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Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you use. Verbs show action, and the way you describe that motion can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Su ...
Oh, so quietly, without any fanfare, on December 17 Amazon released major changes to the Home/Garden/Pets/Kitchen Style Guide, and I am thrilled beyond belief! Why? Because – for the last 4 months – I have been working with Peter (a Seller Central rep) to end the massive confusion over title character counts.
Backlinks. Coding. Navigation structure. Images. Listen in on any conversation about SEO (whether for Google or Amazon) and you’ll likely hear mention of all these elements and more. Regardless of which analogy you choose (a recipe with many ingredients, a puzzle with many pieces…), SEO on any level is a complex creature. There is one aspect, however, that outweighs the others.
Every now and then I come across an interesting landing page that provides an opportunity for learning. When I was introduced to this one, I immediately saw several things that caused me to stop and take notice. Let me share my observations with you so you can compare this PPC ad/landing page combo with what you’re doing. Here’s the PPC ad that lead me to the landing page. 1.
I came across Efficient Era a few weeks back and got lost in all the quality information they provide. This blog post, by Bruce O., was of particular interest so, with permission, I’m sharing the saga of the Bluetooth keyboard. Take note so you know what to do if Amazon should ever do this to you! Every private-label Amazon seller knows it’s important to have full control ov ...
It was February 3, 2016. Before this landmark date, Amazon restricted sellers to a total of 50 characters for each of five fields (a total of 250 characters) for search terms. On that fateful day in February, however, the gate was let down and sellers had the freedom to include up to 1,000 characters per each of five fields (a total of 5,000 characters).
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As conversion-oriented marketers, our focus is typically on persuading traffic to take action once people visit our landing pages. The Holy Grail is getting the click (sale, subscription, etc.). And – once that happens – many marketers stop the conversion process, thank the customer and happily walk away with cash in hand.
Selling globally used to mean following a labyrinth around twists and turns that seemingly were built to perplex you. These days, making an entrance into global selling (whether on Amazon’s numerous marketplaces, eBay’s shipping program, or via your own site) may take a good bit of knowledge, but the process is drastically easier than it ever has been.
When it comes to building a product detail page on Amazon, a number of elements all work in conjunction with one another to create success. I can tell you, however, when it comes to the copy and keywords, I’ve seen five mistakes in particular that often cause disastrous results. Mistake #1 – Creating Titles With More Than 200 Characters One thing that has been driving me cr ...
At the Google Performance Summit in June, the search giant announced (among other things) that AdWords PPC (pay-per-click) ads were getting an overhaul in a major way. After conducting extensive testing on the format of these long-standing ads, Google discovered that more copy equaled higher clickthroughs.
Almost a year ago, I wrote a blog post entitled Amazon Cleans Up Confusing Title Policies: Changes Underway. One of the bits of information I included was from an email Amazon sent out to sellers warning that they were implementing a title suppression policy for any titles over 200 characters. Supposedly, as of July 15, 2015, this went into effect.
No, it’s not a typo. I am not resolving to do anything during in my business. You see, a resolution is a promise or a pledge. That’s for wimps. We all know what happens to resolutions. After about a month those good intentions go straight down the toilet. I don’t have good intentions. Instead, I started the New Year with a revolution – a transformation, a reform, a change.
I see so many Amazon sellers complaining every year about the huge summer slowdown. It seems sales take quite a dive in lots of different categories. However, my bud Jessica Larrew of The Selling Family knows exactly how to perk up profits in the dog days of summer … with a sales-generating back-to-school strategy.
I’ve known Jen Perdew for years. She’s one of the smartest and hardest-working women I know. I heard her speak several months ago at a live event about the topic of driving more traffic and sales automatically, and was inspired. So I’ve asked her to give us an overview of the topic and how the basics might work for digital and physical products.
Whether Mark Harmon’s famous character on NCIS knows it or not, he gives ssage advice about writing copy in almost every episode. His comments are an excellent reminder for anyone who writes sales messages to stay focused on your customer. Rather than flooding them with what you want to say, tell them what they want to hear.
Most of the time, when you hear Amazon selling pros talk about boosting traffic and conversions, they are referring to listings that sellers actually created. However, it is possible to tweak existing Amazon pages that you’ve simply tacked onto in an effort to help them improve. Tip #1 – Benchmark First, Edit Second Before you begin to tweak a listing, make sure you have a ...
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