Marketing Technology Blog - Posts from April 2016

  • 2016 Global Programmatic Trends and Predictions

    We’ve written about what programmatic advertising is late last year and did a great interview with expert Pete Kluge from Adobe on the topic. The industry is moving lightning fast. I’m not sure traditional ad purchase systems that require manual intervention for optimization will last. In fact, programmatic ad spending is expected to take 63% of the digital display market by t ...

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • How 3D Printing Technology Will Transforming Our Future

    What size ring do you wear? Will a 1/2 carat diamond ring look too big on your finger? Well, if you’ve got a 3D Printer nearby, Brilliance allows you to print a prototype engagement ring in multiple sizes right now and try them on at home to see for yourself. No need to leave your home and go through a high-pressure sales meeting with a local jeweler, now you can shop around f ...

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • eHarmony Launches a Match-Making Site for Jobs … Srsly

    Job search sites are a dime a dozen. There are so many of them a few of them even try to differentiate themselves by claiming to be, “the eHarmony” for jobs. According to Dr. Neil Clark Warren, the founder of eHarmony, “They’re not.” Now his company has a legit product to prove it and it’s way more smart and sophisticated than you might think.

    Jason Falls/ Marketing Technology Blog- 25 readers -
  • Personal Branding: How to Write an About Me Page

    Andrew Wise has written a really in-depth article on The Ultimate How to Guide to Building an About Me Page that you should go check out in detail. Along with the article, he’s developed an infographic that we’re sharing below that covers tone & voice, opening statements, personality, target audience and other necessities. I love adding my 2 cents on these things, so here goes.

    Douglas Karr/ Marketing Technology Blogin How To's- 19 readers -
  • The Best Way to Manage Multiple Twitter Accounts

    Please tell me you’re still cheering on Twitter… I love the platform and probably always will. That said, I have struggled for months with the default Twitter desktop application for the Mac. My system would slow down to crawl, and Twitter would eventually become unresponsive. I’m only guessing that the developers and QA folks testing the app don’t have many followers and lots ...

    Douglas Karr/ Marketing Technology Blogin Social- 19 readers -
  • Demandbase + Integrate: Identify Decision-Makers in Target Accounts

    We continue to write about the benefits of Account-Based Marketing (ABM). If you don’t understand what ABM is, we’ve explained ABM in previous articles as well as the steps necessary to implement a successful ABM strategy. There are still challenges with ABM implementations, though. While 97% of B2B marketers reported that they are currently running or planning an ABM program ...

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Adobe Portfolio: Build and Host Your Online Portfolio

    Adobe is really kicking their online game up a notch. We’ve been utilizing Creative Cloud for a couple years now and find ourselves adopting Adobe technologies more and more. Now Adobe has launched its own Portfolio site, a perfect solution for its target audience of designers and agencies. In addition to using your own domain name, Adobe’s Portfolio editor offers the followin ...

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 6 Advantages of Twitter for Promoting Your Brand

    There are a lot of social media and technology pundits out there talking about the demise of Twitter. I’ll be honest that, despite the business rumblings, I still find incredible value in the platform. If someone from Twitter is reading this, here’s what I would do immediately to improve business results: Make users pay for automated tweets.

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • Bridging the Traditional-Digital Advertising Divide

    Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of the reallocation of tried-and-true methods for their media plans to digital.

    Marketing Technology Blog- 22 readers -
  • The Rise of People-Based Marketing and Advertising

    In their whitepaper on People-Based Marketing, Atlas provides some interesting statistics on people-based marketing and advertising. While spending more time on mobile overall, 25% of people use 3 or more devices per day, and 40% of people switch devices to complete an activity Tweet This! What is People-Based Marketing? Some applications and platforms offer advertisers the ...

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • The 10 Objectives of Facebook Advertising

    Facebook for Business specifies six distinct strategies to increase online sales using Facebook: Set up a Page – A Facebook Page gives your business an online presence and a way to engage people who like your business. Boost Posts to Reach More People – You can show your Page posts to more of the people who like your Page and new audiences. Boost posts for as little as $5.

