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Six years ago, Movable Ink pioneered the the application of contextual experiences to email. What does that mean? Instead of pushing one-size-fits all brand messaging on customers, we help marketers deliver personalized content based on customer data. To put it simply, we deliver great experiences in the inbox. Our ability to think differently has lead to explosive growth for the company.
Ray Tomlinson, widely known as the inventor of email, passed away at age 74 over the weekend. An internet innovator, Tomlinson created the first person to person email in 1971 and is responsible for the “@” in all of our email addresses. Movable Ink co-founder and CEO Vivek Sharma remembers Tomlinson as a pioneer and a visionary.
That old adage that a picture is worth a thousand words? It’s 100% true when it comes to marketing. Blog posts with images see sky-high engagement – up to 650% higher than those without. Visual content gets shared three times more than non-visual content across social channels. As for email marketing, it’s no surprise that more and more people prefer emails with visuals.
Pat yourself on the back – you’ve survived another Cyber Week. If you’re like us, you’re reviewing your performance and tallying your totals. This Cyber Week was one for the books, with record-breaking online sales on Black Friday and some eyebrow-raising conversion stats on Cyber Monday. Here are our key takeaways from the Cyber Week email data we collected that includes the ...
The Movember Foundation – the only global charity focused solely on men’s health – needed to get the word out about their cause and drive donations. The challenge? They had just one month (Movember, the month formerly known as November) to do it. That’s where contextual marketing came in. Using live email content, Movember was able to provide a personal experience that resonat ...
With holiday email campaigns in full swing, you’re probably curious about how your customers are actually interacting with your messages. That’s where we come in. We’re taking a close look at holiday email activity during the busiest weeks of the season. We’ll look at opens by device, email conversions and more to help you keep tabs on industry trends.
Happy Monday, marketers! Ready to get back at it? Before diving into to the workday, how about taking another sip of coffee and checking out some of the latest email marketing news? Here you go: A strategy for turning new holiday customers into repeat customers Jordan Elkind, writing at Marketing Land, says email marketers shouldn’t be satisfied with attracting one-time customers this holiday se.
The New York tech scene is booming. Here at Movable Ink, we couldn’t be happier to be part of it. That’s why we’re excited to announce that we’ve been named one of the fast-growing companies in New York, making the Crain’s Fast 50 List. Companies that made the list were selected based on their winning business strategies and incredible revenue growth.
Happy Monday, marketers! Here in the U.S. we are celebrating Thanksgiving this week. And speaking of that – thanks to you for checking out our blog! We appreciate it very much. Now, on with the news. Study finds that millennials interact with email much like older users According to the results of a recent study, when it comes to how they use email, millennials and older users ...
Email engagement is a huge priority for email marketers. Higher engagement = lifts in click-through rates, read rates and higher overall revenue generated per email. So how can you send emails that are guaranteed to drive engagement? While there’s no magic email tactic for engagement, gamification – like live polling – comes pretty darn close.
With Cyber Week fast approaching, you probably already have your holiday emails stacked and ready to go. But there’s a lot at stake – if you’re like 65% of brands, your goal is to increase revenue from email conversions. Your email campaigns need to get noticed and outshine your competition. To get the most out of your holiday email campaigns, use this blog post as your checkl ...
The following blog post was originally published on eDataSource by John Landsman. You can read the original post here. Its outcome may please or displease, but I suspect we’re all united in relief that this bizarre and uniquely toxic Presidential race has finally ended. Looking from our last update on October 23rd, both candidates mailed heavily right up through Election Day.
Happy Monday morning, marketers! We scoured the web for the latest news and information about email marketing so you don’t have to. So, grab your coffee and dive right in. Have a great day and week! Clear goals and personalization seen as keys to re-engagement “When it comes to understanding customer data for a brand or company, re-engagement, or the process of connecting with ...
Let’s face it: getting through to your customers is more challenging than ever. Inboxes are saturated, and as a result, consumers are pickier about the brands they interact with. People no longer just buy products, they buy product experiences from brands they trust. Contextual marketing is the key to building that trust and delivering experiences that speak to your customers’ needs.
For email marketers, this is the time of year that you’re double-checking your holiday campaigns and making last-minute changes to ensure everything runs smoothly when it’s time to deploy. You probably have Black Friday, Cyber Monday and other holiday promotions covered. But what about National Free Shipping Day? What’s National Free Shipping Day? Yes, National Free Shipping Day is a thing.
According to the Direct Marketing Association, 68% of marketers say that newsletters are the #1 marketing tool to help them achieve their business goals. Considering that context can more than double email ROI, imagine what you could do with a contextual email newsletter. In our webinar, Build a Better Email Newsletter, we discussed the many ways you can optimize your newsletter with context.
Happy Monday email marketers! Here’s a roundup of some of the latest email marketing news to help get your week off to an informed start. (And to our fellow email geeks in the U.S. — the big day is finally here: don’t forget to vote tomorrow!) Artificial intelligence won’t replace the human touch in email marketing Does rise of artificial intelligence in email marketing mean th ...
If you’ve ever experienced flow, a state of consciousness described by the Hungarian psychologist Mihaly Csikszentmihalyi, you probably have never forgotten it – after all, you were completely absorbed in what you were doing, you were doing it well and you were being extremely productive. According to Csikszentmihalyi, people who experience flow feel “strong, alert, in effortle ...
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