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Six years ago, Movable Ink pioneered the the application of contextual experiences to email. What does that mean? Instead of pushing one-size-fits all brand messaging on customers, we help marketers deliver personalized content based on customer data. To put it simply, we deliver great experiences in the inbox. Our ability to think differently has lead to explosive growth for the company.
Cyber Week 2016 was big. Really big. For the second year in a row, Black Friday mobile sales outpaced Cyber Monday, and online sales reached more than $3 billion dollars. Email was a major driver of these numbers, so it’s no surprise that Movable Ink saw record activity during that time. On Black Friday alone, we saw more than one billion impressions.
On this blog, we often discuss various metrics used to assess the success of email marketing. They include statistics related to open rates, conversion rates, click-through rates, and others. But, according to Matthew Telfer at Marketing Nerd, the most important metric that email marketers should focus on is one that can’t be measured easily, if at all: trust.
Email marketing is hands-down the most effective way to engage with your audience on a personal level… but you already knew that. If you’re most marketers, you also know how important it is to exceed your customers’ expectation with email – otherwise your competition will beat you to it. To stay relevant and ramp up revenue, you need to create hyper-personalized, innovative co ...
Happy First Monday of Summer, marketers! Let’s kick off the week – and the summer – with some pertinent news and information from around the interwebs. Here we go: Study: Email marketing spending to increase; lack of testing threatens ROI “Email Marketing & Beyond: Global Market Benchmarks,” a recent GetResponse study of 2,500 digital marketers from a variety of industries ...
A few weeks ago, we took a look at email activity during Mother’s Day weekend. We saw strong email opens on mobile and even stronger read lengths on iPhones, suggesting that many people were traveling and opening emails on-the-go. Let’s take a look at how that activity changed during Father’s Day weekend 2017. Desktop opens increased since Mother’s Day Albeit a very slight increase (up from 25.
If you’re an email marketer, your time is valuable. But so many email marketers are manually piecing their messages together by hand, making countless revisions and ultimately spending weeks or months to get a single campaign out the door. And that’s not even accounting for multiple versions, design alternations or the time spent gathering creative approvals.
Social and email are a powerful pair. Social can boost your click-through rates by 158%, and email can helps you turn your social followers into your biggest fans. It’s the perfect symbiotic relationship: social gets the word out about your brand, building buzz and connecting you with your followers. Email takes that relationship to the next level.
Aspiring writers of the literary persuasion will be counseled to “find your voice.” It’s solid advice. You want your writing to pop, to be immediately recognizable as yours. Content developers receive similar guidance. They are often reminded of the billions of emails, millions of blogs, countless tweets, etc., competing for attention.
The following article originally appeared on MultiChannelMerchant. You can see the original post here. It’s a tough time for retailers. Amidst a market correction of brick-and-mortar bloat, a host of general merchandise, specialty brand, and mall-anchor retailers are shuttering stores at an unprecedented pace (potentially 8,600 stores this year according to Credit Suisse). According to the U.S.
It’s no secret that creating relevant and valuable experiences for customers is key to the success of content. But why do so many brands struggle with regularly creating content that engages their target audience? I believe it has something to do with the fact that there’s a major difference between having a customer-centric mindset versus a customer-centric content strategy.
Chances are, you have data on your customers. Whether it’s shopping behavior like products they’ve been browsing or the location of their favorite store, this kind of information can help you deliver hyper-relevant content. Using Data + Content to Drive Powerful Results Relevant email content that goes beyond basic personalization is the best way to speak to your customers on a ...
It’s an easy trap to fall into – we’re so busy creating content that we can lose sight of exactly why we are we are doing it. Sure, it’s rewarding to get clicks and follows, and to stretch our creative muscles, but ultimately the goal of all our effort is to, as the Content Marketing Institute puts it, “attract and retain a clearly defined audience — and, ultimately, to drive ...
In our series, 5 Questions with an Email Expert, we chat with leaders in the email marketing space about their background, favorite email campaigns and more. In this edition of 5 Questions with an Email Expert, we spoke with Movable Ink’s own Co-founder and Chief Technology Officer, Michael Nutt. Click below to hear the full audio recording of the interview, or keep reading fo ...
Each quarter, we take a look at the changing ways that consumers interact with their emails: the devices they use, the days that are most popular for reading email, their always-fluctuating attention spans, and more. In Q1 of 2017, we uncovered a few interesting trends among the retail, travel, finance and media, publishing and entertainment industries.
The demands on content developers are relentless. Just as you meet one deadline, another one looms. Not only do you need to create and tap an endless stream of ideas, you must be able to quickly translate those ideas into impactful blog posts, articles, email messages, newsletters, ebooks, infographics, etc. (And then quickly summarize them in 140 characters.
Memorial Day deals are almost as much of a tradition as barbecues on the holiday weekend, and Memorial Day 2017 saw lots of deals – especially in the inbox. The question is, were people paying attention to email last weekend? We kept an eye on open rates and read lengths throughout the weekend. Here’s what we found.
At Movable Ink, we <3 New York. Even though we have Inkers based around the country and even around the world, our NYC headquarters is very much our home base. And any time we have the opportunity to give back to our community, we jump at the chance. We regularly participate in charitable events, and one of our favorite organizations to partner with is New York Cares, a non ...
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