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Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two.
It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites.
One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer engagement and lifetime value by automa ...
Chat bots are all the rage and for good reason. Automating responses and capturing qualification data will save your sales, social media, and customer service teams a ton of time and energy. Chat bots are every bit as good as the hype that’s been preceding them. Customers may not even be aware that they’re dealing with an intelligent response system – and may be happier in the ...
Asheesh Jain is the CEO of Relevance.com the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. He is an expert digital marketing strategist with more than fifteen years executive experience in leading a digital marketing agency. Chad Pollitt has been creating profitable online campaigns for over 15 years for some of the ...
One of our clients surprised us today, they let us know that they signed up for a Press Release Distribution service recommended by one of their partners where they could distribute their press release to over 500 different sites. I immediately groaned… here’s why: Press Release Distribution services don’t rank the content you promote at all, so unless someone’s actively li ...
In SpringCM’s third annual State of Contract Management, they report that only 32% of survey respondents are using a contract management solution, up 6% over last year Tweet This!. Contract Management Systems provide an organization with the means to securely write or upload contracts, distribute the contracts, monitor activity, manage edits, automate the approval process, ...
One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it.
How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance. According to 90% of the 150 brand marketers surveyed, responsiveness—or the ability to source, understand and then quickly react to feedback, preferences, and needs—is important, if not critical, to the delivery of an exceptional customer experience.
Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it.
Social media influencers: that’s a real thing? Since social media became the preferred method for communicating for many people back in 2004, many of us can’t imagine our lives without it. One thing that social media has definitely changed for the better is that it has democratized who gets to be famous, or at least well-known.
I’m proud to announce that I’ll be speaking at Concept ONE. Concept ONE is The Online Next-Gen Engagement Expo being held on Tuesday, October 10th in Rapid City, South Dakota. Concept ONE is a premiere business marketing event connecting industry experts to business decision-makers with one goal in mind – create better digital marketing.
Keeping ahead of security is always a challenge online. Nimbus Hosting has recently created a useful graphic, illustrating the importance of the new transparent SSL certificate initiative for eCommerce brands, as well as providing a comprehensive checklist to help with effortlessly moving your website to HTTPS.
MarTech and DK New Media are proud to announce that we’ve partnered with Insight Exchange Network to promote their upcoming event, the Marketing Metrics and Analytics Summit which will be held September 26-27, 2017 at The Standard Club in Chicago, IL. Reserve Your Tickets Now! Beyond demonstrating that marketing really works, the right metrics and analytics campaigns, progra ...
Pre-launch phase is one of the most critical periods in the lifecycle of an app. Publishers have to deal with myriads of tasks which put their time management and priority setting skills to the test. However, an overwhelming majority of app marketers fail to realize that skillful A/B testing can smooth things down for them and assist in various pre-launch tasks.
While I’m a huge fan of Amazon, an Amazon Affiliate, and a Prime Addict, I also like PayPal. I have a great credit account with PayPal, get cash back on expenditures, and I can setup alternative payments for my PayPal Debit Card – very convenient for the business. Just today I was on Sweetwater and wanted to purchase some new headphones via PayPal.
Pressure on CMOs is quickly mounting as they’re given more direct responsibility for revenue growth, including more budget and systems resources to make it happen. “Great,” you say! Finally some respect for marketers. But the challenge is now they’re being held more accountable for delivering measurable results – and fast.
One of our projects this year is to build out a live-streaming desk in our podcast studio. We can actually utilize the same audio equipment while adding video. Video equipment is coming down in price and many packages are starting to emerge by live-video companies for managing a small studio. We’re hoping to get at least 3 cameras and a system for managing lower-thirds and vid ...
Technology and Marketing Advice from New Media Marketing Experts