• How SAP Engaged Its Best Customers to the Close of $27 Million

      What do you do when optimizing customer engagement means transforming the way an entire organization thinks and functions? Making a transformational shift in any company is a huge undertaking of thousands of details. In the midst of all of those details, you absolutely cannot forget to ensure that everyone, company-wide, is on the same page and focused on a unified value proposition.

      MarketingSherpa Blog- 41 readers -
  • Marketing 101: What is a radio button?

    Radio buttons — what are they, and how do marketers use them? Well, like most marketing tactics, it’s something you’ve seen everywhere but simply might not have known the name for. A radio button can be used in any form where you need people to make choices, like a survey, newsletter sign-up or a lead generation form.

    MarketingSherpa Blog- 16 readers -
  • Marketing 101: What is a lightbox?

    Lightboxes are controversial. It’s a website element that is basically the “West Side Story” of marketing — you’re either for them or against them. Sides are chosen, co-workers torn apart. We went through this ourselves at MarketingSherpa. Hopefully, you noticed but were not incredibly annoyed that we feature a lightbox on our site.

    MarketingSherpa Blogin EMail- 14 readers -
  • Title: Marketing 101: What is lorem ipsum?

    If you’ve ever collaborated with your design team to create a landing page, an email template, print advertisement, etc., they probably sent over a mock-up layout that shows the general aesthetic that the collateral will have. If you looked closely at that mock-up, chances are you saw it filled with text that made no sense (like the one below).

    MarketingSherpa Blog- 16 readers -
  • Marketing 101: What is pogo sticking?

    Pogo sticking is, sadly, not all fun and games. In fact, for marketers it’s one of the most annoying scourges of the search engine marketing world. Essentially, pogo sticking is when a user searches, clicks on a result, and almost immediately (within five seconds) clicks back to the search result page.

    MarketingSherpa Blogin SEO- 13 readers -
  • Marketing 101: What is link juice?

    Link juice is a valuable commodity in the search engine optimization world — and it doesn’t come easy. It’s a strategy game that gets more out of less and rewards marketers who prioritize value. For the uninitiated, link juice is marketing jargon that is used to explain the power (i.e., relevance) that external links can give to another webpage.

    MarketingSherpa Blogin SEO- 10 readers -
  • B2B Marketing: Using behavioral data to create a customer-centric website

    “DLT is a value-added reseller. We work with the public sector, pairing some of the leading technologies and software solutions in the industry and helping to deliver those into the public sector,” said Tom Mahoney, Director, Marketing Operations, DLT. The company helps to eliminate the obstacles to getting cutting-edge products and services into the hands of the governmen ...

    MarketingSherpa Blog- 18 readers -
  • Marketing 101: What is taxonomy?

    Janine Silva, Director of Email Marketing and Integrated Marketing, Investopedia, used the term, taxonomy, many times as she described her teams behavioral marketing efforts in a recent case study. It made me realize that even with asmany marketers as Ive spoken to and interviewed, this term marked a gap in my knowledge.

    MarketingSherpa Blogin EMail- 15 readers -
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