MarketingProfs - Posts from July 2016

  • #SocialSkim: A Whole New Facebook Live, Plus 10 More Stories in This Week's Roundup

    This week's all about the lunge toward livestreaming. Facebook introduced a host of major changes to Facebook Live that drastically expand broadcasting capabilities, while YouTube streamlined its own live streaming feature for mobile. Today's 'Skim will also catch you up on Twitter's exciting new standalone app dedicated to small businesses, dive into Pinterest's brand new v ...

    MarketingProfs- 19 readers -
  • 10 Tips for Making Popups Go the Extra Mile for Your Business

    Back in the day, popups used to be the bane of the Web and deservedly earned a bad rap. Fast-forward to the present, and popups are considered an excellent way to capture your visitor's attention and significantly improve your conversion rates. But they're a big responsibility, too; and if not done properly, they could still annoy your customers and ruin the customer experience.

    MarketingProfs- 15 readers -
  • The 10 Biggest Advertisers in the United States

    Procter & Gamble spent the most money ($4.3 billion) on US advertising in 2015, according to recent research from Ad Age. The report was based on Ad Age Datacenter 2015 estimates of total United States advertising spend by companies, including both traditional and digital channels. AT&T was the second biggest advertiser ($3.

    MarketingProfs- 14 readers -
  • #SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This Week

    This week's 'Skim is all about reaching for ad dollars without compromising user experience. We'll dive into a recent survey that discusses falling user satisfaction on social platforms, and we'll explore Reddit's new plan to lure advertisers and shake off its users' anti-ad image. We'll also touch on Twitter's big live-streaming news, fill you in on why Vine just paid a hac ...

    MarketingProfsin Social- 17 readers -
  • The Top 20 Companies Millennials Want to Work For

    Millennials rank 3M and Google as the top two companies they'd like to work for, according to recent research from The National Society of High School Scholars (NSHSS). The report was based on data from a survey conducted in April 2016 of 13,000 NSHSS members (past or current students with high grades and leadership/community service experience) age 15-32.

    MarketingProfs- 12 readers -
  • How Quickly Do Consumers Abandon New Mobile Apps?

    More than three-quarters of consumers, on average, do not return to use a mobile app the day after downloading it, according to recent research from Appboy. The report was based on data from more than 300 apps and 300 million profiles for both iOS and Android users. The researchers examined Day N retention rates, i.e.

    MarketingProfs- 16 readers -
  • Why Marketers Need to Master the 'Here and Now' of Mobile Customer Engagement

    A quick Google search of "customer engagement" will net you a whole slew of articles, blog posts, research papers, and more, all offering insights into how to use mobile technology to meet the ever-changing expectations of connected consumers. Though marketers continue to look for new ways to connect with local customers through mobile, many miss an important opportunity to ...

    MarketingProfs- 17 readers -
  • Five Outbound-Email FAQs That Stump Even Experienced Marketers

    What's the best day and time to send outbound marketing emails? How many outreach attempts is "enough"? How long should emails be? Those and other frequently asked questions about outbound-marketing emails can be tough to answer. But let's give it a shot. Question 1: What's the best day and time to send emails? Answer: It depends.

    MarketingProfsin EMail- 23 readers -
  • Three Times When You Can Use Cliches in Your Content Fearlessly

    The cliché is one of the most hated phrases of language found in writing of all types, from the great American novel to the simplest marketing blog post. Editors, writers, and readers cringe at the sight of overused phrases. But even though writers shouldn't use trite phrases to meet their word count or make up for a creativity gap, we argue there is a time, place, and art to using clichés.

    MarketingProfs- 15 readers -
  • The Benefits of Nurturing a Martech Culture

    What's the most important factor in determining success with marketing technology? Ask the finance department, and you might hear "impact on revenue." Ask Sales, and it's how well martech is generating new leads. Ask the CMO, and the measure may be whether brand reputation is improved. But simply calculating the outcomes of a marketing technology investment is the wrong perspective.

    MarketingProfs- 12 readers -
  • How Fortune 500 Brands Use Instagram: Top Filters, Best Times and Days to Post

    Half of Fortune 500 brands are now on Instagram, and the platform is providing the highest engagement levels for these businesses of any social network, according to recent research from TrackMaven. The report was based on an analysis of Instagram content posted by Fortune 500 brands between May 1, 2015 and May 1, 2016. The researchers examined 41,071 unique Instagram posts, in total.

