• How to take storytelling risks through publishing

    “Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell stories.

    MarketingSherpa Blogin Content How To's- 12 readers -
  • Millennials something Snapchat something something

    Skeptical Millennials (defined as ages 18-34) are a notoriously hard-to-reach demographic for marketers. But a new social media outlet can help – Snapchat. For experienced marketers unfamiliar with Snapchat, it’s like direct mail, in that you can send messages to potential customers with images. But it’s like weird direct mail that disappears after 24 hours.

    Daniel Burstein/ MarketingSherpa Blogin Social Twitter- 8 readers -
  • Content Marketing Generated a 5,100% ROI for Health Care Innovator Optum

    Content marketing has become its own industry in the last few years. The dream of content marketing is that all you need to do is provide value in a market by producing high quality work that gets noticed. The work then does all the pre-selling for you so your company closes more deals with greater efficiency. No need for cold calls, pushy sales tactics, or throwing money at direct mail.

    MarketingSherpa Blogin Content- 12 readers -
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