• The Customer Journey and Optimove Retention Automation

      One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer engagement and lifetime value by automa ...

      Douglas Karr/ Marketing Technology Blog- 20 readers -
  • How To Create A Marketing Strategy To Maximize Your Mobile App Adoption?

    Are you looking into releasing the greatest app of all time to the world? Okay, we believe you, but first look into these tips on how you can position it so that it can get successful. A cool app isn’t the only thing that gets you success, but also a good marketing strategy and good reviews. Keep on reading to find out how you can have the next Candy Crush of this generation: ...

    Marketing Technology Blogin How To's- 10 readers -
  • Scary… $8.4 Billion Will Be Spent on Halloween this Year

    Shopping for Halloween has already ramped up this year. One-third of consumers started shopping at the end of September and another quarter of consumers will wait for a couple weeks before we distribute $2.5 billion on candy. In fact, Halloween is the second grossing commercial Holiday after Christmas! Tweet This! If you think Halloween is just reserved for brands that sell ...

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Pollfish: How to Deliver Global Online Surveys Effectively via Mobile

    You’ve created the perfect market research survey. Now, how will you distribute your survey and get a statistically significant number of responses quickly? You’ve mulled over this more times than you’ve been to the coffee machine. You’ve created survey questions, created every combination of answers–even perfected the order of the questions. Then you reviewed it, and changed it.

    Marketing Technology Blogin How To's- 8 readers -
  • How Digital Lead Capture Is Evolving

    Lead capture has been around for a while. As a matter of fact, it’s how many businesses manage to GET business. Consumers visit your website, they fill out a form looking for information, you collect that information and then you call them. Simple, right? Ehh… not as much as you’d think. The concept, in and of itself, is crazy simple.

    Marketing Technology Blogin How To's- 7 readers -
  • AdPushup: Control and Optimize Your Ad Layouts

    As a publisher, one of the most difficult decisions in monetizing your site is the balance between increasing revenues or destroying your user experience. We struggle with this balance as well – incorporating dynamically targeted ads that are relevant to the user. Our hope is that our ads extend the content by providing products or services that may be helpful.

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Are Lead Forms Dead?

    Short answer? Yep. At least in the traditional sense, and by “traditional” we mean demanding visitors’ information before you’ve provided value, or using stale, static content as an incentive. Let’s back up that truck for some background: In our work helping clients increase their online conversions, we’ve noticed a significant, consistent drop in web visitors filling out t ...

    Jenn Lisak/ Marketing Technology Blog- 6 readers -
  • 7 Tips to Build a Successful Growth Marketing Machine

    As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. If a company is trying to increase revenue, they can do so in a few ways: expand product margins, improve average order valu ...

    Marketing Technology Blog- 10 readers -
  • Research: Email List Quality is Top Priority for B2B Marketers

    Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that implementing a successful email campaign can have its challenges. To better understand the challenges marketers are facing, email marketing software ...

    Marketing Technology Blogin EMail- 7 readers -
  • Pipedrive: Visibility Into Your Sales Pipeline

    Our business is a bit unique in that we’re a specialty agency that works with a select few clients. However, with this publication along with our overall social presence produces a lot of leads. So many leads, in fact, that we often don’t have the time and resources to filter and prequalify each of those leads to identify that leads that are perfect for our business.

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Where are Retailers Spending Their Advertising Dollars?

    It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter of sophistication.

    Douglas Karr/ Marketing Technology Blogin EMail- 8 readers -
  • The Do’s and Don’ts of Holiday Branding According to 99designs

    The nights are silent, the dreidels are drying, and your customers are opening their wallets. If you can make your brand part of their holiday season in a natural and charming way, they’ll remember you well into the New Year. Here are some helpful Do’s and Don’ts to help you navigate the season. Do: maintain your authenticity If your typical social media stream consists of sna ...

    Marketing Technology Blog- 8 readers -
  • How to Implement a Chatbot for Your Business

    Chatbots, those computer programs that mimic human conversation using artificial intelligence, are transforming the way people interact with the Internet. It’s not surprising that chat apps are considered the new browsers and chatbots, the new websites. Siri, Alexa, Google Now, and Cortana are all examples of chatbots.

    Marketing Technology Blogin How To's- 7 readers -
  • MailButler: Finally, An Assistant for Apple Mail that Rocks!

    As I write this, I’m currently in mail hell. I have 1,021 unread emails and my non-response is running over into direct messages via social media, phone calls, and text messages. I send about 100 emails and receive about 200 emails every day. And that’s not including subscriptions to newsletters that I love. My inbox is out of control and inbox zero is as realistic to me as a pink dinosaur.

    Douglas Karr/ Marketing Technology Blog- 8 readers -
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