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Six years ago, Movable Ink pioneered the the application of contextual experiences to email. What does that mean? Instead of pushing one-size-fits all brand messaging on customers, we help marketers deliver personalized content based on customer data. To put it simply, we deliver great experiences in the inbox. Our ability to think differently has lead to explosive growth for the company.
Cyber Week 2016 was big. Really big. For the second year in a row, Black Friday mobile sales outpaced Cyber Monday, and online sales reached more than $3 billion dollars. Email was a major driver of these numbers, so it’s no surprise that Movable Ink saw record activity during that time. On Black Friday alone, we saw more than one billion impressions.
On this blog, we often discuss various metrics used to assess the success of email marketing. They include statistics related to open rates, conversion rates, click-through rates, and others. But, according to Matthew Telfer at Marketing Nerd, the most important metric that email marketers should focus on is one that can’t be measured easily, if at all: trust.
Believe it or not, the holiday season is quickly approaching, which is why now is the time to get ahead of your holiday email planning strategy. And while some of these dates may already be on your holiday email planning calendar, some of them require a bit more planning and strategy than others. Thanksgiving, for instance: to send, or not to send? Check out our recommendatio ...
In our series, Interview with an Email Expert, we chat with leaders in the email marketing space about their background, favorite email campaigns, and more. In this edition of Interview with an Email Expert, we chatted with Daniel Banks, Digital Marketing Analyst at Fan Interactive. What was your path to email? I started my career working in an NBA team web department 15 yea ...
Would you like your content to contain fewer errors? Wouldn’t it be great to type faster and more accurately? Want to stay focused and minimize distractions? These free online resources that can help you do those things, and more: 1. Reduce mistakes with Grammarly We know you hate mistakes – especially the kind you catch after you send your latest creation out into the world.
“In tech companies, people often think of culture solely in terms of the “vibe” or employee perks. But culture is about more than table tennis tournaments and free lunch Fridays. Along with smart business decisions and innovation, culture plays a big role in a company’s success.” -Vivek Sharma, CEO, Movable Ink We’re big on culture here at Movable Ink.
Last week, we gave you a peek inside the Movable Ink Platform and showed our updates that make it easier than ever to activate your data. We had a ton of great questions during our Q&A portion of the webinar, so we wanted to take the time to answer some of our most commonly asked questions about intelligent content in email. You can check out the full webinar recording here.
Last year, holiday shoppers spent $3.34 billion on Black Friday online sales alone, and email marketing was a huge driver of those sales. But here’s the thing: the week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season. Here’s a quick recap of Cyber Week 2016: – On Cyber Monday, most people only spent an average of 0-3 seconds readin ...
Content developers: Do you know that the brightness of your workspace can affect your ability to generate ideas? Or that an environment that is too quiet can have a negative effect on creativity? How about the temperature – can that make a difference, too? It turns out that paying attention to those factors, and other aspects of our work surroundings, can have a big payoff.
The following blog post was written by Movable Ink CEO Vivek Sharma and was originally posted on Website Magazine. You can see the full article here. The term ‘Content is King’ is clichéd for sure, but with the continued growth and investment in digital, content is more important than ever before.
In our series, 5 Questions with an Email Expert, we chat with leaders in the email marketing space about their background, favorite email campaigns, and more. In this edition of 5 Questions with an Email Expert, we chatted with Courtney DeCosimo, Senior Account Manager at ICF Olson. What was your path to email? For over two years, I worked for a global technology company in sales.
Your compelling, carefully-crafted content deserves all the attention it can get, right? But how do you get that attention when there is a staggering amount other stuff competing for the same eyeballs? (Check out these stats for to see what you’re up against.) The answer is to make sure everything you produce is energetic, exciting and useful enough to cut through the clutter ...
In our series, 5 Questions with an Email Expert, we chat with leaders in the email marketing space about their background, favorite email campaigns, and more. In this edition of 5 Questions with an Email Expert, we spoke with Kevin Gaherty, Vice President, Digital Communications at Harte Hanks. What was your path to email? I started out as an email newsletter manager way back in the ‘90s.
July is the official holiday email kick-off and planning phase, with marketers heads-down on creating new ways to exceed their email goals. There’s a lot of work to be done, now that consumers and brands alike are preparing for the holidays earlier than ever. 40% of shoppers start making their lists before Halloween to ahead of the holiday rush.
Greetings, marketers! Let’s take a look at some recent industry news, shall we? Personalization tops email marketers’ priorities Lisa Bedgood writes at Business 2 Community that “personalization is already gearing up to be one of the biggest digital buzzwords in 2017.” She cites recent studies indicating that more than half of B2C marketing influencers are making improving emai ...
In our series, 5 Questions with an Email Expert, we chat with leaders in the email marketing space about their background, favorite email campaigns and more. In this edition of 5 Questions with an Email Expert, we spoke with Roxana Shershin, President of Digital Additive. What was your path to email? I guess you would call me an accidental tourist to email.
If you’re like a lot of brands, your company has data on your customers – and a lot of it. But if you’re not using it, what’s the point? Failing to leverage customer data is a huge missed opportunity to create hyper-personalized email experiences. That’s why Movable Ink is making it easier than ever for brands to activate their data and use it to create personalized email content.
Agile Email Marketing