• Social Media Image Dimension Guide for 2017

      It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites.

      Douglas Karr/ Marketing Technology Blogin Social- 22 readers -
  • Tips and Best Practices for Testing Salesforce Integrations

    Salesforce testing will help you validate your customized Salesforce integrations and functionalities with other enterprise applications. A good test covers all Salesforce modules from accounts to leads, from opportunities to reports, and from campaigns to contacts. As is the case with all tests, there is a good (effective and efficient) way of doing a Salesforce test and a bad way.

    Marketing Technology Blog- 12 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel media buying platforms.

    Marketing Technology Blog- 11 readers -
  • How Product Packaging Influences the Customer Experience

    The day that I bought my first MacBook Pro was a special one. I remember feeling how well the box was built, how the laptop was beautifully displayed, the location of the accessories… it all made for a very special experience. I continue to think that Apple has some of the best product packaging designers on the market. Every time I unbox any of their devices, it’s an experience.

    Douglas Karr/ Marketing Technology Blogin How To's- 19 readers -
  • Mobile App Builders and Mobile Web Platforms For Your Business

    I’m still generally surprised by the number of sites that are not yet viewable on a mobile device – including very, very large publishers. Google research has shown that 50% of people will leave a website if it is not mobile-friendly. It’s not just an opportunity to get some additional readers, customizing your site for mobile use can enhance your user experience since you kno ...

    Douglas Karr/ Marketing Technology Blogin Mobile- 15 readers -
  • 10 Essential Tips for Novice Marketers

    So you’re ready to cut your teeth in the fast-paced, exciting world of marketing. Self-motivation is undoubtedly important, but you also need to be receptive to time-tested advice and understand how to apply it to your own tasks and work environment. Keep reading for nine crucial pointers that’ll help you discover, grow and thrive while in the marketing industry. 1.

    Marketing Technology Blog- 13 readers -
  • The Stupid Way I Increased Our Inbox Placement Rate by 15%

    Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have to conform to when adding a single sub ...

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • What is a Demand-Side Platform (DSP)?

    While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements.

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • How to Leverage Instagram To Grow Your Business

    There’s nothing quite as visual as the life of a hairstylist! One of our clients is Stylie, full-featured salon software targeting independent hairstylists. Our team loves the creative freedom in managing this client and have found Instagram central to their entire marketing strategy. In fact, it’s driving a ton of attention to their platform.

    Douglas Karr/ Marketing Technology Blogin Social How To's- 14 readers -
  • 10 Things 8 Hours at CES Taught Me About Tomorrow’s Tech

    Like an idiot, I joined 165,000 other gadget-obsessed technologists, marketers, influencers, hucksters, and assorted others at CES 2017 last week. This car has a garden on the dash Most of my time was spent meeting people. Or, more accurately, in Lyfts, Ubers, and cabs braving Vegas traffic from hell on my way to meeting people.

    Marketing Technology Blog- 12 readers -
  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    Unlike balloons and bubble gum, MarTech won’t burst when extended to what seems like a breaking point. Instead, the MarTech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable.

    Marketing Technology Blog- 14 readers -
  • Who Were the Most Loved MarTech Companies of 2016?

    We’ve been having some incredible conversations on our new MarTech Community, already attracting over 650 new members and we’ve just kicked it off! Since we kicked off the community at the end of 2016, we decided to ask a little bit of a different question: Who is your favorite #martech company (not your own) that continues to exceed your expectations? Source This wasn’t a question about in.

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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