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In an age of countless lists celebrating successful companies, it’s easy to look inward when another recognition or ranking comes down the pike. Of course, everyone here at Movable Ink takes personal pride when we’re spotlighted or given an award for our growth and innovation – and deservedly so. However, we also like to look externally at all of our clients and partners that ...
Cyber Week 2016 was big. Really big. For the second year in a row, Black Friday mobile sales outpaced Cyber Monday, and online sales reached more than $3 billion dollars. Email was a major driver of these numbers, so it’s no surprise that Movable Ink saw record activity during that time. On Black Friday alone, we saw more than one billion impressions.
For email marketers, Think Summit is a one-of-a-kind event. It brings together thought leaders, innovative brands, and plenty of forward-thinking #EmailGeeks. Attendees get in-depth training on the Movable Ink Platform during the pre-conference day, and loads of actionable insight on the day of the conference.
Lenovo knows the power of email innovation: they’ve been using web crops from Movable Ink to automatically pull products from their website directly into their emails, resulting in a 50% increase in productivity. But they wanted to take their campaigns a step further and create true, 1:1 experiences for their customers. That’s why a behavioral marketing campaign was a perfect fit.
When you’re unveiling a new product, piece of content, or just a killer sale, you want your customers to get excited about it. One of the best ways to do that is to surprise and delight them with email. But so many customers tune out promotional messages these days – they think they’ve seen it all! That’s why it’s so important to test new email engagement tactics to see what sticks.
It’s likely that most people don’t delve into their inboxes expecting to be delighted by what they find there. So, if you can figure out how to that, you on your way to creating loyal customers who look forward to your messages (what a concept!). Here are six ways to delight your customers: 1. Inspire them “When you tap into what interests your customers and deliver targeted ...
Technological advancements have transformed the arena of holiday email marketing. Innovations like interactivity and machine learning have made it imperative for marketers to have a suitable strategy facilitating the customer’s journey towards purchase. To stand strong in the competitive market, your emails should address the customer needs and deliver what they could be expect ...
The New York tech scene is booming, and we’re proud to be part of it. That’s why we’re excited to announce that we’ve been named one of the fastest-growing companies in New York, making the Crain’s Fast 50 List – for the second year in a row! Companies that made the list were selected based on their winning business strategies and incredible revenue growth.
Email marketers are well-aware of the importance of data-driven triggered emails, such as welcome and cart-abandonment messages. And we know how to leverage data like recipients’ names and interests. But some email marketers are discovering ways to use data in new and different ways. “Used strategically, data can help you get smarter with your marketing,” writes Ritika Puri at WordStream.
According to Forrester, 68% of firms say that creating personalized experiences is a priority. But creating those experiences isn’t always easy. Between planning, gathering data, targeting customer segments, designing your personalized experiences and more, it can be a lot for any email marketing to ...
Any company with multiple locations knows the challenge of communicating with customers nationwide. From local events, to differing store hours, to varying store inventory, delivering accurate and consistent messages seems nearly impossible. This is the challenge that PUMA was faced with when they recognized a need to drive more revenue in each local PUMA Outlet store.
Greetings marketers! We scoured the interwebs for news about email marketing for you – here’s some good stuff: Personalized subject lines will maximize holiday email marketing success “Email marketing campaigns with personalized subject lines generated 50-percent higher open rates, almost 2.5 times the unique click rates and 58 percent higher click-to-open rates than their non- ...
With the arrival of fall comes new opportunities to wow your subscribers. If you’re in need of inspiration, look no further. Use these holidays to kickstart some ideas around your October 2017 email campaigns. And if you’re already planning your holiday campaigns? Go you! We have the perfect guide to help plan and inspire.
Content marketing isn’t showing any signs of slowing down. In fact, 76% of marketers plan to focus on creating more content over the next 12 months. But just because marketers plan on creating more content, doesn’t mean that it’s helping them achieve their goals—over 65% of marketers say they’re stumped when it comes to what types of content are effective or not.
Did you know that when Sesame Street’s lovable Big Bird sings “one of these things is not like the others” he is actually describing a very compelling and well-researched phenomenon? “The psychological principle known as the isolation effect states that an item that ‘stands out like a sore thumb’ is more likely to be remembered,” writes Gregory Ciotti at Entrepreneur.
At Movable Ink, there’s nothing we love more than seeing brands embrace new email technologies and achieving big things as a result. 2017 was an incredible year for innovation, and we saw lots of marketers getting creative with email marketing personalization. In our recent webinar with Campaign Monitor, we looked at the major personalization trends of 2017 and creative use ca ...
For travel marketers, timing is everything. Not only are customers always on the go, prices and inventory on flights and hotels are always changing. That’s why, historically, creating a great experience with travel emails has been challenging. If a customer clicks on a deal only to find that it has already expired, they may lose trust in the brand and book travel elsewhere.
Some days, even when a deadline is looming and the boss is getting restless, motivation seems impossible. It’s simply not there. Ideas don’t arrive, but distractions do. You need a jump start, and you need it fast. So, below are ten tips for getting down to business, even when it’s the last thing you feel like doing. First, some general suggestions: 1.
Agile Email Marketing