• Six Places to Focus to Make your Website a Revenue Generator

      We have more digital marketing channels than ever before, but it’s become even harder to connect with customers. In my role as chief evangelist for MECLABS Institute, MarketingSherpa’s parent company, I get to talk to marketers and thought leaders daily. One thing’s become clear, that there is a growing divide between those who are fully engaged with digital marketing and th ...

      MarketingSherpa Blog- 18 readers -
    • How to Be Ready for the Future of Marketing in 3 steps

      Editor’s Note: This interview was edited for length and grammar only. Marketers by the very nature of what they do are constantly trying to predict what’s going to happen next. That could include answering questions like: What’s our next big campaign? How will this new channel perform at generating leads? Will this strategy work? But marketers seldom — if at all — get to si ...

      MarketingSherpa Blog- 7 readers -
  • Advice on How to Make the Case for a Customer-centric Transformation

    Customer-centric isn’t just a buzzword to us — those marketing efforts are the stories that we love to tell at MarketingSherpa. From our case studies to our data, we want to give you everything you need to keep your customer foremost in your marketing efforts. In October 2016, we surveyed two groups of 1,200 about customer-first marketing.

    MarketingSherpa Blogin How To's- 13 readers -
  • The Most Shared Articles from MarketingSherpa Blog in 2016

    While the jury may be out on 2016 as a whole, marketers have had a very exciting year, and MarketingSherpa (if we may say so) has hopefully shown a spotlight on it through our content. In light of celebrating the good of 2016 as we’re all madly planning what 2017 will bring, we’re revisiting the most popular articles from the past 12 months.

    MarketingSherpa Blog- 25 readers -
  • 8 GIFs of Hanukkah

    We wanted to get you gifts this holiday, but all we have are some GIFs. Our bad! Here are some more marketing mishaps, one for each night of Hanukkah. 1. When you use best practices on the internet even though they are typically just pooled ignorance… via GIPHY (This one comes from Do Rotating Sliders Work — part of a new CRO/LPO video series our sister company, Marketing ...

    MarketingSherpa Blog- 21 readers -
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