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Six years ago, Movable Ink pioneered the the application of contextual experiences to email. What does that mean? Instead of pushing one-size-fits all brand messaging on customers, we help marketers deliver personalized content based on customer data. To put it simply, we deliver great experiences in the inbox. Our ability to think differently has lead to explosive growth for the company.
Cyber Week 2016 was big. Really big. For the second year in a row, Black Friday mobile sales outpaced Cyber Monday, and online sales reached more than $3 billion dollars. Email was a major driver of these numbers, so it’s no surprise that Movable Ink saw record activity during that time. On Black Friday alone, we saw more than one billion impressions.
Ray Tomlinson, widely known as the inventor of email, passed away at age 74 over the weekend. An internet innovator, Tomlinson created the first person to person email in 1971 and is responsible for the “@” in all of our email addresses. Movable Ink co-founder and CEO Vivek Sharma remembers Tomlinson as a pioneer and a visionary.
In our series, 5 Questions with an Email Expert, we chat with leaders in the email marketing space about their background, favorite email campaigns and more. In this edition of 5 Questions with an Email Expert, we spoke with Movable Ink’s own Chief Revenue Officer, Adam Stambleck. For over 15 years, Adam has worked with the world’s leading brands to understand their goals and ...
Last week, we ran a contest offering a contextual email makeover to one lucky #EmailGeek. Choosing a winner was not easy – we wanted to make over all of the emails! How we chose our winner So what was our criteria for choosing a winner? First, we were looking for a brand that already had a solid email content strategy.
We recently took a look at triggered emails – reactive messages prompted by a customer interaction. These types of emails include welcome messages, personal (e.g., birthday and anniversary) greetings and the subject of this post, transactional emails. What’s the difference between marketing emails and transactional emails? There are several fundamental differences between trans ...
Whether you love it or hate, you can’t avoid Valentine’s Day – in the inbox anyway. V-Day promotions were everywhere this year, with more brands ramping up their creativity and delivering exceptional email experiences. Here are five of our favorite emails from Valentine’s Day 2017. Our 5 favorite Valentine’s Day 2017 Emails Dunkin’ Donuts Dunkin’ Donuts made it easy to find a ...
Email marketing is hands-down the best way to turn one-time shoppers into loyal, long-term customers. That’s why 80% of brands rely on it to drive customer retention, and another 56% of them say email marketing is the most effective way to reach retention goals. There are a lot of reasons why email marketing drives retention.
The term “open rate” is very familiar to veteran email marketers, and it’s no doubt even on newbies’ radar – after all, it’s one of the industry’s most-important metrics. Determining open rates is a pretty straightforward proposition. “Email service providers (ESPs) calculate the open rate by taking the number of people who open the email and dividing it by the number of emai ...
Super Bowl Sunday is one of the biggest advertising days of the year, with companies of all sizes offering limited-time promotions. We don’t typically think of the Super Bowl as an email marketing opportunity, but perhaps we should. We took a look at email activity before, during and after this year’s Super Bowl weekend (2/2-2/6) and compared it to 2016’s Super Bowl numbers.
How do you feel about your emails? Do you like them, love them, or feel kind of “meh” about them? At Movable Ink, we want everyone to love their emails. And one of the best ways to make that happen is with context. Context enhances your emails, makes them work harder for you and helps you get the best marketing results possible. It enables you to exceed your KPIs and boost revenue.
Have you ever faced a marketing challenge that loomed so big, you just weren’t sure if you could solve it? The Chick-fil-A marketing team did. They needed to drive downloads of their new app, but they didn’t know which of their customers had already downloaded it. They also needed to deliver a relevant mobile email experience to all of their customers, no matter ...
As an email marketer, you want to make the best use of your time, your talents and your tools. After all, you don’t have time to waste on busywork and repetitive tasks, do you? Read on to find out eight ways you can work more efficiently today, so you have more time tomorrow to come up with that next amazing idea.
The British Heart Foundation is a UK-based charity organization that helps fund research for cardiovascular disease. To build community and make fundraising fun, they host MyMarathon, a self-paced marathon that can take place anywhere over the course of one month. They needed an effective way to drive additional donations and MyMarathon sign ups. Speci ...
2016 was the year of stepping up your email game. We saw countless brands get more innovative in the inbox and embrace contextual marketing. We featured many of those brands in our quarterly lookbook, the Inkredible 5. It’s hard enough choosing the best contextual emails of each season. For the Inkredible 5: Best of 2016, we were tasked with choosing the top contextual emails of the year.
It happens to all of us from time to time. We want to get a new message out ASAP, but despite our intense brainstorming, the ideas simply aren’t there. No worries! Chances are pretty good that the solution to our dilemma is right at our fingertips – in our content archive. With a little imagination, there are many ways we can turn old content into something brand new.
The following blog post was originally published on eDataSource by John Landsman. You can find the original post here. For some time we have been reporting about the deterioration we’ve seen in inbox performance. Take a look at the table below. It shows year-over-year email deliverability data for seven major retail categories we track, covering the December 1-25 period.
Did you receive any year-in-review emails from the brands you follow? You’re not alone. Year-in-review emails have been picking up steam over the last few years, and it’s easy to understand why. Year-in-review emails give brands the opportunity to surprise and delight loyal customers. They’re a great way to personalize your email campaigns and deepen the relationship between y ...
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