    MarketingProfsin Social How To's- 18 readers -
  • A Beginner's Guide to Creating Video Content

    You're scared. How on earth are you going to create quality video content that people are actually going to watch? First off, you don't have a good camera; second, you don't have any idea how to edit video; and third, as if the first two reasons weren't crippling enough, you don't have the slightest clue about what sort of content you would want to create.

    MarketingProfs- 24 readers -
  • Mobile-First Marketing Will Keep You Ahead of the Competition

    With the constant development of new mobile digital technologies, mobile devices have become an integral part of our daily routine. Consumers, marketers, and businesses have adapted their strategies to incorporate mobile devices, taking on apps and systems created with the user in mind. To survive as a flourishing business in the digital age, marketers must embrace the chang ...

    MarketingProfs- 24 readers -
  • The Media Companies With the Most Brand Equity

    Netflix has the the strongest brand equity of any major media company, according to recent data from The Harris Poll. The Harris Poll 2016 EquiTrend Study was based on data from a survey of 97,000 US consumers. Respondents were asked to assess more than 3,800 brands, including 200 media brands.

    MarketingProfs- 13 readers -
  • Why Bots Are Becoming Brands' Best Friend

    All over the Internet, bots are being heralded as the new apps. CNN, 1-800-FLOWERS, Hewlett-Packard, and The Wall Street Journal are among the marquee brands using bots to interact with customers. The hype is real. Bots are changing everything. With a bot, customers will be able to do everything they can do on a website or app.

    MarketingProfs- 14 readers -
  • Three Tips for Building Internal Support for Influencer Marketing

    Influencer marketing has been around for a few years, but with the current level of media coverage and discussion around it, it is fair to say that 2016 marks its growth inflection point. No longer are marketers asking, "What's influencer marketing?" Today, many are asking, "Should we develop an influencer marketing channel?" or, "How much effort and budget should we put beh ...

    MarketingProfs- 15 readers -
  • Three Reasons for Including Whitepapers in Your Content Strategy

    Some 63% of B2Bs have ranked whitepapers to be more effective than videos, e-newsletters, blogs, infographics, etc., according to the 2016 B2B Content Marketing report by Content Marketing Institute and MarketingProfs. But are whitepapers really that effective? An example of a successful whitepaper campaign comes from Fact-Finder.

    MarketingProfsin Content- 14 readers -
  • What Customer Loyalty Means in a Fear-of-Missing-Out World

    I'm cutting the cord—not because my cable company decided to jack up its prices without improving its product but because I want to explore the cutting-edge content available through nontraditional channels. Major disruptors like Netflix, YouTube, and BuzzFeed are redefining the information and entertainment industries, and they're not alone. Myriad industries are facing loyalty crises, too.

    MarketingProfs- 15 readers -
  • The Six Most Effective E-Commerce Email Tactics

    E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto. The report was based on data from a survey of 300 marketers who work for e-commerce companies around the world. Respondents were asked to rate the effectiveness of various email tactics.

    MarketingProfs- 13 readers -
  • Understanding the Hidden Costs of Localization

    Most organizations spend approximately 1-4% of their marketing budget on translation and localization services, depending on the size of the company and its scope of global operations. That percentage may not seem like much, but when you consider that translation is a $38 billion industry, the costs add up.

    MarketingProfs- 12 readers -
  • Understanding the Power of Segmentation for Marketing Campaigns

    Malcolm Gladwell, in his famous TED talk, "Choice, Happiness, and Spaghetti Sauce," makes the case for segmentation. He discusses how, in the food industry, companies moved away from the quest to find one product that would please everyone, to create derivatives of the same product for clusters of users with different tastes and preferences.

    MarketingProfs- 10 readers -
  • Marketers, Let's Put Key Performance Indicators Into Perspective

    When we speak only in terms of scalability, relevancy, viewability, and CPI, we can lose sight of what we're actually trying to achieve and what those metrics really mean. All too often, RFPs come our way that say something along the lines of "show us how you can get us 80% viewability on $50,000 on mobile and reach an eCPI below $5.

    MarketingProfs- 10 readers -
  • The Wild Card in Mobile Ad Performance: Ad Receptivity

    Mobile likes to break the rules. It doesn't encourage the same predictable behavior of television, radio, or even digital. Consumers use their mobile devices wherever, whenever, and however they like. And though that flexibility is a delight (and an addiction) for consumers, it can present a challenge for advertisers.

