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http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays We all know that it is important to listen to our customers, but how do you do it effectively? When do you know when you have heard something that warrants a radical change in the way you are doing your ma ...
MarketingSherpa has always been about customer-first marketing. Those are the stories we love to tell, and the marketers we love to talk to. That’s why, in this year’s judging process, we made customer focus a pass/fail criteria. It has always been more heavily weighted than other aspects, but we still considered and discussed submissions that were lacking in, or ignored ho ...
When we ask marketers about their biggest challenges, budget issues are usually at or near the top. Ecommerce marketers say size of marketing budget is the biggest challenge to their companies’ ecommerce operations. B2B marketers say lack of resources in staffing, budgeting or time are the biggest barrier to overcoming their top challenges. Everybody is challenged by the budget in some way.
Skeptical Millennials (defined as ages 18-34) are a notoriously hard-to-reach demographic for marketers. But a new social media outlet can help – Snapchat. For experienced marketers unfamiliar with Snapchat, it’s like direct mail, in that you can send messages to potential customers with images. But it’s like weird direct mail that disappears after 24 hours.
Change. Is. Scary. There was a time, not very long ago, when marketers were the only ones that had the resources to get the message out about products. And they did it through print, TV, and radio ads. And because of this one-sided power, advertisers would pretty much just say whatever ridiculous bunk they could come up with to sell their product.