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Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you use. Verbs show action, and the way you describe that motion can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Su ...
Backlinks. Coding. Navigation structure. Images. Listen in on any conversation about SEO (whether for Google or Amazon) and you’ll likely hear mention of all these elements and more. Regardless of which analogy you choose (a recipe with many ingredients, a puzzle with many pieces…), SEO on any level is a complex creature. There is one aspect, however, that outweighs the others.
As conversion-oriented marketers, our focus is typically on persuading traffic to take action once people visit our landing pages. The Holy Grail is getting the click (sale, subscription, etc.). And – once that happens – many marketers stop the conversion process, thank the customer and happily walk away with cash in hand.
I’m excited to welcome back Bernie Thompson of Efficient Era. You probably remember Bernie from the first post he enlightened us with about Amazon hijacking listings and what to do if it happens to you. Today I have the pleasure of sharing with you his predictions for the future of Amazon in 2017.
There I sat in front of my computer, once again, struggling with the question: “What am I going to blog about this week?” Sure, as a professional writer, I have lots of ideas for blog posts. But, just as with you, not all of them pan out. I keep a running list of blog post idea generators on hand for just such occasions, so I pulled out my list.
Stephen Smotherman truly is a success story worth following. You’ve probably seen his guest posts (#1 and #2) on the Marketing Words blog before. I’ve invited him back once again to answer some questions and provide you with a bucket load of solid info to take you into the new year. Welcome Stephen! STEPHEN: Thanks, Karon, for asking me to do this interview with you.
A little over a year ago, I met Chris Guthrie online. “Keen” doesn’t even begin to describe the level of common-sense smarts Chris has when it comes to successful Amazon sales. The fact that he created the AmaSuite collection of seller tools (and made it available to the public) so others can follow in his footsteps only goes to show the standard by which he lives.
Every now and then I come across an interesting landing page that provides an opportunity for learning. When I was introduced to this one, I immediately saw several things that caused me to stop and take notice. Let me share my observations with you so you can compare this PPC ad/landing page combo with what you’re doing. Here’s the PPC ad that lead me to the landing page. 1.
I came across Efficient Era a few weeks back and got lost in all the quality information they provide. This blog post, by Bruce O., was of particular interest so, with permission, I’m sharing the saga of the Bluetooth keyboard. Take note so you know what to do if Amazon should ever do this to you! Every private-label Amazon seller knows it’s important to have full control ov ...
It was February 3, 2016. Before this landmark date, Amazon restricted sellers to a total of 50 characters for each of five fields (a total of 250 characters) for search terms. On that fateful day in February, however, the gate was let down and sellers had the freedom to include up to 1,000 characters per each of five fields (a total of 5,000 characters).
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Selling globally used to mean following a labyrinth around twists and turns that seemingly were built to perplex you. These days, making an entrance into global selling (whether on Amazon’s numerous marketplaces, eBay’s shipping program, or via your own site) may take a good bit of knowledge, but the process is drastically easier than it ever has been.
When it comes to building a product detail page on Amazon, a number of elements all work in conjunction with one another to create success. I can tell you, however, when it comes to the copy and keywords, I’ve seen five mistakes in particular that often cause disastrous results. Mistake #1 – Creating Titles With More Than 200 Characters One thing that has been driving me cr ...
At the Google Performance Summit in June, the search giant announced (among other things) that AdWords PPC (pay-per-click) ads were getting an overhaul in a major way. After conducting extensive testing on the format of these long-standing ads, Google discovered that more copy equaled higher clickthroughs.
Almost a year ago, I wrote a blog post entitled Amazon Cleans Up Confusing Title Policies: Changes Underway. One of the bits of information I included was from an email Amazon sent out to sellers warning that they were implementing a title suppression policy for any titles over 200 characters. Supposedly, as of July 15, 2015, this went into effect.
No, it’s not a typo. I am not resolving to do anything during in my business. You see, a resolution is a promise or a pledge. That’s for wimps. We all know what happens to resolutions. After about a month those good intentions go straight down the toilet. I don’t have good intentions. Instead, I started the New Year with a revolution – a transformation, a reform, a change.
I see so many Amazon sellers complaining every year about the huge summer slowdown. It seems sales take quite a dive in lots of different categories. However, my bud Jessica Larrew of The Selling Family knows exactly how to perk up profits in the dog days of summer … with a sales-generating back-to-school strategy.
convert better, rank higher, sell more