• Anatomy of a Growth Marketer: Ben Moscatello, Storm8

      What’s it like to work at a profitable, fast-growing mobile gaming company, and how does in-house advertising play a role? We asked Ben Moscatello, User Acquisition Manager at Storm8 to share his experience. Ben MoscatelloWhat is your role at Storm8, and what attracted you to it? I’m a User Acquisition Manager at Storm8.

      Nanigans- 21 readers -
  • 5 Stellar Facebook, Instagram and Twitter Ads From Mail Subscription Services

    Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Need toys for your dog, snacks for your office, or new clothes for your job interview? You can get all these things and more delivered straight to your door. Mail subscription services are all the rage these days, and nowhere is that more apparent ...

    Nanigansin Social Facebook Twitter- 11 readers -
  • Ecommerce Holiday Advertising on Instagram: How to Maximize The Shopping Season

    Last holiday season, a number of Nanigans ecommerce customers were actively managing Instagram campaigns following the company’s API launch in August. These early adopters of Instagram ads saw substantial performance gains once the 2015 holiday shopping season began in earnest. The Opportunity For Increased Retail Advertising Revenue Nanigans’ top 5 highest spending ecommerce ...

    Nanigansin Social How To's- 8 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Social media and travel go hand-in-hand. Whether it’s close friends sharing photos from a recent vacation, or influencers showcasing their journeys around the world, you don’t have to look too far on social channels to spot the jetsetters.

    Nanigansin Social- 6 readers -
  • The Playbook: An Online Marketer’s Holiday Advertising Checklist

    To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. The holiday shopping season can be the most prosperous time of year for retailers.

    Nanigansin Retargeting- 11 readers -
  • European Facebook Advertising Benchmark Report [SlideShare]

    The advertising opportunity in Europe has never been greater. In 2015, digital ad spending in the region grew to €36.2 billion. Additionally, Facebook has over 338 million monthly active users in the continent, making it the perfect place to reach a large and diverse audiences Because such a large region encompasses numerous different languages, cultures, and habits, it’s mor ...

    Nanigansin Social- 11 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    For advertising teams at mobile game developers, user acquisition is often the name of the game — but not just any new download will do. The long-term success of a title is dependent on attracting high-value users who will continually engage with your mobile app, making in-game purchases and generating revenue for your company over time.

    Nanigansin Social- 9 readers -
  • 4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

    Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Direct response advertisers have been seeing great results with Instagram’s new call-to-action (CTA) button. The new CTA format is a full-width button that appears directly below an ad, with text aligned to the left-hand side where Instagram users ...

    Nanigansin Social- 8 readers -
  • What Do US Marketers Need To Know About Advertising In EMEA?

    Social advertising in EMEA (Europe and the Middle East) presents a great opportunity for US businesses to drive massive revenue growth. However, advertisers need to understand the region before they target campaigns to audiences in EMEA. To provide more insight into the landscape, we asked our Strategic Client Director for EMEA, Daniel Fernandes, to answer these questions: 1.

    Nanigans- 7 readers -


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