• Movable Ink Named One of America’s Fastest-Growing Companies by Inc. Magazine

      Six years ago, Movable Ink pioneered the the application of contextual experiences to email. What does that mean? Instead of pushing one-size-fits all brand messaging on customers, we help marketers deliver personalized content based on customer data. To put it simply, we deliver great experiences in the inbox. Our ability to think differently has lead to explosive growth for the company.

      Movable Ink Blog- 15 readers -
    • Movable Ink Doubles Impressions During Cyber Week, Crushing Last Year’s Record

      Cyber Week 2016 was big. Really big. For the second year in a row, Black Friday mobile sales outpaced Cyber Monday, and online sales reached more than $3 billion dollars. Email was a major driver of these numbers, so it’s no surprise that Movable Ink saw record activity during that time. On Black Friday alone, we saw more than one billion impressions.

      Movable Ink Blog- 21 readers -
    • 10 Types of Triggered Email Marketing Campaigns (and How to Use Them)

      The value of triggered email marketing campaigns to engage and retain consumers has been proven time and again, yet many retailers are not yet taking advantage of its potential. The results of a recent study of retailers, which was reported on by Laurie Sullivan at Email Marketing Daily, indicated that only about a third of respondents said they have been sending reactive, tri ...

      Movable Ink Blogin EMail How To's- 18 readers -
  • St. Patrick’s Day 2017 Email Report: Read Lengths on the Rise

    Was your inbox looking a little more green than usual this past St. Patrick’s Day? If so, you’re not alone. Many brands took advantage of the holiday to deliver limited-time St. Patrick’s Day email promotions. So how did those emails perform this year? We took a look at consumer device preferences for interacting with email on St. Patrick’s Day 2017 and compared them to 2016’s numbers.

    Movable Ink Blogin EMail- 9 readers -
  • How to Build Better Loyalty Emails

    Email is essential for a successful loyalty program, but many companies aren’t using email correctly. Email content is too often an afterthought, with many companies delivering loyalty program emails that contain static data. Even worse, the marketing teams creating those emails are hard-coding and manually curating redemptions … with no guarantee that those deals will even be ...

    Movable Ink Blogin EMail How To's- 10 readers -
  • Designing the Receipt: How to Put the Trance in Transactional Emails

    The following blog post was written by Mike Nelson of Really Good Emails. If you like this post, sign up for our webinar with Mike on 3/31 at 1pm EST. We’ll cover everything you need to know about designing a killer transactional email. I have this awesome coffee shop right next to the office. This isn’t your typical coffee place; it is one of those hipster, artisan shops whe ...

    Movable Ink Blogin EMail How To's- 11 readers -
  • Best Practices for Permission-Based Email Marketing

    Permission is an integral component of civilized society. Children are taught to ask permission to leave the table. Drivers (most of them, anyway) signal before changing lanes – which communicates intent and requests permission.Permission also plays a critical role in marketing. In this context, it’s closely associated with Seth Godin, who was, if not the first, one of the earl ...

    Movable Ink Blogin EMail- 19 readers -
  • [Infographic] 5 Emails Every Marketer Should Send

    The following infographic was created by Campaign Monitor. You can find the original post here. Keeping your audience engaged from the first time they meet your brand is extremely important. One incredibly successful way to keep your audience engaged is through email marketing. Email marketing should be a way for you to earn your audience’s ...

    Movable Ink Blogin EMail- 16 readers -
  • 3 Ways Automation Can Humanize Your Email Marketing Strategy

    Email automation can be used to create robust email campaigns that trigger when an action occurs—for instance, when a customer makes their first purchase or visits a specific page on your website. This allows you to send targeted emails that help nurture the relationships you have with your subscribers.

    Movable Ink Blogin EMail- 14 readers -
  • Monday Catch-Up: Open Rates, Trust, Mistakes and Email Growth

    Happy Monday, marketers! Let’s get the workweek off to a great start with some recent email- marketing news. Here we go: Marketers sending fewer emails, but getting higher open rates A recent SendGrid study shows that while the number of emails being sent by marketers is declining, open rates are heading in the other direction.