    Douglas Karr/ Marketing Technology Blogin Social- 21 readers -
  • AeroLeads: Identify Prospect Contact Info with this Chrome Plugin

    Regardless of how large your network is, it always seems that you never have the right contact. Especially when you’re working with very large organizations. Contact databases are often out of date – especially since businesses have significant employee turnover. The ability to look up contact information in real-time from a solid source is essential to your outbound prospecting efforts.

    Douglas Karr/ Marketing Technology Blog- 93 readers -
  • Utilizing Social Check-Ins for Predictive Retail Analysis

    We’ve done a lot of consulting in our industry with companies that have developed massive warehouses of invaluable data. Often times, these companies are challenged to increase the impact of their marketing, grow their market share, and do it based on their products and service offerings. When we dig a little deeper into their platforms, though, we find that they’ve collected ...

    Douglas Karr/ Marketing Technology Blogin EMail- 27 readers -
  • Whatagraph: Create Beautiful Infographics from Google Analytics

    Let’s face it, Google Analytics is a mess for the average business. For professionals who spend a lot of time in the platform, it’s a full-featured and robust analytics platform that we’re familiar with and that we can filter and narrow down to get the answer to any question we might have. As an agency, we are not the average business but even we have issues dissecting the data at times.

    Douglas Karr/ Marketing Technology Blogin Google- 37 readers -
  • Authority: The Missing Element of Most Content Strategies

    There’s not a week that goes by on the Marketing Technology Blog that we aren’t curating and sharing other people’s facts, opinions, quotes, and even their content by way of infographics and other publications. We are not a curation site for other people’s content, though. Sharing other people’s ideas doesn’t make you an authority, it recognizes and strengthens the author’s authority.

    Douglas Karr/ Marketing Technology Blogin Content- 20 readers -
  • What is the Clear Web, Deep Web, and Dark Web?

    We don’t often discuss online security. As budgets shift from CIOs to CMOs, though, it’s critical that marketing executives build their awareness of the risks associated online. For that reason, we’re going to begin sharing pertinent information that will help our readers recognize and avoid those risks.

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • How To Select a CMS that is Optimized for Search

    Today I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System (CMS), I looked for some basic best practices that I could not find. Before I provide a checklist to verify with your CMS provider, I should first state that there is absolutely NO reason for a company NOT to have a content management system anymore.

    Douglas Karr/ Marketing Technology Blogin How To's- 18 readers -
  • 10 Steps to Managing Crisis Communications

    Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. It can be overwhelming — from the delayed response as to what you’re suppose to say to all of the social mentions coming in to determining whether or not it is a real crisis. But in the midst of the chaos, it is always important to have a plan.

    Jenn Lisak/ Marketing Technology Blog- 22 readers -
  • What Does “Context Marketing” Really Mean?

    As someone who’s made a career out of content, communication, and storytelling, I have a special place in my heart for the role of “context.” What we communicate—whether in business or in our personal lives—becomes relevant to our audience only when they understand the context of the message. Without context, meaning is lost.

    Marketing Technology Blog- 18 readers -
  • Poor Customer Service is Hurting Your Marketing ROI

    Jitbit, a help desk platform, has produced this infographic with statistics that clearly paint the picture the impact of poor customer service on a business. Companies continue to treat poor customer service as they did years ago… when customers used to only complain to the business or to a small circle of friends. But that’s not the reality of the world that we live in now.

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Social Media’s Marked Effect on Customer Experience

    When businesses first ventured into the world of social media, it was used as a platform to market their product and increase sales. In the last few years, however, social media has morphed into the favored medium of the online community — a place to interact with the brands they admire, and more importantly, seek help when they have issues.

    Marketing Technology Blog- 26 readers -
  • 3 Unique Industry Digital Marketing Tips

    There’s no question that digital marketing is a powerful beast — and one helluva fickle beast at that. As much as we’d all like to assume that digital marketing is basically the same no matter what, it’s most definitely not — and the reasons are pretty obvious. As a business, you can opt to devote certain percentages of your time and budget to different types of digital market ...

    Marketing Technology Blogin Paid Search- 11 readers -
  • 12 Factors that Impact Your International Email Strategy

    We’ve assisted clients with internationalization (I18N) and, simply put, it’s not fun. The nuances of encoding, translation, and localization make it a complex process. If it’s done wrong, it can be incredibly embarrassing… not to mention ineffective. But 70% of the world’s 2.3 billion online users aren’t native English speakers Tweet This! and Every $1 spent on localization ...