    MarketingProfs- 13 readers -
  • Marketing Video: Personalize Your Outreach With Account-Based Marketing

    How do you personalize your marketing strategy to attract a group of customers that is ready to buy your product or service? You identify your target accounts, market to them, and measure your results. That's account-based marketing (ABM), and it really can be that simple. As Matt Heinz, president of Heinz Marketing, has stated, "In its purest form, account based marketi ...

    MarketingProfs- 18 readers -
  • How to Capitalize on Customer Feedback: Three Loyalty-Boosting Steps

    Today, consumers want to provide helpful insight for the brands they interact with, but most companies are not taking advantage of customer feedback, even though it's in their interest to ask for input from their customers across multiple touch points. And that's problematic both for companies and for consumers.

    MarketingProfs- 20 readers -
  • Eight Ridiculously Silly Ways to Sabotage Your Email Marketing Efforts

    Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email marketing efforts—and what you should be doing instead. 1.You dangle your lead magnet in front of the entire world You're on a lead magnet promotion spree. Facebook groups, LinkedIn Groups, forums...

    MarketingProfs- 19 readers -
  • The State of Online Video in 2016

    The percentage of consumers who watch 10 or more hours of online video each week is steadily increasing, according to recent research from Limelight Networks. The State of Online Video Report was based on data from a survey fielded in May 2016 of 1,086 consumers in the United States, the United Kingdom, and Canada.

    MarketingProfs- 30 readers -
  • Why Video Marketing's Popularity Is Great News for Writers

    Video's popularity on the social Web is just getting started. I've been creating videos since 2007, the year Animoto's site launched and I started working for the company. Back then iPhones didn't even shoot video. Video was a novelty on the Web. However, that has changed immensely. My newsfeed now is probably a lot like yours—lots of videos from friends, family, large bran ...

    MarketingProfs- 21 readers -
  • The Biggest Challenges of Measuring Content Marketing ROI

    Taking a new laptop or other treasured purchase out of its packaging feels incredible. That's why unboxing videos have become a phenomenon on YouTube. Hordes of those types of videos showcase the unwrapping of everything from children's toys to Casper mattresses. And the videos are getting tons of views.

    MarketingProfs- 11 readers -
  • Five Social Best-Practices and Their Examples From the Food Industry

    Since social media debuted, marketers have worked against a constantly shifting landscape to wrangle social data and apply it for maximum impact. What strategies are most important now, and why? Here are five best-practices, using examples from the NetBase Social Media Best-Practices Guide 2016: Restaurant Brands for context. 1.

    MarketingProfs- 11 readers -
  • How to Build a High-Converting Marketing Funnel [Infographic]

    Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel. "Before you do anything else, get really specific on your solution and the audience it's for," suggests ELIV8 in the following infographic. "Otherwise, you're doomed to fail before you even begin.

    MarketingProfs- 10 readers -
  • Content Marketing Jobs: Salary, Skill, and Education Trends

    What is the average annual salary of a content marketing job? Which skills are most in demand? What levels of education and experience do companies want? To find out, Fractl examined all of the job listings present on Indeed.com between May 3 and May 6, 2016 that included the phrase "content marketing.

    MarketingProfs- 8 readers -
  • The Amazing Scope of What Happens Online in a Minute [Infographic]

    Each minute, on average, consumers watch 7 million online videos, buy $222,000 worth of goods from Amazon, and ask Siri 100,000 questions, according to recent research from Domo. The researchers examined publicly available data from a range of sources—including social networks, e-commerce sites, media companies, research reports, and Web traffic measurement tools—to deter ...

    MarketingProfs- 16 readers -
  • Mobile Messaging: How to Message Your Way to a More Meaningful Connection

    We've all heard the misconception that communicating over text via mobile decreases the personal touch. But, quite to the contrary, it's actually an effective, engaging way to connect when you're in the palm of someone's hand. Why? It allows for extreme personalization of the experience, and an unprecedented level of context so you never have to explain your predicament twice.

    MarketingProfs- 12 readers -
  • Consumers' Preferred Retail Shipping Options

    The delivery options that consumers value most from retailers are standard shipping (5-7 days) and express shipping (1-3 days), according to recent research from Temando. The report was based on data from a survey of 4,000 consumers and 800 retailers in Australia, France, the United Kingdom, and the United States (1,000 consumers and 200 retailers in each country).

