• Shrimpin’ Ain’t Easy: What we can learn from Minor League Baseball branding

    It’s the morning of game seven of the World Series, and two of the longest droughts in Major League baseball history are hanging in the balance. Social media across the city of Jacksonville, Florida is lit up, talking about nothing but baseball. … and shellfish. On the morning of the historic game that ended the Chicago Cubs 108-year drought, Jacksonville, Florida’s minor l ...

    MarketingSherpa Blog- 11 readers -
  • How SAP Engaged Its Best Customers to the Close of $27 Million

    What do you do when optimizing customer engagement means transforming the way an entire organization thinks and functions? Making a transformational shift in any company is a huge undertaking of thousands of details. In the midst of all of those details, you absolutely cannot forget to ensure that everyone, company-wide, is on the same page and focused on a unified value proposition.

    MarketingSherpa Blog- 16 readers -
  • How to take storytelling risks through publishing

    “Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell stories.

    MarketingSherpa Blogin Content How To's- 15 readers -
  • Millennials something Snapchat something something

    Skeptical Millennials (defined as ages 18-34) are a notoriously hard-to-reach demographic for marketers. But a new social media outlet can help – Snapchat. For experienced marketers unfamiliar with Snapchat, it’s like direct mail, in that you can send messages to potential customers with images. But it’s like weird direct mail that disappears after 24 hours.

    Daniel Burstein/ MarketingSherpa Blogin Social Twitter- 13 readers -
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