Marketing Technology Blog - Posts from May 2015

  • The Current State of B2B Marketing Automation

    Revenues for B2B marketing automation systems increased 60% to $1.2 Billion in 2014, compared to a 50% increase the year before. In the last 5 years, the industry has grown 11-fold as corporations continue to find value in the key features that marketing automation has to offer. As the industry rapidly matures, the foundations of a great marketing automation platform are prett ...

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • How to Record a Podcast Interview on Skype

    We’ve now had two of our Expert Interview series on our Podcast and it’s gone incredibly well. We already have Edge of the Web Radio which is a success and done in partnership with our partners at Site Strategics. At times, though, we wanted to take a really deep dive with an expert while EdgeTalk focuses on a topic.

    Douglas Karr/ Marketing Technology Blogin How To's- 32 readers -
  • Are Your Video Ads Being Seen?

    A little more than half of all advertisements on video pages are seen across the web, a difficult situation for marketers hoping to take advantage of the growing video viewership across devices. It’s not all bad news… even a video ad that was partially listened to still had an impact. Google analyzed their DoubleClick, Google and YouTube advertising platforms to try to identify ...

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Marketing Expert Interviews: Drew Burns of Adobe Target

    Had an incredible interview with Drew Burns of Adobe Target, be sure to listen, follow Drew online, and read his blog for best practices and ideas on testing and personalization. The interview is packed with information, but a few things really stood out: Organizations that get the greatest results with A/B Testing and Personalization are the ones that have an internal culture of testing.

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Amplero: Better Marketing Through Machine Learning

    Marketers can say goodbye to the process of creating targeting rules. We all know the 80/20 rule when it comes to marketing. Twenty percent of your customers deliver eighty percent of the campaign result. But if you’re a marketer, how do you find that 20 percent? Better yet, how do you ensure the other eighty percent of your customers get the experience that is relevant for th ...

    Marketing Technology Blog- 22 readers -
  • What is Google Analytics Cohort Analysis? Your Detailed Guide

    Google Analytics recently added a super cool feature to analyze the delayed effect of your visitors known as cohort analysis, which is a beta version of acquisition date only. Before this new addition, webmasters and online analysts would not be able to check the delayed response of their website’s visitors.

    Marketing Technology Blogin Google- 29 readers -
  • SeeVolution: Heatmaps and Real-Time Analytics

    Businesses of all sizes are always on the hunt for ways to improve their website and to increase website conversion rates. The SeeVolution toolbar uses overlay technology, which allows users to view website analytics without ever leaving the page, providing accurate and comprehensive analytics at a glimpse of an eye.

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 4 Elements to Drive Lead Generation with Marketing Automation

    Research from Venturebeat’s marketing automation study indicates that, aside from the differentiating the features of each platform, the biggest challenge of marketing automation for business is understanding how it fits into their organization. Perhaps that’s the issue… companies are trying to fit marketing automation rather than finding a platform that already matches their ...

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • How to Deploy a Successful Marketing Automation Strategy

    How do you deploy a successful marketing automation strategy? For many businesses, this is the million (or more) dollar question. And it’s an excellent question to be asking. However, first you must ask, what classifies as a successful marketing automation strategy? What is a Successful Marketing Automation Strategy? It starts with a goal or set of goals.

    Marketing Technology Blogin How To's- 15 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty confusing as you look to the featur ...

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Failed Customer Experiences Are Destroying Your Marketing

    SDL performed a survey to explore where the single or most prominent points of customer experience (CX) failure and success happen with customers and the impacts to the business. Perhaps the scariest result of this survey is that SDL found that many users that suffered from a bad customer experience actively tried to disparage the company every chance they could by word-of-mou ...

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Soft Bounce and Hard Bounce Code Lookup and Definitions

    An email bounce is when an email isn’t accepted by a business or Internet Service Provider’s mail server for a specific email address and a code is returned that the message has been rejected. The bounces are defined as either soft or hard. Soft bounces are typically temporary and are basically a code to tell the sender that they may wish to keep trying.

