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Six years ago, Movable Ink pioneered the the application of contextual experiences to email. What does that mean? Instead of pushing one-size-fits all brand messaging on customers, we help marketers deliver personalized content based on customer data. To put it simply, we deliver great experiences in the inbox. Our ability to think differently has lead to explosive growth for the company.
Ray Tomlinson, widely known as the inventor of email, passed away at age 74 over the weekend. An internet innovator, Tomlinson created the first person to person email in 1971 and is responsible for the “@” in all of our email addresses. Movable Ink co-founder and CEO Vivek Sharma remembers Tomlinson as a pioneer and a visionary.
When you boil it down to its essence, email marketing is all about sharing and influencing. We share information with customers—increasingly in the form of personalized experiences that focus on their needs—but with the goal of influencing them to make a decision, such as purchasing our product or service. So, you might say that “sharing and influencing” is part of the DNA of our industry.
Supporting a cause that you care about is a deeply personal experience. That’s why the British Heart Foundation chose a hyper-personalized, contextual marketing experience to cheer on their MyMarathon runners and help them gain the sponsorship they needed to crush their goals. The British Heart Foundation is a UK-based charity organization that helps fund research for cardiovascular disease.
Have you ever had a big idea for an email, but you weren’t sure how to execute it? Or maybe you had a specific business goal in mind, but you needed a little inspiration? That’s the beauty of the out-of-the-box apps available the Movable Ink App Gallery – and why we’re so excited to announce several new apps and features. What’s new? The App Gallery itself is nothing new.
Welcome to another workweek, marketers! How about a new batch of email-marketing related news to help get the week off to an informed start? Here you go: Fine tune your email marketing to meet the need for speed “The email channel you’ve spent years fine-tuning is still a viable marketing tool. However, you have to make some changes in the way that you do it,” writes Bill Conn, ...
Video content has always been a huge win for email marketers: it can lift click-through rates 200-300% and 45.5% of marketers say it increases their conversion rates significantly. They’re ideal for adding a human element to your emails, whether you’re showing off a new product or sharing video testimonials from happy customers. But adding video to email has never been easy.
Last year, holiday shoppers spent $2.74 billion on Black Friday alone, and email marketing was the #1 driver of those sales. But here’s the thing: the week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season. That means your emails will be up against your competitor’s best campaigns of the year.
Happy Monday, marketers. Below is some recent email-marketing related news to help get your workweek off to an informed start. Have a great week! Worried about IOS 10’s unsubscribe button? Maybe you shouldn’t be. Tink Taylor, writing at Business 2 Community, addresses the question that many email marketers may be asking following the addition, with Apple’s launch of IOS 10, of ...
The following post originally appeared as a chapter in MailCharts’ 2016 Holiday Email Marketing Report. Download your copy here to see the full report! Imagine this: You walk into your favorite neighborhood boutique and the sales clerk approaches you exclaiming “Bree! It’s so nice to see you again.
Ever notice an abundance of facial hair sported by your male colleagues every November? It’s no coincidence; it’s part of a brilliant fundraising campaign from the Movember Foundation – the only global charity foundation that focuses solely on men’s health. During the month formerly known as November, the foundation encourages people to sign up on Movember.
What’s the most important component of a marketing email? Great copy? Imaginative design? Compelling imagery? Although they are all critically important, a solid case could be made that they are all secondary to the Call to Action (CTA). That’s because every marketing email is sent for the same reason – to trigger costumer action.
Welcome to the work week, marketers! Let’s get right to it with some email-marketing related news. Survey shows consumers prefer to hear from brands by email A recent survey indicates that consumers haven’t tired of their relationship with email – on the contrary, they are checking it “constantly” (primarily on smartphones), spending more time on it than last year, and strongly ...
Fall is a crucial season for email marketers. It’s the start of the busy holiday season, with many marketers kicking off their holiday campaigns right now. And with the holidays right around the corner, everything you do now will set the stage for the success of those festive campaigns. Want to deliver innovative email experiences this holiday season and beyo ...
No one knows more about ROI than the financial services industry: they spend billions on digital marketing annually, and that number is steadily increasing. While many financial institutions are taking advantage of email marketing’s ROI, there is a notoriously low adoption of marketing automation throughout the industry.
The following is a guest post from Olivia Dello Buono, Social Media Specialist at AWeber. AWeber is one of the world’s leading email marketing providers, helping more than 100,000 businesses, entrepreneurs and bloggers increase sales and profits through its suite of web-based email marketing software. User-generated content (UGC) is a fresh, relevant way to market your products and services.
Happy Monday morning, marketers. We scoped out the latest news and info from the wide world of email marketing to make easy for you to get your week off to an informed start. Read on, and have a great week! Contextual campaigns provide value beyond marketing “Contextual campaigns go well beyond ‘the right message to the right person at the right time,’” writes Rebecca Lieb at Marketing Land.
Fall has officially arrived – and with it comes a slew of opportunities to connect with your subscribers. Remember, everything you do now sets the stage for your holiday campaigns. Take advantage of these October 2016 holidays and themes to grab engagement now, and get better results in your festive campaigns later.
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