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Splender analyzed over four million transactions at 800+ sites to see how online shopping in 2015 compared to 2014.Thanksgiving Day was the third highest online shopping day of the season with computers and electronics leading the way on gifts but apparel and accessories leading the way on growth.
Every year I believe things are going to begin leveling out, but every year the market dramatically changes – and 2015 was no different. The growth of mobile, the rise of product listing ads, the appears of new ad types all contributed to some significant changes in both consumers behavior and the associated spend by marketers.
At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns what part of the sales journey? What constitutes a qualified lead? What is the logical progression of a lead-turned-buye ...
Time is running out for Valentine’s Day… but thankfully not for e-commerce providers.Valentine’s Day purchases go down to the wire, with nearly two-thirds of Valentine’s Day shoppers waiting until the last week to make their purchase Tweet This!. And purchase they will! 54.9% of Americans will spend a record $18.9 billion over last year – up $1.6 billion Tweet This!.
According to this infographic from SingleGrain, companies are now collecting over 75,000 data points on a single individual Tweet This!. That’s a lot of data… but is it being utilized? Big data is a new term used to describe the growth and availability of large data sets which, when properly analyzed, can help make better business decisions, such as improving customer relat ...
When we moved our site over to Flywheel, we didn’t force everyone into an SSL connection (the https:// url that ensures a secure connection). We’re still undecided on this. We may ensure that form submissions and the ecommerce portion are secure, but not sure about just the average article to read. With that in mind, we realized that our canonical links were showing up both secure and insecure.
We were devastated a few years ago when our mobile app builder ended support for our mobile app. The app had over a thousand users. These subscribers that were engaged and spent a lot of time with the platform. While it had limitations, we were happy with the quality of the service and the user experience. The app eventually died and we couldn’t do anything about it. Until now.
A few years ago we were working with a company that had several million articles published on their site. The problem, of course, was that very few of them were read and even less actually ranked in search engines. We tested a pilot program where we applied 20% of their newsroom’s resources in improving and combining existing content.
Brad Seaman is a leader in the sales industry. Being a 2nd generation call center technology pioneer, Brad was introduced to sales in his late teens and now has over 10 years of hands-on experience. After analyzing and identifying the issues in sales, Brad helped create the B2B Prospecting Enablement Solution, MonsterConnect.
Social media isn’t free. In recent years Facebook, LinkedIn and Twitter have all beefed up their advertising offerings. Every time I log into Facebook it is clear that large consumer products companies are making good use of these tools. The question I am more interested in is whether small businesses jumping on the advertising bandwagon? That was one of topics we explored in t ...
Owning my agency has been an eye-opener into how business is done… and it’s not pretty. I don’t want this post to be an agency bashing post since I empathize with many agencies and the difficult decisions they have to make. When I first started, I was idealistic that I didn’t want to be that agency – one of those agencies that nickeled and dimed clients, pushed to upsell them ...
As a private label seller, your goal is to maximize the profit on your private label products. Pricing is the most crucial factor to impact your gross profit – and thus it requires your full attention. But how can you know for sure you’re not pricing your private label products too low? You may be leaving money on the table that you’re not aware of.
Amazon reported that merchants selling on its marketplace accounted for 45% of units sold in the second quarter of 2015, up from 41% the year before. With millions of sellers selling billions of products in a commerce site like Amazon, sellers benefit from adjusting their pricing so they’re both competitive and can still maintain profits.
We have an absolutely stunning mobile application that’s automatically fed content from our site, built by the mobile engagement experts at BlueBridge, a sponsor of the site. You can read more about their amazing mobile app platform and download our app here. If your site or business has a mobile application, are you promoting its use on your site? The easiest means of doing ...
One of the slides that I discuss in virtually every conversation I have with businesses is one that I call the myth of attribution. In any system of measurement, we prefer boolean and discrete rules of behavior. If this, then that. It’s a problem, though, because that’s not how purchase decisions are made.
Few companies have the sales power to call on every prospect available. That means that it’s often left to chance or a gut feeling on which prospects that you should spend the most time with. More often than not, this spells disaster for companies. They spend time on prospects that will never convert while they may have leads that are hot and ready to do business.
One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must handle customer complaints in a modern, mobile world.