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • The 8 Characteristics of a “V”ery Good Brand

    On Edge of the Web Radio, we’ve been discussing branding the last couple weeks. To be honest, for years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the price tag of branding agencies that charged tens of even hundreds of thousands of dollars. My background is engineering.

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Are Celebrity Endorsements a Viable Marketing Option?

    Celebrity Endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions.

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Your Checklist to Optimal Mobile Responsive Email Design

    There’s nothing that really disappoints me as much as when I flip open an email I’m looking forward to on my mobile device and I can’t read it. Either the images are hard-coded widths that won’t respond to the display, or the text is so wide that I’d have to scroll back and forth to read it. Unless it’s critical, I don’t wait to get back to my desktop to read it. I delete it.

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • Visa’s Single Sign-On Checkout is a Winner!

    Single sign-in has been proven effective across the board – either utilizing social logins to complete landing page forms, or now by using payment technologies to quickly convert a customer. Visa offers a single-sign on system called Visa Checkout that already has wide adoption. With rapid growth over the last 10 months, Visa Checkout has seen significant adoption and conversation rates.

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Cobia Systems: Fully Automated Social Media and Syndication

    The marketing world has abundantly changed with the age of digital resources and social media. With the deluge of solutions available today, resources for professionals to assert more influence are at an all-time high. Many tools offer resources and services for business, but the one thing they do not offer is a system that helps you find your customers the moment they indicate a need.

    Douglas Karr/ Marketing Technology Blogin Social- 45 readers -
  • InVision: A Prototyping, Collaboration and Workflow Platform

    Recently, I received an email with a link at the top that stated the folks were designing a new email and wanted our feedback. I clicked through on the link and it was a publicly accessible prototype of a new email design by the company. As I scanned the page, there were numbered hotspots (red circles) that could be clicked on and very specific feedback was provided by the folk ...

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 5 Signs You’re Outgrowing Your MySQL Database

    The data management landscape is complex and quickly evolving. Nothing emphasizes this evolution more than the emergence of ‘super apps’ — or applications that process millions of user interactions per second. Factor in Big Data and the cloud, and it becomes clear that e-commerce merchants need a new generation of databases that can perform better and scale faster.

    Marketing Technology Blog- 9 readers -
  • Flowers Suck. What Mothers Really Want on Mother’s Day

    There’s a 40% increase in searches for the best Mother’s Day gift ideas year over year. That’s right… and the searches aren’t for beautiful flowers. Mom’s tastes are changing and there’s a plethora of amazing experiences at the tips of your fingers that you can purchase and deliver to your Mother. Fruit baskets are just one of the items on the rise… 20%. Flowers are out. Time and family are in.

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Don’t Blame the B2B (Email) Messenger

    One of our clients asked today if they should migrate to another email service provider off of the service they’re using. We asked why and they stated that they received an 11% hard bounce rate on the emails they had sent. They thought the system was broken because they hand verified that some of the email addresses that stated there was a hard bounce were active recipients at the company.

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 8 Steps to Improve Your Digital Marketing Results

    So many of us are simply trying to keep our marketing program momentum going that we often don’t have time for actual improvement. But improvement is the only guarantee of ongoing success and capitalizing on our momentum. According to the study conducted by Gartner, 28% of marketers reduced their traditional advertising budget to fund digital marketing activities.

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Are You Working with a Domain Registrar or a Reseller?

    Since we work with investors quite a bit, they sometimes ask us to do some tasks outside of the norm for an agency. One investor that we work with hires us periodically to handle their domain purchases. It works well to have an interim company to handle these processes since it’s typically quite a bit of negotiation and large sums of money going between parties.

    Douglas Karr/ Marketing Technology Blog- 3 readers -
  • 5 Mistakes that Could Get Your Email in the Spam Folder

    If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one thing that happens is that emails turn over as employees come and go. We’ll have subscribers consistently interacting for months and then – poof – the emails bounce.

