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Have you recently said "the elephant in the room" and "move the needle" unironically at work? Then you need to start purging jargon from your writing and speaking right now. Here's a look at the most annoying phrases and words being used at work, according to the following GoToMeeting infographic. "Helicopter view" ranks high as a phrase that's obnoxious and overused.
Which industries have the highest open, click-to-open, and click-through email rates? How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical? To find out, GetResponse, Holistic Email Marketing, and Smart Insights surveyed 1,831 global email marketers who work for companies in 15 major industries; most (68%) respondents have senior roles within their.
As a marketer, you spend a lot of time and money on getting people to your website so you can educate them on your offering—and, ultimately, make a sale. And I'd guess that your website is filled with text. Lots and lots of text. Yet, video content is the most effective way to help tell your story. Video helps businesses increase brand awareness, generate leads, and ultimately, increase sales.
Most marketers will be involved in about eight meetings per week. Sound like too many? These tips can help you cut down on unnecessary meetings and get the most out of existing ones. Before you plan the meeting, consider whether one is needed. "Question meetings and whether the same outcome could be achieved in other ways: conference calls, circulated memos, or individual ...
This week in social news: Twitter's hopes are dashed as all big players bow out of a potential takeover; Facebook updates Facebook Live with sought-after scheduling feature, releases push notifications feature for apps; an introduction to Busker, the livestreaming app blending content and ecommerce; four ways B2Bs should be using Snapchat and Instagram; and much more...
If you are in a relationship, the one word that should never be acceptable in describing that relationship is "fine." We question it when our children say they are fine, and if your spouse says everything is fine, you know what that statement really means. We should have that very same visceral reaction when our customers say the relationship is fine.
Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo, a Kantar Media company. The report was based on an analysis of the US Google desktop search text ad and product listing ad (PLA) spend by retailers between August 1 and October 4, 2016, on 2,959 Halloween costume keywords.
You know that developing a customer journey map is vital in today's customer-centric world, but let's revisit what a customer journey map really means for your business. It means that you understand your customers' interactions with your business. It means you know their preferred touchpoints and channels across the entire experience, from first contact through usage to pote ...
It's exciting to be part of a growing business. But growth can also be stressful, especially for the corporate marketing department. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it. Perhaps you are a bank that has made an acquisition and you're now in the process of integrating many new branches into your organization.
The Association of National Advertisers (ANA) recently released a 58-page report on kickbacks happening in the ad industry. The report claims US ad agencies unethically padded their profits with secret rebate schemes, and that's just the tip of the iceberg. Now that we've had some time to digest the findings, here are five key takeaways for marketers. 1.
Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, according to recent research from Searchmetrics. The report was based on 2016 data from 500,000 general, frequently searched keywords.
As recently as five years ago, when selling into small-to-midmarket companies, 1-2 people were typically involved in the purchase decision. In recent years, that trend has shifted; now, three or more people must approve purchases, even those below $50,000. Sophistication in technology, Big Data, readily accessible analytics, and increased corporate consolidation are some of ...
"Take an old boot. Burn it. Soak it in seawater." That's not exactly the kind of language usually considered flattering ad copy, but it's exactly the lack of general appeal that makes the copy so effective for the Scotch whisky brand Laphroaig. The liquor category is often defined by promises of great tastes and good times.
Online ad fraud is on the rise, and costing companies billions of dollars each year. Display advertising and programmatic ad buys get most of the press, but clever fraudsters are finding new ways to fake video views and mobile ad impressions, as well. Smart marketers need to stay vigilant for signs of ad fraud and take steps to protect themselves.
Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing more time—to ensure even better results via longer-term planning. That's a key finding of the just-published B2C Content Marketing: 2017 Benchmarks, Budgets, and Trends—North Americ ...
Content marketing can be as complex or as simple as you want it to be. You may base your strategy on the basic idea of producing valuable material for your users, or dig deep into data that dictates a complex process of creating content for the entirety of the customer journey. Either way, some fundamental content marketing principles should be guiding how you create and dis ...
Americans watch an average of five hours and four minutes of TV per day, according to Nielsen. They're talking about television shows, sports, and other programming that captures their attention. This viewing is increasingly fragmented depending on age group. For example, the Millennial age Q1 viewing is dropping by more than 10 hours per week from 2011 to 2016.