• Why Ecommerce Marketers Should Avoid Ad Retargeting’s Black-Box

    Display retargeting has been described as “the sledgehammer of the web”, hitting shoppers over and over with ads for a product they looked at once. While some consumers may be annoyed, online retailers continue retargeting as an advertising tactic because it works. Studies have shown these ads, which are individually targeted and fully automated by software, elicit more cons ...

    Nanigansin Social Retargeting- 10 readers -
  • 6 Questions with Our Principal Data Scientist

    Before arriving at Nanigans over two years ago, Sharat Chikkerur spent five years at Google and Microsoft writing and deploying machine learning algorithms. Not a bad way to hone your skills. Sharat says that experience — particularly his work at Google building large-scale machine learning systems that predict click-through rates for ads on the search engine giant — gave hi ...

    Nanigansin Social Display- 13 readers -
  • 2018 Ad Tech Predictions: This Is the Year Marketers Get Real

    Expect 2018 to be a year of reckoning. In our experience, marketers are increasingly seizing the reins and taking control. As they do, they’re asking hard questions of themselves and their vendors and many times the answers aren’t pretty. There will be four big trends in 2018 as a result of marketers taking control.

    Nanigans- 8 readers -
  • Why Retargeting Providers Don’t Help You Deliver Net New Revenue

    Here are two gripes that unify all marketers: First, there’s limited time to accomplish the tasks at hand, and second, as marketing efforts advance the list of tasks gets longer every year. Lack of time and an expanding workload have given rise to specialized services that help make a marketer’s life easier by removing the burden of being responsible for every function in the marketing funnel.

    Nanigansin Retargeting- 15 readers -
  • Why Battle Over Advertising Attribution When Incrementality Can Win the War?

    If you advertise shoes on Facebook and 100 people buy them while the ad is running, is your advertising working? The answer, of course, depends. It depends on how much you spent on advertising versus the revenue generated from those purchases. It depends on factors like other ads on other channels, email marketing, or word of mouth that may have influenced shoppers’ decisions.

    Nanigansin Retargeting- 11 readers -
  • Retargeting Management: It’s Time to Change Your Approach

    Remember when online advertising was easy? Not that long ago, getting a good-looking banner ad placed in a prime location on the world wide web was the best way to drive people to your website. The costs were lower, the click-through-rates were higher, and if you staked out a unique place for yourself within the online retail space, the sales were outstanding.

    Nanigansin Social Paid Search Display Retargeting- 15 readers -
  • Real Time Bidding: An Overview of Auction Types

    Every once in awhile, it’s good to go back over the basics. While the great first-price auction vs. second-price auction debate rages on, we’d like to step back for an overview of the three types of auctions and talk a bit about “waterfalling.” When brands engage in real time bidding (RTB) for online ad impressions, the three basic types of auctions are first-price auctions ...

    Nanigans- 17 readers -
  • Why Every Digital Advertiser Needs to Test Like a Scientist

    Advertisers have long been nicknamed “mad men.” But in the data-driven digital age, perhaps “mad scientists” is a better moniker. There is indeed a strong parallel between scientific testing and advertising testing. When doctors and medical researchers look to evaluate the effectiveness of a new treatment, a randomized controlled trial is the gold standard of testing.

    Nanigansin Retargeting- 8 readers -

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