    Douglas Karr/ Marketing Technology Blogin EMail- 26 readers -
  • The Erosion, Explosion and Meandering Effects of Technology

    There’s an overlying synergy to what’s happening across multiple industries – including news, food, music, transportation, technology and nearly everything else on the planet – with how our geography changes over time. The time it takes is simply getting shorter as technologies advance quicker. News adapted the quickest due to the speed of the web and the ability to communicate quickly.

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • 6 Keys to Event Promotion on Social Media

    After our own fundraising festival in Indianapolis, I wrote that there just didn’t seem to be a better event marketing platform on the market than Facebook. According to Maximillion, I was right! Love it or hate it we all now know social media is here to stay and is playing an increasing role in our daily lives.

    Douglas Karr/ Marketing Technology Blogin Social- 12 readers -
  • What Motivates You to Share Online? The Psychology of Sharing

    We share daily through our blog posts and social presence. Our motivation is pretty simple – when we find fantastic content or discover something ourselves, we want to let you know about it. That makes us a connector of great information and provides value to you, our reader. By doing so, we keep you engaged and hope to deepen our relationship with you.

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • I Wish Marketers Would Stop Saying This…

    Jenn and I visited the headquarters of Interactive Intelligence this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The Interactive team said they’d done a test with both a whitepaper and infographic and 0% registe ...

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
  • What Measures Marketers Need to Take to Succeed Online

    The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, ecommerce stores, online marketplaces to social media channels, the web has become a public arena of information for customers to search and consume.

    Marketing Technology Blogin EMail- 15 readers -
  • Your Sales Lead Follow Up Template

    What’s your plan of attack on following up on sales leads? I’m afraid we often fall short… meeting with a prospect and then neglecting to follow up and stay top of mind. It’s a difficult strategy to get in place and a good reason to invest in a CRM and sales automation like our clients at Salesvue.

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • 50+ Awesome Logo Design Resources Online

    What’s the value of a logo? Ask a company like Nike and you might say millions of dollars – but the truth is that, in 1971, Nike paid $35 for their logo. These days, the going rate for professional logo design can be anywhere between $150 and $50,000. We recently worked with a client that spent $16,000 on a logo design only to find it when they did a Google Image Search for the ...

    Douglas Karr/ Marketing Technology Blog- 86 readers -
  • Technology Isn’t Slowing Down a Bit… er Flop!

    Gordon E. Moore was the co-founder of Intel and Fairchild Semiconductor who wrote a paper 50 years ago that predicted a doubling of the number of components per integrated circuit every year. 10 years later, in 1975, he revised the forecast to every 2 years… and his prediction has been largely accurate. It’s now known as Moore’s Law.

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Smallpdf: A Free Conversion and Compression PDF Utility

    Sometimes it’s not the huge, mega-enterprise, complex platforms that really make your day. Today we received some sample one-sheets from our designer that looked fantastic but were 12Mb when I converted them to PDFs. To be honest, I haven’t a clue about PDF compression so I went and Googled for optimal settings and tutorials. What I found was a gem – smallpdf.

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 3 Rules of Psychology in Sales and Marketing

    There were a group of my friends and colleagues that had recently gotten together to opine over what’s wrong with the agency industry. For the most part, it’s that the agencies that execute well often struggle more and charge less. The agencies that sell well charge more and struggle less. That’s a wacky thought, I know, but see it over and over.

    Douglas Karr/ Marketing Technology Blog- 13 readers -
IMGlance Facts
  1. listed
  2. #4 in our ranking
  3. 1,320 posts, read by 29,047 readers
  4. 22 readers per post
  5. 34 Posts per month
Facts last updated: (2017-09-25 16:06:56 UTC). Update Frequency for posts: 24 hours. Posts last updated: .
Get the top posts daily into your mailbox!