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Posted by AdamThompson Infographics are a hot commodity in the digital marketing space, both as part of SEO strategies and for content marketing initiatives. They’re a great way to connect with audiences, educate readers in a creative and visual way, and build editorial backlinks. About 65 percent of people are visual learners.
Posted by stuartkhall Back in 2013, I co-founded a music discovery mobile app that grew to more than 4 million downloads. Many of the things we tried to grow the app were successful, but some were a complete disaster. I wanted to see if I could repeat the success of the music discovery app with a new app.
Posted by brianspatterson It was my first day at my new gig as a federal government IT consultant in Washington, D.C. I was slogging through the typical onboarding paperwork when a senior partner dropped by, introduced himself, and handed me a paperback book. “Read and implement this,” he said. The cover read The Trusted Advisor by David H.
Posted by PaidInsights Your AdWords account doesn't need to be complex to be profitable, but there are a few (often forgotten) settings and tweaks that can make a huge difference in ROI. Many times these "small" things can be the difference between losing and making money on your ad spend. I took over an account that wasn't in horrible shape, but it needed a little help to stop the bleeding.
Posted by nikkielizabethdemere Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires. Studies show that people understand images faster than words, remember them longer, and if there’s ...
Posted by Lesley_Vos I write every day for my blog as well as other publications. I'm a big fan of guest posting, and every day I do everything I can to reinforce better writing. The problem: Content creation is time-consuming: Content marketers deal with multiple tasks: social media content (93%), newsletters (81%), articles for websites (79%), blogs (81%), in-person events (81%) and more.
Posted by dgochneaur Marta Turek speaking at Mozcon 2015 When it comes to digital marketing conferences, the choices are overwhelming. From Minnesota to Austin, Seattle, Miami, New York, Los Angeles, Europe, and Asia, there seems to be an event nearly every week of the year. To me, one conference stands out as not your typical marketing conference: MozCon.
Posted by AnnSmarty Most of those reading this probably already know about heat maps. But stay with me while I give a quick explanation to those who don't. A heat map is a visual graph delivered in a unique style. Rather than showing straight statistics, it works by using different colors to show things like...
Posted by bsmarketer Most marketers think they’re hiring web designers to design an aesthetic. But the savviest practitioners know they’re not. They’re hiring experts to think through design interactions. The way people will arrive, hunt, look, and browse to ultimately find what they’re looking for in the most pleasing way possible. (Also, a few conversions along the way would be nice.
Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.