Wow, this is an incredibly comprehensive and well-designed infographic from BargainFox. With statistics on every aspect of online consumer behavior, it sheds light on what exactly is impacting conversion rates on your e-commerce site. Every aspect of the e-commerce experience is provided for, including the website design, video, usability, speed, payment, security, abandonmen ...
Bigcommerce announced 67 new beautiful and fully responsive themes designed to help merchants fully express the power of their brands and grow their businesses. Using modern merchandising capabilities and a clean, intuitive interface, retailers will be able to select e-commerce themes optimized for various catalog sizes, merchandise categories and promotions to create a seamle ...
When approaching content creation, there are literally HUNDREDS – even thousands – of tools out there to help the content marketer from topic ideation to process, to content development, optimization, promotion, and measurement. Each of these tools seemingly do some of the same things, but then they seem to beg the use of yet another tool.
It’s tough coming up with an analogy for the load put on a web server so here goes. Imagine you’re a web server and your visitors are cans of tomatoes. If you have one or two cans of food, you can carry them pretty easy. Pile a few hundred in your arms and none of the food can get where they need to be.
Video marketing is in full force and marketers who leverage the platform will reap the rewards. From ranking on YouTube and Google to finding your targeted prospects through Facebook video ads, video content rises to the top of the newsfeed faster than a marshmallow in cocoa. So how do you leverage this popular but complicated medium? What’s the first step in creating video ...
Why did you start your business? I’ll bet the farm that “because I wanted to be a marketer” wasn’t your answer. However, if you’re like the hundreds of small business owners I’ve worked with you probably realized about 30 seconds after you opened your doors that if you didn’t become a marketer, you weren’t going to be a small business owner for very long.
We recently shared an infographic on how to reverse your email engagement attrition rate, with some case studies and statistics on what can be done about them. This infographic from Email Monks, Re-Engagement Emails, takes it to a deeper level of detail to provide an actual campaign plan for reversing your email performance decay. An average email list decays by 25% every year.
The great folks at Formstack surveyed 200 small and mid-sized U.S. businesses and non-profits to identify where marketers are going right and wrong with their lead generation strategies. This infographic is a glimpse into a full The State of Lead Capture in 2016 report with more key insights on lead capture challenges and strategies.
A key trend that we see right now on the web is the implementation of B2B and B2B2C via e-commerce. Even if your company has a sales team, the process of negotiation, proposal generation, and invoicing is all moving online. These methods used to connect to multiple systems, require manual intervention, and simply couldn’t be addressed by your standard ecommerce platform.
Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that I’d make myself with our agency if I didn’t understand how inbound marketing actually worked. Complaint: We’re not getting any business from our website.
Too many marketers are overly concerned with increasing traffic to their sites instead of converting the traffic they have. Visitors are arriving at your site each and every day. They know your products, they have budget, and they’re ready to buy… but you’re not enticing them with the offering they need to convert.
One of the first packages that I ever opened that was special was the first MacBookPro that I purchased. It felt like an unveiling as I opened the suitcase style box with the laptop and accessories beautifully fitted within. It was a major investment, and you could see the care Apple took to make sure that I knew it was special as I opened the box.
You just returned from a week in Vegas staffing another industry tradeshow. You’re exhausted, completely backlogged on email and other projects, and you have boatloads of new leads that need to be validated and entered into your CRM system. Staring at that gigantic excel spreadsheet of names, you know it’s going to take you all day to process the contact data.
The Consumer Electronics Show showcases more than 3,800 exhibiting companies, including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more; a conference program with more than 300 conference sessions and more than 178,000 attendees from 150 countries.
Last week we shared information on purchase behavior on Valentine’s Day. Now we’re going to share an infographic from Ve Interactive with some statistics to help you hone in your retail and travel ecommerce strategies. Peak sales for Valentine’s Day are coming up quick – February 7th and 11th so you need to move fast.
People with high emotional intelligence (EQ) are well liked, show strong performance and are generally more successful. They are emphatic and have good social skills: they show an awareness of the feelings of others and manifest this awareness in their words and actions. They can find common ground with a wide range of people and nurture relationships that go beyond just frien ...
If the Postal Service had a garbage can at their facility and, every time they saw a piece of junk mail come through they threw all of it in the trash, would you call that delivered? Of course not! Strangely enough, though, in the email marketing industry any email that’s delivered to the spam folder is counted as delivered! As a result, email providers tout their deliverability scores as if t.
