MarketingProfs - Posts from August 2016

  • The 10 Tech Companies With the Best Reputations

    Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from the Reputation Institute. The report was based on data from 80,000 ratings of companies by US consumers in 1Q16. The researchers assigned each firm a RepTrack score of between one and 100 (100 being perfect) based on how the company was rated in ...

    MarketingProfs- 16 readers -
  • The 10 Brands With the Most Buzz in 2016

    Amazon and Netflix are the most "buzzed" about brands in 2016, according to recent research from YouGov BrandIndex. The report was based on data from an ongoing poll of US consumers conducted in January through June, 2016. Respondents were asked, "If you've heard anything about the brand in the last two weeks, through advertising, news, or word of mouth, was it positive or n ...

    MarketingProfs- 21 readers -
  • #SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This Week

    This week's keyword: imitation. Instagram surprised everyone by essentially integrating a copy of Snapchat within its app (with one major advantage), and Facebook and Twitter took a play straight out of YouTube's book to attract the platform's well-known creator influencers. We'll also give you the latest on Facebook's exploration to monetize Facebook Live, dive into the Twi ...

    MarketingProfsin Social- 35 readers -
  • Personal Branding: 10 Steps Toward a New Professional You [Infographic]

    Does your personal brand need freshening up? Check out these 10 tips to get started. Be discoverable online, suggests the following Delightful Communications infographic: "Someone somewhere will be searching for you at some point in your career. Use your real name on the Internet and optimize your social media profiles for discovery!" Also, make sure you get a professional headshot.

    MarketingProfs- 20 readers -
  • Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like Clicks

    As digital marketing has gone mobile, call conversions have skyrocketed. That's because smartphones are, after all, still phones, and using a click-to-call button is the fastest and most natural way for consumers to connect with businesses. Why else would calls from search, social, and display advertising be expected to exceed 162 billion by the end of 2019? But those calls, ...

    MarketingProfsin How To's- 21 readers -
  • #SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This Week

    This week's all about expanding access, from both consumer and brand perspectives. Facebook flipped a switch that lets the social network evade ad blocking technology, but it also gave consumers new powers to control the ads they receive and the companies they're targeted by. We'll fill you in on Twitter's new vision for Twitter Moments, give you the latest on Snapchat's fre ...

    MarketingProfs- 22 readers -
  • The 11 Most Common Website SEO Issues [Infographic]

    Having duplicate content is the most common major SEO issue on websites, according to recent research from SEMrush. The report was based on anonymous data collected via SEMrush's Site Audit tool on 100,000 websites and 450 million pages. Some 50% of the websites examined had duplicate content.

    MarketingProfs- 29 readers -
  • How to Create Content About Things You Know Nothing About (Yet)

    Want to ask some sort of crazy question about Space?: Tweet at us! @pbsspacetime Facebook: facebook.com/pbsspacetime Email us! pbsspacetime [at] gmail [dot] com Comment on Reddit: http://www.reddit.com/r/pbsspacetime Let us know what topics you want to learn more about: http://bit.ly/spacetimepoll You’ve probably known OF E=mc² since you were born, and were also probably told ...

    MarketingProfsin Content How To's- 22 readers -
  • Marketing Automation Systems Should Help Deepen Customer Relationships

    Everyone realizes the power of personal, meaningful connections. The more personalized the customer experience is, the better. Professionals who cultivate deep, personal, meaningful relationships get 3X more referrals and form longer lasting business relationships, according to recent research. Those relationships increase average spend and encourage brand loyalty.

    MarketingProfs- 13 readers -
  • Why You Need a New Approach to Managing Data

    "80% of our sales come from 20% of our customers." Sound familiar? Companies usually use that phrase to explain that the most loyal customers buy substantially more than the occasional shoppers. The 80/20 rule (also known as the Pareto Principle) highlights a reality that, within a marketplace, not all members are able or likely to contribute the same value.

    MarketingProfs- 12 readers -
  • Need Content? Drop Your Agency and Create Your Own Brand Newsroom

    You've probably been hearing the buzz around "brand newsrooms." But what are they? Those "newsrooms" create engaging content, both planned and real time, for sharing across social media channels and blogs. Some might say that such a newsroom sounds like a social media team, and they're probably right.

    MarketingProfs- 14 readers -
  • What Marketers Can Learn From the 50 Fastest-Growing B2B Companies

    The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark. The report was based on data from the Mattermark platform, which analyzes more than 1.5 million companies to identify the fastest-growing firms based on indicators such as employee count and funding.

