• Marketing Career: How to grow your personal brand in three steps

    It can be difficult to think about yourself as an entity, or as something to market. When making the decision to build your personal brand, it’s important to focus on a few defined key points. Your personal brand is a clear expression of your own value proposition, and you should be able to articulate it as clearly as you would for your own company.

    MarketingSherpa Blogin How To's- 17 readers -
  • Snapchat Do’s and Don’ts from HP’s session at MarketingSherpa Summit 2017

    Throughout my tenure at MECLABS Institute, parent company of MarketingSherpa, I’ve worn a lot of hats. I have been the managing editor of MECLABS.com, produced web clinics for MarketingSherpa’s sister site, MarketingExperiments, and currently serve as a senior manager of digital analytics, where I help our Research Partners make sense of mountains of customer data.

    MarketingSherpa Blog- 20 readers -
  • Advice on How to Make the Case for a Customer-centric Transformation

    Customer-centric isn’t just a buzzword to us — those marketing efforts are the stories that we love to tell at MarketingSherpa. From our case studies to our data, we want to give you everything you need to keep your customer foremost in your marketing efforts. In October 2016, we surveyed two groups of 1,200 about customer-first marketing.

    MarketingSherpa Blogin How To's- 22 readers -
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