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It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites.
We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market.
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two.
Today, we had a fantastic call with a company where we discussed organic search strategies in depth (pun intended). While a significant percentage of our customer base and associated revenue has come from companies seeking our SEO expertise, we’ve honestly always been skeptical of SEO. It’s not that we don’t recognize the power of organic search – it’s absolutely a core strate ...
Salesforce testing will help you validate your customized Salesforce integrations and functionalities with other enterprise applications. A good test covers all Salesforce modules from accounts to leads, from opportunities to reports, and from campaigns to contacts. As is the case with all tests, there is a good (effective and efficient) way of doing a Salesforce test and a bad way.
In his book Pure Genius, Don Wettrick encourages teachers and administrators to collaborate–with experts, students, and one another–to create compelling, and even life-changing opportunities for learning. Innovation is the key to equipping today’s students for tomorrow’s marketplace. By incorporating the concepts Don explains in Pure Genius, you can empower the next generation ...
It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel media buying platforms.
The day that I bought my first MacBook Pro was a special one. I remember feeling how well the box was built, how the laptop was beautifully displayed, the location of the accessories… it all made for a very special experience. I continue to think that Apple has some of the best product packaging designers on the market. Every time I unbox any of their devices, it’s an experience.
I’m still generally surprised by the number of sites that are not yet viewable on a mobile device – including very, very large publishers. Google research has shown that 50% of people will leave a website if it is not mobile-friendly. It’s not just an opportunity to get some additional readers, customizing your site for mobile use can enhance your user experience since you kno ...
So you’re ready to cut your teeth in the fast-paced, exciting world of marketing. Self-motivation is undoubtedly important, but you also need to be receptive to time-tested advice and understand how to apply it to your own tasks and work environment. Keep reading for nine crucial pointers that’ll help you discover, grow and thrive while in the marketing industry. 1.
Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have to conform to when adding a single sub ...
I look forward to reading in the comments or in our MarTech community what you’re focused on in 2017. As an agency, we’re getting pulled in multiple directions but our focus with clients continues to be to optimize their marketing spend and provide value in our products and services that they’ve invested in.
While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements.
There’s nothing quite as visual as the life of a hairstylist! One of our clients is Stylie, full-featured salon software targeting independent hairstylists. Our team loves the creative freedom in managing this client and have found Instagram central to their entire marketing strategy. In fact, it’s driving a ton of attention to their platform.
An email bounce is when an email isn’t accepted by a business or Internet Service Provider’s mail server for a specific email address and a code is returned that the message has been rejected. The bounces are defined as either soft or hard. Soft bounces are typically temporary and are basically a code to tell the sender that they may wish to keep trying.
Like an idiot, I joined 165,000 other gadget-obsessed technologists, marketers, influencers, hucksters, and assorted others at CES 2017 last week. This car has a garden on the dash Most of my time was spent meeting people. Or, more accurately, in Lyfts, Ubers, and cabs braving Vegas traffic from hell on my way to meeting people.
Unlike balloons and bubble gum, MarTech won’t burst when extended to what seems like a breaking point. Instead, the MarTech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable.
We’ve been having some incredible conversations on our new MarTech Community, already attracting over 650 new members and we’ve just kicked it off! Since we kicked off the community at the end of 2016, we decided to ask a little bit of a different question: Who is your favorite #martech company (not your own) that continues to exceed your expectations? Source This wasn’t a question about in.
Technology and Marketing Advice from New Media Marketing Experts