• Social Media Image Dimension Guide for 2017

      It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites.

      Douglas Karr/ Marketing Technology Blogin Social- 65 readers -
    • How to Optimize a Business Page on Facebook

      Many of the changes with Facebook in recent years are to bridge the gap between companies and consumers so that Facebook can drive commerce, and ultimately take advertising market share from Google. To do that, they have been improving their search capabilities. Now that more consumers are utilizing Facebook to do searches, it’s absolutely key that your business is properly re ...

      Douglas Karr/ Marketing Technology Blogin Social How To's- 34 readers -
  • 6 Key Elements to a Successful SMS Marketing Campaign

    Marketers continue to underestimate the effectiveness of text messaging (SMS) for marketing campaigns. It’s not as sophisticated as mobile applications and developed mobile websites – but it’s far more effective. Getting someone to subscribe via SMS is much easier than getting them to download a mobile web application with push messaging… and the conversion rates may even be h ...

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 6 Best Practices You Should Follow When Building an Unsubscribe Page

    We shared some statistics on reasons why people unsubscribe from your marketing emails or newsletters. Some of it may not even be your fault, as subscribers are inundated with so many emails that they just need some relief. When a subscriber finds and clicks on that unsubscribe link in your email, what are you doing to try to save them? I recently did just that with Sweetwate ...

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Create Your Ebook Directly from a Google Doc

    If you’ve gone down the road of writing and publishing an ebook, you know messing with ePub file types, conversions, design and distribution is not for the faint of heart. There’s quite a number of ebook solutions out there that will help you through the process and get your ebook onto Google Play Books, the Kindle and other devices.

    Douglas Karr/ Marketing Technology Blogin Google- 10 readers -
  • Sigstr: Create, Deploy, and Measure Your Email Signature Campaigns

    Every email that’s being sent out of your inbox is a marketing opportunity. While we send our newsletter out to a ton of subscribers, we also send another 20,000 emails in daily communication back and forth between staff, clients, prospects, and public relations professionals. Asking everyone to add a banner to promote a white paper or upcoming webinar typically goes over with little success.

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Sparkpost: An Email Delivery Service for Your App or Site

    One of the afterthoughts of building a website or mobile applicaiton is often emails. Developers often just use platform email functions to send simple textual email messages. If they’re sophisticated, they may even build a little HTML template to call and send emails with. The limitations of this are plenty – like the ability to report and measure opens, clicks, and bounces.

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Why Your Company Should Be Implementing Live Chat

    We discussed the many benefits of integrating live chat on your website in one of our marketing podcasts. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t want to really speak to people.

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • The Future of Self-Executing Contracts Using Blockchain

    What if contracts could automatically self-execute if certain conditions are met? In this infographic, The Power of Smart Contracts on the Blockchain, Etherparty describes just how this isn’t the future – Smart Contracts are becoming the reality. Smart contracts could take the subjective nature of contract qualification and negotiation out of the hands of decision-makers, prov ...

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 7 Mistakes You’ll Make in Marketing Performance

    CMO budgets are decreasing, as marketers struggle with fiscal maturity, according to Gartner. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to continue to optimize their impact on the business. Enter Marketing Performance Management (MPM).

    Marketing Technology Blog- 19 readers -
  • Mobile App Builders and Mobile Web Platforms For Your Business

    I’m still generally surprised by the number of sites that are not yet viewable on a mobile device – including very, very large publishers. Google research has shown that 50% of people will leave a website if it is not mobile-friendly. It’s not just an opportunity to get some additional readers, customizing your site for mobile use can enhance your user experience since you kno ...

    Marketing Technology Blog- 22 readers -
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