    Douglas Karr/ Marketing Technology Blogin EMail- 20 readers -
  • Free Responsive Email Templates from Litmus

    We’re working with a client right now whose e-commerce emails aren’t currently responsive. We have no doubt that they’re losing clicks and conversions given the massive behavioral shift of subscribers moving to mobile. In fact, Litmus provided data this year that estimates 55% of all email sent is opened on a mobile device Tweet This! You may already understand responsive d ...

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • Eventbrite + Teespring: Sell T-Shirts With Your Tickets

    We operate an annual music and technology festival in Indianapolis each year. It’s a great event where we bring in regional bands and take a day off to celebrate the regional growth as well as raise some money for the Leukemia & Lymphoma Society. Our agency is the key sponsor of the event, and then we typically get other companies to cover additional costs.

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • 12 Lessons Applied from Extreme Ownership to Marketing

    Execution of great marketing strategies is a balance of many variables. Without adequate planning and long-term strategies, agile marketing efforts can derail a brand. But slow and highly critical marketing efforts can stymie one. Somewhere in the middle is success, requiring continued focus on the long-term goals of the organization, but having resources that can shift direct ...

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • Social Media Growth Statistics Through 2015

    Search Engine Journal developed the third annual version of an infographic on the continued growth of social media, providing statistics across each social network through 2015. It opens with this quote from Gary Vaynerchuk. When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon.

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Where’s Wesley? SXSW Success on a Small Budget

    With SXSW recently behind us, many companies are sitting in board rooms asking themselves, Why didn’t we get any traction at SXSW? Many are even wondering if the huge amount of money they spent was simply wasted.. As a mecca for tech companies, it’s the perfect place for raising awareness of a brand, but why do so many companies fail at this massive tech gathering? Statistics ...

    Marketing Technology Blog- 21 readers -
  • How to Resubmit an Updated or New Robots.txt File

    Our agency handles organic search consulting for several SaaS vendors in the industry. A client that we recently started working with had done a fairly standard practice, placing their application on a subdomain and moving their brochure site to the core domain. This is a standard practice since it enables both your production team and your marketing team to make updates as ne ...

    Douglas Karr/ Marketing Technology Blogin How To's- 16 readers -
  • 3 Keys to Smarter Marketing Technology Investments #Ad

    Disclosure: Post and giveaway sponsored by Comcast Small Business, but all opinions are my own. Please read below this post for additional disclosure. In reading through key posts on the Comcast Business community site, this one rang true for us as both an agency and for our clients. As an agency, we license a lot of technology, but we’re able to spread the costs out (and rea ...

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Integrate Shopify Seamlessly With Your WordPress Site

    We’ve been setting up quite a few Woocommerce sites for clients… and it hasn’t been easy. The Woocommerce interface is a bit clunky and additional features are mostly available through a plethora of plugins that require paid subscriptions… and more configuring. Lots and lots of configuring. If you’ve never seen Shopify, we shared a video that shows you how to set up your enti ...

    Douglas Karr/ Marketing Technology Blogin Blogging- 21 readers -
  • Rethink Social Media’s Impact on Traffic and Commerce

    We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it’s difficult to attribute sales to social media does not mean that it doesn’t happen. In fact, the statistics speak to the opposite: 71% of consumers are more likely to make a purchase based on social ...

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • Tools Don’t Make The Marketer

    We put a significant proposal in front of a prospect that was going to build their search team. The plan incorporated us both managing their clients and training their internal team to become proficient at organic search. We provided our complete site audit, a 50+ page document that incorporated a ton of hands-on training with our analysts and reports from a combination of too ...

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 100 Years Later: The Kingdom of the Subscriber

    This is an advertisement from May 1916 edition of Popular Mechanics from AT&T speaking to potential telephone subscribers. I often wonder how difficult it was to overcome the fear and trepidation such technology must have caused at the time. I also wonder how it compares to social media adoption and the Internet today. History almost always repeats itself.

    Douglas Karr/ Marketing Technology Blog- 31 readers -
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