• The Customer Journey and Optimove Retention Automation

      One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer engagement and lifetime value by automa ...

      Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Malvertising: What Does It Mean For Your Digital Marketing Campaign?

    Next year is set to be an exciting year for digital marketing, with countless pioneering changes to the online landscape. The Internet of Things and the move towards virtual reality pose the new potential for online marketing, and new innovations in software are constantly taking center stage. Unfortunately, however, not all of these developments are positive.

    Marketing Technology Blog- 14 readers -
  • 3 Reasons to Expand Marketing Reach with Video

    Video is one of the most powerful marketing tools in your arsenal to expand marketing reach, yet it is often overlooked, underutilized and/or misunderstood. There is no question that video content production is intimidating. Equipment can be expensive; the editing process time-consuming, and finding confidence in front of a camera does not always come easy.

    Marketing Technology Blogin Social- 11 readers -
  • Sales and Marketing Alignment: Top Predictions for the Future

    We recently had a fantastic interview with Giles House and one of the topics of the discussion was sales and marketing alignment. Fresh off that interview, InsideView recently published these predictions for sales and marketing alignment. They’re based on the new book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, authored by I ...

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Not Enough Agencies Tell Prospects to Take a Walk

    One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working with them for years? Well, that will lead to referrals and a ...

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • We’ve Launched a Community, and You’re Invited!

    We’ve got an amazing audience here on the Marketing Technology blog and the fact that we continue to grow organically year after year must mean we’re doing something right. But one of the things we’ve never done is connect with you. Sure, we have our personal and branded social media accounts – but that’s not a dedicated discussion forum where you can get or give assistance to ...

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Despite What Marketers Market, Marketing is Hard Work

    Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic and drive that traffic to their clients.

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • What is a TLD? Top Level Domains Explained

    If you parse any domain name, the top level domain is the last section after the last dot. That’s the highest level within the hierarchy of a domain name. So, for marketingtechblog.com, the TLD is .com. When the web was first launched in the United States, it was fairly easy to remember domain names. .com meant you were on a company’s site, .org meant that you were on a non-profit’s site, .

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • 33Across: In-View Audience Monetization with a Pre-Bid Fraud Filter

    We’ve observed online publishers struggling this year. Many of increased their content output, expanded their topic coverage, purchased audience to increase their viewing statistics, and opened their sites to any or all advertising. Personally, I believe that’s a mistake. We’ve avoided buying audience, kept our topics tight, and we have turned down advertising repeatedly from ...

    Douglas Karr/ Marketing Technology Blog- 16 readers -
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