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Six years ago, Movable Ink pioneered the the application of contextual experiences to email. What does that mean? Instead of pushing one-size-fits all brand messaging on customers, we help marketers deliver personalized content based on customer data. To put it simply, we deliver great experiences in the inbox. Our ability to think differently has lead to explosive growth for the company.
Cyber Week 2016 was big. Really big. For the second year in a row, Black Friday mobile sales outpaced Cyber Monday, and online sales reached more than $3 billion dollars. Email was a major driver of these numbers, so it’s no surprise that Movable Ink saw record activity during that time. On Black Friday alone, we saw more than one billion impressions.
Ray Tomlinson, widely known as the inventor of email, passed away at age 74 over the weekend. An internet innovator, Tomlinson created the first person to person email in 1971 and is responsible for the “@” in all of our email addresses. Movable Ink co-founder and CEO Vivek Sharma remembers Tomlinson as a pioneer and a visionary.
You’ve probably been hearing a lot about using live data in your emails to deliver better customer experiences. But how can you use live data, and what does it look like in action? Oracle and Movable Ink have teamed up to show you how to leverage live data to create engaging real-time email experiences that respond to the immediate needs of your customers.
Happy Monday, marketers! Here’s a roundup of some of the latest news and information about email marketing to help get your week off to an informed start. Grab your coffee and dive in! Grow B2B sales by integrating email marketing strategies with CRM “An all-in-one sales and marketing platform that integrates CRM (contact relationship management system) with email marketing can ...
Want to start sending contextual emails in 2017, but you’re not sure where to get started? Sometimes a little inspiration goes a long way. Whether you’re looking to shake things up and try something new, or you just want to optimize your existing email campaigns, you’ve come to the right place. ...
2016 was momentous for all things email. We saw the iOS 10 update that brought big changes to the Apple Mail app – namely support for HTML 5 which allows for video in email (yay!). Gmail finally started rolling out changes to support responsive design, and email designers everywhere rejoiced. Cyber Week 2016 was huge for mobile, smashing all kinds of records.
Did you see a surge in first-time customers during the holiday season? You’re not alone. For many brands, the holiday season provides a nice boost in revenue. And that’s awesome. The tricky part is getting those first-timers to stick around. It just so happens that email marketing is the best way to build trust with your audience and turn those one-time shoppers into loyal customers.
Happy Monday, marketers! How about we get your workweek off to an informed start with some news and information from the wide world of email marketing? Here we go: Revamp your email marketing program for a fresh start in 2017 “For an email program to be successful, marketers need to analyze and revamp sending strategies, tools and message content at least once a year to ensure recipients are eng.
It should come as no surprise that we’re pretty passionate about email at Movable Ink. We strive help our clients provide amazing email experiences, and we’re always raising the stakes for our own email campaigns as well. And this past holiday season was no different. The 2016 Movable Ink holiday email had a few goals: Give back to those in need with a goal of $500 in donat ...
It’s no secret that Movable Ink helps hundreds of innovative brands deliver amazing experiences with email. And once in a while, the most exceptional contextual email campaigns garner recognition from the larger marketing community. We’re excited to announce that four Movable Ink clients – Palace Sports and Entertainment (Detroit Pistons), Gap, Inc.
Promoting daily deals across your website and email campaigns can be difficult to coordinate… but not if you’re using email content automation. Every day, the Home Shopping Network features one amazing deal on their website. They relied on email to promote those deals, but their email production process was tedious. They had to produce and proof multiple sets of assets across ...
Happy New Year, email marketers! Ready to get back to work after a (hopefully) relaxing break? Here’s a little email marketing news to start your 2017 off right. Email marketing seen as key component of integrated campaigns Samantha Ferguson makes her main point very clear: “Every integrated campaign should include email marketing,” she writes at Business 2 Community.
In just a few short weeks, the holiday season will officially be over, and so will your holiday marketing campaigns. Many of us will be breathing a sigh of relief and donning our “I Survived the 2016 Holiday Season” t-shirts. But before you do, there’s one more item to check off your to-do list: your post holiday email campaign.
The follow infographic was created by AWeber, an opt-in email marketing service used by more than 100,000 small businesses, entrepreneurs and bloggers worldwide. Check out the AWeber Blog for more email marketing tools and resources. The marketing funnel is the go-to tool for understanding your customer’s journey and sending them the right messages at the right time.
Happy Monday morning, marketers? Are you ready for the busy workweek ahead? Not quite? Ok, then. Before diving in, how about checking out some the latest news and information from wide world of email marketing? Here you go: A focus on mobile can overcome the challenge of ‘content saturation’ To help reinforce the importance of a “mobile-first” approach to email marketing, Bob H ...
Personalized, year-end wrap-up emails are perfect for thanking your customers for their loyalty and showcasing any data you have in a creative way. Spotify wanted to do something extra special for their artists and creators in their year-in-review email campaign. Using personalized statistic data, including number of listeners and total time spent streaming, Spotify delivered ...
In the spring, we shared a list of 10 Email Marketing Influencers to Follow on Twitter. In that post, we noted that “’sharing and influencing’ is part of the DNA of our culture;” fundamentally, it’s what email marketing is all about. As the amount of information our colleagues share on Twitter vividly demonstrates, that commitment to sharing and influencing extends to helping ...
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