Marketing Technology Blog - Posts from February 2016

  • Kenshoo Paid Digital Marketing Snapshot: Q4 2015

    Every year I believe things are going to begin leveling out, but every year the market dramatically changes – and 2015 was no different. The growth of mobile, the rise of product listing ads, the appears of new ad types all contributed to some significant changes in both consumers behavior and the associated spend by marketers.

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
  • Who Owns Teleprospecting?

    At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns what part of the sales journey? What constitutes a qualified lead? What is the logical progression of a lead-turned-buye ...

    Jenn Lisak/ Marketing Technology Blog- 23 readers -
  • 4 Ways that Big Data Applications Are Providing Results

    According to this infographic from SingleGrain, companies are now collecting over 75,000 data points on a single individual Tweet This!. That’s a lot of data… but is it being utilized? Big data is a new term used to describe the growth and availability of large data sets which, when properly analyzed, can help make better business decisions, such as improving customer relat ...

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Yoast SEO: Canonical URLs on a Site with Optional SSL

    When we moved our site over to Flywheel, we didn’t force everyone into an SSL connection (the https:// url that ensures a secure connection). We’re still undecided on this. We may ensure that form submissions and the ecommerce portion are secure, but not sure about just the average article to read. With that in mind, we realized that our canonical links were showing up both secure and insecure.

    Douglas Karr/ Marketing Technology Blogin SEO- 24 readers -
  • Interview: Brad Seaman from MonsterConnect on Sales Acceleration

    Brad Seaman is a leader in the sales industry. Being a 2nd generation call center technology pioneer, Brad was introduced to sales in his late teens and now has over 10 years of hands-on experience. After analyzing and identifying the issues in sales, Brad helped create the B2B Prospecting Enablement Solution, MonsterConnect.

    Marketing Technology Blog- 17 readers -
  • Social Media Advertising and Small Business

    Social media isn’t free. In recent years Facebook, LinkedIn and Twitter have all beefed up their advertising offerings. Every time I log into Facebook it is clear that large consumer products companies are making good use of these tools. The question I am more interested in is whether small businesses jumping on the advertising bandwagon? That was one of topics we explored in t ...

    Marketing Technology Blogin Social- 16 readers -
  • Avoid Getting Held Hostage by Agencies

    Owning my agency has been an eye-opener into how business is done… and it’s not pretty. I don’t want this post to be an agency bashing post since I empathize with many agencies and the difficult decisions they have to make. When I first started, I was idealistic that I didn’t want to be that agency – one of those agencies that nickeled and dimed clients, pushed to upsell them ...

    Douglas Karr/ Marketing Technology Blogin Content- 15 readers -
  • How to Use Algorithmic Pricing to Maximize Profits

    As a private label seller, your goal is to maximize the profit on your private label products. Pricing is the most crucial factor to impact your gross profit – and thus it requires your full attention. But how can you know for sure you’re not pricing your private label products too low? You may be leaving money on the table that you’re not aware of.

    Douglas Karr/ Marketing Technology Blogin How To's- 18 readers -
  • How to Add Mobile App Banners to Your Site

    We have an absolutely stunning mobile application that’s automatically fed content from our site, built by the mobile engagement experts at BlueBridge, a sponsor of the site. You can read more about their amazing mobile app platform and download our app here. If your site or business has a mobile application, are you promoting its use on your site? The easiest means of doing ...

    Douglas Karr/ Marketing Technology Blogin How To's- 22 readers -
  • The Myth of Attribution

    One of the slides that I discuss in virtually every conversation I have with businesses is one that I call the myth of attribution. In any system of measurement, we prefer boolean and discrete rules of behavior. If this, then that. It’s a problem, though, because that’s not how purchase decisions are made.

    Douglas Karr/ Marketing Technology Blogin Content- 27 readers -
  • Accelerating Your Pipeline with Automated Lead Generation

    Few companies have the sales power to call on every prospect available. That means that it’s often left to chance or a gut feeling on which prospects that you should spend the most time with. More often than not, this spells disaster for companies. They spend time on prospects that will never convert while they may have leads that are hot and ready to do business.

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Interview: Jay Baer on Hug Your Haters

    One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must handle customer complaints in a modern, mobile world.

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    Wow, this is an incredibly comprehensive and well-designed infographic from BargainFox. With statistics on every aspect of online consumer behavior, it sheds light on what exactly is impacting conversion rates on your e-commerce site. Every aspect of the e-commerce experience is provided for, including the website design, video, usability, speed, payment, security, abandonmen ...

    Douglas Karr/ Marketing Technology Blogin Social- 49 readers -
  • Bigcommerce Releases 67 New E-commerce Themes

    Bigcommerce announced 67 new beautiful and fully responsive themes designed to help merchants fully express the power of their brands and grow their businesses. Using modern merchandising capabilities and a clean, intuitive interface, retailers will be able to select e-commerce themes optimized for various catalog sizes, merchandise categories and promotions to create a seamle ...

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • 3 Steps to Starting an Business Video Marketing Campaign

    Video marketing is in full force and marketers who leverage the platform will reap the rewards. From ranking on YouTube and Google to finding your targeted prospects through Facebook video ads, video content rises to the top of the newsfeed faster than a marshmallow in cocoa. So how do you leverage this popular but complicated medium? What’s the first step in creating video ...

