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In an age of countless lists celebrating successful companies, it’s easy to look inward when another recognition or ranking comes down the pike. Of course, everyone here at Movable Ink takes personal pride when we’re spotlighted or given an award for our growth and innovation – and deservedly so. However, we also like to look externally at all of our clients and partners that ...
For email marketers, Think Summit is a one-of-a-kind event. It brings together thought leaders, innovative brands, and plenty of forward-thinking #EmailGeeks. Attendees get in-depth training on the Movable Ink Platform during the pre-conference day, and loads of actionable insight on the day of the conference.
Cyber Week 2017 was historic for consumer spending, with $6.59 billion spent on Cyber Monday alone. A healthy portion of that spend can be attributed to clever email marketing campaigns, and as a result Cyber Week was historic for Movable Ink, too. We hit nearly 2 billion impressions in 24 hours and reached a total of 500 billion all-time impressions.
Is it us, or does Cyber Week get bigger every year? Cyber Monday 2017 alone saw huge increases in consumer spend: shoppers spent $6.59 billion that day! With so many conversions taking place online, it’s no secret that email marketers played a major role in driving sales throughout Cyber Week. Here at Movable Ink, we saw enormous lifts in impressions: we reached an all-time hi ...
At Movable Ink, we <3 our partners. And the feeling is mutual! Check out our video interview with Rory Mitchell from Cheetah Digital to learn how we help them elevate experiences for clients. Movable Ink & Cheetah Digital from Movable Ink on Vimeo. Check out the full transcript: “We partnered with Movable Ink back in 2011. We were were of your first partners.
Resolutions are as common as hangovers when a new year dawns. Unfortunately, most resolutions are soon forgotten – because they are unrealistic and unattainable. Not ours. You can do everything on this list – and it will be worth it! Let’s start off with a few email-marketing-specific resolutions: 1.
According to Adobe, consumers spent a record-breaking $6.59 billion dollars during Cyber Monday alone, a 16.8% increase over 2016. That makes Cyber Monday 2017 the biggest shopping holiday in history! As we know, email is a huge driver of online sales during the holidays. Every year, Movable Ink gathers our own data report on email marketing activity during the holidays.
The new year will be here before you know it. And with it comes all the planning, strategizing, and reviewing your progress from this year. Stressed out yet? Don’t be. We’re here to help make your 2018 email marketing planning go as smoothly as possible. That’s why we created our newest guide: The 2018 Email Content and Design Guide.
Content creators: Are you feeling creatively stifled? Is your productivity ebbing rather than flowing? Don’t blame yourself for your lethargy – blame your surroundings! You may be able to get cranking again by making some simple tweaks in and around your workspace. Here are six ideas: 1. Check the thermostat The temperature can make a big difference in your output.
When your customers are spread out all over the country, creating a relevant experience for every single person can be a huge challenge. Bluemercury wanted to promote in-store events to their customers nationwide, but there was one problem – well, make that dozens of problems. The challenge They have retail stores across the country, each with different events to promote.
Cyber Week online sales are predicted to smash last year’s records, with Thanksgiving ecommerce sales along reaching $2.87 billion. Yes, billion. As more consumers head online to do their holiday shopping, stakes are at an all-time high for online retailers: they need to provide the highly-personalized experiences that consumers now expect, or risk losing sales to their competitors.
Happy Cyber Monday morning, marketers! You’ve done the hard work, already, right? That means you have a few minutes to catch up on some news. Check out what we have below, then dive into your analytics! Holiday online sales could top $100 billion in sales The holiday season now underway could be the first in history to see online sales of more than $100 billion.
If you’re a marketer with customers in multiple geographic regions, you know all too well the challenge of sending each person relevant, regional content. It seems like there are just two choices: send generic, one-size-fits-all content, or create countless variations of the same email. Needless to say, neither provides a great customer experience.
There are only 42 days left in 2017. What can you do to make sure you make the most of every one of them? Here are six tips to help you maximize your year-end potential, and have the momentum that can help you jump-start 2018. 1. Get motivated (or not!) The prospect of needing to make the absolute most of the next few weeks can be a daunting one, because there is so much at stake.
The following article is a guest blog post by Helen Cartwright. Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-writes for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com.
How do you turn a standard promotional campaign into a first-class customer experience? You gamify it, like Origins did. The challenge The skincare brand was running a two-week promotion and driving conversions was a top priority. But to achieve the level of engagement they wanted, they needed to create a memorable, customer-centric email experience.
If you’re a marketer who works with a nonprofit, you know the struggle of finding creative new ways to drive donations – especially during the holiday season. It’s a busy time for just about all nonprofits, especially with so many vying for those end of year donations. And to further complicate things, the tax deadline (Dec. 31) fell on a Saturday in 2016 and will fall on a Sunday this year.
In ten days, families across America will gather for Thanksgiving, an occasion that will result in the untimely demise of more than 50 million turkeys. Christmas, Hanukkah and the dawn of a New Year will soon follow. That means that in addition to having campaigns to run, metrics to analyze, meetings to attend, calls to return and clients to schmooze, there are also presents t ...
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