Some advice is timeless, and I believe this checklist from Quicksprout is one of them. Marketers are often so busy on content production and testing that they often miss out on the baseline elements necessary for success. This infographic points to 10 elements necessary for reader engagement, search engine optimization, and social sharing: Relevance – research, write and d ...
It’s quite a surprise to most companies when they find out that 60% of subscribers in the average email list are dormant Tweet This!. For a company with 20,000 email subscribers, that’s 12,000 emails that have dropped off. The vast majority of email marketers are petrified at dropping a single subscriber off of their list.
Email marketing has been a popular means for marketers to reach potential clients since the medium’s widespread adoption in the 1990s. Even with the creation newer techniques like social media, influencer and content marketing, email is still considered the most effective according to a 2015 survey of 1,800 marketers conducted by Smart Insights and GetResponse.
Americans are increasingly choosing rental housing as the number of married couples with children decreases dramatically and millenials choose to be renters for mobility, comfort and financial reasons. With the uptick in millennials saturating the rental market, it’s no surprise that recent studies have found that 74 percent of prospective apartment renters are taking to the ...
Hotjar provides a complete set of tools for measuring, recording, monitoring and collecting feedback through your website in one affordable package. Quite different from other solutions, Hotjar offers plans with simple affordable plans where organizations can generate insights on an unlimited number of websites – and make these available to an unlimited number of users.
Not too long ago we had a fantastic interview with Daniel Lemin, the author of ManipuRATED: How Business Owners Can Fight Fraudulent Online Ratings and Reviews. He spoke to the importance of capturing reviews in order to have both fresh reviews and to combat any negative reviews that may occasionally arise.
2015 was a record-breaking year for product video, with video views up 42% from 2014. That’s not the entire story, though. 45% of all video views occurred on a mobile device. In fact, in the last quarter of 2015, Mobile video views grew 6 times faster than desktop video views Tweet This!. This and other data provided in Invodo’s 2015 Product Video Benchmarks Report has all th ...
In a report from the McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, researchers found that the average knowledge worker wasted 28 hours per month searching and recreating documents Tweet This!. Only 10% of documents at a company were in a useful format. And up to 80% of sales and marketing collateral was never even used Tweet This!.
It’s easier to define multicultural marketing on what it’s not rather than what it is. Liz Miller discusses research published by the CMO Council and Geoscape, Activating the New American Mainstream states that the majority of customers look for multicultural stock photos and translation services… then pat themselves on the back that they’re done. That’s not multicultural marketing.
The great folks at Automattic have been closely integrating centralized WordPress management through their Jetpack plugin. I’ve already run into one issue with it, though, losing all of my past Jetpack analytics when my site somehow got disconnected and a staging site was connected instead. It was quite a bummer – and I’m thankful that I have Google Analytics also installed.
Before you read this post, you should know two things about me. I love watches and I’m an Apple fan. Unfortunately, my taste in watches doesn’t quite match the price tags on the works of art that I’d like to have on my wrist – so the Apple Watch was a must. I guess I’m not the only one who thinks so, though. According to NetBase, the Apple Watch beat Rolex in social mentions.
The email industry has two major problems with its continued use of mass mailings: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when they’re interested in very differ ...
Scout is a simple service that does one thing – it allows you to send 4×6, full-color postcards customized by you. You supply your own front and back images, provide a list of addresses (we can help you build it or you can do it yourself), and they’ll print a beautiful postcard and then mail it to any number of your customers or clients for $1.00 each.
Reach7 wants to make it easier for individuals and businesses to expand their social reach throughout the globe. With Reach7, users identify and engage with the most relevant audience on social media easily and efficiently. Their platform helps users build a relevant audience in their local market or work effectively to engage with a global market.
Insert was created to help marketers and app owners overcome the time it takes an app-related idea to get from the whiteboard to the user’s device. The platform offers a broad set of must-have features – inserts – which can be launched into any iOS and Android live app in minutes, with no development effort.
Our recent post where we lamented about migrating our site to a new host got a lot of attention. No one wants to shift hosting companies… and especially someone like us that have 30 or so sites that we actively manage. As optimization experts, though, we didn’t have a choice. We could have every page optimized for search, promoted socially, and fine-tuned for engagement… but ...
Technology and Marketing Advice from New Media Marketing Experts