    Movable Ink Blogin EMail- 13 readers -
  • Case Study: Spotify

    Listening to music is a highly personal experience, and no one knows this better Spotify. The digital music service wanted to send a year-end review email that made every single one of their subscribers feel special. Their goal was to deploy an email campaign with a personalized snapshot of each subscriber’s listening habits over one month. Thi ...

    Movable Ink Blog- 15 readers -
  • Webinar: How to Build Better Loyalty Emails

    There are no silver bullets in marketing, but loyalty programs come pretty darn close. Marketers love them for their awesome ability to retain and grow their customer base. Customers love them because of the hyper-personalized treatment and rewards they receive. According to PYMNTS.com, spending on loyalty programs by U.S. companies in recent years has crossed the $2 billion dollar mark.

    Movable Ink Blogin EMail How To's- 14 readers -
  • 9 Easy-to-Avoid Email Marketing Mistakes

    Saying “mistakes happen” after you realize you’ve sent a message with an error in it to thousands of recipients doesn’t provide much consolation to email marketers. Yes, mistakes do happen. And they will happen again. But that doesn’t mean you shouldn’t do everything you can to minimize them. Fortunately, with a little forethought (and proofreading) you can head off the most-co ...

    Movable Ink Blogin EMail- 19 readers -
  • [eBook] How to Build Better Loyalty Emails

    It’s no secret that customers frequently switch products and service providers due to increasingly compelling offers from competitors. We see these battles play out in travel, entertainment, ecommerce and every industry in between. Competition is fierce, and many brands struggle to stand out in an increasingly competitive digital space.

    Movable Ink Blogin EMail How To's- 12 readers -
  • Oscars 2017 Email Report

    The Oscars present a huge opportunity for email marketers across all industries to reach out to their subscribers: those in media, entertainment, retail and more delivered campaigns this past weekend. But how do consumers actually interact with email during a big entertainment event? In our Super Bowl Email Report, we learned that people can be engaged with both an event and their email.

    Movable Ink Blogin EMail- 14 readers -
  • 5 Last-Minute St. Patrick’s Day Email Ideas

    St. Patrick’s Day provides an awesome opportunity to reach out to your subscribers. Why’s that? For starters, it’s unexpected. That means it’s your chance to surprise and delight your subscribers with a freebie, sale, piece of content or even a contest. If you’re still scratching your head about what your St. Patrick’s Day email campaign could look like, here are a few ideas for inspiration.

    Movable Ink Blogin EMail- 13 readers -
  • Email Makeover: 6 Ways We Redesigned a Pet Retailer’s Email with Context

    Who doesn’t love a good makeover story? Whether it’s re-organizing a messy closet or giving your calendar a total overhaul, there are few things more inspirational than seeing real people make life-changing improvements. That’s why we were so excited to do a live Email Makeover. See, our email experts are always showing our clients and prospects new and innovative ways to amp ...

    Movable Ink Blogin EMail- 14 readers -
  • Email Marketing 101: Email Conversion Rate Optimization

    Conversions – whether they take the form of a customer placing an order, downloading an eBook, registering for a webinar, etc. — are the goal every email marketing message and campaign. The metric used to measure conversions is called, not surprisingly, conversion rate. Lindsey Kolowich defines the metric at HubSpot as “the percentage of email recipients who clicked on a link ...

    Movable Ink Blogin EMail- 16 readers -
IMGlance Facts
  1. listed
  2. #37 in our ranking
  3. 403 posts, read by 4,451 readers
  4. 11 readers per post
  5. 13 Posts per month
Facts last updated: (2017-03-24 11:07:19 UTC). Update Frequency for posts: 15 minutes. Posts last updated: .
Get the top posts daily into your mailbox!