• Brand Marketing: 5 tactics to understanding customer experience

      Marketing is constantly evolving, because your customers are. It continually begs the question: what is currently working to grow brands? I interviewed three brand owners from Expedia.com, the Ritz-Carlton Hotel Company and Ancestry who are leaders in digital marketing to understand what’s working and what’s not for brand growth currently.

      MarketingSherpa Blog- 10 readers -
    • Six Places to Focus to Make your Website a Revenue Generator

      We have more digital marketing channels than ever before, but it’s become even harder to connect with customers. In my role as chief evangelist for MECLABS Institute, MarketingSherpa’s parent company, I get to talk to marketers and thought leaders daily. One thing’s become clear, that there is a growing divide between those who are fully engaged with digital marketing and th ...

      MarketingSherpa Blog- 17 readers -
  • The Most Shared Articles from MarketingSherpa Blog in 2016

    While the jury may be out on 2016 as a whole, marketers have had a very exciting year, and MarketingSherpa (if we may say so) has hopefully shown a spotlight on it through our content. In light of celebrating the good of 2016 as we’re all madly planning what 2017 will bring, we’re revisiting the most popular articles from the past 12 months.

    MarketingSherpa Blog- 19 readers -
  • 8 GIFs of Hanukkah

    We wanted to get you gifts this holiday, but all we have are some GIFs. Our bad! Here are some more marketing mishaps, one for each night of Hanukkah. 1. When you use best practices on the internet even though they are typically just pooled ignorance… via GIPHY (This one comes from Do Rotating Sliders Work — part of a new CRO/LPO video series our sister company, Marketing ...

    MarketingSherpa Blog- 15 readers -
  • How HCSS used an interactive contest to increase web traffic 800%

    http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 19 readers -
  • Shrimpin’ Ain’t Easy: What we can learn from Minor League Baseball branding

    It’s the morning of game seven of the World Series, and two of the longest droughts in Major League baseball history are hanging in the balance. Social media across the city of Jacksonville, Florida is lit up, talking about nothing but baseball. … and shellfish. On the morning of the historic game that ended the Chicago Cubs 108-year drought, Jacksonville, Florida’s minor l ...

    MarketingSherpa Blog- 12 readers -
  • How SAP Engaged Its Best Customers to the Close of $27 Million

    What do you do when optimizing customer engagement means transforming the way an entire organization thinks and functions? Making a transformational shift in any company is a huge undertaking of thousands of details. In the midst of all of those details, you absolutely cannot forget to ensure that everyone, company-wide, is on the same page and focused on a unified value proposition.

    MarketingSherpa Blog- 20 readers -
  • How to take storytelling risks through publishing

    “Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell stories.

    MarketingSherpa Blogin Content How To's- 17 readers -
  • Millennials something Snapchat something something

    Skeptical Millennials (defined as ages 18-34) are a notoriously hard-to-reach demographic for marketers. But a new social media outlet can help – Snapchat. For experienced marketers unfamiliar with Snapchat, it’s like direct mail, in that you can send messages to potential customers with images. But it’s like weird direct mail that disappears after 24 hours.

    Daniel Burstein/ MarketingSherpa Blogin Social Twitter- 17 readers -
IMGlance Facts
  1. listed
  2. #44 in our ranking
  3. 217 posts, read by 2,382 readers
  4. 11 readers per post
  5. 7 Posts per month
Facts last updated: (2017-01-18 23:08:47 UTC). Update Frequency for posts: 11 minutes. Posts last updated: .
Get the top posts daily into your mailbox!