• Social Media Image Dimension Guide for 2017

      It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites.

      Douglas Karr/ Marketing Technology Blogin Social- 46 readers -
    • The Customer Journey and Optimove Retention Automation

      One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer engagement and lifetime value by automa ...

      Douglas Karr/ Marketing Technology Blog- 57 readers -
  • SEMRush Adds Tool to Crawl Your Site and Find HTTPS Issues

    If you’ve ever had to utilize a browser’s developer tools to try and track down a rogue image or include that’s not secure, you know how frustrating it is. Lucky for us, there’s been a fantastic update to SEMRush’s comprehensive Site Audit – the addition of an HTTPS checker. You can now perform an in-depth HTTPS check which covers 100 percent of Google’s security recommendations.

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Bluecore’s Real-Time Decisioning Platform for eTail

    You’re the marketer. What are you going to do next? This is a question marketers ask themselves constantly. Data is now flowing into organizations at record speed and volume, and the process of organizing and acting on this data can be paralyzing. For starters, you’re tasked with knowing a variety of things about your customers: Who are my most valuable customers? Who ar ...

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • Why Small Changes in CPG Trade Marketing Promotions Can Lead to Big Results

    The Consumer Goods sector is a space where large investments and high volatility often result in grand shifts in the name of effectiveness and profitability. Industry giants like Unilever, Coca-Cola, and Nestle have recently announced reorganization and re-strategizing to spur growth and cost savings, while smaller consumer goods manufacturers are being hailed as agile, innova ...

    Marketing Technology Blog- 21 readers -
  • How Purging Our Subscriber List Increased our CTR 183.5%

    We used to advertise on our site that we had over 75,000 subscribers on our email list. While that was true, we had a nagging deliverability issue where we were getting stuck in spam folders a lot. While 75,000 subscribers look great when you’re seeking email sponsors, it’s absolutely terrible when email professionals let you know they weren’t getting your email because it was ...

    Douglas Karr/ Marketing Technology Blogin How To's- 13 readers -
  • 7 Lessons For Retail In The Age of E-Commerce

    E-Commerce is taking over the retail industry by the minute. It’s making it all the more difficult to keep brick and mortar stores afloat. For brick-and-mortar stores, it isn’t about stocking up inventory and managing accounts and sales. If you’re running a physical store, then you need to move to the next level.

    Marketing Technology Blogin Affiliate- 15 readers -
  • What is Good SEO? Here’s Our Case Study

    Over the last few years, I’ve been quite vocal about how so many consultants and agencies in the organic search industry refuse to change. It’s unfortunate as they continue to leave a trail of clients that have invested a lot but actually destroyed their ability to acquire organic authority, ranking, and traffic.

    Douglas Karr/ Marketing Technology Blogin SEO- 15 readers -
  • You’re Probably Spending More Time Managing Data Than Marketing

    Yesterday, I shared how we batch loaded an entire year of social updates via Hootsuite. While quite a bit of work went into the research, our team spent quite a few hours just massaging the data and making it a file that could be uploaded. Even after we passed all validation checks, we had to then manually go through and select or add media to display in each social update.

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Tasko: It’s Time to Outsource Your Marketing Tasks

    Over the years, we’ve noticed that expectations often increase with our clients while the cost of the engagement has not. In fact, last year we spent about 15% year over year on additional work for our clients. That would have been great had we had the resources, but we simply didn’t. We had to make some drastic changes if we hoped to keep our agency healthy.

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Leveraging TV to Lift Brands

    Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to the “throw it at the wall to see if it sticks” approach, instead ...

    Marketing Technology Blog- 21 readers -
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