    MarketingProfs- 27 readers -
  • The Biggest Tech Challenges of Today's Digital Publishers

    As the ad tech industry continues to rapidly develop, many publishers find themselves facing inevitable challenges. Among the wide range of concerns are ad blockers, a lack of technological resources needed to support all ad formats and traffic, an overreliance on social media, and the prevalence of irrelevant ads. 1.

    MarketingProfs- 13 readers -
  • Five Reasons to Hold Off on Virtual Reality Marketing

    Much is being said about all the fresh, creative ways marketers can use virtual reality (VR) in their campaigns. After all, VR gives marketers data and advantages that no other platform is able to do yet. But is VR going to benefit you and your company? After all, not all new technology lasts. Remember 3-D TVs? They were a huge fad—until people realized they didn't like wear ...

    MarketingProfs- 17 readers -
  • Social Media Engagement and Publishing Benchmarks for Brands

    Social media engagement with brands generally decreased on Facebook, LinkedIn, and Instagram in the first half of 2016, but interactions registered a slight uptick on Twitter, according to recent research from TrackMaven. The report was based on an analysis of the social media content of more than 40,000 companies posted in the first six months of 2016.

    MarketingProfs- 14 readers -
  • Six Surprising Facts About Loyalty Programs

    Is your loyalty program keeping up with consumer expectations? For many brands, the answer is no. Even when acquisition numbers climb, there's no guarantee your new members will remain engaged in your program. In the largest study of its kind, Bond Brand Loyalty collaborated with Visa to capture responses from roughly 19,000 North American consumers for its 2016 Bond Loyalty Report.

    MarketingProfs- 18 readers -
  • Marketing Video: How to Rise Above the Social Media Noise

    Everyone is on social media. And that's not (much of) an exaggeration: There are more than 2.3 billion active social media users worldwide in 2016, according to We Are Social. That number is up 10% from 2015. With billions of users all over the world, social media is a great platform for sharing your message. But with so many users comes a lot of extra noise.

    MarketingProfs- 19 readers -
  • Little Things Can Make or Break the Consumer Experience

    Consider what a single second costs giants like Amazon and Google. Amazon claims that a one-second slowdown on its pages could cost it $1.6 billion a year. Google has said that slowing pages even 4/10 of a second means losing 8 million searches per day plus all the revenue from its attendant ad messages.

    MarketingProfs- 13 readers -
  • Back-to-School Shopping Trends for 2016

    Some 85% of American parents plan to use a smartphone to help with their back-to-school shopping this year, according to a recent report from Retale. The report was based on data from a survey of 1,000 parents in the United States conducted in July 2016. The most common mobile shopping activities listed by respondents are comparing prices (65% use their smartphones to do ...

    MarketingProfs- 11 readers -
  • Five Crucial Elements of a Great Blog Post

    A blog provides great substance for your social media marketing campaigns and regularly adds fresh content, which is something Google loves. More indexed pages equal more content, and more content equals a greater chance of being found for a search term related to your industry. So having an integral blogging strategy for your business's website is vital for its success.

    MarketingProfs- 12 readers -
  • Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?

    Although some have termed 2016 the year of attribution, many marketers (and their bosses) still aren't clear on exactly what attribution is. The concept is simple: You attribute credit and value where they are due. And in today's analytics-driven, multichannel world, we all want to know not only whether what we're doing is working but also where, when, with whom, and how well.

    MarketingProfs- 27 readers -
  • Top 7 Reasons Creative Directors Need Digital Asset Management

    No longer viewed as simple systems and processes for basic asset handling and archiving, digital asset management (DAM) has expanded into the functional areas of digital workflow management and digital rights management. Now armed with self-service client portals and seamless integration into content-dependent enterprise systems and creative tools, along with specialized vid ...

    MarketingProfs- 25 readers -
  • What Millennials Will Hate About Your Snapchat Ad

    Snapchat has carved a place into the everyday lives of the most coveted group of consumers out there—Millennials. That demographic boasts approximately 150 million daily active users, 70% of which are between 13 and 34 years old. For years, advertisers have been trying to figure out the secret to marketing to Millennials, spending 500% more on this generation than all others combined.

    MarketingProfs- 16 readers -
  • Shedding Light on the Age of 'Dark' Messaging Apps

    The age of apps is in full swing. Driven by generational changes, marketing teams are crossing over to the "dark" side. Younger demographics are flocking to messaging apps, such as Snapchat, Kik, and WhatsApp and creating a spike in "dark social" (i.e., users sharing content one on one or in smaller, private groups).

