- Our Blog
More than ever, in-house performance marketing teams are realizing the value of Instagram advertising to scale revenue growth on mobile. With more than 400 million users in its highly engaged global community, Instagram is one of the most attractive advertising opportunities for modern marketers. Despite Instagram’s relatively young ad ecosystem, Nanigans has seen continued ra ...
The back-to-school season will be here before you know it! While 40% of parents and students wait to start shopping online until August, you may be surprised to learn that 52% plan to begin buying school supplies, clothes and tech before then. Starting your advertising campaigns early means you’ll be getting in front of these early browsers – and fine-tuning the effectiveness ...
Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers to take action.
Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. With 77% of US smartphone users projected to actively play games on their mobile devices by 2020, the growth potential for game advertisers is massive. To profitably scale a game’s user base of engaged (and monetizing) players, advertisers have a ...
Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. This post originally ran on Social Media Today. Whether you’re an insurance, travel, mobile gaming or ecommerce advertiser, you can’t afford to overlook the importance of color in online campaigns.
Yesterday the Association of National Advertisers (ANA) released the results of a much anticipated investigative report on the lack of transparency and misalignment inherent between advertisers and their media buying agencies. The conclusion of the report on the agency-advertiser relationship: “Non-transparent business practices were found to be pervasive” Crippling Profitab ...
Maximizing your first-party data is critical for higher returns on mobile. Data is at the heart of mobile advertising optimization. Without insight into downstream revenue-generating events like in-app purchases, mobile app advertisers may be wasting ad budgets by ignoring the post-install behaviors that actually drive growth for their business.
Launch Addresses Increased Demand For In-House Programmatic Media Management From Marketing Executives BOSTON, MASS. – June 21, 2016 – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program.
The leading advertising platform to find and remarket to your most valuable customers across social and mobile.