate Spam and Cold-Calling… Until We Don’t

    On May 15th, I received an unsolicited email (aka SPAM) from an agency in Atlanta telling me what an explainer video was. I knew what it was, we’ve written about explainer videos extensively and published quite a few of our own. I didn’t respond to the email. A week later, I get another email with a similar note. A week later, another one. I don’t respond to either.

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Understanding Your Customers’ Needs with Predictive Analytics

    For many sales and marketing professionals, it’s a constant struggle to derive any actionable insights from existing data. The crushing volume of incoming data can be intimidating and wholly overwhelming, and attempting to extract the last ounce of the value, or even just the key insights, from that data can be a daunting task. In the past, the options were few: Hire data scientists.

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • A 5-Step Plan to Optimize Your Checkout for Shoppers.

    According to Statista, in 2016, 177.4 million people used mobile devices to shop, research and browse products. This figure is predicted to reach almost 200 million by 2018. And a new report conducted by Addressy cited that cart abandonment has reached a median rate of 66% in the US. Online retailers who don’t offer a great mobile experience are likely to be missing out on business.

    Marketing Technology Blog- 11 readers -
  • Why MarTech is a Strategic Imperative for Business Growth

    Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced MarTech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns, analyse marketing data in real-time, a ...

    Marketing Technology Blog- 15 readers -
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