    MarketingProfs- 14 readers -
  • Brand Admiration and the Value of Respect: How to Build a Revered Brand

    A few years ago, my wife bought her first pair of TOMS shoes. At the time, it wasn't a purchase driven by philanthropic admiration of the company's famous "one-for-one" social mission. http://www.toms.com/beyond-one-for-one Instead, this initial purchase was influenced by comfort, style, and the opportunity to experience a new brand.

    MarketingProfs- 12 readers -
  • Six Email Habits That Are Alienating Your Customers

    Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise-savvy marketers misuse email in a way that ultimately alienates customers. Here are six common blunders. 1. Batch-and-Blast Years ago, one-size-fits-all communications worked fine, and you might well have created one email for everyone and sent it once a week.

    MarketingProfsin EMail- 20 readers -
  • Mobile Web vs. Apps vs. Native SMS: Tips for Mobile Engagement Success

    Over two-thirds of Americans now possess a mobile phone, and we use it for just about anything and everything, multiple times per day. And we've all heard those reports that shock us with the extent of our mobile obsession, suggesting that people are willing to give up beloved vices like chocolate rather than give up their phone.

    MarketingProfs- 20 readers -
  • How to Boost Your Content's IQ [Infographic]

    Want to make sure your content stands out online? Make sure it's adaptable and intelligent. The following tips show you how to do just that. "Begin with the experience you want your customers to have," suggests Widen in its infographic. "How does that differ from how they experience your content today? What must change to make that a reality?" "Find their biggest pain po ...

    MarketingProfs- 14 readers -
  • Five Critical Loyalty Program Mistakes You're Probably Making

    For the average retailer or restaurant, 66% of sales come from the top quartile of customers. Regulars are the lifeblood of any growing business, which is why many businesses have turned to loyalty programs to identify, engage, and retain these loyalists. When done right, loyalty programs can be hugely profitable for the business—a 5% increase in customer retention can resul ...

    MarketingProfs- 13 readers -
  • Does Your Page Load Time Affect Search Results? What You Need to Know—and Do!

    Maybe? A little? Probably? "We do say we have a small factor in there for pages that are really slow to load where we take that into account. But I don't know how much it's still a problem in ranking," according to Google's John Mueller. I'm not saying Google's crooked, but if you're going to ask a question about how search works, you can bet your last dollar you're not goi ...

    MarketingProfsin How To's- 17 readers -
  • Branded Content vs. Pre-Roll Ads: Which Channel Is More Effective?

    Consumers are significantly more likely to recall brands after seeing sponsored content than after seeing pre-roll video advertisements, according to recent research from Nielsen. The report was based on data from a study in which consumers were shown 100 offerings from companies, including branded content (pieces that combine editorial and marketing messaging) and pre-ro ...

    MarketingProfsin Content- 12 readers -
  • Six Ways to Destroy Your Public Speaking Heebie-Jeebies

    You've got to give a presentation in five minutes on a topic you know well... but in front of a group you don't know so well. How do you feel before stepping in front of the group? Are there snakes in your stomach? Are your palms sweaty? Do you feel like running away? The fear of public speaking is as old as humanity itself.

    MarketingProfs- 5 readers -
  • Is Your Brand Trusted? Here's What Happens When It Is—and Isn't

    Think back to the days before Amazon grew into the retail behemoth it is today. Back then, if you went shopping at a mall or a big box store, such as Wal-Mart, you did so knowing that those stores—despite their massive inventory—might not have the exact item you needed. The growth of e-commerce in the mid-2000s helped to eradicate that issue, but it also introduced a new on ...

    MarketingProfs- 6 readers -
  • PR People: Focus on These Five Areas Instead of Branding

    In today's competitive marketing environment, the need to attribute a return on investment has never been more important. Many public relations (PR) professionals, however, are hyperfocused on brand awareness. Unfortunately, just focusing on brand awareness won't help prove ROI. Instead, PR pros need to focus on what really matters to clients: revenue.

    MarketingProfs- 11 readers -
  • How to Improve Your LinkedIn Profile and Presence [Infographic]

    You have only a few seconds to make a good impression with your LinkedIn profile. Here's how to create a profile that immediately captivates your audience. Be consistent with your name, suggests the following Quill infographic: "Match your LinkedIn account name with the name you use on your business cards, email signature, and resume." Also, add a professional photo.