    MarketingProfs- 20 readers -
  • The Psychology of Successfully Marketing to Millennials [Infographic]

    Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it. Some 82% of Millennials (people age 18-29) interact with brands or retailers on social media, where 49% follow their favorite brands or retailers, according to the following USC Dornsife infographic.

    MarketingProfs- 26 readers -
  • Trending Content Topics in B2B Marketing

    B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora. The Surge Report was based on an analysis of the content consumption behavior of visitors to 2,500 B2B websites (4 billion monthly interactions). The researchers examined which content topics were being looked at compared with established benchmarks.

    MarketingProfs- 17 readers -
  • Sales Tactics in the Digital Age [Infographic]

    Hard-sell tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands. "Cross-channel marketing is quickly making aggressive, hard sales tactics a thing of the past," states DirectBuy in its infographic. Customers react more positively to softer tactics.

    MarketingProfs- 12 readers -
  • Four Ways to Woo New Customers With Sweet-Talking Web Copy

    You know this isn't working. Something just isn't right. You've spent weeks refining your Web copy. You think it looks damn near perfect. But it's not bringing the results you need. Traffic. Leads. Profit. Is that too much to ask? You give, and you give: You list your achievements, you detail your experience, you explain your worldview. But you're not getting much action on your site.

    MarketingProfs- 13 readers -
  • A Crash Course: Start an Online Business in Three Steps

    Starting an online business can be daunting. But, instead of being overwhelmed, think about it as an exciting journey. Focusing on the important components common to all companies, and organizing them into manageable chunks, can help. Consider this a crash course in entrepreneurship. Make a Checklist With the ascendance of technology, it's easy to forget how helpful a s ...

    MarketingProfs- 13 readers -
  • How Your Online Store May Be Leaking Money [Infographic]

    Even if your online store is successful, it still has areas where you can save money. Here's a look at some places where your site might be leaking money, according to the following Red Stag Fulfillment infographic. "The lack of a return policy that benefits both you and your customers can become costly," states Red Stag Fulfillment. Returns account for 8.

    MarketingProfs- 15 readers -
  • Six Excuses Small Businesses Make for Not Having a Website [Infographic]

    Shockingly, some companies still don't have a website. Here's a look at why they have avoided creating one and why those excuses don't make sense in our digital age. One excuse is that the company's industry isn't online. "That means less competition for you when you get online," counters Rapid Web Launch in the following infographic.

    MarketingProfs- 24 readers -
  • Hot Trends in Marketing Automation You Need to Know

    Marketing automation used to be simple. Send an email with an offer. Track which prospects clicked on the link and filled out the form on the landing page. Pass the right leads along to the sales team. Now that many marketers are asked to drive the customer experience, they are taking a more sophisticated approach to their campaigns. Well, not all of them.

    MarketingProfs- 23 readers -
  • Five Ways CPG Marketing Can Keep Pace With Millennials

    With over 80 million Millennials in the US alone, brands recognize the importance of shifting focus to this group. However, doing so often proves challenging, because many of the selling tactics that worked in the past are turnoffs for Millennials. To create connections with this increasingly important consumer demographic, CPG brands must understand the mindsets of Millenni ...

    MarketingProfs- 13 readers -
  • Dying Sales Funnel? Bring Dead Leads to Life Through Lead Nurture

    The demise of the sales funnel has been greatly exaggerated. True, the buying experience has evolved, along with customers' expectations about where, when, and how they'll make that purchase. It's much less a straight shot from point A to point B than it is a winding path full of switchbacks. Whether you think the funnel is dead or simply evolving, one thing is clear: Today ...

    MarketingProfs- 12 readers -
  • Are Marketers Satisfied With How They're Using Data?

    Are senior marketers happy with how their organizations are collecting, analyzing, and utilizing data? To find out, 3Q Digital and March Communications surveyed 315 marketing leaders in March and April 2016. All respondents had eight or more years of marketing experience, worked for an organization with more than 50 employees, had some/complete control over marketing stra ...

    MarketingProfs- 11 readers -
  • How You Can Conquer These Three Negative Content Trends

    As marketers, we love trends. Taking advantage of industry trends is how marketers make a living. We analyzee and criticize, and we often enjoy our banter, whether it's about the latest social channels or annoying buzzwords. But how often do we assess negative trends in our industry? And do we truly dig down to find the underlying reasons for those trends? Today, let's take ...

    MarketingProfs- 15 readers -
  • Do Consumers Like Emojis in Marketing Messages?

