Marketing Technology Blog - Posts from August 2017

  • What is a Contract Management System? How Popular Are They?

    In SpringCM’s third annual State of Contract Management, they report that only 32% of survey respondents are using a contract management solution, up 6% over last year Tweet This!. Contract Management Systems provide an organization with the means to securely write or upload contracts, distribute the contracts, monitor activity, manage edits, automate the approval process, ...

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • 5 Rookie Facebook Ad Mistakes To Avoid.

    Facebook ads are extremely easy to use – so easy that within a few minutes you can set up your business account and start running ads that have the potential to reach two billion people. While being very easy to set up, running profitable Facebook ads with a measurable ROI is anything but easy. A single mistake in your objective selection, audience targeting, or ad copy can s ...

    Marketing Technology Blog- 17 readers -
  • Insights: Ad Creative that Drives ROI on Facebook and Instagram

    Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it.

    Marketing Technology Blogin Social- 18 readers -
  • Aprimo and ADAM: Digital Asset Management for the Customer Journey

    Aprimo, marketing operations platform, announced the addition of ADAM Digital Asset Management software to its cloud-based offerings. The platform has been recognized as a leader in The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016, providing the following: Seamless ecosystem integration through the Aprimo Integration Framework – Brands can gain ...

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Fireside: Simple Podcast Website, Hosting, and Analytics

    We’re launching a regional podcast recorded in our Indianapolis Podcast Studio but we didn’t want to go through the trouble of building out a site, getting a podcast host, and then implementing podcast feed metrics. One alternative would have been to host on SoundCloud, but we’re a bit hesitant since they came close to shutting down – no doubt they’ll have to shift their reve ...

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • How to Polish Mobile App Store Product Pages in Pre-launch

    Pre-launch phase is one of the most critical periods in the lifecycle of an app. Publishers have to deal with myriads of tasks which put their time management and priority setting skills to the test. However, an overwhelming majority of app marketers fail to realize that skillful A/B testing can smooth things down for them and assist in various pre-launch tasks.

    Marketing Technology Blogin How To's- 23 readers -
  • Sprout Social: Create, Preview, and Manage Social Chat Bots

    Chat bots are all the rage and for good reason. Automating responses and capturing qualification data will save your sales, social media, and customer service teams a ton of time and energy. Chat bots are every bit as good as the hype that’s been preceding them. Customers may not even be aware that they’re dealing with an intelligent response system – and may be happier in the ...

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • 5 Marketing Budget Mistakes to Avoid

    One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it.

    Douglas Karr/ Marketing Technology Blogin EMail- 19 readers -
  • The Focus of Your Content May Be Hurting Your Marketing Strategy

    As part of an overall search strategy, we used to have companies focus on recent, frequent, and relevant content driven by keywords that could increase organic ranking and conversions. Writing numerous short articles is one of those bits of advice that we’ve abandoned in recent years. There are a few key issues: Deep content – search engines rank by the popularity of content, period.

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
  • Why We Never Do Press Release Distribution Services Anymore

    One of our clients surprised us today, they let us know that they signed up for a Press Release Distribution service recommended by one of their partners where they could distribute their press release to over 500 different sites. I immediately groaned… here’s why: Press Release Distribution services don’t rank the content you promote at all, so unless someone’s actively li ...

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • The 6 Roadblocks to Going Global with Your E-Commerce

    The shift to omnichannel selling is widely apparent, most recently supported by Nike’s move to sell on both Amazon and Instagram. However, the switch to cross-channel commerce isn’t easy. Merchants and suppliers struggle to keep product information consistent and accurate across all platforms – so much so that 78% of merchants simply can’t keep up with enhanced consumer demands for transparency.

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Influencer Marketing: History, Evolution, and the Future

    Social media influencers: that’s a real thing? Since social media became the preferred method for communicating for many people back in 2004, many of us can’t imagine our lives without it. One thing that social media has definitely changed for the better is that it has democratized who gets to be famous, or at least well-known.

    Marketing Technology Blog- 17 readers -
  • PayPal Statistics: Dominating the World’s Online Payments

    While I’m a huge fan of Amazon, an Amazon Affiliate, and a Prime Addict, I also like PayPal. I have a great credit account with PayPal, get cash back on expenditures, and I can setup alternative payments for my PayPal Debit Card – very convenient for the business. Just today I was on Sweetwater and wanted to purchase some new headphones via PayPal.

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • InsideView Fuels Go-to-Market Success with Targeting Intelligence

    Pressure on CMOs is quickly mounting as they’re given more direct responsibility for revenue growth, including more budget and systems resources to make it happen. “Great,” you say! Finally some respect for marketers. But the challenge is now they’re being held more accountable for delivering measurable results – and fast.

    Marketing Technology Blog- 20 readers -
  • Live Streaming Trends and Statistics

    One of our projects this year is to build out a live-streaming desk in our podcast studio. We can actually utilize the same audio equipment while adding video. Video equipment is coming down in price and many packages are starting to emerge by live-video companies for managing a small studio. We’re hoping to get at least 3 cameras and a system for managing lower-thirds and vid ...

    Douglas Karr/ Marketing Technology Blog- 17 readers -
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