    MarketingProfsin How To's- 20 readers -
  • Monitoring Customer Experience: A Holistic Approach for Business Success

    Customer experience is more important than ever. Businesses that aren't focused on delivering on the promise of good customer service are seeing their customers leave in droves. In fact, 66% consumers will switch companies if they have a bad experience, according to a report by Accenture. Because today's consumers are so fickle and because they has access to a variety of op ...

    MarketingProfs- 14 readers -
  • The Most Effective Digital Lead Generation Channels

    Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2. The report was based on data from a survey of 244 businesspeople (owners, executives, salespeople, marketers, etc.) who work for firms in the United States (49% B2B, 25% B2C, 26% hybrid).

    MarketingProfs- 26 readers -
  • Hit the Major Leagues With Your Account-Based Marketing Dream Team [Infographic]

    Account-based marketing helps you increase engagement with targeted accounts and boost your business. Check out these tips for hitting a home run with your ABM. "67% of companies with aligned sales and marketing teams are better at closing deals," suggests the following Everstring infographic. Also, 70% of ABM-focused companies have mostly or completely aligned sales and marketing teams.

    MarketingProfs- 8 readers -
  • B2B Data Management: Marketers' Top Goals and Challenges

    B2B marketers say the most important goal of their data management strategy is to improve ROI measurability, according to recent research from Openrise and Ascend2. The report was based on a survey of 183 B2B marketing professionals from 101 organizations. Respondents were polled on their goals and challenges with marketing data management (the analysis, cleansing, enhanc ...

    MarketingProfs- 15 readers -
  • Is It Appropriate for Marketers to Use Emojis at Work?

    Do marketers believe it is OK to use emojis in workplace communications? Does the appropriateness change depending on the context? To find out, The Creative Group surveyed 400 marketing and advertising executives who work in the United States. Some 59% of respondents say it is not at all appropriate to use emojis in communications with clients and customers.

    MarketingProfs- 24 readers -
  • Six Essentials for Good Storytelling—and Great Content Marketing

    "Storytelling" is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it's a borderline cliché buzzword. And, like "content marketing," at times ambiguous. But all that aside, here's why storytelling matters: Social media has ignited the need for good storytelling—the k ...

    MarketingProfs- 25 readers -
  • How Well Are B2B Marketing and Sales Teams Working Together?

    B2B salespeople and marketers have very different views on what share of leads are followed up on, according to recent research from the Marketing Advisory Network. The report was based on data from a survey of 123 marketers and salespeople who work for B2B companies in a wide range of industries.

    MarketingProfsin How To's- 20 readers -
  • Five Simple but Often Overlooked Ways to Boost Your Email Marketing

    Is your email marketing growing stale? Are run-of-the-mill approaches not working for you? If you're up for trying something different, here are five relatively unconventional actions that might seem scary... but may also be just what you need to do to boost your email marketing. 1. Ask them whether they truly want your emails Many marketers believe that permission is ever ...

    MarketingProfs- 11 readers -
  • The (Marketing) Maven

    At work upon a client query, while I pondered, bleak and bleary, Over many a bloated and drab volume of marketing lore, While I nodded, nearly blotto, over another limp marketing motto, Came to my cell a tweet so branded, deftly done, not underhanded, Yet my attention it insisted, nay, its words did implore— And my sagging jaw did hit my chamber floor.

    MarketingProfs- 12 readers -
  • The Top-Rated Content Marketing Software Platforms

    Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review platform before May 27, 2016. The researchers defined "content marketing software" as standalone platforms used by marketing teams to optimize and manage the planning, creation, curation, ...

    MarketingProfs- 34 readers -
  • Data and Analytics: Three Key Steps to Successful Business Decisions

    Without a doubt, data and analytics have become central to every organization's business strategy. In his book Competing on Analytics: The New Science of Winning, Tom Davenport claims that to be successful, a company needs to have strong analytics. He posits that those who are competitive in their analytics approach use data and analysis capabilities to discern what customer ...

    MarketingProfs- 13 readers -
  • How Pokémon Go Players Engage With Businesses [Infographic]

    Some 82% of Pokémon Go players say they have visited a business while using the game, according to recent research from Slant Marketing. The report was based on data from a survey of more than 500 users of the location-based augmented reality mobile app. The majority (57%) of respondents say they use the game between one and three hours a day, on average; 14% say they pl ...

    MarketingProfsin How To's- 9 readers -
  • Nine Content Tools to Improve Your Online Presence Through Curation

    The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information and not just a provider of a product or service. That perception builds trust, helps with branding, and enhances your customer relationships.

