MarketingSherpa Blog - Posts from April 2016

  • How to Market Your Event – the Zumba Way

    It’s finally here, the moment I’ve been waiting for: ZINCON 2016! The Zumba® Instructor Network Convention has been the talk of the year amongst Zumba instructors worldwide. In our world, it’s the most secretive, yet thrilling, event of the year. Being a participant in the buildup to this convention reminded me that event marketing is an opportunity to leverage in-person eng ...

    MarketingSherpa Blogin EMail How To's- 19 readers -
  • Landing Page Optimization: Which ninja turtle is your page?

    Assuming you don’t live in a shell, you have probably seen or heard of the Teenage Mutant Ninja Turtles. They’re the immensely popular superhero group that began as a comic in the 80s, and reached peak popularity in the 90s, and to this day, maintains a cult following with children and adults alike.

    MarketingSherpa Blog- 8 readers -
  • Four Simple Ways to Become a More Customer-Centric Marketer

    Recently, I wrote about our need to guard against company logic. I argued that it is very easy for us as marketers to slip into a mindset that ignores the ultimate desires of the customer. This is a struggle experienced by all companies, big or small, new or old, well-known or unknown. Ironically, as one commenter posted, perhaps even my blog post suffered from a little comp ...

    Austin Mccraw/ MarketingSherpa Blogin Social- 5 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia Fox, Marketing Manager, NakedWines.

    MarketingSherpa Blogin EMail How To's- 32 readers -