    Marketing Technology Blogin Content YouTube- 25 readers -
  • Top 3 Marketing Mistakes New Businesses Make

    Why did you start your business? I’ll bet the farm that “because I wanted to be a marketer” wasn’t your answer. However, if you’re like the hundreds of small business owners I’ve worked with you probably realized about 30 seconds after you opened your doors that if you didn’t become a marketer, you weren’t going to be a small business owner for very long.

    Marketing Technology Blogin Social Content- 20 readers -
  • CloudCraze: The Ecommerce Platform Built for Salesforce

    A key trend that we see right now on the web is the implementation of B2B and B2B2C via e-commerce. Even if your company has a sales team, the process of negotiation, proposal generation, and invoicing is all moving online. These methods used to connect to multiple systems, require manual intervention, and simply couldn’t be addressed by your standard ecommerce platform.

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • The #1 Complaint About Inbound Marketing

    Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that I’d make myself with our agency if I didn’t understand how inbound marketing actually worked. Complaint: We’re not getting any business from our website.

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 35 readers -
  • The Impact of Custom Packaging on Your Ecommerce Sales?

    One of the first packages that I ever opened that was special was the first MacBookPro that I purchased. It felt like an unveiling as I opened the suitcase style box with the laptop and accessories beautifully fitted within. It was a major investment, and you could see the care Apple took to make sure that I knew it was special as I opened the box.

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • From Personalization to High-Definition Emotional Intelligence

    People with high emotional intelligence (EQ) are well liked, show strong performance and are generally more successful. They are emphatic and have good social skills: they show an awareness of the feelings of others and manifest this awareness in their words and actions. They can find common ground with a wide range of people and nurture relationships that go beyond just frien ...

    Marketing Technology Blogin Content- 14 readers -
  • The Cost of Measuring Deliverability Versus Inbox Rates

    If the Postal Service had a garbage can at their facility and, every time they saw a piece of junk mail come through they threw all of it in the trash, would you call that delivered? Of course not! Strangely enough, though, in the email marketing industry any email that’s delivered to the spam folder is counted as delivered! As a result, email providers tout their deliverability scores as if t.

    Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -
  • The 15 Elements of a Highly Effective Website

    Some advice is timeless, and I believe this checklist from Quicksprout is one of them. Marketers are often so busy on content production and testing that they often miss out on the baseline elements necessary for success. This infographic points to 10 elements necessary for reader engagement, search engine optimization, and social sharing: Relevance – research, write and d ...

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 21 readers -
  • Think Inside the Box with the Entrata Marketing Suite

    Americans are increasingly choosing rental housing as the number of married couples with children decreases dramatically and millenials choose to be renters for mobility, comfort and financial reasons. With the uptick in millennials saturating the rental market, it’s no surprise that recent studies have found that 74 percent of prospective apartment renters are taking to the ...

    Douglas Karr/ Marketing Technology Blogin Content- 14 readers -
  • Hotjar: Heatmaps, Funnels, Recordings, Analytics and Feedback

    Hotjar provides a complete set of tools for measuring, recording, monitoring and collecting feedback through your website in one affordable package. Quite different from other solutions, Hotjar offers plans with simple affordable plans where organizations can generate insights on an unlimited number of websites – and make these available to an unlimited number of users.

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • MainWP: Centrally Manage Your WordPress Sites

    The great folks at Automattic have been closely integrating centralized WordPress management through their Jetpack plugin. I’ve already run into one issue with it, though, losing all of my past Jetpack analytics when my site somehow got disconnected and a staging site was connected instead. It was quite a bummer – and I’m thankful that I have Google Analytics also installed.

    Douglas Karr/ Marketing Technology Blogin Blogging- 17 readers -
  • Marketing to Smartwatch Users: Research You Need to Know

    Before you read this post, you should know two things about me. I love watches and I’m an Apple fan. Unfortunately, my taste in watches doesn’t quite match the price tags on the works of art that I’d like to have on my wrist – so the Apple Watch was a must. I guess I’m not the only one who thinks so, though. According to NetBase, the Apple Watch beat Rolex in social mentions.

    Douglas Karr/ Marketing Technology Blogin Social Content- 21 readers -
  • Reelevant: Live Email intelligence Technology

    The email industry has two major problems with its continued use of mass mailings: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when they’re interested in very differ ...

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • Scout: A Service for Sending Postcards for $1 Each

    Scout is a simple service that does one thing – it allows you to send 4×6, full-color postcards customized by you. You supply your own front and back images, provide a list of addresses (we can help you build it or you can do it yourself), and they’ll print a beautiful postcard and then mail it to any number of your customers or clients for $1.00 each.

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • The Impact of Slow Site Speeds on Your Business

    Our recent post where we lamented about migrating our site to a new host got a lot of attention. No one wants to shift hosting companies… and especially someone like us that have 30 or so sites that we actively manage. As optimization experts, though, we didn’t have a choice. We could have every page optimized for search, promoted socially, and fine-tuned for engagement… but ...

    Douglas Karr/ Marketing Technology Blogin Content- 17 readers -
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