    MarketingProfsin Content- 19 readers -
  • Tips for Effectively Geotargeting Your Subscribers [Infographic]

    Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user's location. Check out these geotargeting tips from a Campaigner infographic. "Take advantage of timely events," suggests Campaigner. "Use upcoming events in a particular location as a trigger to develop localized marketing campaigns.

    MarketingProfs- 11 readers -
  • What Google's Accelerated Mobile Pages Will Do to the Purchase Funnel

    Google's open-source, Accelerated Mobile Pages (AMP) project has been adopted quickly by publishers across the world, including The Wall Street Journal (WSJ) and The Guardian. Assuming the AMP project will expand its reach beyond news outlets, what is the potential impact of AMPs on the purchase funnel? For publishers, some benefits of AMPs are attractive and have led to ac ...

    MarketingProfs- 16 readers -
  • What to Keep in Mind When You Measure Your Brand Value

    How do you measure the value that your brand is adding to your business? Experts suggest several metrics to weigh the value of a brand, such as the difference in the price of branded label products versus that of a non-branded label product. You may be tempted to measure everything, but instead focus on these four factors that matter most. 1.

    MarketingProfs- 11 readers -
  • Email Marketing Insights: Budget and Tactic Trends [Infographic]

    Marketers plan to spend more time and more money on email marketing this year than they did last year, according to recent research from Email on Acid. The report was based on data from a survey conducted in November 2015 of 3,550 marketers who work in the United States. Some 72% of respondents say they plan to spend more time on email marketing this year and say they 87 ...

    MarketingProfs- 24 readers -
  • Why Your Sales Reps Aren't as Efficient as They'd Like to Be

    We all possess a finite amount of daily energy. How it's harnessed directly determines the quality and overall quantity of our achievements. So, when using sales reps for lead prospecting, a lot of organizations are really setting themselves back. Sales reps are paid to do one thing and do it well—close new business. Anything else is a waste of their time, energy, and company resources.

    MarketingProfs- 27 readers -
  • Brand Admiration and the Power of Love: Build a Brand That People Adore

    As a business owner, there are a lot of things I love about my job—the flexibility, the freedom to choose projects, the opportunity to work with some amazing companies. But there are also plenty of things I hate about it—specifically, anything that involves invoicing, expense-tracking, and accounting. So, when I first discovered FreshBooks a few years ago, I was intrigued.

    MarketingProfs- 21 readers -
  • Seven Segmentation Mistakes That Will Cost Your Business Money

    Most companies base their segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing automation tools may also base their segmentation on a particular system that factors in a few other dimensions as well.

    MarketingProfs- 8 readers -
  • Enterprise Marketing in 2016: Channel and Priority Trends

    Enterprise marketers say television advertising and social media are two of their top channel priorities this year, according to recent research from Clutch and R2i. The report was based on data from a survey conducted between March and April 2016 of 500 respondents who work in marketing roles at companies with at least 500 employees (67% B2C, 33% B2B).

    MarketingProfs- 15 readers -
  • The Biggest Challenges of Video-Based Learning

    If you listen to marketing's thought leaders, you'll hear that video is transforming the industry. The rise of video has infiltrated every aspect of the marketer's ecosystem, including the workplace. From a corporate standpoint, video-based learning is touted as an easier, cheaper alternative to expensive in-person training. Video-based learning certainly does have its pros.

    MarketingProfs- 29 readers -
  • How People Use Facebook and Instagram in Different Ways

    Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform, according to recent research from Facebook IQ and Ipsos Connect. The report was based on data from a survey conducted in May 2016 of 7,809 consumers age 18-64 from Australia, Brazil, France, Japan, the United Kingdom, and the United States who use ...

    MarketingProfs- 8 readers -
  • What Startups Can Learn From Larger Companies About Content Strategies

    I've learned a lot from working at different companies in different stages of growth. Although I've mostly worked in startups or companies where the marketing was similar to a startup (in that there wasn't much in place), I often looked to larger companies' marketing for inspiration. That sometimes led to frustration on my part since the company just wasn't at the same place, ...

    MarketingProfs- 11 readers -
  • How to Score an A+ on Your Back-to-School Sales and Marketing [Infographic]

    Want to boost your business during one of the biggest retail seasons? Check out these tips and tricks for running some back-to-school campaigns. Some $75.8B is spent annually on back-to-school shopping, according to The Shelf infographic. The majority of purchases (50%) are apparel, followed by footwear (42%), backpacks/computer bags (41%) and stationery/supplies (37%).

