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Six years ago, Movable Ink pioneered the the application of contextual experiences to email. What does that mean? Instead of pushing one-size-fits all brand messaging on customers, we help marketers deliver personalized content based on customer data. To put it simply, we deliver great experiences in the inbox. Our ability to think differently has lead to explosive growth for the company.
Cyber Week 2016 was big. Really big. For the second year in a row, Black Friday mobile sales outpaced Cyber Monday, and online sales reached more than $3 billion dollars. Email was a major driver of these numbers, so it’s no surprise that Movable Ink saw record activity during that time. On Black Friday alone, we saw more than one billion impressions.
On this blog, we often discuss various metrics used to assess the success of email marketing. They include statistics related to open rates, conversion rates, click-through rates, and others. But, according to Matthew Telfer at Marketing Nerd, the most important metric that email marketers should focus on is one that can’t be measured easily, if at all: trust.
At Movable Ink, we’re pretty passionate about creating amazing experiences. That’s why we were so excited for Bring Your Child to Work Day. Each team at the company had the opportunity to present on their area of expertise – sales, design, engineering, and marketing for example – and the kids discovered what their parents do all day.
Now that spring is (finally!) in the air, what better time to refresh your email campaigns? By using email content that changes at the moment of open, you not only have the opportunity to wow your customers, you can meet their biggest needs with email content that speaks to each and every one of them. In the Spring Inkredible 5, we featured five brands that are doing exactly that.
It’s no surprise that our team gets lots of questions on a regular basis about contextual email marketing – especially considering that Movable Ink invented the ability to change email content at the moment of open in 2010. Our Senior Solutions Consultant, Mike Dietz, recently answered some of our biggest questions in our webinar, Contextual Email Marketing AMA.
The following blog post was written by Ray Schultz and originally appeared on Media Post’s Email Edge. You can find the original blog post here. Ken Goldstein was angry. He had logged onto one of his hotel loyalty accounts to find that hundreds of thousands of points had been wiped out. The chain had a policy that it “deletes all your points if you don’t stay at one of their ...
Writing is an important part of most email marketers’ job descriptions. Most of us do a lot of it every day. But even with all our experience, sometimes we’re not sure we are using the correct word (or punctuation mark) in the right way. And there isn’t always a handy automated feature to come to our rescue.
The following blog post was written by Chad White, Research Director at Litmus. Follow him on Twitter: @ChadSWhite. It’s becoming more difficult for brands to break through and earn consumers’ attention. Consumers are skipping ads on TV, blocking display ads on the web, and developing almost universal ad blindness.
When meeting someone for the first time, it’s all about that first impression. And unless you’re on a blind date that’s gone awry, you want to make sure it’s a good one. This way, you get another chance to hang out, build a relationship and become lifelong pals. The same also goes for businesses that connect with a consumer or email subscriber for the first time, too. That’s right.
Happy Monday, email marketers! Let’s kick off the new week with the latest email marketing news, shall we? Study shows email marketers still have room to increase use of best practices “Email marketing technology vendors might rejoice to read the Email Marketing Excellence Report 2017, a joint study between GetResponse and SmartInsights.com,” writes Jess Nelson at Email Marketing Daily.
Ever had a great idea for an email campaign, but you weren’t sure if you had the time and resources to execute it? That’s where intelligent content really shines. With intelligent content, you can deploy complex email campaigns using any content, any data and any business logic. That’s how Delta overcame several hurdles that stood in their way of delivering a delightful (and ...
Surveys can provide email marketers with invaluable customer insights. But there’s a science to developing surveys that actually get you the info you need. To help you make your next survey as effective as possible, we’ve put together an even-dozen list of best practices from survey experts. 1. Pay attention to your sender address “Sending a survey from ‘customerservice,’ ‘he ...
We recently deployed a campaign asking our subscribers to vote on their biggest email marketing challenges. We then took that information and turned it into an infographic, which you can view below. Didn’t get our email campaign? Make sure you subscribe here to receive all of our upcoming campaigns.
The following blog post was written by Dee Dee Flagg and originally appeared here on the Shaw + Scott blog. Follow them @ShawScott! Did you know that one of the biggest mistakes in promotional email marketing is driving traffic to your home page? Why is this not a good strategy? Because the purpose of a home page is to start the conversation.
Here at Movable Ink, we’re committed to creating amazing experiences – for our clients, for their clients, and of course, for the entire Movable Ink team. We want to help make the world a better place in any small way that we can. That’s why we are committed to doing our part to close the gender pay gap, and have pledged our commitment to equal pay for equal work and experience on Glassdoor.
The phrase contextual email marketing isn’t just an industry buzzword – it’s a proven marketing strategy that can amplify email marketing’s (already ridiculously high) ROI. What is contextual email marketing? By definition, contextual email marketing is email marketing content that is personalized and relevant to each of your customers based on their location, local weather, ...
Agile Email Marketing