    How do consumers feel about seeing emojis in marketing messages? Do their feelings toward emojis change depending on the type of message in which the emojis are included? To find out, Appboy surveyed more than 500 individuals about their emoji perceptions, habits, and preferences. Males are more likely to have a negative perception of emoji use in general compared with f ...

    MarketingProfs- 9 readers -
  • Your Paid Online Lead Generation Tactics Aren't Enough Anymore

    These days, we are bombarded with messages across an ever-growing number of channels. With so many demands for attention, the buyer's journey has fundamentally changed in a way that defies the typical online approach to B2B lead generation. Moreover, 82% of Americans ignore online ads, more than double the rate that ignore TV ads (37%), according to a study by Goo Technologi ...

    MarketingProfsin Paid Search- 16 readers -
  • How Retailers Use Welcome Emails to Engage Consumers [Infographic]

    Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner. The report was based on data from a survey conducted between May 31 and June 9, 2016 of 150 Internet retailers who are part of the Campaigner customer base.

    MarketingProfs- 11 readers -
  • What to Consider Before You Use Personally Identifiable Information

    There are laws and regulations in every country articulating what is considered "private data." Personally identifiable information (PII) is defined as "information that can be used to distinguish or trace an individual's identity (e.g., name, social security number, biometric records) alone or combined with other personal or identifying information linked or linkable to a sp ...

    MarketingProfs- 7 readers -
  • The Recipes for Content Marketing Success [Infographic]

    Views of food-related content and social activity (likes, comments, and shares) have skyrocketed, according to recent Google research. And although half of us watch cooking videos on YouTube, Millennials watch 30% more than any other demographic. Though Millennials enjoy cooking as much as they like eating, 31% of them admitted that choosing what to make is their least favorite part.

    MarketingProfsin Content- 23 readers -
  • The 25 Most Influential Content Marketers on Twitter

    Which people and brands have the biggest impact on discussions about content marketing on Twitter? To find out, Onalytica looked at 410,454 tweets posted during a 90-day period that included “content marketing" or "contentmarketing." The researchers examined at various factors, including each user's relevance to the content marketing topic (number of tweets), reach (numb ...

    MarketingProfsin Social Content- 19 readers -
  • How to Get Past the Dreaded SEO Plateau

    There's an ongoing trend that's undermining companies' digital and search engine marketing efforts, regardless of the industries they're in. They start out with good intentions and a strong strategy, putting large amounts of time and effort into building up their profile with search engines. Usually, doing so provides positive results: They'll start ranking well for some com ...

    MarketingProfs- 11 readers -
  • The Current Marketing and Advertising Hiring Climate (2H16)

    Some 11% of marketing and advertising executives say they plan to add new creative (i.e., non-technical) positions to their teams in the second half of 2016, according to recent research from The Creative Group. In addition, 20% of advertising executives and 10% of marketing executives anticipate increasing the number of freelance staff through the remainder of the year.

    MarketingProfs- 13 readers -
  • The Most Popular Social Networks With Enterprise Marketers

    Marketers at large companies say Facebook is both the most used social network by their businesses and also the most effective one for engaging audiences, according to recent research from Clutch. The report was based on data from a survey of 304 social media marketers who work at companies with more than 100 employees; 62% of respondents work for firms with more than 500 employees.

    MarketingProfs- 14 readers -
  • How to Measure and Improve B2B Customer Loyalty

    Loyal customers can account for up to 84% of total site visits and spend 10 times more with your business than new ones. What's more, acquiring new customers can cost up to five times more than generating new business from someone with whom you've already worked. With those statistics in mind, are you doing enough to both inspire loyalty among your customers and harness that ...

    MarketingProfs- 31 readers -
  • Email Marketers' Top Areas of Focus in 2016

    Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent report from Econsultancy and Adestra. The Email Marketing Industry Census 2016 was based on data from a survey of 1,150 global marketers conducted in February and March 2016.

    MarketingProfs- 11 readers -
  • How Content Marketers Feel They Measure Up to Their Peers

    Do marketers consider their content strategies more successful or less successful than the strategies of their competitors? To find out, Ascend2 surveyed 219 US content marketers: 69% of respondents work for B2B companies; 16%, B2C companies; and 15%, hybrid B2B-B2C companies. Half of the marketers surveyed say their content strategy is somewhat successful (above average ...

    MarketingProfs- 24 readers -

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