    MarketingProfs- 10 readers -
  • Pinterest Isn't the Social Platform You Think It Is

    Repeat after me: Pinterest is not a social media platform. When was the last time you conversed with someone over Pinterest? Let me rephrase that. Have you ever had a conversation with someone on Pinterest? I'm going to go out on a limb and say that the answer to that question is no. Most people consider Pinterest to be a social network because you can share stuff, but tha ...

    MarketingProfsin Social- 6 readers -
  • What Marketers Need to Know About Going Global

    The best sales and marketing strategies to engage international markets have changed significantly in the past few years—especially for tech companies. Gone are the days when globalization was reserved for behemoth companies with multibillion-dollar market caps. Surviving in today's competitive climate requires thinking about global strategy from day one.

    MarketingProfs- 10 readers -
  • Go for the Email Gold by Using These Winning Strategies [Infographic]

    Win more business by using these medal-worthy email marketing strategies. "Use demographic and location data and target offers based on past purchase behavior," recommends Campaigner in the following infographic. "The individual attention will encourage readers to open your messages, click through to your webpage, and convert with future purchases.

    MarketingProfs- 13 readers -
  • 2Q16 Email Deliverability Benchmarks

    Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path. To determine its deliverability benchmarks, Return Path looked at 2Q15-2Q16 data from its Consumer Network, which tracks the behavior of certain consumers who use AOL, Gmail, Outlook.com, and Yahoo as their email service.

    MarketingProfs- 9 readers -
  • The ROI of AdWords Spend for B2B Firms

    What is the return on investment for B2B companies when they spend on Google AdWords search advertising? To find out, Bizible examined 1H16 data from 120 B2B companies in six industries. The researchers obtained a wide range of information from each firm, including monthly lead count, lead count attributable to AdWords, revenue, marketing spend, AdWord spend, and projected future revenue.

    MarketingProfs- 10 readers -
  • The Fight Between Two Well-Known Marketing Theories

    The Long Tail theory proposes that niche products collectively can build up a market that rivals the relatively few current bestsellers. But according to the Pareto Principle, only 20% of the products should account for 80% of the sales. On the surface, those two well-known theories contradict each other.

    MarketingProfs- 12 readers -
  • Why You Need to Prep Employees Before They Go to the Social Media Frontlines

    Social media has become a necessity for businesses wanting to grow their brands and connect with customers. Moreover, employees can be some of a brand's best ambassadors, even surpassing the influence of customers. Social media provides an important channel for employees to advocate their company, organization, or non-profit, and can unite those employees as a loyal and vigo ...

    MarketingProfs- 13 readers -
  • How Brands Are Using Triggered Email Campaigns

    Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail. The report was based on data from 24 billion emails sent in 2015 by Yesmail customers. Triggered emails were defined as messages sent by brands based on specific consumer actions (signup, ca ...

    MarketingProfsin EMail How To's- 11 readers -
  • How to Optimize Your Email Production Workflow [Infographic]

    What's your production process like? How can you improve it? These tips and tools can help you optimize your workflow. "Defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts," states the following infographic by Litmus and Movable Ink.

    MarketingProfs- 11 readers -
  • Who Is Responsible for Marketing Technology Purchase Decisions?

    The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu. The report was based on data from a survey of 532 marketers who work for companies in the United States, France, Germany, Italy, Spain and the United Kingdom.

    MarketingProfs- 11 readers -
  • Pokemon Go Makes Data Sexy Again

    Pokémon Go is an augmented reality phenomenon. As the most popular mobile game in US history, it attracted more users in just three days than Twitter has attained in the last decade. After its July 6 launch, Pokémon Go even had more user engagement than Facebook, with a generated daily revenue of more than $1.6 million, according to SimilarWeb.

    MarketingProfs- 8 readers -
  • Four Things to Look for in a Call-Tracking Provider

    Call analytics, or "call tracking" as it's commonly called, is vital to gathering and analyzing marketing data for your business. Just as Web analytics can give you in-depth information about how customers find you online, call-tracking software offers important information about who your customers are, how they discover your business, and what exactly they're looking for wh ...

    MarketingProfs- 15 readers -
  • Are Marketers Optimistic About the Rest of 2016?

    Most marketers in the US say they think that revenue will increase through the rest of 2016 and that the marketing function is growing in influence within their organization, according to a recent report from the American Marketing Association (AMA) and Millward Brown Vermeer. The report was based on data from a survey conducted in May 2016 of 1,028 marketing professional ...

    MarketingProfs- 17 readers -

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