• 50 Horrible Cliches You Need to Stop Writing and Saying Right Now [Infographic]

      Have you recently said "the elephant in the room" and "move the needle" unironically at work? Then you need to start purging jargon from your writing and speaking right now. Here's a look at the most annoying phrases and words being used at work, according to the following GoToMeeting infographic. "Helicopter view" ranks high as a phrase that's obnoxious and overused.

      MarketingProfs- 35 readers -
    • The State of Email Marketing by Industry

      Which industries have the highest open, click-to-open, and click-through email rates? How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical? To find out, GetResponse, Holistic Email Marketing, and Smart Insights surveyed 1,831 global email marketers who work for companies in 15 major industries; most (68%) respondents have senior roles within their.

      MarketingProfsin EMail- 22 readers -
    • Three Types of Video That Marketers Need to Have on Their Company Website

      As a marketer, you spend a lot of time and money on getting people to your website so you can educate them on your offering—and, ultimately, make a sale. And I'd guess that your website is filled with text. Lots and lots of text. Yet, video content is the most effective way to help tell your story. Video helps businesses increase brand awareness, generate leads, and ultimately, increase sales.

      MarketingProfs- 21 readers -
  • Why You Need Data Wrangling If You Want Data-Driven Marketing

    Marketing departments know the value of data. After all, Marketing has been on the forefront of gleaning insights from data to foster positive relationships with new and existing customers and ultimately increase conversion rates and revenue. Harnessing data to more accurately target potential customers, personalize customer engagement in real time, and improve customer loya ...

    MarketingProfs- 4 readers -
  • A 12-Point B2B Positioning Health-Check

    Editor's note: This article is based on a post on the author's blog. A positioning health-check will tell you how effective your B2B positioning really is—and B2B marketers desperately need a realistic way to judge their positioning effectiveness. Although 69% of 137 respondents to a survey I'm conducting think they are doing a good job of positioning, many are kidding themselves.

    MarketingProfs- 7 readers -
  • Do Publishers Value PR Pitches?

    Do online content publishers find story pitches from public relations professionals valuable? How often do writers and editors read those pitches? To find out, Fractl surveyed 1,300 publishers, writers, and editors from online publications. The poll included a wide range of sites, including those in the business, news, health, travel, lifestyle, education, and technology verticals.

    MarketingProfs- 5 readers -
  • Keep It Clean: The Importance of Email-List Hygiene [Infographic]

    "Your email database is the foundation of your email marketing strategy," an infographic by Campaigner Email Marketing rightly states. If your email bounce rate is greater than 3-5%, consider that as a sign your email list needs a good scrubbing, according to the infographic. Emailing only to contacts who are likely to interact with your email campaig ...

    MarketingProfsin EMail- 8 readers -
  • Follow This One New Trend, and You Will Be Found Online

    There are hundreds upon hundreds of things that people do to make their brands memorable. And, no, I'm not talking about the Kardashians here. Businesses and marketers are constantly clamoring for new ways to make their brands stand out—from PR to advertising to blogging to new social media such as Snapchat and Facebook Live.

    MarketingProfs- 9 readers -
  • Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?

    As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to become a thought leader in a digital, global society—and connect with prospects and leads at the various stages of the buyer's journey. But I also see the many pros of relevant paid traffic efforts that lead visitors to high-quality content.

    MarketingProfs- 14 readers -
  • Why Decreasing Inbound Call Volume May Help Your Business

    Following Google's announcement that its ads would generate over 30 billion calls in 2016, many people rushed to declare that "call commerce" is very much alive. That reference is to the inbound calls—high-value leads—to a business. Some 70% of consumers have used the click-to-call button in online ads, and 60% prefer a human being for a detailed inquiry over an automated system.

    MarketingProfs- 7 readers -
  • How Online Communities Can Help You Market Throughout the Customer Journey

    In the past, we were taught that a customer lifecycle follows a clear, predictable pattern. Today, each customer lifecycle is a journey fraught with many lefts, rights, ups, and downs. That fact should be viewed as an invitation to stand by your customer's side, engaging them with appropriate messaging that's personal and relevant to them at whatever point they are in their journey.

    MarketingProfsin How To's- 14 readers -
  • How Consumers Find and Use Online Reviews for Local Businesses

    Some 91% of consumers say they check online reviews when evaluating local businesses, according to recent research from BrightLocal. The report was based on data from a survey conducted in September 2016 of 1,062 adult consumers in the United States. Half of respondents say they check online reviews of local businesses regularly, up from 33% in 2015.

    MarketingProfs- 8 readers -
  • The Secret to Marketing to Teens: Marketing to Their Values

    MTV conducted an "ethnographic study" of its teenage audience in the late 1990s. The process consisted of spending some time with MTV fans and learning about their personal needs and concerns, with the goal of revitalizing the channel's slide in viewer rates. Todd Cunningham, senior vice-president of strategy and planning for MTV, explained the project: "We go through their music collections.

    MarketingProfs- 10 readers -

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